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3.1Businesstopic:Startingabusiness3.2Businessskills:LeavingandtakingmessagesModule31.3.1Businesstopic:StartingabusinessVocabulary:TypesofbusinessSpeaking:aminipresenntationReading:WewannaholdyourhandPlanningaseminaranddiscussingascheduleListening:adviceonfranchises2.Howtostartabusiness?soletrader独立法人,独立经销partnership合伙经营franchise连锁店,特许经销权,特许经营Vocabulary:Typesofbusiness3.Canyouintroducesthaboutthem?Soletrader

独立法人,独立经销店youareself-employedandsetupthebusinessonyourown.独立经销店Partnership

合伙经营youareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.合伙经营店Franchise

加盟连锁店,特许经营youbuyalicensetotradeunderthenameofthefranchisorandyoubenefitfromthefranchisor’sexpertise.Franchisor特许经营商,授予特许的经营者Vocabulary:Typesofbusiness4.AdvantagesanddisadvantagesMatchthefollowingtothethreetypesYoutakealltheprofitYousharethepressureThebusinessmodelisgiventoyousothereislesstrick.YoumightdisagreeonstrategyPartofyourprofitsgoestothefranchiser.Ifyougobankrupt,Youloseeverything5.Advantage

Disadvantage

SoletraderpartnershipFranchiseYoutakealltheprofit利益独享Yousharethepressure有人分担压力Thebusinessmodelisgiventoyousothereislesstrick.Ifyougobankrupt,YouloseeverythingYoumightdisagreeonstrategyPartofyourprofitsgoestothefranchiser.6.SettingupyourownbusinessStart-upcapitalBusinesssense经营意识Entrepreneurialspirit企业家精神StartthebusinessonyourownIndependentpeopleEnjoyallheprofitHighriskItsuitforIndependentpeoplePlentyofbusinessexperienceWhodon'tliketofollowrules7.

Reading

Settingupyourownbusiness

Becomingafranchisee—goodifyouhaveplentyofbusinessexperienceGoodifyoudon’thavemuchbusinessexperience—veryhigh-riskLessriskythanbeingasoletrader—manynewbusinessesfail(nineoutoften)Only0.9%offranchisesfail.—suitspeoplewhodon’tliketofollowrulesYouhavebusinessrelationshipwithsomeoneelse.—forveryindependentpeopleDoesn’tsuitpeoplewhodon’tliketofollowothersystem/people.—hasthepotentialtobecomeafranchiseOffersomeindependenceandyoudon’tworkforsbelse.8.QuestionsandanswersGroupworkWritefivequestionsaboutthetextforeachotherSwapthequestionsandanswerthem?Whatareyougrantedinafrachise?Alicense9.IntroducemoreaboutfranchisingConceptWhatkindofpeopledoesitsuit?Businesssense,entrepreneurialspirit(basic)SomeonelackofexperienceDoesn'tsuit?ThemostentrepreneurialWhodon'twanttofollowthesystem(aclubwithrules10.AdvantagesLessriskandmoresupportofotherpeople(runningabusinesswithhelp)FranchiseescanchargetheirownpricesWorkforyourownDisadvantageFranchisorsarestrictonthemenucontent11.LanguagepointsWewannaholdyourhand我们要拉紧你的手我们愿与你携手创业Businesssense经营意识Entrepreneurialspirit企业家精神,进取精神,开拓精神voila

