BCD Travel：差旅买家可持续发展调查报告

SURVIEW

SUSTAINABILITY:

BUYERSSPEAK

BYBCDTRAVELRESEARCH&INNOVATION

ABOUTTHESURVEY

Goal:Withthissurveyweexploretravelbuyers’viewsaroundtheplaceenvironmentalsustainabilityhasinatravelprogramandlookattheroleoftravelmanagementinpromoting

sustainabletravel.

Methodology:Theresultsarebasedonanonlinesurveyof101travelbuyersconductedfromApril6-26,2021.

Respondentprofile:

76%oftravelmanagershaveglobalresponsibilities.

58%arebasedinNorthAmericaand31%are

inEMEA.

Topthreeindustries:Pharmaceutical(16%),

ProfessionalservicesandConsulting(14%)andFinancialservices(14%).

61%workforlargecompanieswithmorethan

10,000employees.

In2019,44%hadannualtravelspendof

US$50millionandabove.

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Introductiontosustainablebusinesstravel

◎

Companysustainability

◎

Sustainabletravelprogram

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Introductionto

sustainablebusinesstravel

Travelprogrampriorities

Increasedinterestinsustainabletravel

Sustainabilityeffortsoftravelsuppliers

Sustainabilityeffortsofotherstakeholders

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Travelprogrampriorities

Dutyofcareandtravelersatisfactionandwellbeingarethetoptwotravelprogramprioritiessteadilyleadingthe

travelmanagers’ratingsin2020-2021.Mostotherprioritiesexperienceddipsandstartgraduallyrecovering.

Onlysustainabilityhasreturnedtopre-pandemiclevels.

Travelprogramprioritiesbenchmark,2020-2021

4,74,74,7

4,3

4

3,83,8

3,3

2,9

3,83,8

4,1

4,2

3,9

3,8

3,7

4,5

4,3

4,3

3,6

3,4

3,7

3,7

3,6

3,9

4,5

4,5

4,5

4,4

4,4

4,1

4

DutyofcareTravelersatisfaction

andwellbeing

Policycompliance

Savingsandcostcontrol

Dataanalyticsandbusinessintelligence

Supplier

management

Paymentand

expense

management

Environmentalsustainability

January2020April2020September2020April2021

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Increasedinterest

insustainabletravel

Inthepastyear,travelbuyershave

witnessedanincreasedinterestin

sustainabletravelfromvarious

stakeholders,fromtravelsuppliersto

leadership.Theviewsovertravelers’

attitudestosustainabilityaredivided.

7%

11%

18%

23%

17%

27%

23%

46%

75%

69%

59%59%

44%

71%

12%

14%

13%

10%

Your

industry

Travel

suppliers

YourseniorTMCsInternalYour

leadershipcompanytravelers

stakeholders

.

BDtravel

.Yes.NoDon'tknow

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Sustainabilityeffortsoftravelsuppliers

Travelbuyersconsiderairlinesandhotelsasthetravelsuppliersmakingthemosteffort

towardssustainability.TravelManagementCompanies(TMCs)arehighonthelist,

though1in5respondentsdon’thavevisibilityintotheirsustainabilityinitiatives.

Airlines

Hotels

TMCs Industryassociations MeetingvenuesCarrentalcompanies

Airports

Railproviders

On-demandcarproviders

27%

17%

14%

13%

8%

5%

7%

32%

29%

34%

33%

30%

26%

32%

8%

5%

45%

44%

46%

31%

24%

31%

34%

31%

26%

21%

20%

31%

27%

28%

14%

19%

19%

19%

4%

4%

4%

6%

6%

8%

8%

7%

VeryhighHighAverageLowVerylowDon'tknow

YourcompanyYourinternaltravelmanagementdepartment

Yourindustryoverall

Otherinternalcompanystakeholders

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Sustainabilityeffortsofotherstakeholders

Threequartersoftravelbuyersratetheircompany’ssustainabilityefforts

as“veryhigh”or“high”.Whencomparedtootherinternalstakeholders,

traveldepartmentstendtoscoreslightlyhigher.

