全球电子商务交易行为市场调研和分析报告（英文版）-2024年1月上传培训课件

DIGITAL

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TRENDSE-commercecheckoutbehaviorCHAPTER

01OverviewRetaile-commercerevenueworldwidefrom2017to2027,bysegment(intrillionU.S.dollars)E-commercerevenueworldwide2017-2027,bysegmentElectronicsFashionToys,Hobby&DIYFoodBeauty,Health,Personal&HouseholdCareFurnitureBeveragesMedia6.05.04.03.02.01.00.0201720182019202020212022202320242025202620274Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2027.EspeciallynotableistheremarkablyrobustgrowthobservedintheE-commercesegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching0.4trillionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat0.0989trillionU.S.dollars.ReadmoreNote(s):Worldwide;2017to2027;estimatesSource(s):DigitalMarketInsightsDistributionofonlinepurchasesworldwideasofApril2023,bychannelDistributionofonlinepurchasesworldwide2023,bychannelShareofrespondents0%5%10%15%20%25%30%35%35%40%Onlinemarketplaces(e.g.topmarketsplaces,Mercado,andother)Supermarkets&grocers15%Direct-to-consumer/brandedsites(e.g.Nike,Apple,Dyson)Retailersites(e.g.Asos,Boohoo,JohnLewis,JDSports,Argos)Socialon-apppurchasing(inc.gamingandmetaverse)Viaanaggregator/deliveryapp(e.g.UberEats,Deliveroo)Other14%13%5%5%3%5Description:OnlinemarketplacessuchaseBay,Alibaba,orJD.com,accountedforoverone-thirdofglobalonlineshoppingorders.Duringa2023survey,15percentofdigitalshoppersreportedspendingmoneyine-grocersandsupermarkets.Brandedwebsitepurchasingrankedthirdwith14percentofthosesurveyed,followedbyretailerwebsiteswith13percent.ReadmoreNote(s):Worldwide;April6thto20th,2023;31,647respondentsSource(s):WundermanThompsonCommerceShareofonlineshopperslookingtogofrominspirationtopurchaseasquicklyaspossibleinselectedcountriesworldwidein2023Shareofconsumerswantingcompressedcommerceworldwide2023,bycountryShareofrespondents0%10%20%30%40%50%60%70%80%90%IndiaUnitedArabEmiratesThailand80%77%76%74%72%SouthAfricaChinaMexicoBrazil69%68%Colombia67%UnitedStatesPoland60%60%UnitedKingdomArgentina57%56%55%Australia6Description:Accordingtothestudy,onlineshoppersinIndiaarethemostinterestedincompressedcommerce,with80percentofrespondentsexpressinginterestinmovingfasterfrominspirationtopurchase.ItwasfollowedcloselybyUAE(77percent)andThailand(76percent).ReadmoreNote(s):Worldwide;April7to20,2023;31,647respondentsSource(s):Censuswide;WundermanThompsonCommerceLeadingaspectsthatshoppersworldwidewouldchangeabouttheironlineshoppingexperiencein2023Mainaspectsglobalshopperswouldchangeaboutonlineshopping2023Shareofrespondents4%

6%0%2%8%10%12%12%14%FasterdeliveryWouldnotchangeanythingFreereturns8%7%CrediblereviewsandtrustworthyratingsBetterpaymentoptionsEasyreturns6%5%5%5%Convenientdelivery7Description:Asurveyconductedinearly2023revealedthatfasterdeliverywasthetopaspectthatshoppersgloballywouldchangeabouttheironlineshoppingexperience,namedby12percentofrespondents.Freereturnscameinsecondplace,citedbysevenpercentofconsumerssurveyed,followedbyacrediblereviewswithsixpercent.ReadmoreNote(s):Worldwide;April7to20,2023;31,647respondentsSource(s):Censuswide;WundermanThompsonCommerceCHAPTER

