湖南省茶陵县高中英语Unit1AdvertisiWordPower教案牛津译林版.docx

Unit 1 AdvertisingWord PowerUsing suffixes & Sales and marketingTeaching Aims:l To review the word formation and learn more common suffixesl To expand their vocabulary about sales and marketingl To complete the exercises designed to reinforce the words to be learnt in the word powderl To help them grasp the rules of word formation and learn how to apply them in English learningTeaching Difficulties & Key points: How to make use of word formation to enlarge their vocabulary and improve their reading ability How to make the students to realize the rules of word formation and use it to understand and remember new words The usage of some wordsTeaching Procedure:Step One: Brainstorming T: (Greet the whole class as usual) Since you have learnt many English words. Some of you may notice that even if some words have different meanings and parts of speech they share similar spellings just as follows: happy happily, happinesscare careful, carelessact actor, actionT: (Show the above on screen) You can see they have letters in common. Then could you show me more examples?Ss: (Let them think about it for a while and later ask three students or so to tell their answers.)T: Well done! So sometimes we can add some letters to the end of a certain word and we can get a new word. Now please read the short dialogue. Fix your eyes on the words in blue and tell me how they are formed.Ss: Root WordsAdding letterscommerce commercialpersuade persuasiveexcite exciting (This can help them realize the rules of adding suffixes which is of great help to their vocabulary extension.) Step Two: Using Suffixes T: Well done! In fact the letters we add to the end of a certain word are called suffixes. Next lets go on to read the following table, there are some other ways to form adjectives from nouns and verbs. Go through the table and discuss it with your partner to answer the two question below the table.Noun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +able +iveamaze amazingexcite excitingenjoy enjoyableattract attractive Can we always add a suffix to a word directly? Does the meaning of the created word have anything to with that of the root word? Ss: (Let them to express what is in them) T: Very good! Please pay attention to the tip on the right side. Sometimes we need to remove the final letter(s) of a word before adding a suffix. Usually we can get the meaning of the word created by adding suffixes. (Encourage students to guess the meanings of the words by studying the different parts of the word. If they cant, let them refer to the dictionary and check for mispronunciation.) T: Ok, now please read the advertisement and fill in the blanks with the adjectives by adding the correct suffixes to the words in brackets. Suggested Answers:1.lovely 2.attractive, 3.boring, 4.energetic, 5.friendly6.enjoyable 7.wealthy 8.lucky 9.fantastic (Remind the students to refer to the table above for help or look them up in the dictionary. Finally check the answers as a whole.)Step Three: Vocabulary Extension T: Ok, in the last lesson we learnt something about advertisements. Next we will read a short text about sales and marketing. Please read it and do your best to grasp the meanings of the words in blue. Later well use these words to fill in the blank in the dialogue in Part B on page 7. Follow?Ss: Yes. (Ask students to read the passage silently as quickly as possible. T can also ask one student to read it aloud. After this, check for the mispronunciation and ask them to guess their meanings. Make sure they understand what the article is about.) T: Ok. Now you can see no matter what a company is trying to sell, the basic rules of sales and marketing are always the same. Now Mr. Carter is talking with Ms Jones about the sales and marketing of a new product. Use the words or phrases in blue from the above to finish the dialogue. Remember each word should be used only once.Ss: (Encourage them to finish Part B individually and then check the answers with the whole class.) Suggested Answers:(1) market share (2) sales figures (3) consumers (4) market research(5) sales& marketing department (6) sales targets (If possible, let them practice the dialogue in pairs and later on act it out in roles.) Step Four: Language Points1) 过去分词作定语：单个过去分词作定语一般置于被修饰词之前；过去分词词组作定语置于被修饰词之后。可以表示动作已经完成、处在某种状态或逻辑被动关系。（分词用法在模块5有详尽讲解，这里不易完全展开） e.g. a retired teacher （完成） e.g. a book written by Lu Xun （被动） e.g. a girl dressed in white （状态） 2) for sale 待售的、供出售的 not for sale 不出售的、非卖品 on sale 上市的、出售的 3) be popular with/among sb. 受某人的欢迎 4) of high quality/value/importance/help/use/big size 可以作表语、后置定语或宾语的补语。（在前几模块中曾多次出现，并有详尽解析，这里仅给以提示，不再赘述） 5) ensure vt. 保证（发生、获得） ensure (ones) doing sth. 保证/确保（某人）做某事 ensure against 保护/保证免受 ensure that 接宾语从句e.g. All necessary measures will be taken to ensure the safety when the 2008 Olympics is held in Bei