2014英菲尼迪经销商网站建设与日常运营项目提案.pptx

,2014 英菲尼迪 经销商网站建设与日常运营项目,竞品分析,网站建设,日常维护,团队架构,公司及案例,竞品及英菲尼迪 经销商网站现状分析,01,奔驰,竞品 经销商网站分析,优势： 页面简洁，布局让客户容易发现核心功能 不需要填写复杂的信息，就能获得相关资料和权限,/content/china/retailer-1/lshbj/zh/home/passengercars.flash.html,劣势： 功能过于简单，且多以快速文字链接方式呈现,02,宝马,竞品 经销商网站分析,/cn/zh/dealers/changbao/index.html,优势： 图形化交互式设计抓人眼球 页面排版利于阅读，让客户容易发现核心功能 直接点击百度地图即可查询经销商信息 支持用户绑定个人社交账号进行登录,劣势： 导航信息过于分散，布局略显凌乱,03,奥迪,竞品 经销商网站分析,/index.html,优势： KV位置支持视频自动播放 车型介绍图片支持360展示 服务功能齐全：支持客户服务预约，预约试驾，查询维修进展，在线投诉，留言咨询，救援服务等,劣势： 页面等级超过三级，让用户体验较差 经销商查找页面视觉体验差 部分图片有变形拉伸,04,讴歌,竞品 经销商网站分析,/dealers/index.html,优势： 页面简洁，层次、主题分明 查询区域突出 快速链接导航清晰，设计美观,劣势： 部分经销商页面死链接 页面内容单一，售后服务和优惠信息不明显 大多数地域无法显示经销商具体位置,05,雷克萨斯,竞品 经销商网站分析,/,优势： 拥有自助短信平台获取地图信息 KV图片精美、位置显眼，抓人眼球,劣势： 经销商入口Button不突出，整体布局头重脚轻 地图显示面积狭小、不易识别 注册需要输入验证码，过程繁琐 经销商所用网站模板不统一,优势： 功能较为齐全 注册信息显眼，简洁方便,劣势： 左侧导航体验不佳 经销商查询地图不便捷 在线咨询服务跳出突兀，不能及时回馈 页面载入时间较长，打开缓慢 汽车款型页面底部Banner图片全部无内容 没充分利用官网360车型展示功能 不支持绑定个人社交网站账号,/shopping_tools/dealerlocator.html,英菲尼迪 经销商网站分析,一个优秀的经销商网站需要具备什么？,授权经销商查询,英菲尼迪经销商网站建设,经销商管理及基础信息,车型管理,新闻发布,销售线索,统计分析,Q&A,权限及登录,新闻管理模板,车型管理模板,实用工具模板,基础功能,逻辑,“”：有 “-”：无 “*”: 待定,模板,逻辑,定制化模板,统一站点风格,提高经销商操作效率,简化内容发布流程,款型概览,360展示,配置与规格,维修保养,申请试驾,经销商介绍,人员招聘,企业新闻,尊享礼遇,小工具：车贷计算器，金融计算器，保养贴士,经销商网站设计示例图 风格一,经销商网站设计示例图 风格二,经销商流程,站点更新,管理及生成网站,管理用户留资,联系用户,经销商,用户流程,搜索经销商 根据IP推荐经销商 经销商车型 个性化推荐车辆 预约维保服务 提供留资方式 在线提问 预约试驾 短信推送经销商信息 实用小工具,网站日常维护,培训 指导,1,2,3,定制 专属一对一电话培训指导,安全性与稳定性,WEB内容安全防护 Cookie安全防护 CSRF防护 程序通过处理特殊字符等以防止SQL注入，通过XSS过滤防止跨站脚本攻击。 WEB Server 和DB Server 分离，增强并发访问量，提高网站的稳定性。 CDN加速，达到快速浏览，并减轻服务器压力。 网络监控，增强网站稳定性及网络安全性。,时间规划,测试,团队架构,Service Team Structure,Xiaoli, Dai Senior Account Executive,3 year of commercial property services experience in Singapore. Client served including Resort World Sentosa, Universal Studio Singapore. 1st year of account service in agency.,With over 3 years experience of digital communications in Weber Shandwick and Blue Digital, Neals client experience includes MasterCard, McDonalds, Microsoft, DENZA, Mercedes-Benz.,Creative Team,Responsibilities: Creative direction & layout design. Pictures & videos retouch & resize.,Felix Fei Creative Director,With 14 Years experience in creative category, including ideas and copy writing. Client service: Volvo, Peugeots, Jaguar, KIA, Volkswagen,Qiang Long Art Designer,3 years of experience in visual creative planning execution Client service: VW, Nissan, Red Bull, Huawei, Casarte, Haier, Midea,Liang Zhu Senior Art Director 8 years digital art design experience including 4 years serving Mercedes-Benz Win digital creative awards for Michelin Green Campaign Served clients: Mercedes-Benz, Michelin, Red bull, Lotto, Volkswagen,Tech Team,Responsibilities: Website user experience & frame design. Website rebuild up & maintenance.,Jason Jin Technical Manager Chief Architecture leading technical team Expertise in technical module design & tracking system Managed brand weibo APP development in auto brands,Bill Du Technical Director 6+ years of technical service 5+ years experience in interactive platform development Served clients : HP, NISSION, Mercedes-Benz, Michelin, JAC, VW, REDBULL, PEPSI,Cherry Shi HTML Builder 7 years experience in digital campaign html production Served clients: Dettol, Michelin, Redbull, Mercedes-Benz,公司及案例介绍,We are a full service digital agency made up of industry visionary, strategists, creative, and technologists from around the world. We have served the clients with best-of-breed digital solutions in China for almost 6 years. We are Phluency. We are young, motivated and driven by a constant desire to create innovative solutions which not only satisfy, but amaze our clients. We are experienced in automotive filed, expecially website development and maintenance.,Who Are We?,Consumer Insights and behavior analysis, and influence to brand, product, and marketing Content Creation with brand and consumer to story telling and conversation Channel Optimize digital reach and engagement through owned, earned, and bought media Commerce Enables clients to provide products or services to consumers,We Believe In Innovative Methodology,Key FMCG Brands,Key Auto Brands,We are trusted - by the worlds most iconic brands,Chrysler 300C Launch Web Special Production,Chrysler 300C Special Edition Launch Web Special Production,English Content 中文内容,Chrysler RT First Launch Web Special Production,Chrysler 300C & RT Configurator Production,Official Website, Mobile Site & Minisite Development,Anniversary Web Special & 3D Production,Mercedes-Benz China Official Website Maintenance,Mercedes-Benz iPAD website E-star content official supplier,Clear user friendly de