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CHAPTER5ELASTICITYANDITSAPPLICATIONTRUE/FALSE1ELASTICITYMEASURESHOWRESPONSIVEQUANTITYISTOCHANGESINPRICEANSTDIF1REF50NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCDEFINITIONAL2MEASURESOFELASTICITYENHANCEOURABILITYTOSTUDYTHEMAGNITUDESOFCHANGESANSTDIF1REF50NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCDEFINITIONAL3THEDEMANDFORBREADISLIKELYTOBEMOREELASTICTHANTHEDEMANDFORSOLIDGOLDBREADPLATESANSFDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE4INGENERAL,DEMANDCURVESFORNECESSITIESTENDTOBEPRICEELASTICANSFDIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE5INGENERAL,DEMANDCURVESFORLUXURIESTENDTOBEPRICEELASTICANSTDIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE6NECESSITIESTENDTOHAVEINELASTICDEMANDS,WHEREASLUXURIESHAVEELASTICDEMANDSANSTDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE7GOODSWITHCLOSESUBSTITUTESTENDTOHAVEMOREELASTICDEMANDSTHANDOGOODSWITHOUTCLOSESUBSTITUTESANSTDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE8THEDEMANDFORRICEKRISPIESISMOREELASTICTHANTHEDEMANDFORCEREALINGENERALANSTDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE9THEDEMANDFORSOAPISMOREELASTICTHANTHEDEMANDFORDOVESOAPANSFDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE10THEDEMANDFORGASOLINEWILLRESPONDMORETOACHANGEINPRICEOVERAPERIODOFFIVEWEEKSTHANOVERAPERIODOFFIVEYEARSANSFDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE11EVENTHEDEMANDFORANECESSITYSUCHASGASOLINEWILLRESPONDTOACHANGEINPRICE,ESPECIALLYOVERALONGERTIMEHORIZONANSTDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE12THEPRICEELASTICITYOFDEMANDISDEFINEDASTHEPERCENTAGECHANGEINQUANTITYDEMANDEDDIVIDEDBYTHEPERCENTAGECHANGEINPRICEANSTDIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCDEFINITIONAL13THEPRICEELASTICITYOFDEMANDISDEFINEDASTHEPERCENTAGECHANGEINPRICEDIVIDEDBYTHEPERCENTAGECHANGEINQUANTITYDEMANDEDANSFDIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCDEFINITIONAL14SUPPOSETHATWHENTHEPRICERISESBY20FORAPARTICULARGOOD,THEQUANTITYDEMANDEDOFTHATGOODFALLSBY10THEPRICEELASTICITYOFDEMANDFORTHISGOODISEQUALTO20ANSFDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCANALYTICAL15SUPPOSETHATWHENTHEPRICERISESBY10FORAPARTICULARGOOD,THEQUANTITYDEMANDEDOFTHATGOODFALLSBY20THEPRICEELASTICITYOFDEMANDFORTHISGOODISEQUALTO20ANSTDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCANALYTICAL16IFTHEPRICEOFCALCULATORSINCREASESBY15PERCENTANDTHEQUANTITYDEMANDEDPERWEEKFALLSBY45PERCENTASARESULT,THENTHEPRICEELASTICITYOFDEMANDIS3ANSTDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCAPPLICATIVE17DEMANDISINELASTICIFTHEPRICEELASTICITYOFDEMANDISGREATERTHAN1ANSFDIF1REF51NATANALYTICLOCELASTICITYTOPINELASTICDEMANDMSCDEFINITIONAL18ALINEAR,DOWNWARDSLOPINGDEMANDCURVEHASACONSTANTELASTICITYBUTACHANGINGSLOPEANSFDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE19PRICEELASTICITYOFDEMANDALONGALINEAR,DOWNWARDSLOPINGDEMANDCURVEINCREASESASPRICEFALLSANSFDIF3REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE20IFTHEPRICEELASTICITYOFDEMANDISEQUALTO0,THENDEMANDISUNITELASTICANSFDIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCDEFINITIONAL21IFTHEPRICEELASTICITYOFDEMANDISEQUALTO1,THENDEMANDISUNITELASTICANSTDIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCDEFINITIONAL22DEMANDFORAGOODISSAIDTOBEINELASTICIFTHEQUANTITYDEMANDEDINCREASESSUBSTANTIALLYWHENTHEPRICEFALLSBYASMALLAMOUNTANSFDIF1REF51NATANALYTICLOCELASTICITYTOPINELASTICDEMANDMSCDEFINITIONAL23THEMIDPOINTMETHODISUSEDTOCALCULATEELASTICITYBETWEENTWOPOINTSBECAUSEITGIVESTHESAMEANSWERREGARDLESSOFTHEDIRECTIONOFTHECHANGEANSTDIF2REF51NATANALYTICLOCELASTICITYTOPMIDPOINTMETHODMSCINTERPRETIVE24THEFLATTERTHEDEMANDCURVETHATPASSESTHROUGHAGIVENPOINT,THEMOREINELASTICTHEDEMANDANSFDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE25THEFLATTERTHEDEMANDCURVETHATPASSESTHROUGHAGIVENPOINT,THEMOREELASTICTHEDEMANDANSTDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE26IFDEMANDISPERFECTLYINELASTIC,THEDEMANDCURVEISVERTICAL,ANDTHEPRICEELASTICITYOFDEMANDEQUALS0ANSTDIF2REF51NATANALYTICLOCELASTICITYTOPPERFECTLYINELASTICDEMANDMSCINTERPRETIVE27IFDEMANDISPERFECTLYELASTIC,THEDEMANDCURVEISHORIZONTAL,ANDTHEPRICEELASTICITYOFDEMANDEQUALS1ANSFDIF2REF51NATANALYTICLOCELASTICITYTOPPERFECTLYELASTICDEMANDMSCINTERPRETIVE28ALONGTHEELASTICPORTIONOFALINEARDEMANDCURVE,TOTALREVENUERISESASPRICERISESANSFDIF3REF51NATANALYTICLOCELASTICITYTOPTOTALREVENUE|PRICEELASTICITYOFDEMANDMSCINTERPRETIVE29IFAFIRMISFACINGELASTICDEMAND,THENTHEFIRMSHOULDDECREASEPRICETOINCREASEREVENUEANSTDIF2REF51NATANALYTICLOCELASTICITYTOPTOTALREVENUE|PRICEELASTICITYOFDEMANDMSCAPPLICATIVE30IFAFIRMISFACINGINELASTICDEMAND,THENTHEFIRMSHOULDDECREASEPRICETOINCREASEREVENUEANSFDIF2REF51NATANALYTICLOCELASTICITYTOPTOTALREVENUE|PRICEELASTICITYOFDEMANDMSCAPPLICATIVE31WHENDEMANDISINELASTIC,ADECREASEINPRICEINCREASESTOTALREVENUEANSFDIF2REF51NATANALYTICLOCELASTICITYTOPINELASTICDEMAND|TOTALREVENUEMSCINTERPRETIVE32THEINCOMEELASTICITYOFDEMANDISDEFINEDASTHEPERCENTAGECHANGEINQUANTITYDEMANDEDDIVIDEDBYTHEPERCENTAGECHANGEININCOMEANSTDIF1REF51NATANALYTICLOCELASTICITYTOPINCOMEELASTICITYOFDEMANDMSCDEFINITIONAL33THEINCOMEELASTICITYOFDEMANDISDEFINEDASTHEPERCENTAGECHANGEINQUANTITYDEMANDEDDIVIDEDBYTHEPERCENTAGECHANGEINPRICEANSFDIF1REF51NATANALYTICLOCELASTICITYTOPINCOMEELASTICITYOFDEMANDMSCDEFINITIONAL34NORMALGOODSHAVENEGATIVEINCOMEELASTICITIESOFDEMAND,WHILEINFERIORGOODSHAVEPOSITIVEINCOMEELASTICITIESOFDEMANDANSFDIF2REF51NATANALYTICLOCELASTICITYTOPINCOMEELASTICITYOFDEMANDMSCINTERPRETIVE35IFTHEINCOMEELASTICITYOFDEMANDFORAGOODISNEGATIVE,THENTHEGOODMUSTBEANINFERIORGOODANSTDIF1REF51NATANALYTICLOCELASTICITYTOPINCOMEELASTICITYOFDEMANDMSCINTERPRETIVE36IFTHECROSSPRICEELASTICITYOFDEMANDFORTWOGOODSISNEGATIVE,THENTHETWOGOODSARESUBSTITUTESANSFDIF2REF51NATANALYTICLOCELASTICITYTOPCROSSPRICEELASTICITYOFDEMANDMSCINTERPRETIVE37IFTHECROSSPRICEELASTICITYOFDEMANDFORTWOGOODSISNEGATIVE,THENTHETWOGOODSARECOMPLEMENTSANSTDIF2REF51NATANALYTICLOCELASTICITYTOPCROSSPRICEELASTICITYOFDEMANDMSCINTERPRETIVE38CROSSPRICEELASTICITYOFDEMANDMEASURESHOWTHEQUANTITYDEMANDEDOFONEGOODCHANGESASTHEPRICEOFANOTHERGOODCHANGESANSTDIF1REF51NATANALYTICLOCELASTICITYTOPCROSSPRICEELASTICITYOFDEMANDMSCDEFINITIONAL39CROSSPRICEELASTICITYISUSEDTODETERMINEWHETHERGOODSAREINFERIORORNORMALGOODSANSFDIF2REF51NATANALYTICLOCELASTICITYTOPCROSSPRICEELASTICITYOFDEMANDMSCINTERPRETIVE40CROSSPRICEELASTICITYISUSEDTODETERMINEWHETHERGOODSARESUBSTITUTESORCOMPLEMENTSANSTDIF2REF51NATANALYTICLOCELASTICITYTOPCROSSPRICEELASTICITYOFDEMANDMSCINTERPRETIVE41THECROSSPRICEELASTICITYOFGARLICSALTANDONIONSALTIS2,WHICHINDICATESTHATGARLICSALTANDONIONSALTARESUBSTITUTESANSFDIF2REF51NATANALYTICLOCELASTICITYTOPCROSSPRICEELASTICITYOFDEMANDMSCINTERPRETIVE42PRICEELASTICITYOFSUPPLYMEASURESHOWMUCHTHEQUANTITYSUPPLIEDRESPONDSTOCHANGESINTHEPRICEANSTDIF1REF52NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFSUPPLYMSCDEFINITIONAL43SUPPLYANDDEMANDBOTHTENDTOBEMOREELASTICINTHELONGRUNANDMOREINELASTICINTHESHORTRUNANSTDIF2REF51|52NATANALYTICLOCELASTICITYTOPPRICEELASTICITIESOFDEMANDANDSUPPLYMSCINTERPRETIVE44IFTHEPRICEELASTICITYOFSUPPLYIS2ANDTHEQUANTITYSUPPLIEDDECREASESBY6,THENTHEPRICEMUSTHAVEDECREASEDBY3ANSTDIF2REF52NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFSUPPLYMSCAPPLICATIVE45SUPPLYISSAIDTOBEINELASTICIFTHEQUANTITYSUPPLIEDRESPONDSSUBSTANTIALLYTOCHANGESINTHEPRICE,ANDELASTICIFTHEQUANTITYSUPPLIEDRESPONDSONLYSLIGHTLYTOPRICEANSFDIF1REF52NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFSUPPLYMSCDEFINITIONAL46SUPPLYTENDSTOBEMOREELASTICINTHESHORTRUNANDMOREINELASTICINTHELONGRUNANSFDIF2REF52NATANALYTICTOPPRICEELASTICITYOFSUPPLYMSCINTERPRETIVE47WHENTHEPRICEOFKNEEBRACESINCREASEDBY25PERCENT,THEBRACEYOURSELFCOMPANYINCREASEDITSQUANTITYSUPPLIEDOFKNEEBRACESPERWEEKBY75PERCENTBYCSPRICEELASTICITYOFSUPPLYOFKNEEBRACESIS033ANSFDIF2REF52NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFSUPPLYMSCAPPLICATIVE48IFASUPPLYCURVEISHORIZONTAL,THENSUPPLYISSAIDTOBEPERFECTLYELASTIC,ANDTHEPRICEELASTICITYOFSUPPLYAPPROACHESINFINITYANSTDIF2REF52NATANALYTICLOCELASTICITYTOPPERFECTLYELASTICSUPPLYMSCINTERPRETIVE49AGOVERNMENTPROGRAMTHATREDUCESLANDUNDERCULTIVATIONHURTSFARMERSBUTHELPSCONSUMERSANSFDIF2REF53NATANALYTICLOCELASTICITYTOPTOTALREVENUEMSCAPPLICATIVE50OPECFAILEDTOMAINTAINAHIGHPRICEOFOILINTHELONGRUN,PARTLYBECAUSEBOTHTHESUPPLYOFOILANDTHEDEMANDFOROILAREMOREELASTICINTHELONGRUNTHANINTHESHORTRUNANSTDIF2REF53NATANALYTICLOCELASTICITYTOPOPEC|PRICEELASTICITYOFDEMAND|PRICEELASTICITYOFSUPPLYMSCAPPLICATIVE51DRUGINTERDICTION,WHICHREDUCESTHESUPPLYOFDRUGS,MAYDECREASEDRUGRELATEDCRIMEBECAUSETHEDEMANDFORDRUGSISINELASTICANSFDIF2REF53NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCAPPLICATIVESHORTANSWER1CONSIDERTHEFOLLOWINGPAIRSOFGOODSFORWHICHOFTHETWOGOODSWOULDYOUEXPECTTHEDEMANDTOBEMOREPRICEELASTICWHYAWATERORDIAMONDSBINSULINORNASALDECONGESTANTSPRAYCFOODINGENERALORBREAKFASTCEREALDGASOLINEOVERTHECOURSEOFAWEEKORGASOLINEOVERTHECOURSEOFAYEAREPERSONALCOMPUTERSORIBMPERSONALCOMPUTERSANSADIAMONDSARELUXURIES,ANDWATERISANECESSITYTHEREFORE,DIAMONDSHAVETHEMOREELASTICDEMANDBINSULINHASNOCLOSESUBSTITUTES,BUTDECONGESTANTSPRAYDOESTHEREFORE,NASALDECONGESTANTSPRAYHASTHEMOREELASTICDEMANDCBREAKFASTCEREALHASMORESUBSTITUTESTHANDOESFOODINGENERALTHEREFORE,BREAKFASTCEREALHASTHEMOREELASTICDEMANDDTHELONGERTHETIMEPERIOD,THEMOREELASTICDEMANDISTHEREFORE,GASOLINEOVERTHECOURSEOFAYEARHASTHEMOREELASTICDEMANDETHEREAREMORESUBSTITUTESFORIBMPERSONALCOMPUTERSTHANTHEREAREFORPERSONALCOMPUTERSTHEREFORE,IBMPERSONALCOMPUTERSHAVETHEMOREELASTICDEMANDDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCAPPLICATIVE2YOUOWNASMALLTOWNMOVIETHEATREYOUCURRENTLYCHARGE5PERTICKETFOREVERYONEWHOCOMESTOYOURMOVIESYOURFRIENDWHOTOOKANECONOMICSCOURSEINCOLLEGETELLSYOUTHATTHEREMAYBEAWAYTOINCREASEYOURTOTALREVENUEGIVENTHEDEMANDCURVESSHOWN,ANSWERTHEFOLLOWINGQUESTIONSADULTDEMAND102030405060708090100QUANTITY12345678910PRICECHILDDEMAND510152025303540455055606570QUANTITY12345678910PRICEAWHATISYOURCURRENTTOTALREVENUEFORBOTHGROUPSBTHEELASTICITYOFDEMANDISMOREELASTICINWHICHMARKETCWHICHMARKETHASTHEMOREINELASTICDEMANDDWHATISTHEELASTICITYOFDEMANDBETWEENTHEPRICESOF5AND2INTHEADULTMARKETISTHISELASTICORINELASTICEWHATISTHEELASTICITYOFDEMANDBETWEEN5AND2INTHECHILDRENSMARKETISTHISELASTICORINELASTICFGIVENTHEGRAPHSANDWHATYOURFRIENDKNOWSABOUTECONOMICS,HERECOMMENDSYOUINCREASETHEPRICEOFADULTTICKETSTO8EACHANDLOWERTHEPRICEOFACHILDSTICKETTO3HOWMUCHCOULDYOUINCREASETOTALREVENUEIFYOUTAKEHISADVICEANSATOTALREVENUEFROMCHILDRENSTICKETSIS100ANDFROMADULTTICKETSIS250TOTALREVENUEFROMALLSALESWOULDBE350BTHEDEMANDFORCHILDRENSTICKETSISMOREELASTICCTHEADULTTICKETMARKETHASTHEMOREINELASTICDEMANDDTHEELASTICITYOFDEMANDBETWEEN5AND2IS026,WHICHISINELASTICETHEELASTICITYOFDEMANDBETWEEN5AND2IS10,WHICHISUNITELASTICFTOTALREVENUEINTHEADULTMARKETWOULDBE320TOTALREVENUEINTHECHILDRENSMARKETWOULDBE120,SOTOTALREVENUEFORBOTHGROUPSWOULDBE440440350ISANINCREASEINTOTALREVENUEOF90DIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMAND|TOTALREVENUEMSCAPPLICATIVE3USETHEGRAPHSHOWNTOANSWERTHEFOLLOWINGQUESTIONSPUTTHECORRECTLETTERSINTHEBLANKDEMANDABCQUANTITYPRICEATHEELASTICSECTIONOFTHEGRAPHISREPRESENTEDBYSECTIONFROM_BTHEINELASTICSECTIONOFTHEGRAPHISREPRESENTEDBYSECTIONFROM_CTHEUNITELASTICSECTIONOFTHEGRAPHISREPRESENTEDBYSECTION_DTHEPORTIONOFTHEGRAPHINWHICHADECREASEINPRICEWOULDCAUSETOTALREVENUETOFALLWOULDBEFROM_ETHEPORTIONOFTHEGRAPHINWHICHADECREASEINPRICEWOULDCAUSETOTALREVENUETORISEWOULDBEFROM_FTHEPORTIONOFTHEGRAPHINWHICHADECREASEINPRICEWOULDNOTCAUSEACHANGEINTOTALREVENUEWOULDBE_GTHESECTIONOFTHEGRAPHINWHICHTOTALREVENUEWOULDBEATAMAXIMUMWOULDBE_HTHESECTIONOFTHEGRAPHINWHICHELASTICITYISGREATERTHAN1IS_ITHESECTIONOFTHEGRAPHINWHICHELASTICITYISEQUALTO1IS_JTHESECTIONOFTHEGRAPHINWHICHELASTICITYISLESSTHAN1IS_ANSAATOBBBTOCCBDBTOCEATOBFBGBHATOBIBJBTOCDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMAND|TOTALREVENUEMSCAPPLICATIVE4USINGTHEMIDPOINTMETHOD,COMPUTETHEELASTICITYOFDEMANDBETWEENPOINTSAANDBISDEMANDALONGTHISPORTIONOFTHECURVEELASTICORINELASTICINTERPRETYOURANSWERWITHREGARDTOPRICEANDQUANTITYDEMANDEDNOWCOMPUTETHEELASTICITYOFDEMANDBETWEENPOINTSBANDCISDEMANDALONGTHISPORTIONOFTHECURVEELASTICORINELASTICABCDEMAND100200300400500600700800900QUANTITY246810121416182022PRICEANSINTHESECTIONOFTHEDEMANDCURVEFROMATOB,THEELASTICITYOFDEMANDWOULDBE25THISWOULDBEANELASTICPORTIONOFTHECURVETHISWOULDMEANTHATFOREVERY1PERCENTCHANGEINPRICE,QUANTITYDEMANDEDWOULDCHANGEBY25PERCENTINTHESECTIONOFTHEDEMANDCURVEFROMBTOC,THEELASTICITYOFDEMANDWOULDBE75THISWOULDBEANINELASTICPORTIONOFTHECURVETHISWOULDMEANTHATFOREVERY1PERCENTCHANGEINPRICE,QUANTITYDEMANDEDWOULDCHANGEBY075PERCENTDIF2REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCAPPLICATIVE5WHENTHESHAFFERSHADAMONTHLYINCOMEOF4,000,THEYUSUALLYATEOUT8TIMESAMONTHNOWTHATTHECOUPLEMAKES4,500AMONTH,THEYEATOUT10TIMESAMONTHCOMPUTETHECOUPLESINCOMEELASTICITYOFDEMANDUSINGTHEMIDPOINTMETHODEXPLAINYOURANSWERISARESTAURANTMEALANORMALORINFERIORGOODTOTHECOUPLEANSTHEINCOMEELASTICITYOFDEMANDFORTHESHAFFERSIS189SINCETHEINCOMEELASTICITYOFDEMANDISPOSITIVE,EATINGOUTWOULDBEINTERPRETEDASANORMALGOODDIF2REF51NATANALYTICLOCELASTICITYTOPINCOMEELASTICITYOFDEMANDMSCAPPLICATIVE6RECENTLY,INSMALLTOWN,THEPRICEOFTWINKIESFELLFROM080TO070ASARESULT,THEQUANTITYDEMANDEDOFHOHOSDECREASEDFROM120TO100WHATWOULDBETHEAPPROPRIATEELASTICITYTOCOMPUTEUSINGTHEMIDPOINTMETHOD,COMPUTETHISELASTICITYWHATDOESYOURANSWERTELLYOUANSTHEAPPROPRIATEELASTICITYTOCOMPUTEWOULDBECROSSPRICEELASTICITYTHECROSSPRICEELASTICITYFORTHISEXAMPLEWOULDBE136THETWOGOODSARESUBSTITUTESBECAUSETHECROSSPRICEELASTICITYISPOSITIVEDIF2REF51NATANALYTICLOCELASTICITYTOPCROSSPRICEELASTICITYOFDEMANDMSCAPPLICATIVESEC00ELASTICITYANDITSAPPLICATIONMULTIPLECHOICE1INGENERAL,ELASTICITYISAMEASUREOFATHEEXTENTTOWHICHADVANCESINTECHNOLOGYAREADOPTEDBYPRODUCERSBTHEEXTENTTOWHICHAMARKETISCOMPETITIVECHOWFIRMSPROFITSRESPONDTOCHANGESINMARKETPRICESDHOWMUCHBUYERSANDSELLERSRESPONDTOCHANGESINMARKETCONDITIONSANSDDIF1REF50NATANALYTICLOCELASTICITYTOPELASTICITYMSCDEFINITIONAL2ELASTICITYISAAMEASUREOFHOWMUCHBUYERSANDSELLERSRESPONDTOCHANGESINMARKETCONDITIONSBTHESTUDYOFHOWTHEALLOCATIONOFRESOURCESAFFECTSECONOMICWELLBEINGCTHEMAXIMUMAMOUNTTHATABUYERWILLPAYFORAGOODDTHEVALUEOFEVERYTHINGASELLERMUSTGIVEUPTOPRODUCEAGOODANSADIF1REF50NATANALYTICLOCELASTICITYTOPELASTICITYMSCDEFINITIONAL3WHENSTUDYINGHOWSOMEEVENTORPOLICYAFFECTSAMARKET,ELASTICITYPROVIDESINFORMATIONONTHEAEQUITYEFFECTSONTHEMARKETBYIDENTIFYINGTHEWINNERSANDLOSERSBMAGNITUDEOFTHEEFFECTONTHEMARKETCSPEEDOFADJUSTMENTOFTHEMARKETINRESPONSETOTHEEVENTORPOLICYDNUMBEROFMARKETPARTICIPANTSWHOAREDIRECTLYAFFECTEDBYTHEEVENTORPOLICYANSBDIF2REF50NATANALYTICLOCELASTICITYTOPELASTICITYMSCINTERPRETIVE4HOWDOESTHECONCEPTOFELASTICITYALLOWUSTOIMPROVEUPONOURUNDERSTANDINGOFSUPPLYANDDEMANDAELASTICITYALLOWSUSTOANALYZESUPPLYANDDEMANDWITHGREATERPRECISIONTHANWOULDBETHECASEINTHEABSENCEOFTHEELASTICITYCONCEPTBELASTICITYPROVIDESUSWITHABETTERRATIONALEFORSTATEMENTSSUCHAS“ANINCREASEINXWILLLEADTOADECREASEINY”THANWEWOULDHAVEINTHEABSENCEOFTHEELASTICITYCONCEPTCWITHOUTELASTICITY,WEWOULDNOTBEABLETOADDRESSTHEDIRECTIONINWHICHPRICEISLIKELYTOMOVEINRESPONSETOASURPLUSORASHORTAGEDWITHOUTELASTICITY,ITISVERYDIFFICULTTOASSESSTHEDEGREEOFCOMPETITIONWITHINAMARKETANSADIF2REF50NATANALYTICLOCELASTICITYTOPELASTICITYMSCINTERPRETIVE5WHENCONSUMERSFACERISINGGASOLINEPRICES,THEYTYPICALLYAREDUCETHEIRQUANTITYDEMANDEDMOREINTHELONGRUNTHANINTHESHORTRUNBREDUCETHEIRQUANTITYDEMANDEDMOREINTHESHORTRUNTHANINTHELONGRUNCDONOTREDUCETHEIRQUANTITYDEMANDEDINTHESHORTRUNORTHELONGRUNDINCREASETHEIRQUANTITYDEMANDEDINTHESHORTRUNBUTREDUCETHEIRQUANTITYDEMANDEDINTHELONGRUNANSADIF2REF50NATANALYTICLOCELASTICITYTOPELASTICITYMSCAPPLICATIVE6A10PERCENTINCREASEINGASOLINEPRICESREDUCESGASOLINECONSUMPTIONBYABOUTA6PERCENTAFTERONEYEARAND25PERCENTAFTERFIVEYEARSB25PERCENTAFTERONEYEARAND6PERCENTAFTERFIVEYEARSC10PERCENTAFTERONEYEARAND20PERCENTAFTERFIVEYEARSD0PERCENTAFTERONEYEARAND1PERCENTAFTERFIVEYEARSANSBDIF2REF50NATANALYTICLOCELASTICITYTOPELASTICITYMSCAPPLICATIVE7WHICHOFTHEFOLLOWINGSTATEMENTSABOUTTHECONSUMERSRESPONSESTORISINGGASOLINEPRICESISCORRECTAABOUT10PERCENTOFTHELONGRUNREDUCTIONINQUANTITYDEMANDEDARISESBECAUSEPEOPLEDRIVELESSANDABOUT90PERCENTARISESBECAUSETHEYSWITCHTOMOREFUELEFFICIENTCARSBABOUT90PERCENTOFTHELONGRUNREDUCTIONINQUANTITYDEMANDEDARISESBECAUSEPEOPLEDRIVELESSANDABOUT10PERCENTARISESBECAUSETHEYSWITCHTOMOREFUELEFFICIENTCARSCABOUTHALFOFTHELONGRUNREDUCTIONINQUANTITYDEMANDEDARISESBECAUSEPEOPLEDRIVELESSANDABOUTHALFARISESBECAUSETHEYSWITCHTOMOREFUELEFFICIENTCARSDBECAUSEGASOLINEISANECESSITY,CONSUMERSDONOTDECREASETHEIRQUANTITYDEMANDEDINEITHERTHESHORTRUNORTHELONGRUNANSCDIF2REF50NATANALYTICLOCELASTICITYTOPELASTICITYMSCAPPLICATIVESEC01ELASTICITYANDITSAPPLICATIONTHEELASTICITYOFDEMANDMULTIPLECHOICE1THEPRICEELASTICITYOFDEMANDMEASURESHOWMUCHAQUANTITYDEMANDEDRESPONDSTOACHANGEINPRICEBQUANTITYDEMANDEDRESPONDSTOACHANGEININCOMECPRICERESPONDSTOACHANGEINDEMANDDDEMANDRESPONDSTOACHANGEINSUPPLYANSADIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCDEFINITIONAL2THEPRICEELASTICITYOFDEMANDMEASURESABUYERSRESPONSIVENESSTOACHANGEINTHEPRICEOFAGOODBTHEEXTENTTOWHICHDEMANDINCREASESASADDITIONALBUYERSENTERTHEMARKETCHOWMUCHMOREOFAGOODCONSUMERSWILLDEMANDWHENINCOMESRISEDTHEMOVEMENTALONGASUPPLYCURVEWHENTHEREISACHANGEINDEMANDANSADIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCDEFINITIONAL3THEPRICEELASTICITYOFDEMANDFORAGOODMEASURESTHEWILLINGNESSOFACONSUMERSTOBUYLESSOFTHEGOODASPRICERISESBCONSUMERSTOAVOIDMONOPOLISTICMARKETSINFAVOROFCOMPETITIVEMARKETSCFIRMSTOPRODUCEMOREOFAGOODASPRICERISESDFIRMSTOCATERTOTHETASTESOFCONSUMERSANSADIF1REF51NATANALYTICLOCELASTICITYTOPPRICEELASTICITYOFDEMANDMSCINTERPRETIVE4WHICHOFTHEFOLLOWINGSTATEMENTSABOUTTHEPRICEELASTICITYOFDEMANDISCORRECTATHEPRICEELASTICITYOFDEMANDFORAGOODMEASURESTHEWILLINGNESSOFBUYERSOFTHEGOODTOBUYLESSOFTHEGOODASITSPRICEINCREASESBPRICEELASTICITYOFDEMANDREFLECTSTHEMANYECONOMIC,PSYCHOLOGICAL,ANDSOCIALFORCESTHATSHAPECONSUMERTASTESCOT

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