02OnlineordersAdd-to-cartrateofonlineshoppersworldwideasofSeptember2023,bydeviceGlobalonlineshoppingadd-to-cartrate2023,bydevice14%12%12%10%8%11.5%11.1%9.2%6%4%2%0%MobilephoneTabletTotalDesktop9Description:AsofSeptember2023,theadd-to-cartrate(ATC)ofglobalonlineshopperswashighestforsmartphones,ataround12percent.DesktopsrecordedthelowestAOTratecomparedtomobiledevices,atroughly9.2percent.TheaverageATCfore-commercewasabout11.1percent.ReadmoreNote(s):Worldwide;AsofSeptember2023Source(s):MonetateAveragee-commercespendingperonlineshopperworldwidepervisitin3rdquarter2023,bycategory(inU.S.dollars)Globalonlineshopperpervisitspend2023,bycategoryAveragespendpervisitinU.S.dollars0.00.51.01.52.02.53.03.54.0HomefurnitureHealthandbeautyAllverticals3.422.852.742.72.67HomeappliancesLuxuryapparelGeneralapparel2.51GeneralFootwearElectronics&accessoriesFoodandbeverageToysandlearning2.252.051.891.7510Description:Inthethirdquarterof2023,onlineshoppersspentanaverageofabout2.74U.S.dollarspervisitacrossallverticals.Homefurnitureisthecategoryinwhichconsumersspentthemostmoneypervisitonaverage,at3.42U.S.dollars,followedbyhealthandbeautyat2.85dollars.ReadmoreNote(s):Worldwide;Q32023;per-visitaverageamountSource(s):SalesforceResearchAveragevalueofonlineshoppingordersworldwidefromJuly2022toSeptember2023(inU.S.dollars)Monthlyglobalonlineshoppingordervalue2022-2023140135130125120115110Jul'22Aug'22

Sep'22Oct'22

Nov'22

Dec'22Jan'23Feb'23

Mar'23

Apr'23

May'23

Jun'23Jul'23Aug'23

Sep'2311Description:DuringthesurveyperiodspanningfromJuly2022toSeptember2023,consumersspentthemostononlinepurchasesduringthemonthofMay2023.Thatmonth,onlineshoppersspentanaverageof135.81U.S.dollars.InSeptember2023,theaverageordervaluedecreasedto126.42U.S.dollars.ReadmoreNote(s):Worldwide;July2022toSeptember2023Source(s):MonetateAveragevalueofonlineshoppingordersworldwidefromJuly2022toSeptember2023,bydevice(inU.S.dollars)Monthlyglobalonlineshoppingordervalue2022-2023,bydeviceDesktopTabletMobile20018016014012010080Jul'22Aug'22

Sep'22Oct'22

Nov'22

Dec'22Jan'23Feb'23

Mar'23

Apr'23

May'23

Jun'23Jul'23Aug'23

Sep'2312Description:Worldwide,consumersspendthemostmoneyononlinepurchasesmadethroughdesktops.BetweenJuly2022andSeptember2023,theaverageordervaluefromdesktoppurchasespeakedinMay2023.Shoppersspentanaverageof176.35U.S.dollarsononlineordersthatmonth.Theamountspentonpurchasesmadeviamobiledevicesandtabletswasroughlythesame.ReadmoreNote(s):Worldwide;July2022toSeptember2023Source(s):MonetateAveragevalueofonlineshoppingordersworldwidefromJanuarytoSeptember2023,bytrafficsource(inU.S.dollars)Monthlyglobalonlineshoppingordervalue2023,bytrafficsourceDirectE-mailSearchSocialUnknown1901701501301109070Jan'23Feb'23Mar'23Apr'23May'23Jun'2313Description:Directnavigationachievedthehighestaveragevalueforonlineshoppingordersonaglobalscale.E-commerceordersviaemailandsearchcamenext.BetweenJanuaryandSeptember2023,purchasesmadethroughsocialnetworksreachedtheirpeakinMarch,withanaverageordervalue(AOV)of116.9U.S.dollars.ReadmoreNote(s):Worldwide;JanuarytoSeptember2023Source(s):MonetateMonthlyshareofe-commerceordersboughtonlineandpickedupinstore(BOPIS)worldwidefromNovember2022toOctober2023Shareofe-commerceBOPISordersworldwide202311.5%11.09%11.0%10.5%10.0%9.5%9.0%8.5%8.0%7.5%10.76%10.66%10.33%9.9%9.65%9.63%9.57%9.36%9.29%9.31%7.97%Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Aug'23Sep'23Oct'2314Description:Buyonlinepickupinstore(BOPIS)hasbecomeincreasinglypopularworldwide.InNovember2022,nearlyeightpercentofordersboughtonlinewerepickedupin-store.ByOctober2023,thefigurehadreachedovertenpercent.BOPISwasatitshighestinSeptember2023duringthesurveytimeperiod.Itmadeupover11percentofallonlineorders.ReadmoreNote(s):Worldwide;November2022toOctober2023Source(s):SignifydCHAPTER

