龟兔赛跑后续非常值得一读的核心竞争力故事__副本ppt课件

有关乌龟和兔子的故事有关乌龟和兔子的故事 七年级专用课程七年级专用课程 Once upon a time a tortoise and a hare had an argument about who Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They was faster. They decided to settle the argument with a race. They agreed onagreed on a route and started off the race.a route and started off the race. 从前，有一只乌龟和一只兔子在互相争辩谁跑从前，有一只乌龟和一只兔子在互相争辩谁跑 得快。它们决定来一场比赛分高下，选定了路线，得快。它们决定来一场比赛分高下，选定了路线， 就此起跑。就此起跑。 The hare shot ahead and ran briskly for some time. Then seeing The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought hed sit under a that he was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race.tree for some time and relax before continuing the race. 兔子带头冲出，奔驰了一阵子，眼看它已遥兔子带头冲出，奔驰了一阵子，眼看它已遥 遥领先乌龟，心想，可以在树下坐一会儿，放松遥领先乌龟，心想，可以在树下坐一会儿，放松 一下，然后再继续比赛。一下，然后再继续比赛。 He sat under the tree and soon fell asleep. The tortoise He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging plodding on overtook him and soon finished the race, emerging as the undisputed champ.as the undisputed champ. 兔子很快地在树下就睡着了，而一路上兔子很快地在树下就睡着了，而一路上 笨手笨脚走来的乌龟则超越过它，不一会儿笨手笨脚走来的乌龟则超越过它，不一会儿 完成比赛，成为货真价实的冠军。完成比赛，成为货真价实的冠军。 The hare woke up and realised that hed lost the race. The moral of The hare woke up and realised that hed lost the race. The moral of the story is that the story is that slow and steady wins the race.slow and steady wins the race. 等兔子一觉醒来，才发觉它输了等兔子一觉醒来，才发觉它输了! ! This is the version of the story that weve all grown up This is the version of the story that weve all grown up with.with. 这是从小伴随我们长大这是从小伴随我们长大 的龟兔赛跑故事的版本。的龟兔赛跑故事的版本。 But then recently, someone told me a more interesting version of this But then recently, someone told me a more interesting version of this story. It continues.story. It continues. 但最近有人告诉了我一个更有趣的版本。但最近有人告诉了我一个更有趣的版本。 故事这么连续下去。故事这么连续下去。 The hare was disappointed at losing the race and he did some Defect The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis). He realised that hed lost the race only Prevention (Root Cause Analysis). He realised that hed lost the race only because he had been overconfident, careless and lax. because he had been overconfident, careless and lax. 兔子当然因输了比赛而倍感失望，它很清楚，失败是兔子当然因输了比赛而倍感失望，它很清楚，失败是 因它太有信心，大意，以及散漫。因它太有信心，大意，以及散漫。 If he had not taken things for granted, theres no way the tortoise If he had not taken things for granted, theres no way the tortoise could have beaten him. So he challenged the tortoise to another race. The could have beaten him. So he challenged the tortoise to another race. The tortoise agreed.tortoise agreed. 如果它不要自认一切都是理所当然的，乌龟是不如果它不要自认一切都是理所当然的，乌龟是不 可能打败它的。因此，它单挑乌龟再来另一场比赛，可能打败它的。因此，它单挑乌龟再来另一场比赛， 而乌龟也同意。而乌龟也同意。 This time, the hare went all out and ran without stopping from start to This time, the hare went all out and ran without stopping from start to finish. He won by several miles.finish. He won by several miles. 这次，兔子全力以赴，从头到尾，一口气跑完，领先这次，兔子全力以赴，从头到尾，一口气跑完，领先 乌龟好几公里。赢得了冠军！乌龟好几公里。赢得了冠军！ The moral of the story The moral of the story Fast and consistent will Fast and consistent will always beat the slow and steady. always beat the slow and steady. 这故事有什么启示？这故事有什么启示？ But the story doesnt end here. The tortoise did some thinking this But the story doesnt end here. The tortoise did some thinking this time, and realised that theres no way he can beat the hare in a race the time, and realised that theres no way he can beat the hare in a race the way it was currentlyway it was currently formatted.formatted. 这故事还没完没了。这下轮到乌龟要好好检讨这故事还没完没了。这下轮到乌龟要好好检讨! ! 它很清楚，照目前的比赛方法，它不可能击败兔子。它很清楚，照目前的比赛方法，它不可能击败兔子。 He thought for a while, and then He thought for a while, and then challenged the hare to another race, but on a challenged the hare to another race, but on a slightly different route.slightly different route. 