33%

31%

37%

41%

9%

4%7%

12%

31%

31%

21%

10%

16%

43%

25%

15%

19%

6%

VeryhighHighAverageLowVerylowDon'tknow

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Companysustainability

Sustainabilityprioritiesfor2021

Sustainabilitywithinthecompany

Sustainabilityreport

SustainableDevelopmentGoals

Average

ona1to5-pointscale

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Sustainabilityprioritiesfor2021

Travelbuyersrecognizetheirsustainabilityprioritiesmustbealignedwithgeneralcompany

sustainabilitygoals.

Supportinggeneralcompanysustainabilitygoals Trackingandreportingtravelsustainability Reducingenvironmentalimpactoftravel Transparencyaboutsustainablebusinesstravel EmployeeeducationaboutsustainabletravelSatisfactionoftravelerneedsrelatedtosustainability

Offsettingcarbonemissions

ExtremelyimportantVeryimportant

14%7%

15%6%

17%8%

19%6%

12%8%7%

23%12%

26%9%7%

44%

31%

45%

47%

43%

39%

36%

37%

28%

27%

44%

20%

30%

27%

ModeratelyimportantSlightlyimportantNotatallimportant

Offsettingcarbonemissions

3.6

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Reducing

impactoftravel

3.9

Supportingcompanygoals

4.1

Transparency

3.9

Trackingandreporting

4.0

Traveler

satisfaction

3.7

Employeeeducation

3.8

FREQUENCY

OFINTERACTION

Ofthose,40%regularly

interactwiththe

sustainabilitymanager.

Roleof

sustainabilitymanager

Offsettingcarbonemissions Workingonasustainabletravelprogram Measuringtravelprogramsustainability CreatingandupdatingtravelpolicyEducatingemployeesaboutsustainabletravel

Controllingtravelservicequality

Selectingpreferredsuppliers

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SUSTAINABILITYMANAGER/TEAM

Threequartershave

asustainabilitymanageror

ateaminthecompany.

15%

16%

14%

10%

9%

9%

8%

15%

13%

12%

12%

46%

41%

47%

32%

24%

29%

22%

23%

29%

26%

28%

23%

19%

19%

13%

17%

15%

19%

11%

18%

12%

18%

17%

18%

VeryoftenOftenSometimesRarelyNever

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Sales

Don'tknow

28%

AnnualSustainability

Report

Yes

64%

Whiletwothirdsoftravelbuyersreporttheir

No

8%

companyispublishinganannualsustainability

report,morethanaquarterdonothavethis

information.

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58%don’tknowiftheirsupportstheUN’sSDGs

company

36%supporttheUN’sSDGs

6%don’tsupporttheUN’sSDGs

Sustainable

Development

Goals

6in10travelbuyersdonotknowiftheircompanysupportsthe

UnitedNations’Sustainable

DevelopmentGoals(SDGs)that

addresstheworld’scurrent

sustainabilitychallenges.

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Sustainabletravelprogram

Doesyourtravelprogramencouragesustainabletravel?

Sustainabletraveloptions

Promotionofsustainabletravel

Sustainableaviationfuel

Travelereducationonhumantrafficking

Sustainabilitymetrics

Carbonemissionstargets

Knowledgeonsustainability

Benefitsofsustainabletravelprogram

Challengesofsustainabletravelprogramdevelopment

Doesyourtravel

programencourage

sustainabletravel?

6in10travelbuyersreporttheirtravel

programencouragessustainabletravel.

Theremaining40%areequallydivided

betweenthoseprovidinganegative

answerandthosewhoarenotsure.

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Absolutelynot

1%

Absolutelyyes

23%

Ratheryes

38%

Ratherno

19%

Notsure

19%

B·D●travel

Average

ona1to5-pointscale

Virtualmeetingsinsteadoftravel

Combiningseveraltripsinone

Directflightsinsteadofconnecting

Reducingtravelvolume

LimitingnumberofemployeesonthesametripEconomyclassinsteadofbusiness

Reducingnumberofdaytrips

Rentingcompactfuel-efficientvehiclesinsteadofSUVsSustainabletravelbehaviorontheroad

Stayinginsustainablehotels

Traininsteadofplane

SustainablegroupactivitiesaspartofmeetingsagendaCarpoolinginsteadofindividualtrips

Rentingelectricorhybridvehicles

Travelwithoutchecked-inluggageorreducingtheluggageweight

Publictransportationinsteadoftaxi

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Sustainabletraveloptions

Thelistofsustainabletraveloptionspromotedbythecompaniesisledbyvirtualmeetings,followedbycombiningtrips

andflyingdirect.Theleastpopularoptionsarerelatedtotheuseofpublictransportandreducingluggageweight.

