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1、MAYBELLINE,NEW YORK,Presented by:,Maybe Shes Born With It, Maybe Its Maybelline. 美来自内心,美来自美宝莲。,Outline,Business Ideas and Influence,the Description of Finance,the History of Development,Products Show,the Brief Structure of Company,the History of Development,19131915,1991,1995,1997,The chemist Willia
2、ms invented Maybelline mascara(睫毛膏) in1913,and set up the company in 1915 in U.S.,Maybelline put forward the words “Maybe shes born with it. Maybe its Maybelline” as a slogan.,Maybelline landed in China and established for thousands of sales outlets.,Maybelline won the title “The Chinese market best
3、-selling brands” which is Issued by the National Bureau of Statistics.,Maybelline New York,Core Figures,CEO:盖保罗,Top Manager:李婷,the Brief Structure of Company,Director of Sales & Marketing:汪康,Head of Sales:王国忠,R&D Manager:留翠,Products Show 1 ( New Product ),Maybelline New York Extra Care Lipstick(美宝莲纽
4、约倍护润唇膏),Maybe Shes Born With It, Maybe Its Maybelline!,Products Show 2 (Other Major Products),A B C D,A. Mascara (无境恒翘纤长睫毛膏) B. Blemish Balm Cream (精纯矿物BB霜),C. Fluid Foundation (精纯矿物自然亲肤粉底液) D. Makeup Remover (透净瞬柔卸妆液),Products Show 3 (Chinese Cosmetics Market),All kinds of products of Maybelline in
5、 Chinese Cosmetics Market!,the Description of Finance,During all kinds of make-up brands in 2010,Maybelline attractted the most attention, Accounting for 10.48%,ranked the first.,In the first half of the year 2009,the make-up product which received the most attention from netizens is the Fluid Found
6、ation/cream, attention for 28.01%, obviously higher than any other products. Sun Screen ranked the second, Eyelash creams/fluid finished third. Foundation products are seasonal significant, whether its too cold or not, itll be affected. The retrieval quantity highest months are February and Septembe
7、r. The retrieval quantity of Sun Screen is high in April, then gradually into decline. The movements of Make-up removing products are relatively stable. While the retrieval quantity of Lipstick/Lip Color/Lip Liner is peak in October.,The best selling products,This kind of mascara (美宝莲纽约瞬盈浓密睫毛膏防水型) h
8、as become the world top selling product in recent years.,Business Ideas and Influence,To expand marketing channel,Business Ideas,To serve people who pursue the fashion,the Influence on China,Maybelline launched timely the newest fashion color, with the international trend synchronization, give the l
9、atest, the fastest fashion information to Chinese consumers.,With high quality and popular price, Maybelline is favored by most Chinese consumers rapidly. Maybelline has established for thousands of sales outlets in China in recent years.,Maybelline let more Chinese women combine their own characteristics, with more confidence and noble posture to show the Oriental females unique inner beauty.,With its famous brand appeal, affinitive price and convenient channel, Maybelline continues its fast develop
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