第一节unit9-Advertisement

1、What is advertisement？马桶，如此坚硬马桶，如此坚硬 Just do it. 只管去做。只管去做。（耐克运动鞋）（耐克运动鞋） Commercial advertisementsObey your thirst 服从你的服从你的渴渴望。望。（雪碧）（雪碧） 越简短易记越好。越简短易记越好。广告用语特点：广告用语特点：entertaining给人娱乐的给人娱乐的informative提供有益信息的提供有益信息的persuasive有说服力的有说服力的costly昂贵的昂贵的deceitful欺诈的欺诈的instructive有教育意义的有教育意义的interesting有趣的

2、有趣的Attractive有吸引的有吸引的tiresome使人厌烦的使人厌烦的Unbelievable难以置信的难以置信的Methods ofMethods ofadvertisingadvertisingTV / radio / cinema /TV / radio / cinema / magazine / newspapers / magazine / newspapers /BillboardBillboard广告牌广告牌 near main roads /near main roads / mails or gifts / balloon / mails or gifts / bal

3、loon /fly sheetfly sheet传单传单Advertising Can you find ？ifby means ofare used tobring toand so ona great deal ofit is said thatmore or lessplay an important role in in factmake sureifby means ofare used tobring toand so ona great deal ofit is said thatmore or lessplay an important role in in factmake

4、surebe被用于被用于如果如果引起引起通过通过的途径的途径等等等等许多、大量许多、大量据说据说.或多或少或多或少在在中起重要作用中起重要作用事实上事实上确定确定Task 1: Reading paragraph 1.What are advertisements?Advertisements are used to send commercial information about some commodities or services to the public.an important way of promotion 一种重要的促销方式一种重要的促销方式 commercial bus

5、iness 商品交易商品交易/商业贸易商业贸易are used to send 被用于发送被用于发送the public 公众公众be used to do. 被用于，表示被动。被用于，表示被动。Computer can be used to do many things.used to do sth 过去常常做过去常常做be used to doing 习惯于做某事习惯于做某事He used to play football with his friends.My mother is used to living in the country .Task2 Reading paragraph

6、 2fashion show 时装表演时装表演on the back of 在在背上背上walk + animal 遛遛 /牵着、赶着牵着、赶着 advertising promotion 广告促销广告促销 saying做宾补，表示宾语进行的动作，具有主动、进行的做宾补，表示宾语进行的动作，具有主动、进行的含义。含义。coming to做定语，做定语， ing短语做名词及其短语的后置定语。短语做名词及其短语的后置定语。Task 3 Reading paragraph 3讨论（讨论（Discussion）：第三段是一个长句，如何）：第三段是一个长句，如何断句分析？断句分析？ Learn some

7、 useful expressions bringto 引起，引起， 使成为使成为 bring to the attention of. 使使引起引起的注意的注意 potential 潜在的潜在的/ current 当前的当前的 by means of 通过，借助于通过，借助于 brochure 小册子小册子 flyer 传单传单 mail 邮件邮件 poster海报海报 Internet commercials 互联网商业广告互联网商业广告 and so on 等等等等Task4： Reading paragraph 4. Complete the following statements

8、after reading 1.Brochures can contain_ information if _. 2.Most adults read newspapers , so putting ads in newspapers is _.a great deal ofdesigned wella common way of advertisingcontain 包含包含 ， 容纳容纳The pill contains vitamins.The jar contains ten glasses of water .a great deal of 许多，许多， 大量大量 。 后接不可数名词

9、。后接不可数名词。He has given me a great deal of help .They spent _ money on the new hospital . A.a great deal B. a great deal of C. a great many D. a large number ofBTask5：Reading paragraph 5. What are the advantages of posters and radio ads?be powerful in 在在方面有力度方面有力度appear new to sb. 使人耳目一新使人耳目一新passers-

10、 by 路人路人 A major advantage of radio announcement is that they are usually 这里的这里的that可以省略吗？可以省略吗？Task6：Reading paragraph 6. Find the useful expressions and get the meaningTV commercialsIt is said thatmore or lesschange attitudes toward.play an important role in 电视商业广告电视商业广告据说据说或多多少或多多少改变对改变对态度态度在在中起重

11、要作用中起重要作用Task7：Reading paragraph 7. What is the main idea of the 7th paragraph?It is known that众所周知众所周知false information 虚假的信息虚假的信息mislead sb to do sth.误导某人做某事误导某人做某事What they want is just to do他们想让我们去做他们想让我们去做的就是的就是pay more money 付更多的钱付更多的钱It is necessary that很有必要很有必要make sure 确信确信 Some ads give fa

12、lse information to mislead consumers. It is necessary that we make sure what is real and what is false in the ads.Finish reading comprehension and language Study I 1.22. Finish the related exercises on your workbook.The end !Language Study(P81 1.)This museum will be open to the _next week.2 ) R e a

13、d i n g p r a c t i c e h a s a v e r y good_on our English study.3 ) T h e d o o r s i n t h i s b u i l d i n g will_white.4) This pop star _ on television every Sunday.publiceffectbe paintedappears5) _ you are, you must do your best.6) She_ a white silk skirt for the party.7) We should pay more _to the new words in the textbook.8) The new classroom building which _ by a young engineer is the h