3,2

3,2

3,1

3,0

3,0

2,8

2,8

2,6

2,5

4,1

3,8

3,8

3,7

3,6

3,6

3,6

BDtrave

Promotionof

sustainabletravel

Whenitcomestopromotingsustainable

travel,activeeducationand

recommendationsofsustainableoptionsatthetimeofbookingaremostpopular.

ActiveeducationSustainabletraveloptionswhenbooking

Sustainabletraveloptionswhentraveling

ProvidingcarbonemissionscalculatorToolstosupportsustainabletraveloptions

Restrictionofunsustainabletraveloptions

SettingcarbonbudgetfortravelExclusionofunsustainabletraveloptions

Incentivesandrewardsforsustainablechoices

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55%

55%

43%

28%

27%

17%

10%

3%3%

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Doyoupurchasesustainable

aviationfuel?

Yes3%

No,but

considering

doingso

22%

Don'tknow42%

No,andnot

considering

33%

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Sustainable

aviationfuel

6in10travelbuyersarefamiliarwith

sustainableaviationfuel(SAF),butonly3%arecurrentlyusingit.Thenumberis

expectedtoincrease,with22%

consideringthepurchaseofSAFin

thefuture.

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Travelereducationonhumantrafficking

Onlyaquarterofrespondentseducate

businesstravelersonhumantraffickingandwomenandchildrenexploitation.

Yes

27%

Don'tknow19%

No

54%

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Sustainabilitymetrics

There’salottobedonetomeasuretravelsustainability.Travelbuyersseeaparticularlylargegapwhenitcomesto

understandingtravelerinterestinsustainability.Threequarterswouldliketohavedataontravelerrequestsforgreen

options,actualuseoftheseoptionsandtravelersatisfaction.

SustainabilityrelatedquestionsinRFPs

Carbonemissions

Carbonemissionsoffset

Totalcostoftravel,includingcostofcarbonemissions NumberoftripssubstitutedbyvideoconferencingTravelerengagementwithsustainabilitycommunication NumberofpartnerswithsustainabilitycertificationsSustainabletraveloptionsusageandchangeovertimeTravelersatisfactionwithsustainabletraveloptions

Travelerrequestsforsustainableoptions

Useittoday

45%

55%

47%

53%

62%

64%

64%

73%

75%

73%

12%

12%

12%

12%

12%

16%

16%

19%

19%

43%

36%

35%

31%

26%

24%

13%

18%

11%

15%

8%

Don'tuseitbutwishIhadDon'tuseitanddon'tneedit

BDtravel

Carbonemissions

targets

44%oftravelbuyersreporttheir

companieshavingscience-basedtargetstoreducecarbonemissions;20%plan

introducethemshortly.

Theapproachesrangefromsmallshorttermreductionplanstomajorcutsin

carbonemissionsinthenext20to30years.

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to

-

Don'tknow27%

Yes

44%

No,andnoplans

tointroduce

9%

No,butcurrently

workingonthis

20%

B·D●travel

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Knowledge

onsustainability

TheirTMCistheprimarysourceof

knowledgeontravelsustainabilityfor8in10travelbuyers,followedbytravel

industrypublicationsandtravelsuppliers.

YourTMC

Industrypublications Travelsuppliers IndustryassociationsConferencesandeventsIndustrypeers

OtherTMCs

Socialmedia

None

81%

77%

72%

59%

57%

52%

20%

20%

4%

B·D●travel

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Benefitsofsustainabletravelprogram

Asustainabletravelprogrambringsplentyofbenefits,careaboutthefuture

oftheplanetbeingjustoneofthem.Itenhancesacompany’simage,plays

aroleinpersonnelrecruitmentandbooststravelersatisfaction.

》Careaboutthefutureoftheplanet EnhancedcompanyreputationandcompetitivenessCorporateculture,personnelrec