03CartabandonmentOnlineshoppingcartabandonmentrateworldwidein2022,byregionShoppingcartabandonmentrateworldwide2022,byregionAbandonmentrate0%10%20%30%40%50%60%70%80%79.28%76.32%79.14%83.43%85.15%88.1%92.18%87.88%90%100%EuropeAsia&PacificNorthAmericaSouth/LatinAmericaAfricaMiddleeastCaribbeanArabStates16/statistics/546885/cart-abandonment-rate-regionIn2022,shoppingcartabandonmentwasmostprevalentintheCaribbean,atarateofover92percentofcartsabandonedduringonlineshopping.Second-rankedwasAfrica,where85.15percentofcartswereabandonedinsteadofleadingtoapurchase.ReadmoreNote(s):Worldwide;2022Source(s):SaleCycleOnlineshoppingcartabandonmentrateinselectedindustriesworldwidein2022Shoppingcartabandonmentrateworldwide2022,byindustryAbandonmentrate40%

50%0%10%20%30%60%70%80%90%100%110%Cruise&ferryMobileprovidersAirline98%90.76%90%LuxuryFashion87.93%87.79%AutomotiveBaby&childTravel85.97%84.86%82%82%CarrentalHotelGardening&DIYDepartmentstoreRetail80%79.23%76.63%71.24%17Description:In2022,asignificantamountofonlineshoppingorderswereabandoned,i.e.notconvertedintoapurchase.Websitesofferingcruiseandferrytravelserviceshadthehighestcartabandonmentratesoutofallmeasuredcategorieswitha98percentabandonmentrate.ReadmoreNote(s):Worldwide;2022;500globalbrandsSource(s):SaleCycleMonthlyonlineshoppingcartabandonmentrate(CAR)worldwidein2022Shoppingcartabandonmentrate(CAR)globallybymonth202290%82.01%80.57%79.99%79.9%79.94%79.94%79.47%79.33%79.1%78.87%77.54%77.05%80%70%60%50%40%30%20%10%0%JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovember

December18Description:In2022,asignificantamountofonlineshoppingcartswereabandonedpriortopurchaseeachmonth.Thehighestcartabandonmentrate(CAR)wasrecordedinthefirstmonthoftheyear,asapproximately82percentofonlineorderswereleftunfinishedinJanuary.Fromthereonout,theonlineshoppingCARsteadilydeclined,hittingalowofabout77percentinNovember.ReadmoreNote(s):Worldwide;2022;500globalbrandsSource(s):SaleCycleOnlineshoppingcartabandonmentrate(CAR)worldwidein2022,bydayofweekShoppingcartabandonmentrate(CAR)globallybydayofweek202290%80.3%80.46%78.98%79.4%79.19%79.36%79.11%80%70%60%50%40%30%20%10%0%MondayTuesdayWednesdayThursdayFridaySaturdaySunday19Description:In2022,asignificantamountofonlineshoppingcartswereabandonedpriortopurchase.Thedayoftheweekwiththehighestcartabandonmentrate(CAR)onaveragewasSunday(80.46percent),andthedaywiththelowestCARwasMonday(78.98percent).ReadmoreNote(s):Worldwide;2022;500globalbrandsSource(s):SaleCycleTopreasonsforcartabandonmentamongonlineshoppersworldwide2022Mainreasonsforcartabandonmentamongonlineshoppersworldwide2022Shareofrespondents15%

20%0%5%10%25%30%35%40%45%44%50%DeliveryoptionsPaymentoptions40%LackofclarityuponcheckoutProblemsrelatedtoreturnpolicySecurityproblems33%32%29%Forcedtocreateanaccount19%20Description:Deliveryoptionswerethemainreasonforcartabandonmentaccordingto44percentofonlineshoppersworldwidesurveyedinautumn2022.Deliveryoptionsincludetheavailabilityofthepreferreddeliverymethod,thepreferreddeliveryprovider,aswellasexpecteddelaysindelivery.Paymentoptionswerethesecondreasone-shopperswerenotcompletingtheire-commercepurchases(40percent).