它想了一会儿，然后单挑兔它想了一会儿，然后单挑兔 子再来另一场比赛，但是是在另子再来另一场比赛，但是是在另 一条稍许不同的路线上。一条稍许不同的路线上。 The hare agreed. They started off. In keeping with his The hare agreed. They started off. In keeping with his self-made commitment to be consistently fast, the hare took off self-made commitment to be consistently fast, the hare took off and ran at top speed until he came to a broad river. and ran at top speed until he came to a broad river. 兔子同意，然后两者同时出发。为了确保兔子同意，然后两者同时出发。为了确保 自己立下的承诺自己立下的承诺从头到尾要一直快速前进从头到尾要一直快速前进 ，兔子飞驰而出，极速奔跑，直到碰到一条宽，兔子飞驰而出，极速奔跑，直到碰到一条宽 阔的河流阔的河流! ! The finishing line was a couple of kilometers on the other side of The finishing line was a couple of kilometers on the other side of the river.the river. 而比赛的终点就在几公里外的河对面。而比赛的终点就在几公里外的河对面。 The hare sat there wondering what to do. In the meantime the tortoise The hare sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite bank, continued trundled along, got into the river, swam to the opposite bank, continued walking and finished the race.walking and finished the race. 兔子呆坐在那里，一时不知怎么办。这时兔子呆坐在那里，一时不知怎么办。这时 候，乌龟却一路跚跚而来，撩入河里，游到对候，乌龟却一路跚跚而来，撩入河里，游到对 岸，继续爬行，完成比赛。岸，继续爬行，完成比赛。 The moral of the story? The moral of the story? First identify your core competency and then change First identify your core competency and then change the playing field to suit your core competency.the playing field to suit your core competency. 这故事的有什么启示？这故事的有什么启示？ The story still hasnt ended.The story still hasnt ended. 故事还没结束故事还没结束 The hare and the tortoise, by this time, had become pretty good The hare and the tortoise, by this time, had become pretty good friends and they did some thinking together. Both realised that the last friends and they did some thinking together. Both realised that the last race could have been run much better.race could have been run much better. 这下子，兔子和乌龟成了惺惺相惜的对手。动这下子，兔子和乌龟成了惺惺相惜的对手。动 物王国的国王听到了这些故事，交给他们一个任务物王国的国王听到了这些故事，交给他们一个任务 ，让他们去寻找丢失的王冠宝石。，让他们去寻找丢失的王冠宝石。 So they decided to do the last race again, but to So they decided to do the last race again, but to run as a team this time.run as a team this time. 他们看了地图，发现探险的路上 有乱石、也有河流。 They started off, and this time the hare carried the tortoise till They started off, and this time the hare carried the tortoise till the riverbank. There, the tortoise took over and swam across with the riverbank. There, the tortoise took over and swam across with the hare on his back.the hare on his back. 他们思来想去，发现彼此都有自己没有的能他们思来想去，发现彼此都有自己没有的能 力，于是决定一起出发。他们一起出发，这次可力，于是决定一起出发。他们一起出发，这次可 是兔子扛着乌龟，直到河边。在那里，乌龟接手是兔子扛着乌龟，直到河边。在那里，乌龟接手 ，背着兔子过河。，背着兔子过河。 On the opposite bank, the hare again carried the tortoise and they reached On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than the finishing line together. They both felt a greater sense of satisfaction than theyd felt earlier.theyd felt earlier. 到了河对岸，兔子再次扛着乌龟，两个互相借助自到了河对岸，兔子再次扛着乌龟，两个互相借助自 己和对方的优势，最终一起找到了宝石。己和对方的优势，最终一起找到了宝石。 The moral of the story? Its good to be individually brilliant and to have The moral of the story? Its good to be individually brilliant and to have strong core competencies; but unless youre able to work in a team and harness strong core competencies; but unless youre able to work in a team and harness each others core competencies, youll always perform below par because there each others core competencies, youll always perform below par because there will always be situations at which youll do poorly and someone else does well.will always be situations at which youll do poorly and someone else does well. 这故事的有什么启示？这故事的有什么启示？ There are more lessons to be learnt from this story.There are more lessons to be learnt from this story. 从这故事，我们可以学到更多从这故事，我们可以学到更多 Note that neither the hare nor the tortoise gave up after Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort failures. The hare decided to work harder and put in more effort after his failure.after his failure. 