那就是,瞧,可不是Averyclevermove一个明智之举12.Runtheshow主持演出自己开店,大展身手Short-lived短暂的翻译:如果想自己开店但是却又缺乏经验,同时又不想在这个充满风险的昙花一现的独立法人世界中立足,那么开家连锁店可能是一个明智之举13.Franchise特许经营Trademark商标Tradename商号Entirepackage代指一揽子的经营理念Franchisor授予特许经营者Franchisee加盟特许经营者licenseFranchisefee14.grantingofalicense同意发给许可证chargeone’sownprices自行定价收费Followthesystem循规蹈矩15.franchiseen.(公司的分店、零售店或联号商店的)特许经营者,加盟者trademarkn.商标ludicrousadj.['ludɪkrəs]荒谬的,可笑的menucontent菜单的内容solicitorn.律师16.branchout使……分支出来,拓展业务launchvt.开办(新企业)investvt.投资venturen.投机活动;商业冒险;(为盈利而投资其中的)风险公司Stretchentrepreneurialwings让企业家大展身手17.AdviceonfranchisesWhatadvicedoesthetrainergive?YoumustbesomeonewholikestofollowrulesandhavesupportfromothersChooseastrongbrandandsomethingyouareinterestedinYouneedstart-upcapital18.SecondlisteningListenandwritethemissingexpressions19.1.Ingeneral_______________youarethinkingof….2.______,___________makesurethatthebandsarestrong.3.___________,makingandsellingpizzasmightbeprofitablebut…4.I____________youneedtolikehardwork.5.______,______themoney.You…

2.Listenagaintothetalk.Writeinthemissingexpressions20.SpeakingAmini-presentationA:Whatisimportantwhen…?Settingupyourownbusiness•agoodidea•knowingyourcustomers••B:Whatisimportantwhen…?Yourbusinessisapartnership•relationshipwiththeotherperson•sharedresponsibility••back21.AminipresentationSpeaking:parttwo3个话题中选一个做1分钟陈述,可以准备1分钟,然后对方就此话题提问1-2个回答必须包括问题中提及的两点,并且加上自己的观点用连接词过渡However,although,besides,because,22.UsefulexpressionsStartingyourpresentationWhen…,Ithinkthatitisimportantto…I'dliketotalkabout…firstofall,Thefirstthingwhen…isto…Thereareanumberofpointstoconsiderwhen…23.MentioningandsequencingthepointsFirstofall,thereisForexample…Secondly,I'dsay…Thesecondpointtorememberis…Somethingelseis…Thefinalpointis…Ialsothink…And,finally…So,lastly…24.AddinginformationItisalsoimportanttosayInadditiontothatYoualsoneedtoconsiderthat…25.Listening2

Planningaseminar

1.Listentoamessageonavoicemailaboutaseminar.Completetheinformationonthismessagepad.

BusinessCircleConferencingName:Mr.Ray(1)__________Nameofevent:(2)________________________Hecan’tcometothebuffeton(3)____________becausehistraindoesn’tarriveuntilafter(4)_____.Pleasesendthescheduletohisemailwhichis(5)_________________________.NauntonLaunchingyourbusinessonlineSundayevening9:15r.naunton@26.

2.VanessaandKirstenareinchargeoforganizingtheseminaratBusinessCircleConferencing.VanessacallsKirstentoconfirmthefinalarrangements.AddthemissinginformationtoVanessa’snotes.NotesLaunchingyourbusinessonline3pm:Security(1)______________________.4.30pm:peoplewithbuffetarriveto(2)_____.(3)______:Iarrive.Numberofdelegates:(4)_________________.Registrationandbuffetendsatabout(5)_____.areopeningtheroomat3setup4pmtwelveseven27.Speaking:Discussingaschedule

Youandyourpartnerareinchargeofatrainingevent.Hereisthescheduletoemailouttoallparticipants.Newandbusiness:aSeminarforYoungEntrepreneurs

Monday15thFebruary9.00-9.30Registrationandcoffee9.30-11.00Introductionandtalk:‘Agoodideadoesnotnecessarilymakemoney.’Speaker:FionaBrewster11.30-1.00Workshopandmini-presentationsbyeachparticipant1.00-2.00

Lunch2.00-3.00Talk:‘Onlinebusinesses—themythandthetruth’Speaker:LaszloReiner.’3.30—5.00Workshop:Titletobeconfirmed.28.However,beforeyouconfirmthesedetails,readsomecorrespondenceandmakeanychangesandnotesontheschedule.Finally,meetwithyourpartnertodiscussandconfirmthefinalversion.From:r.thorne@Subject:workshopThankyouforinvitingmetorunaworkshoponthe15th.IamdelightedtoconfirmthatIwillbeabletoattend.Iwouldliketosuggestthetitle:‘Youmightwantitbutdoesyourcustomer?’Itwillbeabouttargetingthecustomerandimprovingservice.DoesthatsoundOK?I’mcurrentlyavailableeithermorningorafternoon.Pleaseconfirmasap.RegardsRTTELEPHONEMESSAGE