ReadmoreNote(s):Worldwide;Autumn2022;9,004respondents;18-65yearsSource(s):E-commerceNation;Nielsen;SendCloudLeadingreasonsforcartabandonmentwhenshoppingonlineinternationallyin2022Cartabandonmentreasonswhenshoppingonlineabroad2022Shareofrespondents10%

20%0%30%40%50%60%Shippingistooexpensive50%LengthydeliverytimeIdon'ttrustthewebsite'sauthenticity42%28%Returnpolicyisnotclear26%Nofinalcost(includingtaxesandduties)listedatcheckout25%21Description:Toohighdeliverycostsarethemainreasonglobalshoppersabandontheircartwhenshoppingonwebsitesabroad,accordingtoa2022survey.Halfofrespondentschosethisreasonforcross-bordercartabandonment,whileanother42percentsaiddeliverytimewastoolong.ReadmoreNote(s):Worldwide;July2022;9,000onlineshoppersin9countries*;*Buyerswhohaveshoppedonlineinthepastyearandboughtfromabrandorretailerbasedoutsideoftheircountry.Approximately1,000respondentsperthefollowing[...]

ReadmoreSource(s):Censuswide;Global-eTopdelivery-relatedreasonsforcartabandonmentamongonlineshoppersworldwidein2022Maindelivery-relatedreasonsforcartabandonmentamonge-shoppersworldwide202270%62%60%50%45%40%30%20%10%0%23%DeliveryfeesaretoohighEstimateddeliverytimeistoolongPreferreddeliverymethodnotavailable22Description:Deliveryconditionswereanimportantreasonwhyonlineshopperswerenotcompletingtheire-commercepurchases.Inasurveyconductedinautumn2022,morethansixtypercentofsurveyeddigitalshoppersworldwidereportedthatthemaindelivery-relatedreasonforcartabandonmentwasthatdeliveryfeesweretoohigh.ReadmoreNote(s):Worldwide;Autumn2022;9,004respondents;18-65yearsSource(s):E-commerceNation;Nielsen;SendCloudCHAPTER

04ConversionConversionrateofonlineshoppersworldwidefrom1stquarterto3rdquarter2023,byregionandcountryQuarterlyglobalonlineshopperconversionrate2023,byregionandcountryConversionrateQ3'23

Q2'231.0%Q1'231.5%0.0%GlobalNetherlands0.5%2.0%2.5%3.0%1.9%2%1.9%2.8%2.8%2.6%2.6%2.6%UnitedKingdom2.7%2.2%2.2%GermanyUnitedStates2.3%2.3%2.1%2.1%2.1%1.9%1.9%CanadaBelgium1.8%1.8%1.7%1.8%1.8%AustraliaandNewZealand(ANZ)1.9%1.4%1.4%NordicsFranceSpain1.3%1.3%1.3%1.3%1.3%1.2%1.3%1.3%.

%Japan1.2%24Description:Duringthethirdquarterof2023,2.8percentofvisitstoe-commercewebsitesintheNetherlandsconvertedtopurchases.IntheUnitedKingdom,onlineshopperconversionratesstoodat2.6percent.Althoughmobilecommerceiscatchingupregardingpageviewsandrevenue,traditionalonlineshoppingviaPCstillholdsthetop.ReadmoreNote(s):Worldwide;Q1toQ32023Source(s):SalesforceResearchOnlineshoppingconversionrateinselectedverticalsworldwidein3rdquarter2023Globalconversionratesinselectedverticals2023Conversionrate1.0%0.0%0.5%1.5%2.0%2.5%3.0%Beauty&skincareFood&beverageGeneralapparel2.7%2.6%2.2%2.2%GeneralfootwearElectronics&accessoriesBeauty&makeupToysandlearningActiveapparel2.1%2.1%2.1%2%AllverticalsHome,dining,art&decorActivefootwear1.9%1.9%1.8%1.8%Health&beautySportinggoods1.7%25Description:Onlineconversionratesofe-commercesiteswerethehighestinthebeautyandskincaresector,at2.7percentinthethirdquarterof2023.Sitesoperatinginthefoodandbeveragesectorfollowed,withaconversionrateof2.6percent.Forcomparison,theaverageconversionrateofe-commercesitesacrossallselectedsectorsstoodatjustundertwopercent.

ReadmoreNote(s):Worldwide;Q32023Source(s):SalesforceResearchConversionrateofonlineshoppersworldwideasofSeptember2023,bydeviceGlobalonlineshopperconversionrate2023,deviceConversionrate1.5%0.0%0.5%1.0%2.0%2.5%3.0%Tablet2.8%DesktopTotal2.5%2.3%Mobilephone2.1%26Description:AsofSeptember2023,theconversionrateone-commercesiteswashighestfortabletdevices,witharateof2.8.Withaconversionrateof2.5,desktopswererankedsecond.Thee-commercesectorhadanoverallconversionrateof2.1.

ReadmoreNote(s):Worldwide;AsofSeptember2023Source(s):MonetateConversionliftamongvisitorstoe-commercesitesworldwidein2022,bytopreviewsortingtypeConversionliftworldwide2022,byreviewsortingtypeConversionlift80%

100%0%20%40%60%120%140%160%180%181.3%200%HighestratingMostrecentOldest171.9%134.4%MosthelpfulLowestratingImages115.6%100%68.8%27Description:Thesortingfunctionfacilitatesquickcontentdiscoveryforonlineshoppers.Asaresult,eachsortingtypehasadistinctinfluenceonconversionrates.In2022,thesortingmethodthatyieldedthemostsignificantimpactonconversionswassortingbythehighestrating,leadingtoanincreaseofover181percent.Followingwassortingbymostrecentcomments,contributingtoaconversionliftofnearly172percent.Conversely,understandingthefactorsbehindlowerratingswasalso[...]

ReadmoreNote(s):Worldwide;JanuarytoDecember2022;1,200e-commercewebsites*;*Activityonmorethan1.5millionproductdetailpages.ReadmoreSource(s):PowerReviewsLiftinconversionwhenvisitorsinteractwithuser-generatedimageryworldwidefrom2020to2022Conversionliftfromuser-generatedimageryworldwide2020-2022120%100%106.3%103.9%91.4%80%60%40%20%0%20202021202228/statistics/1388421/conversion-lift-user-generated-imageryIn2022,therewasanapproximately104percentincreaseinconversionwhenvisitorsinteractedwithuser-generatedproductimages.Althoughconversionliftwasslightlylowercomparedto2021,itstillindicates12.5percentagepointsmorethanin2020.ReadmoreNote(s):Worldwide;JanuarytoDecember2022;1,200e-commercewebsites*;*Activityonmorethan1.5millionproductdetailpages.ReadmoreSource(s):PowerReviewsAutomatede-commercee-mailmarketingclick-to-conversionratesworldwidein2022,bytypeofcontentAutomatede-commercee-mailmarketingclick-to-conversionrates2022,bycontenttypeClick-to-conversion30%0%10%20%40%50%60%56.75%WelcomeAbandonedcartBackinstock44.43%32.86%Lapsed-purchaseOrderconfirmationProductreview29.41%28.92%22.52%20.96%20.52%17.61%Cross-sellPost-purchaseProductabandonmentBrowseabandonmentBirthday13.76%11.96%Shippingconfirmation6.81%29Description:Basedonglobaldatacollectedfromane-mailmarketingautomationplatform,itwasobservedthate-commerceplayersachievedaclick-to-conversionrateofapproximately56.8percentforwelcomemessagesin2022.Additionally,therateforautomatedcartabandonmentemailswasrecordedat44.4percent.ReadmoreNote(s):Worldwide;2022;basedon17billionemailmessagessentfromtheOmnisendplatform;widerindustrymetricsmayvarySource(s):OmnisendPercentagechangeinconversionratesofwebsitesdisplayingreviewsandratingsworldwideasofJune2022,byproductcategoryGrowthinaverageconversionratesofwebsitesdisplayingreviews2022,bycategoryChangeinavg.conversionrate0%5%10%15%20%25%30%35%40%45%50%MusicalinstrumentsConsumerappliancesandelectronicsGiftsandgadgets47.3%38%32%30.5%Departmentstores/multicategoryShoes28.5%ApparelandaccessoriesHealthandbeauty23%19.2%19%FurnitureSportinggoodsHomeandgardenBooks,music,andDVDsManufacturing16.3%16.3%16.2%13.9%13.8%Foodandbeverage30Description:Websitesthatdisplayreviewsfromotherusersencourageshopperstocompletetheirpurchases.Accordingtoa2022globalstudy,sitessellinghomeappliancesandelectronicsthatdisplayratingsandreviewsincreasedconversionratesby38percent.Likewise,onlineclothingstoressawconversionratesincreaseby23percent.However,themusicalinstrumentsnichesawthemoststrikingchange.Throughimpressionsfromonlinereviews,conversionratesrosebymorethan47percent.

