A7-Test Bank Part II-Chapter 5 Analyzing the Audience.doc

精品文档Chapter 5 Analyzing the AudienceTrue-False Questions Students are to indicate whether each of the following statements is true or false by circling the appropriate letter.1.TFThe primary purpose of speechmaking is to gain a desired response from listeners. 2.TFBeing audience-centered involves compromising your beliefs to get a favorable response.3.TFWhen you face a speaking situation, do everything you can to control the influence of physical setting on your audience.4.TFThere is very little diversity among listeners with similar demographic characteristics.5.TFYour listeners knowledge about your topic will determine what you can say in your speech. 6.TFWhen putting together your own questionnaire, use all three types of questions: fixed-alternative, scale, and open-ended.7.TFThe key to effective speaking is how well you use what you know in preparing and presenting the speech.8.TFYou need to keep your audience in mind only during the speech. 9.TFReflecting on your audiences response is an important part of skill development. 10.TFSome speakers keep a journal of their speeches, audiences, and responses.Multiple Choice QuestionsStudents are to indicate the best answer for each question by circling the correct letter.1. Good public speakers are _.a. self-centeredb. content-centeredc. audience-centeredd. delivery-centered2. To be audience-centered, you need to keep all of the following questions in mind when you work on your speeches EXCEPT _.a. to whom am I speakingb. what do I want them to know, believe, or do as a result of my speechc. how can I justify using devious, unethical tactics to achieve my goald. what is the most effective way of composing and presenting my speech to accomplish that aim3. Audience size may affect all of the following aspects of your speech EXCEPT your _.a. languageb. choice of appealsc. personalityd. use of visual aids4. Which of the following examples doesnt fall into the category of physical setting?a. Number of listeners.b. Location of the lectern.c. Seating arrangements.d. Room temperature.5. Nothing affects an audience more than _.a. personal interestsb. cultural backgroundc. level of educationd. economic standing6. Which of the following is NOT true?a. Ideas that attract younger listeners may offend older listeners.b. Topics that are appealing to women may be of less interest to men.c. People from the same age group usually think alike. d. Wealthy people usually view the world differently than poor people. 7. People dont usually expend the time and effort to attend a speech unless _.a. they have some interest in the topicb. they are invited to the speechc. the speech is delivered by a celebrityd. attending the speech is a course requirement8. Audience attitudes are most important in _ speeches. a. informativeb. persuasivec. commemoratived. introductory9. An audiences response to a message is _ colored by their perception of the speaker. a. frequentlyb. usuallyc. invariablyd. occasionally10. The _ will dictate how long a speech should be. a. occasionb. speakerc. topicd. audience11. Which of the following questions is an open-ended question?a. Are you a fan of TV reality shows? b. What types of reality shows do you like best, science, dating, makeover, or documentary style?c. Why, in your opinion, are TV reality shows so popular? d. How many reality shows have you watched in the past three months?12. You must submerge your own view so completely that you can _.a. please your listeners during the speechb. influence your listeners after the speechc. adopt, temporarily, those of your listenersd. impress your listeners strategically13. You need to keep an eye out during your speech for audience _.a. supportb. feedbackc. appreciationd. criticism 14. If you find your listeners _, you may need to back up and go over the point again. a. laughing or clappingb. yawning or dozing offc. frowning or responding with quizzical looksd. whispering or looking bored15. To say that people usually want to hear about things that are meaningful to them is to say that people are _.a. empathicb. egocentricc. egotisticd. egalitarian16. The process by which a speaker seeks to create a bond with listeners by emphasizing common values, goals, and experiences is referred to as _ by communication scholars.a. identificationb. egocentrismc. structuringd. affiliation17. What are the two types of audience analysis discussed in your textbook?a. Personal and impersonal.b. Demographic and situational.c. Occupational and educational.d. Psychological and sociological.18. One of the ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called?a. Psychological audience analysis.b. Background audience analysis.c. Demographic audience analysis.d. Descriptive audience analysis.19. According to your textbook, which of the following is a demographic characteristic of a speech audience?a. Knowledge about the subject.b. Attitude toward the speaker.c. Cultural background.d. Interest in the topic.20. According to your textbook, which of the following is a factor in situational audience analysis?a. The audiences cultural background.b. The audiences attitude toward the topic. c. The audiences religious beliefs.d. The audiences group membership.21. Which of the following elements usually has the greatest impact on the length a speech should be?a. The audiences disposition toward the topic.b. The physical setting for the speech.c. The occasion of the speech.d. The audiences attitudes toward