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UnitFourDisneyland,WelcometotheMagic,PassageTwoTheFirstDisneylandvisitor,WhatdidMacphersondowhenhevisitedDisneylandthefirsttime?WhatprivilegesdidheenjoyforbeingthefirstDisneylandvisitor?WhendidthethemeparkDisneylandopentothepublic?WhydidMacphersongosoearlytoDisneyland?,1.C,2.D,3.B,4.B,TheFirstDisneylandvisitorDaveMacPhersonmayhavebeenthefirstpayingguestatDisneylandwhenthethemeparkopeneditsgates50yearsago,buthedidntevenhavetimeforoneride.Inahurrytogetbacktocampusforacollegeclass,1.heinsteadvisitedarestroomafterspendinghoursinlineandleftwithoutasmuchasasouvenir.Still,thehonorofbeingthefirstpaidadmissioncamewithaspecialperk:2.alifetimepassforfourtoDisneylandandotherDisneyparksastheyopened.Hehastakenfulladvantageofitscoresoftimes,especiallywhenhelivedinCalifornia.In1955,MacPhersonwatchedtelevisionreportoftheopeningofDisneylandforthemediaandinvitedguests3.onJuly17,1955,adaybeforetheparkopenedtothepublic.Hesaidtohimself,“Boy,Isurewouldliketogooutthere.”4.Hebelievedhemightgetaprizeforstandingfirstinline.HedrovehisSimplexmotorbiketoAnaheim,arrivingshortlybefore1a.m.totakehisplaceinlineanhourbeforeanyoneelseshowedup.Thecrowdsteadilygrewovernighttoabout6,000people,andMacPhersonmadesurenoonegotinfrontofhim.Whentheboxofficeopened,aphotographerfortheLongBeachPress-Telegramcapturedhimbuyingthefirstticket.Lookingatthephotoyearslater,herealizedhehadhisowncamerabutdidntuseit.WhydidntIshootsomepictures?hewondered.IevenforgottoaskWaltDisneyforhisautograph.Imusthavebeenbalmyorsomethingafterstayingupallnight.,ShortConversations,1.B,M:ImgoingtoMartinshouse.Ihaveapapertocomplete,andIneedtousehercomputer.W:Whydontyoubuyoneyourself?Thinkhowmuchtimeyoucouldsave.Q:Whatdoesthewomansuggestthemando?,2.D,W:Dad,mybikeisbroken.Couldyoudrivemetoschoolthismorning?M:Itsstillearly.Whynotwalkthere?Q:Howwillthegirlgotoschooltoday?,3.C,M:Ivebeenwaitingallweekforthisconcert.Theperformanceissaidtobeexcellent.Andwithourstudentdiscount,theticketswillberealcheap.W:AhahImafraidIleftmystudentIDcardinthedorm.Q:Whatdoesthewomanimply?,4.B,W:Doyouridetoworkeveryday?M:No,never.Iliveveryclosetomyfactory.Itsfifteenminuteswalk.Q:Howlongdoesittakeforthemantogotoworkonfoot?,5.A,M:TomorrowisSaturday.Whatwillyoudo?W:Saturday?Illhavetospendanotherbusiestday.Myparentsalwaysmakemedoalotofexercises.Q:WhatwillthewomandoonSaturday?,6.B,W:Ifyouarentdoinganythingparticular,shallweseethenewplaytonight?M:Soundsgreat.ButIvegottogoovermynotesfortomorrowsquiz.Q:Whatdoesthemanimply?,7.C,M:Doyoulikedetectivefilms,Mary?W:Yes.Ijustsawoneyesterdayafternoon.Q:WheredidMarygoyesterdayafternoon?,8.B,W:CanIhelpyou,sir?M:Yes,Idlikeatablefortwopeople,please.Q:Whereistheman?,LongConversation,1.B2.D3.D4.A,modernizecompetitivecompetitorcompetecompetitiondrawupabudget9.Whatdoesthemansayabouttheequipmentoftheirfactory?10.Whatdoesthemansuggestabouthumanresources?11.WhydoesthemansuggestadvertisingonTV?12.Whatarethetwospeakerstalkingabout?,M:Hello,Susan.Didyouhavetimetolookatmyproposal?W:No,notreally.Canwegooveritnow?M:Sure.12.Ivebeentryingtocomeupwithsomenewproductionandadvertisingstrategies.Firstofall,ifwewanttostaycompetitive,9.weneedtomodernizeourfactory.Newequipmentshouldhavebeeninstalledlongago.Weshouldalsoconsiderhumanresources.Ivebeentalkingtopersonnelaswellasourstaffatthefactory.W:Andwhatsthepicture?M:10.Wellprobablyhavetohireacoupleofengineerstohelpusmodernizethefactory.W:Whataboutadvertising?M:Marketinghassomeinterestingideasfortelevisioncommercials.W:TV?Isntthatabittooexpensiveforus?Whatswrongwithadvertisinginthepapers,asusual?M:11.Quitefrankly,itsjustnotenoughanymore.Weneedtobemoreaggressiveinordertokeepaheadofourcompetitors.Theseinvestmentswillresultinhigherprofitsforourcompany.W:Wellhavetolookatthefiguresmoreclosely.Havefinancedrawupabudgetfortheseinvestments.M:Allright.Illseetoit.,PassageOneDisney,theBestServiceProvider,WhatisthemainobjectiveoftheDisneyemployees?Whatdoallnewemployeesdotostarttheiremployment?Whydomanagersevenwearspecialserviceclothesandworkintheparkeachyear?,1.B,2.D,3.C,Disney,theBestServiceProviderMillionsofpeoplepassthroughthegatesofDisneysentertainmentparksinCalifornia,FloridaandJapaneachyear.Whatmakestheseplacesanalmostuniversalattraction?Well,onereasonisthewayvisitorsaretreatedoncetheygetthere.1.ThepeopleatDisneytrytheirbesttoservetheir“guests”,andtoseethattheyenjoythemselves.2.Allnewemployees,fromvicepresidentstopart-timeworkers,begintheiremploymentbyattendingDisneyUniversity.Here,theylearnaboutthecompanyshistory,howitismanaged,andwhyitissuccessful.Allemployeesareshownhowtheirpartisimportantinmakingtheparkasuccess.Afterthat,theemployeesgoontodomorespecializedtrainingfortheirspecificjobs.Nodetailismissed.Asimplejobliketakingticketsrequiresfoureight-hourdaysoftraining.EvenDisneysmanagersgetinvolvedinthedailymanagementofthepark.Everyyear,themangersleavetheirdesksandbusinesssuitsandputonspecialserviceclothes.Theytakeupanyofthe100jobsthatmaketheentertainmentparkcomealive.3.Themanagersagreethatthisweekhelpthemtoseethecompanysgoalsmoreclearly.AlltheseeffortstoservethepublicwellhavemadeWaltDisneyProductionsfamous.DisneyisconsideredbymanyasthebestmassserviceproviderinAmericaortheworld.,CompoundDictation,1.indicated
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