ReadmoreNote(s):Worldwide;12monthstoJune28,2022Source(s):PowerReviewsCHAPTER

05DigitalpaymentpreferencesMarketshareofpaymentmethodsintotale-commercetransactionvalueworldwidein2022,byregionMostusedpaymentmethodsine-commerceworldwidein2022,byregionDigitalwalletCashondeliveryCreditcardPostPayDebitcardPrePayAccount-to-account(A2A)PrepaidcardsBuynow,paylater(BNPL)Other-incl.cryptocurrency120%100%80%60%40%20%0%WorldwideAsia-PacificEuropeLatinAmericaMiddleEastandAfricaNorthAmerica32Description:DigitalwalletsweresignificantlymoreusedinAsia-Pacificthaninotherpartsoftheworldin2022.Walletsaccountedforalmost70percentofe-commercepaymentsintheregion,asopposedtoroughly20percentinbothLatinAmericaandMEA.Walletsaccountedforlessthanhalfofglobale-commercepaymenttransactions,whichwillincreaseto54percentin2026.WalletsarepopularinChinaandIndia,withPhonePeinIndiaandAlipayinChinabeingnotablebrands.TheAPACregion[...]ReadmoreNote(s):Worldwide;2022Source(s):GlobalData;IMF;McKinsey&Company;WorldBank;WorldpayMarketshareofpaymentmethodsintotale-commercetransactionvalueworldwidein2022,withaforecastfor2026Mostusedpaymentmethodsine-commerceworldwidein2022,withaforecastfor20262022202660%50%40%30%20%10%0%54%49%20%16%12%10%10%9%6%5%2%2%2%1%1%1%33Description:In2022,mobilewalletsaccountedforroughlyhalfofglobale-commercepaymenttransactions,makingthedigitalwalletbyfarthemostpopularonlinepaymentmethodworldwide.Thisshareissettoincreasetoover54percentin2026.Creditcardsrankedsecondwitha20percentmarketsharein2021,afigurewhichisprojectedtodeclineinthecomingyears.ReadmoreNote(s):Worldwide;2022Source(s):GlobalData;IMF;McKinsey&Company;WorldBank;WorldpayPayPalusageeitherforonlinepaymentsoratPOSinvariouscountriesworldwideasofJuly2023PayPalpenetration,bothonlineandoffline,in21countriesworldwide2023Stores,

restaurants

or

other

POSOnline87%81%89%90%83%86%85%83%82%82%83%69%82%Mexico62%58%47%46%50%43%39%31%32%30%29%23%0%UnitedStatesItalyGermanyBrazilSpainFranceCanadaAustriaUnitedKingdomAustraliaNetherlandsSouthAfrica34Description:PayPalwasusedmoreoftenforonlinepaymentsinbothGermanyandBrazilthanintheUnitedStates.ThisrevealsitselfwhencomparingtwoquestionsfromStatista'sConsumerInsights.Nearlyfiveoutof10consumersfromGermanyrepliedtheyhadusedPayPalinastoreorrestaurantbetweenApril2022andMarch2023-withnineoutoftenstatingtheyhadusedPayPalinonlinepayments.Interestingly,theglobalusercountofPayPaldeclinedthroughout2023.ReadmoreNote(s):Worldwide;2023;12,000+percountry;18-64years;Internetusers;RespondentswhousedonlinepaymentmethodsSource(s):ConsumerInsightsGooglePayusageeitherforonlinepaymentsoratPOSinvariouscountriesworldwideasofJuly2023GooglePaypenetration,bothonlineandoffline,in19countriesworldwide2023Stores,

