国贸经济管理类毕业论文-奇瑞汽车公司自主品牌海外市场拓展分析

?CR4WFJ0JA1 ?VM%VWGi6kQOM9VWJu|6o%+L RoVckgcz,Vck%|kR|6zwMk;UDMAMzUDk-=doyoooKio9a%UkMBo*+Vk4_ock*+V SWOTkRB=JoS+VGJkRczC5,oKKdBL J?CR4WFJ0JA2AbstractThe car export is a standard to show how deeply a national motor industrydevelops. Only mass export can make our car industry go to the top of carindustry in the world. Chery company always takes the successful experiencefrom Japan and Korea, and it is be an inner power to make a sustainabledevelopment. It is necessary to support the enterprises that own the native brandto form scale effect in order to strengthen the ability of competition. The goodsstructure should be improved, especially the proportion it takes in theelectromechanical products. The image of the products in the abroad has to bepromoted and be a member of famous worldwide brands. Its development has toform the strengths that have inner technique, native brand and so on. The Cheryscars are approved by international market. The joint venture with internationalcompany is the most important part of the company.The text mainly analyzes the present situation of the Chery and the kinds of itsbrands. Meanwhile, by using the way of SWOT analysis, we can get the strengthand weakness. To the point of the present development of Chery, the text givessuggestion from two parts: one is enterprise, another is government.K Key WordsL Chery company native brand international development?CR4WFJ0JA3- 1 E0 .42 w*8k(|#F)( .52.1 8k(|/2 .52.2 #F)( .63 w*E#F SWOT6 .73.1 H6 .73.2 6 .83.3 jFw6 .93.4 166 .104 _/j*A .104.1 1JM .114.2 oM .1269)d .138* BX .14?CR4WFJ0JA4w*E(8k(|#F2j61 E0A-E* 1957X 20F43qA-Ek?_9-L$,$F,?* 20 F4 80 0EChC,*vF0&OE*,dEE*GAEM&G&*/=JG=0ck?_7&487A8sN1yJLL,5E5$2j,B&Ok?*2j_A-O$_jL- 1F 20F4 90A-E|JEFWG,xF_A7iE,QCXGjWE,*.pF0&OA-E*E*N 1990, 1.275sK 1999, 11.875sK4 10= 2EM&G&ECWEEEE4/C+XEG-)*20000A-EJ$jEFOE*x)FOK1 2000A-E*kNj 35.15s 2003-E*kNE 47.1 5s 2004 *NE 81.56 5s 2005 *NE 197.155s6|Jj ”Gj|JA,EUP 2005K0 18.97E:K118%-EE2j9)E 6.7%XA-EE|J=13 2006K030.52 7E:K 62%-2j9)E 7.2%u-+XE|J1=jjF8Ct(|p,-E|J10Le:UX8k(|E1JFFNxX0C-E|J,*.p:w*E(-7K1-Lu2j0C:#FD-Lu:E1J0%&,1j-LuE2j-NQ-E1J.=2 w*8k(|#F)(2.1 8k(|/2w*E(X4Eq,F!*,E(|3+ 2001w*( 8k.D,10!nNEE4M298Ct1J 2003w* QQGG*2jw* QQ_0Z:(|A.=F=-5-1y0EEJ-,61(|EfFPvA_#xF,fFPv-(5ACtH$_4-()aw* QQQ,8+aM&J,+O#k(14ETJ,490ZW,5,2jRE,10EE0*&J?lC#B 4. 98 7s0=C7s:UK08# QQf_2j:=7,4#E1 ?K;4E 20068k.DFPw*8k(| Cks ?CR4WFJ0JA60jw*EKFPK0wF)=XENw*FC#98k.Asj,.DF_w*(8k(|,k?0w*=F8k0_ 2002 w*_w* (Chery Power)H+?BkCt 30s*0w*10j 20068 28Bj0O0Qd,+O4 200 4F+|8Fd0Q,jfFP1J+OY AVL(8.D98k.As,Z3+G 18!n0Qd,KjZ!