海尔冰柜新品上市活动媒介策略

海尔冰柜新品上市活动媒介策略WHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAIL海尔冰柜新品上市活动媒介策略JUN,20022,22003151,26600111SHANGHAI新民周刊FP4C70,0000025052,500003157,50000111GUANGZHOU城市画报QPB/W84,0000025063,000003189,00000111NANJING扬子晚报QPB/W33,0000015028,05000256,1000011HANGZHOU钱江晚报QPB/W37,0000015031,45000262,9000011QINGDAO青岛日报QPB/W26,0000020020,80000241,6000011TOTAL20821,54600ONLINE新浪网站新闻中心按钮式BUTTON像素1206031,1250040018,6750010186,750004周4周2周新闻中心4C每周弹出窗口像素40030080,0000040048,0000010480,000007天3天新浪首页4C每天二十一世纪网站弹出式广告4C20,0000040012,00000560,000005天首页每天邮件频道4C10,000004006,00000848,000003周4周1周每周放送每周TOTAL46774,75000TVBEIJING北京有线电视台A段3027,0000020021,60000501,080,0000050次302/天SHANGHAI上海有线电视台A段3023,0000035014,9500050747,5000050次302/天ZHUANGZHOU广州有线电视台A段3011,000003507,1500050357,5000050次302/天NANJING南京有线电视台A段304,600003502,9900040119,6000040次302/天HANGZHOU杭州有线电视台A段304,800005002,400004096,0000040次302/天QINGDAO青岛有线电视台B段303,000003002,100004084,0000040次302/天TOTAL2702,484,60000GRANDTOTAL3695,556,94235REMARKS1ALLRATESARECURRENTLYEFFECTIVEANDSUBJECTTOCHANGE2THISSCHEDULEREPRESENTSTHELEGALCONTRACTBETWEENDDBANDMENTIONEDCLIENTAGENCYWILLPROCEEDTOEXECUTIONONCECLIENTAPPROVESSCHEDULECHECKEDBYCLIENTSAPPROVAL3MEDIABOOKINGDEADLINE4MATERIALDEADLINEDATEDATECCOMICSANSMS,REGULAR14PAGEPOFNSPOTANDBUDGET广告分配一览表客户海尔产品海尔家庭透明冰柜广告时间2001年6月2001年10月报告时间RESERVED36998X1F频次媒介价格媒体重量MG全国媒体331,476,04635TOTAL331,476,0463527NP全国媒体5163,18000北京/上海/广州9497,76600南京/杭州/青岛6160,60000TOTAL20821,5460015TV北京/上海/广州2,185,00000南京/杭州/青岛299,60000TOTAL2,484,6000045ONLINE新浪网站666,75000二十一世纪网站108,00000TOTAL774,7500014总价5,556,94235100CCOMICSANSMS,REGULAR14PAGEPOFNWHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAIL广告媒体计划略详见媒体计划表WHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILSP/PR策略方案WHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILSP/PR策略方案SP/PR策略为推广的概念造势，推动销售的开展。以平均每月一次活动的强度，对销售工作进行支持。以目标传递为主，实效和造势结合。WHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILSP/PR策略方案PR活动主题“海尔用户,最佳客厅布置大奖赛”时间7月中旬地点当地商场内容凡购买海尔透明柜的用户，提供客厅布置的照片，需有冰柜内容由海尔在专柜前的展板上公布，由各界人士组成的评奖委员会评定。奖项设置金奖1名，海尔空调1部。银奖2名，海尔饮水机1部。铜奖20名，精品CD5张。交照片即送透明啤酒杯1个。WHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILSP/PR策略/方案8月SP活动主题透明心情礼相赠时间8月地点活动地商场内容买即赠透明组合啤酒杯及玻璃酒具其他透明的生活用品WHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILSP/PR策略/方案9月SP活动主题透明品味时间9月地点当地商场内容与人头马或轩尼诗等品牌举行联合促销说明紧扣主题，以价值为导向，定向传播，整合资源，直效解决。通过对目标人群的传讯，营造品位和感觉，形成主流时尚。达到预期广告目标。BETTERIDEASBETTERRESULTS更佳创意，更佳的结果WHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILTHANKYOU谢谢WHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILWHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILWHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILWHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACTER,INTEGRITYANDFAIRPLAYWINBYTELLINGTHETRUTHTREATINGEVERYINDIVIDUALWITHDIGNITYANDRESPECTRICHLYDIVERSEANDMULTICULTURALWORLDEMPLOYEESBOUNDTOOURNETWORKBYASHAREDVISION,COMMONGOALSANDMUTUALREGARDSPIRITPEOPLEOFDDBENTHUSIASTICZESTFOROURBUSINESSASENSEOFHUMORTOCONFRONTSETBACKREJECTIONBELIEVEINTEAMWORKANDTAKEPRIDEINOURWORKNEVERGIVEUPTHOUGHPERSISTENCEANDHEART,WEWILLPREVAILWHATDOWEMEANBYTHATWHATDOWEWANTTOACHIEVEHOWDOWEREACHTHEREGUIDEDBYOURSIXPILLARSHERITAGEADSWEREDIFFERENT,NOTJUSTINHOWTHEYLOOKEDORREADTHEREWASWITANDCRAFTTHEYAPPEALEDTOPEOPLESINTELLIGENCEANDSENSEOFHUMORCANBEPOWERFULCREATIVEREVOLUTIONBEGINSWITHUSOURGOALNEWCREATIVEREVOLUTIONMUSTCHANGETHEGAMEBEYONDINTELLIGENTADMAKINGTOCOMPLEXTASKOFBRANDBUILDINGLEARNINGALLSKILLSLEADTHENEWAGEBYBEINGDIFFERENTMOREEFFECTIVETHEBIGGESTANDBESTBUILDEROFBRANDSBATTLECRYEXISTTOCREATECHANGEIDEASACCOUNTABLEFORRESULTSBETTERIDEASMOVESOURCLIENTSANDTHEIRBRANDSTONEWHEIGHTSWELISTENCAREFULLYTOCLIENTS,TOCONSUMERSTODISCOVERINSIGHTTOSPRINGIDEASTHATCANCHANGETHEWORLDKEYEFFECTIVENESSDEPENDSOURABILITYTOCONVINCECLIENTSTOMAKEBOLDLEAPSULTIMATESUCCESSDEPENDABILITYTOFORGETRUSTINGRELATIONSHIPSEETHROUGHCLIENTSEYESRELATIONSHIPBUILTBYRESPONDINGINAHONESTANDINTELLIGENTMANNER,KEEPINGOURPROMISESONTIMEANDWITHINBUDGETVALUESKNOWNASACOWITHCHARACT