restaurants

or

other

POSOnline77%38%31%27%28%29%22%22%24%16%23%25%15%India83%34%38%37%32%24%30%28%26%33%24%22%31%PolandUnitedStatesSwitzerlandFinlandBrazilCanadaUnitedKingdomSouthAfricaItalyAustraliaSpainFrance35Description:GooglePaywasusedmoreoftenforin-storepaymentsinbothIndiaandSwitzerlandthanineithertheUnitedStatesortheUKinearly2023.ThisrevealsitselfwhencomparingtwoquestionsfromStatista'sConsumerInsightsaseightoutof10consumersfromIndiarepliedtheyhadhadusedGooglePayinastoreorrestaurantbetweenApril2022andMarch2023.Indiarankswithinthetopthreeofcountriesintheworldwiththehighestpenetrationofproximitymobilepayments.ReadmoreNote(s):Worldwide;2023;12,000+percountry;18-64years;Internetusers;RespondentswhousedonlinepaymentmethodsSource(s):ConsumerInsightsApplePayusageeitherforonlinepaymentsoratPOSinvariouscountriesworldwideasofJune2023ApplePaypenetration,bothonlineaswellasoffline,in19countriesworldwide2023Stores,

restaurants

or

other

POSOnline37%34%30%33%19%30%19%24%22%16%17%12%11%UnitedKingdomUnitedStatesCanada70%57%60%54%63%41%48%41%42%46%34%34%25%AustraliaFranceSwitzerlandAustriaSwedenNetherlandsGermanyFinlandItalySpain36Description:ApplePayuseintheUnitedStateswashigherthaninFranceorCanadabyearly2023,althoughnotwhenitcametoin-storepayments.WhencomparingtwoquestionsfromStatista'sConsumerInsights,sixoutof10respondentsfromFranceindicatedtheyhadusedApplePayinastoreorrestaurantbetweenApril2022andMarch2023-withanadditionaltwooutof10sayingtheyusedApplePayduringthissametimeforonlinepayments.ThemarketshareofApplePayonwebsites[...]

ReadmoreNote(s):Worldwide;2023;12,000+percountry;18-64years;Internetusers;respondentswhousedonlinepaymentmethodsSource(s):ConsumerInsightsShareofconsumersworldwidewhoindicatetheyfeelcomfortablewithusingartificialintelligence(AI)fordigitalpaymentsasof2023Consumeropiniononartificialintelligence(AI)-drivenpaymentsworldwide202340%35%35%30%25%20%15%10%5%24%17%14%10%0%IdonotknowenoughaboutIwanttoknowwhatIamnotcomfortableusingAI-

IamalreadyusingAI-driven

IwouldbecomfortableusingAI-drivenpaymentstechnologysafeguardsareinplacesothat

drivenpaymentstechnologytofeelcomfortableusingit

Ifeelreassuredthatmydataisnotbeingmisusedpaymentstechnologythisintwoyears'timeifitismoreestablished37Description:Artificialintelligenceappliedtopaymentsdidnotyethaveahighadoptionrateamongconsumersinearly2023.Indeed,asurveyheldin14differentcountriesacrossNorthAmerica,Europe,andLatinAmericaobservesthatconsumerwerenotcomfortableyetwiththeidea.Thisrevealeditself,especially,inthereplyfrom10percentoftherespondentsthattheywouldperhapsuseartificialintelligenceintwoyearstime,whenithadbecomemoreestablished.Thetwomainreasonsforthis[...]

ReadmoreNote(s):Argentina,Austria,Brazil,Bulgaria,Canada,Chile,Colombia,Ecuador,Germany,Italy,Mexico,Peru,UnitedKingdom,UnitedStates;April2023;14,500respondents;18yearsandolder;Consumers;ThesourcedidnotsurveyrespondentsfromtheAsia-PacificregionSource(s):PaysafeGroupCHAPTER

06Spotlight:Buynow,paylaterintheU.S.ShareofrespondentsintheUnitedStateswhousedPayPal,Afterpay,Affir