新闻晚报新民晚报报纸刊例.docx

新闻晚报2012年广告价目表星期版面版位版式尺寸版色价格周一、周二A1叠头版报眼4.55彩色46,000周三、周四、周五A1叠头版报眼4.55彩色58,000周一、周二A1叠头版半版16.524彩色400,000周三、周四、周五A1叠头版半版16.524彩色450,000周一、周二A1叠头版通栏7.624彩色112,000周三、周四、周五A1叠头版通栏7.624彩色128,000日期版面版色报眼全版半版1/3版1/4直版通栏半通栏4.5534.22416.524112416.5127.6247.612周一周二A1叠头版彩色46000400000112000A3黑白228000136000彩色296000176000A4彩色260000156000A5彩色276000166000内页黑白1500009000072000600004400022000彩色20000012000096000720006000030000底版彩色296000176000A2叠头版彩色2380001320001050007700070000内页黑白1320008000063000480003800018000彩色17600010600084000630005000025000A3叠头版彩色216000123000960007200059000内页黑白1260007600061000460003700017000彩色16800010000080000600004800024000B叠头版彩色198000118000内页黑白1298007300058000450003500016000彩色1600009300076000580004600023000周三周四周五A1叠头版彩色58000450000128000A3黑白246000148000彩色320000192000A4彩色286000172000A5彩色300000180000内页黑白17100010200082000620004800024000彩色228000136000110000800006600033000底版彩色320000192000A2叠头版彩色248000148000120000890007300021000内页黑白1410008800068000510004000028000彩色182000109000880006500053000A3叠头版彩色226000130000108000810006500020000内页黑白1340008400065000480003800026000彩色173000104000840006200050000B叠头版彩色208000128000内页黑白12600077000610004600037000彩色168000100000800006000048000豪华版头版全彩278000内页全彩2120001270001000007600061000备注：1.周六、周日、法定节假日广告收费按周一刊例8折计价,法定节假日的调休日按照周一刊例计价。2.内页文字广告(1/4版以上，图片不得超过所刊登广告面积的1/10)，按工商广告刊例价格的4折计价。3.半通栏规格亦可为3.8CM24CM。4.A叠头版通栏规格为5CM24CM。5.A叠头版半版的规格为12CM24CM。6.空白处表示谢绝刊登该时间和规格的广告。7.特殊要求广告及价格说明：a)A叠头版全版的规格为25.5 CM24CM，广告刊例：周一、周二每版人民币55万元整，周三至周五每版人民币68万元整，如刊登广告规格为29.524CM的封顶全版，另加收以上每版价格的10%的广告费。b)头版包封为4个整版全彩新闻纸,广告刊例为人民币90万元整，如需铜版纸包封,须加收30%广告费。c)1/4版以上规格广告要求该版不安排其它广告,加收20%广告费。d)小全版规格为24CM16.5CM，广告刊例为当天该版面半版的价格加收30%计价。8.异形广告的说明：a)异形广告单次广告规格必须在1/4版以上,并且根据实际情况加收30%以上广告费。b)如在新闻叠每个版块的第一个版面刊登竖版广告,规定：竖版广告的高度为33.2CM。9.预订广告版位以书面通知为准,口头或电话预订无效。10.只收MO及光盘,另附客户确认签字打印稿两张,否则由此造成的印刷问题,我方概不负责。11.广告刊登及其内容必须符合中华人民共和国广告法及有关规定,本报认为违法及不雅的内容,可删改或拒绝刊登,客户的广告内容应该合法,不得侵犯他人著作权、肖像权、专利权等,否则,客户应承担由此引起的各种损失及赔偿责任和法律责任,本报只承担停止不合法广告的责任。12.广告款交付：请在广告见报前两天交付广告款。未按期交款的广告,本报有权推延刊期。13.广告稿件请于见报前三天送至本报广告中心；未按期交款的广告,本报有权推延刊期。14.取消广告：广告因故取消,特殊版、指定版广告必须于见报前四天书面通知本报；内页广告必须于见报前两天书面通知本报。超过规定期限通知,扣取20%广告费作为排版补偿；见报前一天取消广告,100%收取广告费；15.如遇重要新闻因素,版面调整最终解释权归新闻晚报16.本报印刷指标：彩色120线,黑白100线。东方早报2012年广告价目表版面版位尺寸版色星期一星期二星期三星期四星期五星期六星期日A4-A9整版33.524.4黑白180,000180,000180,000200,000200,000110,000110,000A4-A9整版33.524.4彩色250,000250,000250,000300,000300,000140,000140,000A叠普通版整版33.524.4黑白140,000140,000140,000180,000180,000110,000110,000A叠普通版整版33.524.4彩色180,000180,000180,000240,000240,000140,000140,000其它叠整版33.524.4黑白120,000120,000120,000130,000130,000100,000100,000其它叠整版33.524.4彩色150,000150,000150,000160,000160,000120,000120,000版面规格(高宽)cm周六-周日周一-周三周四-周五黑白彩色黑白彩色黑白彩色头版通栏5.524.4110000180000200000A2、A3半版16.524.490000110000160000200000180000240000A叠封底整版33.524.4200000360000400000A叠封底半版16.524.4110000200000240000整版A4-A933.524.4110000140000180000250000200000300000A叠普通版140000180000180000240000其它叠100000120000120000150000130000160000半版A4-A916.524.46500080000120000150000160000180000A叠普通版80000100000110000130000其它叠头版120000140000其它叠500007000060000800007000090000通栏A4-A97.624.43000040000600008000080000100000A叠普通版35000500005000070000其它叠头版6000080000其它叠2000035000300004500035000500001/4直版A4-A916.511.93500050000700009000090000120000A叠普通版45000600006000080000其它叠头版80000120000其它叠300004000035000500004000060000半通栏A叠普通版7.611.9160002500020000300002600040000其它叠120002000016000250001800028000题花24.5250030003000350035004000豪华版（铜板纸）加收20%指定版面加收20%指定非广告版加收20%加彩加收20%特殊规格加收50%青年报2012年广告价目表版面版位尺寸版色星期一星期二星期三星期四星期五星期六星期日A叠 头版通栏524彩色100,000100,000110,000110,000110,00080,00080,000A叠 头版1/2版15.524彩色240,000240,000270,000270,000270,000190,000190,000其他叠 头版通栏524彩色75,00075,00090,00090,00090,00060,00060,000其他叠 头版1/2版15.524彩色180,000180,000210,000210,000210,000140,000140,000A叠 末版1/2版1724彩色120,000120,000130,000130,000130,000100,000100,000A叠 末版整版3424彩色220,000220,000250,000250,000250,000175,000175,000其他叠 末版1/2版1724彩色100,000100,000110,000110,000110,00070,00070,000其他叠 末版整版3424彩色180,000180,000210,000210,000210,000135,000135,000星期普通版半通栏通栏1/4版13版12版整版跨页半版跨页整版7127248.52411.524172434241751345114121712周一-周二A2-A3彩色35000600007200090000132000220000240000A4-A5彩色30000480006500080000120000192000228000432000A叠黑白1800030000400004800072000120000144000264000彩色2300042000500005800090000168000192000360000其他叠黑白1500027000350004500066000108000132000240000彩色2000039000450005400084000156000174000324000周三-周五A2-A3彩色400006600078000100000144000250000276000A4-A5彩色35000540007200090000132000216000264000500000A叠黑白2000036000450005400084000144000168000312000彩色27000480006000066000108000192000216000420000其他叠黑白1700032000380005000072000132000156000276000彩色2200045000510006200096000168000198000370000周六周日A2-A3彩色30000480006000070000100000