the speaker.22. According to your textbook, what are the three primary factors to consider when assessing an audiences disposition toward a speech topic?a. Gender, knowledge, and opinions.b. Interest, background, and age.c. Knowledge, interest, and attitude.d. Size, occasion, and group membership.23. A landlord with a bad reputation among students for her high rent, deceptive advertising, and refusal to return security deposits is speaking to a campus group about how the citys new zoning law will affect students. The most important factor the landlord should consider in her situational audience analysis is probably her listeners _.a. genderb. knowledge of the topicc. disposition toward the speakerd. interest in the topic24. If you were giving a persuasive speech to a general audience arguing that all children should be required to use standard English in the public schools, the most important factor to consider in audience analysis would probably be _.a. the age of the audienceb. the physical setting for the speechc. the ethnic background of the audienced. the size of the audience25. If you were giving an informative speech to a general audience on the presidency of John F. Kennedy, the most important factor to consider when analyzing your audience would probably be its _.a. religionb. agec. genderd. group membership26. If you were giving a persuasive speech on gun control to members of the National Rifle Association, the most important factor to consider in audience analysis would probably be the _.a. economic standing of your audienceb. group membership of your audiencec. education of your audienced. knowledge of your audience27. If you were giving an informative speech to a general audience on Global Positioning Systems technology, the most important factor to consider when analyzing your audience would probably be the _.a. group membership of the audienceb. size of the audiencec. knowledge of the audience about the topicd. gender of the audience28. If you were giving an informative speech to a general audience about digital encryption, the most important factor to consider when analyzing your audience would probably be the _.a. physical setting for the speechb. occupation of the audiencec. group membership of the audience d. knowledge of the audience about the topic29. The major advantage of using fixed-alternative questions in an audience analysis questionnaire is that they _.a. enhance the credibility of the questionnaireb. get below the surface of respondents beliefsc. produce clear, unambiguous answersd. give respondents maximum leeway in answering30. When making up an audience analysis questionnaire, you should use _ questions to get at the strength of a respondents attitudes or feelings.a. scaleb. fixed-alternativec. leadingd. open-ended31. If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners do not fasten their seatbelts every time they ride in a motor vehicle, which of the following would be the best kind of question to ask?a. Leading question.b. Scale question.c. Open-ended question.d. Demographic question.32. If you were constructing an audience-analysis questionnaire and wanted to learn how many of your listeners had ever heard of the Salem witch trials, which of the following would be the best kind of question to ask?a. Demographic question.b. Fixed-alternative question. c. Open-ended question.d. Leading question.33. If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners had not signed organ donor cards, which of the following would be the best kind of question to ask?a. Open-ended question.b. Leading question.c. Scale question.d. Fixed-alternative question.34. If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners attitudes for or against animal research, which of the following would be the best kind of question to ask?a. Demographic question.b. Open-ended question.c. Leading question.d. Scale question.Short Answer Questions1. Since auditory perception is always selective, people dont process a speakers message exactly as the speaker in intends even they do pay attention. 2. Because listeners are egocentric, they typically approach speeches by asking “Why is this important to me?”3. According to your textbook, the six major factors to consider in situational audience analysis are:a. size of the audienceb. physical setting of the speechc. the audiences demographic traitsd. the audiences disposition toward the topice. the audiences disposition toward the speakerf. the audiences disposition toward the occasion 4. Age, gender, sexual orientation, religion, group membership, and racial, ethnic or cultural background are among the factors to be considered in demographic audience analysis.5. The importance of any demographic factor will vary from audience to audience depending on the occasion and the speech topic.6. Once you have your topic, you need to assess your audiences interest in the topic, their knowledge about it, and their attitudes toward it. 7. There is a strong correlation between interest in a topic and knowledge about it. 8. When used in an audience-analysis questionnaire, fixed-alternative questions are valuable because they produce clear, unambiguous answers.9. The major advantage of using scale questions in an audience-analysis questionnaire is that they help reveal the strength of a respondents attitudes or feelings.10. In constructing an audience analysis questionnaire, you should use open-ended questions when you want to give respondents maximum leeway in answering.Essay Questio