《南京博轩家具厂》PPT课件.ppt

1、南京博轩家具厂 Nanjing Boxuan Green Furniture Ltd.,李红卫 总经理 Mr. Li Hongwei, General Manager,环保藤制家具Green Rattan Furniture,公司简介Brief Introduction,1996年成立 Established in 1996 2003年评为“绿色环保家具”，导入ISO9001质量认证体系 In 2003, the rattan furniture was recognized as “Green Furniture” and was introduced into ISO9001 that s

2、ame year,公司发展战略 Company Philosophy,人才为本，尊重市场、领导时尚、卓越品质、优质服务、专业发展 Qualified personnel is the enterprise foundation of the enterprise Valuing the market Leading fashion Guaranteeing quality Providing the best service,环境和社会效益Environmental & Social Benefits,减少对森林资源的使用 Reduction in use of forest resource

3、s 引领绿色环保居室消费 Promote consumption of green household products 提供大量就业机会 Job creation,管理及团队Management Team,李红卫，硕士，企业创始人,总经理 Mr. Li Hongwei, Master of Science, is the founder of Nanjing Boxuan, general manager. 谷金龙，油画家，室内设计师，企业首席设计师 Mr. Gu Jinlong, oil painter and interior designer, is the chief designe

4、r. 胡德华，学士，营销总监 Mr. Hu Gehua, a Bachelor of Commercial, is the director of sales department.,公司的经营模式Business Model,发展连锁专卖店 To expand its retail sales shops 特约经销 To develop special sales agencies 发展外销市场 To expand the international market,产品和技术Product & Technology,专业设计、制作藤木家具 Rattan furniture design an

5、d production 藤木家具线条简洁、色彩明快、表面光润、手感好，坚固耐用 Rattan furniture is characterized by simple lines, lively colors, smooth surfaces and durability,市场分析Market Analysis,藤家具在家具市场所占份额逐年的增长 The share of rattan furniture in the furniture market is gradually expanding 欧美市场对藤制家具需求更大 The demand of the European and North American market is even greater,竞争优势Competitive Advantage,市场占有率 Existing market share 物美价优 High quality, reasonable prices 具有文化内涵的设计 Designs of rattan furniture that represents local culture and tradition,融资计划及财务预测 Financing Pl