-w*GF,.Le4=v!nEX48462j:90:GF|10Z CKD8N-K0F*6w*(|EE 1285- VisionaryVehicles(E(14AB 2007A5-G*w*EE 2004w* 8000E 2007NAw*E*6JE 18000E 1Z!-w*X#F,2jk?6jLM#bZ)6-G5!W-1yWjx*3 20JZ-*0E*F8*3+#NQQL*0-Lu(,A0w*(#F,!u6F+|E!QXM#FEEF0!X-E|J0x 2003 2 8w*:G SKT (1A8A6X:1 2007w*E9L(2FH+6CR4W1 231 1O?CR4WFJ0JA7G8*Aw*EE+O*0O0;AAj 3 7EEEk?+Ow* A11E5iFEX!w*(-(5XL!W|5L,l?*0E+O 20078 22w*E9L(Loi SOCMA(3RPL68Ct4* “Chery SocmaS.A.”(,1?XGJR-On|A.| OFEROLj+O*804w*D-E(-(-EJ1J9x1Hv_1H,CX*6-;1H=_|JHX|JGZH+2j)*,H_1H!|J-X-Lu2j:=71HvX|JG,2j01J91H-w*(1H)X;M(1)KM&G&.DE.D,3+3p 1997 818w*E9L(.dO 19998 1810CAC480j;4 2001w*(8k.D,NEE;48F8k.D QQNL SUV*F+|-9EH0-,EAAfFPdE00;-,H6)*!Q-()!W5B$-1J,oO9H!QL-p!Wswl!W#b0E40WX-,M&G&FF69Q-OM&G&,_GF_OEQCXGL,HCt$0-XjA7_:,wMhEFO!-,E1JC-,A76n*0H3.2 6109-Lu6WCtW_,_1w*E(_O)6*,0(M,_oGL,_1(,0M,_0C-2j-LuFC!E!=7-Lu662j1F|1X00;:(|,BX-Lu.=(|E,1(|-(|G6PP1y-Lu(|j2j5f4X 19CL.As44A-E0C*-LCaD-d,J!QLk+D-(J.As44A-8k(|,*D 2004 128FJ+XW0 8!N-W(Z+?6 MatizE,C9_AFEA5w*(w*( Q/MatizEj!FJ+XWBr#LTw*(0C/lF!yC4#aA1 75007s8CiB3Ci+X 5007s 1fK0 QQE,p9M#fT:#KVH(0!K0 QQE,|j 2005 485-P*#FJ+XEXW:UCAw*6+a_w*,9!= Chery;,0Z(|M,9!= Chevy2l6-vGi68AjO-EE*1J1*3E2j0E,B3!XF|-E3+LoO2j15KjF+|1W2jW,2j%15,HhE-Lu4WELxF-2j6fFPE0+-*3EJ,_.D7-F$A-E0+A-,fFP*K02j6jF+|E(1,kHj),/2W7-CXG1H 2004w*0A-EJ,TZ/B-0;01 61 9O?CR4WFJ0JA10FO,?r-Lu(WFO)H_,E0+EAw*(|JJ0,F/+J$UGOx-EJ,N*#a!Q-FY+X.As_nK01yM0o1Lk.A-E*1-LuE|Jd)A-E1J,-8k(|E0E,k4EC-LuEd,G?w*E40-5-2j6J-LuEd!M0X:ZF4q5-4EA)E,8$2j-N,LpM)w*j,-8k(|EfJGo1.As44a_,0/ 200585-P*#FJ+XEXW:UCAw*6+a_w*,9!= Chery;,0Z(|M,9!= Chevy2l19-8k(|EL$,n-8k(|E48jH,#1Q-EF#F2j,:+a#F2jlH0E,Y#CXG;L,W)!-fFP,EF$a F)!X17KF*?B,w*+_ZW,164 _/j*AFJE)w*E(, SWOT6u6/jF|#FMp9,H 2007:8k(|E-Lu2j:UK0H+.D0EG&?CR4WFJ0JA11$,-Lu1w*E(4MF|6|.DE0;f=7-O8k.DFfX00;:f81J=Y1J,KFpw*EXF|#FE0;55W).D,048k.D6)j,*.pv_w*E(X#FE0;)-72j,F9:X-p=CXFG52j:5j)B2j,B46BNABF.d|#FE0;(fF+X,_1+1+,X00;:F1JEX-72j,K0f6nXE-4#FOA+O#kdQ$#G,CXG6?CR4WFJ0JA12,_GpE-#Ci65lT&,CXGw*E(,E_7E-E1J1,XFg,2jw*E(BG+X1+FJE8F2,lw8D(|,l4.2 oMw*E(8k(|#FDX00;:AA-8k(|E-LuFp9,W%)$J,AEfFP1JC*-LC7,+X|GXF1J=U2jk,F_061(|E+O1J0L(GJE1J,XT_?EfFP1J,X=)Ct$_0/#Ci|HFG5G&192j1,1JDQEfFPJ,L 6|JC8k(|Ct%-Ct3 7& 2007A-EEJH+4#LN3R1O4 H 2004w*0A-EJ,TZ/B-0;011O5 2007w*E9L(2FH+6CR4W1231O6 90 2007)8kE*LN,6EE_k 209O7 0# , 2005:-E(|)()16 , 8vA8 jP# 2006A-E8k(|,M632j:UK0,1O9 d: 20058k(|-AEJE01O10 .D 2006A-EJ8kK)(LN)1.D0-E&01O11 G 2006A-EJLN6vj)Fk1 455O12 .PN ,2005-,E(|)(6E(|,*A2j:.D0(x13 P* 2007:8k(|E-Lu2j:UK0H+.D0EG&14 a: 2001:i+#-E?9-,(|E/nJ15 Graham Hawkes,1999, “Cars of The Future Come Under Scrutiny”, The worldof English.16 Studer-Nogu