江苏省高中英语 Unit1 Advertising Word power教案 牛津译林版必修4.doc

m4u1 period3 word power一【设计思想】本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率，有助于对学生的基础知识和基本能力的培养。但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必须结合具体语境。教师在语境中教学，学生在语境中学习，语境中运用。二【教学目标】1. get to learn that some words are divided by adding suffixes and prefixes to the root words. 2. learn more words and expressions related to sales and marketing. 3. enlarge our vocabulary by thinking about more words that are created by adding suffixes and prefixes.三【教学重难点】1. 1. how to make the students use this skill freely to solve some problems.2. 2. enlarge the students vocabulary by learning some words about sales and marketing.四【教学环节】【课堂导入】step1: lead-in suppose you are li yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?technologymarket research（市场研究/调查）advertisements【预习检查】blank-filling:ask students to fill in the blanks with the derivatives of the given words. the short passage is related to the reading passage. _ (advertise) are an important part of life. they use lots of _ (attract) pictures and _ (excite) languages to sell products or services. _(general) speaking, there are two main types:_ (commerce) ads and psas. they do not always tell you the _ (true). we should be _(care).question: how are these new words formed?【课堂教与学】step 2: words-matching1. ask students to read the passage at p7 and list these words in blue. then, ask students to match the words with their chinese explanation to make sure they understand these words and expressions.2. filling the blanks by using the words which have been referred to.before a company starts making a new p_, they must collect and study information about what people want and need. so, they do m_. the boss of the company needs a lot of information about the s_ of the product. so, the s_, led by a sales/marketing manager, will present the information from their market research to the boss. the company can then choose the right product to produce, the one which is expected to be most popular with c_. one of the most important pieces of information is the m_ - the percentage of a market that the company has. also important are the s_ - the amount which they think they will sell in a future period. if they want to become the m_, the company must ensure that their product is of h_. once the product goes on the market, its s_ - the amount which has been sold - should be reported every day, so the company can check the progress of their product.step 3: attention1. when the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.question:whats the relationship between these two different colored groups?2. more examples(1)this book is of great help, that is to say, it is very _.(2)i dont think it has any use, that is to say, i think it is _.(3) the message is very valuable. that is to say, it is of great _.(4) the old man is in good health.-he is _.(5) drunk drivers are a great danger to people on the road. that means they are _ drivers. step 4: create adjectives from nouns and adjectivestell students that an english word can have several derivatives, some of which are formed by adding suffixes to the nouns and adjectives. step 5: competition1. encourage ss to think more words that are created this way.which group can win ? (the group that has the most words wins.)2. have ss finish the exercise in page 63. conclusion: the situations that can use adjectives:situation one: a, an, the, some + adj. + n.situation two: be + adj. + prep.situation three: link verbs + adj. situation four: adj.+ -er, more +adj.situation five: the + adj.situation six: 主语补足语situation seven: 宾语补足语4. finish the related taskthe eagles and the kangaroos are two very _ (popularity) teams in our town. we were _(excite) about the competition between them. the competition looked _(heat), which made us _ (curiosity) about the result. in the end, the eagles won the competition. however, the eagles thought the result _ (satisfy) and went home _ (disappoint) and sad. anyway, no matter what the result was, it was a _ (fantasy) competition, because the competitive spirit of them attracted all of us, both the _ and the old.step 6: a word puzzle the students are encouraged to finish the word puzzle with the help of the given words. and they can have fun at the same time.【课堂巩固】do ex. c on p7. using the words weve just learned.【知识小结】conclusion: the situations that can use adjectives:situation one: a, an, the, some + adj. + n.situation two: be + adj. + prep.situation three: link verbs + adj. situation four: adj.+ -er, more +adj.situation five: the + adj.situation six: 主语补足语situation seven: 宾语补足语【提升与拓展】 language points 1. be tired of =be sick of 对-厌烦(p6)she has become tired of doing such things.这样的事,她她已经干厌了. be tired out = be worn out 累坏了the work tired me out .这工作使我精疲力竭.she was tired out by the journey. 这次的旅行把她累坏了.be tired with =be tired from 因为-而疲劳feel tired / his tired voice / her tired look / her tired feettiring jobs/ tiring work/ boring speech it feels like rain/ snow 2. discount 作名词,(可数或不可数),意为”折扣”,”减价” (p6)these goods sell at a discount. 这些商品打折出售.at a 10% discount 打九折they allowed us ten percent discount off/on the prices of goods. 他们给我们按货价打九折.discount:作动词,意为”打折扣”,”认为不重要”对-不全信”the