FionaBrewstercalled.Shehasaproblemwithspeakingonthe15th.She’sgoingtobelatesoaskedtospeaklaterintheday.Canyouchangehersession?Maybetolaterinthemorningortheafternoon?StudentASecurityjustsaidtheyprobablywon’tbeopeningthebuildinguntil9.15onthe15th.It’saproblemwithstaffing!29.TELEPHONEMESSAGE

LaszioReinercalledtoconfirmhistalk.Hisflightlandsat8.30onSundayevening.Willyoubemeetinghim?Bytheway,heseemstothinkhe’sspeakingfortwohoursnotone.Healsosaiditisn’trealllyatalk–moreofadiscussionandworkshop.Canyoulethimknow?Subject:anotherchange!HiIrangearlierandleftamessagesayingI’dbelateandcouldn’tdothemorningsession.ActuallyIcannowbutitwillhavetobemidmorning.ThenIdefinitelyhavetoleaveafterlunch.Sorrytochangethingsaroundlikethis.FionaThe

companydoingthebuffetonMondayhavemadeamistake.Theycan’tguarantee1pm.Doyoumindifit’s1.15?StudentB30.BusinessskillsCallerLeavingmessagesReceiverTakingnotesandmessages31.LeavingmessagesHowtoleavemessages?ThecontentofamessageExpressions32.ThecontentofamessageFrom:whoyouareTo:whothemessageisfor?ReasonforcallingSpellanydifficultwordsRequestareturncallleaveyourcontactdetailsWhenyouwillbeavailable33.UsefulexpressionsFor:Hello,thisisamessagefor…Hello,…From:Itis…Mynameis…Thisis…34.ReasonThereasonIamcallingisthat… Itiswithregardto..SpelldifficultwordsSothatisM-a-r-i-aItisRforRalph35.RequestareturncallCouldyoucallmeback?I'dbeverygratefulifyou'dreturnmycall…LeaveyoucontactdetailsCallmeon7721…Callmeonmymobile.Itis…Youcanemailmeat…36.AvailableYoucangetmeanytimebetween3and5.I'llbeintheofficetomorrow.Youcancallmeanytime.37.2.Lookatstages1-7forleavingmessages.Listentoeachofthemessagesagainandtickthestageseachcallerfollows.38.Answers39.其他常用的电话留言句型:(1)Justaminute.I’llgetapen.请等一下,我拿支笔。(2)I’lllethimknow,Mr.Brown.(3)No.Ireallyneedtotalktohimpersonally.(4)wouldyouliketoleaveamessageonhisvoicemail,then?(5)HoldonandI’lltransferyou.稍候,我会帮您转接过去。(6)I’mnotavailabletotakeyourcall,butpleaseleaveyourname,numberandabriefmessage.(7)Pleasecallmeat556-3243whenyougetback.40.PracticeMakeupyourownmessage

YournameisMaria.YoutelephoneVanissaatBusinessCircleConferencing.Requestdetailsofthenextcourseontelephoneskillsandaskthemtobesentbyemail(giveyouremailaddress).Confirmthatyouwillwanttosendfivemembersofyourstaffonthiscourseandfindoutwhatdiscountscanbegivenongroupbookings.41.AnswersHello,Vanessa.ThisisMaria.Itiswithregardtothenexttelephoneskillscourse.Iwantmoredetailsofit.Iamsendingfivepeopleofmystaffonthiscourse.SoIwanttoknowwhatdiscountscanyougiveongroupbookings.Pleasesendmeaboutthedetailsassoonaspossible.Youcanemailittomeatmratsinadotcom.Thanks.Bye.42.电话留言在日常商务活动中,打电话时对方不在是经常地事情。如果对方不在,需要请人帮忙留言或者录音留言,一定要简短,切忌长篇大论的留言。*电话留言的格式英语电话留言(TelephoneMessage)包括五部分:(1)发话者(From);(2)收话者(To);(3)日期(Date);(4)时间(Time);(5)留言内容(Message)。有时,最后可以出现记录人签名。*电话留言的特点电话留言条最根本的特点就是内容必须言简意赅,切忌冗长。即写电话留言条时,行文要简明扼要,通俗易懂,将发话者的意思清楚明白地表达出来。43.Writing:Takingnotesandmessages0.‘Hello.ThisisMichaelJamesspeakingandthisisamessageforLelia.’

MichaelJamescalled

forLelia.(4words)1.‘I’dbegratefulifyoucouldreturnthiscallonmyhomenumber.’Callhimback_______________________.(4words)2.‘Iamcallingtoinformyouthatthenextmeetingisonhe23rd.’Pleasenote_________________________________.(8words)3.‘Wouldyoumindcheckingandlettingmeknowthefinaldates?’Pleaseconfirm___________________.(3words)4.‘IjustwantedtosaythatI’msorryforanyconfusion.’Heapologized_________________.(3words)1.Readwhatpeoplesayin1-9andwritemessages.Usewordsfromthespokenmessage.onhishomenumberthatthenextmeetingisonthe23rdthefinaldatesforanyconfusion44.5.‘Theclientisaskingifitwouldbepossibletoputthemeetingback.’Hecalledaboutpostponing___________.(2words)6.‘Ifyouhaveanyfurtherquestions,don’thesitatetocallme.’Feelfree____________him.(2words)7.‘Iwashopingwecouldbringtheinterviewsforward.Isthatpossibleforyou?’Areyouableto________________________?(4words)8.‘Canyouletmeknowifyouareavailabletojoinuslater?’Letherknowifyoucan___________________.(3words)9.‘I’amtelephoningwithregardtoordernumber01-X33.Iamnothappyaboutit,I’amafraid.’She’scomplainingabout____________________.(3words)themeetingtocallbringtheinterviewsforwardjoinus/themlaterordernumber01-X3345.2.Listentothefivecallsfromexercise1onpage30again.Takenotesandwritebriefandclearmessages.123451.PleaseemailRalphdetailofnextmonth’sseminarsatr.hensher@henckel.de.2.MariaMonblotwantstoattendnextmonth’sbusinessbreakfastmeetingnotthismonth’s.3.PleasecallJochenAndersonaboutthescheduleforthe25thbetweentwoandfiveo’clock.Hewantstochangethetimeandlengthofhisworkshop.4.PleasecallJochenAndersononbehalfofVanessaaboutthescheduleonthe25th.5.BryaninsecurityconfirmedtheopeningarrangementsforSunday.Callhimon077866788890ifthereisanythingelse.46.3.VanessareceivesacallfromJochenAnderson.Listen

andtakenotesonanyimportant:Checkingandclarifyingdetails?________________________________________________________.Confirmingactions?_________________________________________________________________.Requestingfurtherinformation?______________________________________________________.Listenagain.WhatphrasesdoesVanessausefor:*Dates_____________________________________*Times*Numbers___________________________________Theeventisonthe25th.TheschedulesaysJochenisspeakingat9.30pmbuthe’ssupposedtospeakat11am.He’dactuallyprefertospeakat2pm.Hismobileis07788908895.Sothat’s…/Isee./letmereadthatbacktoyou.Letmecheck.I’llhavetocheck…thencallyouback./I’llcallbackinanhour.Couldyougivemeyour…?47.4.Workinpairs.StudentA:

YournameisAndrzejWelanetz.YoutelephoneKristenatBusinessCircleConferencing.Requestdetailsofthenextcourseontelephoneskillsandaskthemtobesentbyemail(giveyouremailaddress).Confirmthatyouwillwanttosendfivemembersofyourstaffonthiscourseandfindoutwhatdiscountscanbegivenongroupbookings.StudentB:

YouworkforBusinessCircleConferencing.SomeonecallstospeakstoyourcolleagueKristenbutshehastakenthedayofftoday.Takeamessageusingtheformbelow.48.To:____________________Caller:__________________Message:___________________________________________

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