我们了解，在遭逢失败后，兔子和乌龟都我们了解，在遭逢失败后，兔子和乌龟都 没有就此放弃。兔子决定更拼，并且投入更多没有就此放弃。兔子决定更拼，并且投入更多 的努力。的努力。 The tortoise changed his strategy because he was already working The tortoise changed his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. appropriate to work harder and put in more effort. 在尽了全力之后，乌龟则选择改变策略。在人在尽了全力之后，乌龟则选择改变策略。在人 的一生中，当失败临头时，有时我们需更加努力。的一生中，当失败临头时，有时我们需更加努力。 Sometimes it is appropriate to change strategy and try Sometimes it is appropriate to change strategy and try something different. And sometimes it is appropriate to do something different. And sometimes it is appropriate to do both.both. 有时则需改变策略，尝试不同的抉择。有时则需改变策略，尝试不同的抉择。 有时候，两者都要一起来。有时候，两者都要一起来。 The hare and the tortoise also learnt another vital lesson. When we The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against stop competing against a rival and instead start competing against the situation, we perform far better.the situation, we perform far better. 兔子和乌龟也学到了最关键的一课。当我们不兔子和乌龟也学到了最关键的一课。当我们不 再与竞争对手较力，而开始逐鹿某一情境时，我们再与竞争对手较力，而开始逐鹿某一情境时，我们 会表现得更好。会表现得更好。 When Roberto Goizueta took over as CEO of Coca-Cola in the When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating 1980s, he was faced with intense competition from Pepsi that was eating into Cokes growth. into Cokes growth. 19801980年代，当古兹维塔接掌可口可乐执行长时，他年代，当古兹维塔接掌可口可乐执行长时，他 面对的是百事可乐的激烈竞争，可口可乐的市场成长正面对的是百事可乐的激烈竞争，可口可乐的市场成长正 被它蚕食掉。被它蚕食掉。 His executives were Pepsi-focussed and intent on increasing His executives were Pepsi-focussed and intent on increasing market share 0.1 per cent a time. market share 0.1 per cent a time. 古兹维塔手下的那些管理者，把焦点全灌古兹维塔手下的那些管理者，把焦点全灌 注在百事可乐身上，一心一意只想着一次增长注在百事可乐身上，一心一意只想着一次增长 百分之零点一的市场占有率。百分之零点一的市场占有率。 Goizueta decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth. 古兹维塔决定停止与百事可乐的竞争，古兹维塔决定停止与百事可乐的竞争， 而改与百分之零点一的成长此一情境角逐。而改与百分之零点一的成长此一情境角逐。 He asked his executives what was the average fluid intake of an He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Cokes share American per day? The answer was 14 ounces. What was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share of that of that? Two ounces. Goizueta said Coke needed a larger share of that market. market. 他问起美国人一天的平均液态食品消耗量为多他问起美国人一天的平均液态食品消耗量为多 少？答案是十四盎斯。可口可乐在其中有多少？答少？答案是十四盎斯。可口可乐在其中有多少？答 案是两盎斯。古兹维塔说，可口可乐需要在那块市案是两盎斯。古兹维塔说，可口可乐需要在那块市 场做大占有率。场做大占有率。 The competition wasnt Pepsi. It was the water, tea, coffee, The competition wasnt Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking public should reach for a Coke whenever they felt like drinking something.something. 我们的竞争对象不是百事可乐，要是占掉我们的竞争对象不是百事可乐，要是占掉 市场剩余十二盎司的水、茶、咖啡、牛奶及果市场剩余十二盎司的水、茶、咖啡、牛奶及果 汁。当大家想要喝一点什么时，应该是去找可汁。当大家想要喝一点什么时，应该是去找可 口可乐。口可乐。 To this end, Coke put up vending machines at every street corner. To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since.Sales took a quantum jump and Pepsi has never quite caught up since. 为达此目的，可口可乐在每一街头摆上贩卖机，为达此目的，可口可乐在每一街头摆上贩卖机， 销售量因此节节上升，百事可乐从此再也追赶不上。销售量因此节节上升，百事可乐从此再也追赶不上。 To sum up, the story of the hare and tortoise To sum up, the story of the hare and tortoise teaches us many things.teaches us many things. Chief among them are that fast and consistent Chief among them are that fast and consistent will always beat slow and steady; work to your will always beat slow and steady; work to your competencies; pooling resources and working as a team competencies; pooling resources and working as a team will always beat individual performers; never give up will always beat individual performers; never give up when faced with failure; and finally, compete against when faced with failure; and finally, compete against the situation. Not against a rival.the situation. Not against a rival. 结论： 龟兔赛跑的故事启发我