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Chapter 17,Analysis of Financial Statements,Conceptual Learning Objectives,C1: Explain the purpose of analysis C2: Identify the building blocks of analysis C3: Describe standards for comparisons in analysis C4: Identify the tools of analysis,A1: Summarize and report results of analysis A2: Appendix 17A: Explain the form and assess the content of a complete income statement,Analytical Learning Objectives,P1: Explain and apply methods of horizontal analysis P2: Describe and apply methods of vertical analysis P3: Define and apply ratio analysis,Procedural Learning Objectives,Application of analytical tools,Involves transforming data,Reduces uncertainty,Basics of Analysis,C 1,Internal Users,External Users,Financial statement analysis helps users make better decisions.,Managers Officers Internal Auditors,Shareholders Lenders Customers,Purpose of Analysis,C 1,Liquidity and Efficiency,Solvency,Profitability,Market Prospects,Building Blocks of Analysis,C 2,Income Statement,Balance Sheet,Statement of Stockholders Equity,Statement of Cash Flows,Notes,Information for Analysis,C 2,To help me interpret our financial statements, I use several standards of comparison.,Intracompany Competitor Industry Guidelines,Standards for Comparison,C 3,Horizontal Analysis,Time,Comparing a companys financial condition and performance across time.,Tools of Analysis,C 4,Comparing a companys financial condition and performance to a base amount,Tools of Analysis,V e r t i c a l A n a l y s i s,C 4,Measurement of key relations between financial statement items,Tools of Analysis,Ratio Analysis,C 4,Time,Now, lets look at some ways to use horizontal analysis.,Horizontal Analysis,C 4,Horizontal Analysis,C 4,Calculate Change in Dollar Amount,Dollar Change,Analysis Period Amount,Base Period Amount,=,Comparative Statements,P 1,Calculate Change as a Percent,Percent Change,Dollar Change Base Period Amount,100,=,Comparative Statements,P 1,($11,500 $23,500) 100 = 48.9%,$12,000 $23,500 = $(11,500),P 1,P 1,Trend Analysis,Now, lets look at trend analysis!,P 1,Trend analysis is used to reveal patterns in data covering successive periods.,Trend Analysis,P 1,Berry Products Income Information For the Years Ended December 31,2001 is the base period so its amounts will equal 100%.,Trend Analysis,P 1,Berry Products Income Information For the Years Ended December 31,Trend Analysis,P 1,Berry Products Income Information For the Years Ended December 31,How would this trend analysis look on a line graph?,Trend Analysis,P 1,Trend Analysis,We can use the trend percentages to construct a graph so we can see the trend over time.,P 1,V e r t i c a l A n a l y s i s,Now, lets look at some vertical analysis tools!,Common-Size Statements,P 2,Calculate Common-size Percent,Common-size Percent,Analysis Amount Base Amount,100,=,Common-Size Statements,P 2,($12,000 $315,000) 100 = 3.8%,($23,500 $289,700) 100 = 8.1%,P 2,P 2,P 2,P 2,This is a graphical analysis of Clover Corporations common-size income statement for 2007.,Common-Size Graphics,P 2,Lets use the following financial statements for Norton Corporation for our ratio analysis.,Ratio Analysis,Ratio Analysis,P 3,P 3,P 3,P 3,Current Ratio,Acid-test Ratio,Accounts Receivable Turnover,Inventory Turnover,Days Sales Uncollected,Days Sales in Inventory,Total Asset Turnover,Liquidity and Efficiency,P 3,Use this information to calculate the liquidity and efficiency ratios for Norton Corporation.,Liquidity and Efficiency,P 3,Working capital represents current assets financed from long-term capital sources that do not require near-term repayment.,Working Capital,P 3,This ratio measures the short-term debt-paying ability of the company.,Current Ratio,P 3,Quick assets are Cash, Short-Term Investments, and Current Receivables.,This ratio is like the current ratio but excludes current assets such as inventories and prepaid expenses that may be difficult to quickly convert into cash.,Acid-Test Ratio,P 3,This ratio measures how many times a company converts its receivables into cash each year.,Accounts Receivable Turnover,P 3,This ratio measures the number of times merchandise is sold and and replaced during the year.,Inventory Turnover,P 3,This ratio measures the liquidity of receivables.,Days Sales Uncollected,=,Ending Accounts Receivable Net Sales, 365,Days Sales Uncollected,=,$20,000 $494,000, 365 = 14.8 days,Days Sales Uncollected,P 3,This ratio measures the liquidity of inventory.,Days Sales in Inventory,P3,This ratio measures the efficiency of assets in producing sales.,Total Asset Turnover,P 3,Debt Ratio,Equity Ratio,Pledged Assets to Secured Liabilities,Times Interest Earned,Solvency,P 3,Use this information to calculate the solvency ratios for Norton Corporation.,Solvency,P 3,This ratio measures what portion of a companys assets are contributed by creditors.,Debt Ratio,P 3,This ratio measures what portion of a companys assets are contributed by owners.,Equity Ratio,P 3,This ratio measures the solvency of companies.,Debt-to-Equity Ratio,P 3,This is the most common measure of the ability of a firms operations to provide protection to the long-term creditor.,Times Interest Earned,P 3,Profit Margin,Gross Margin,Return on Total Assets,Basic Earnings per Share,Book Value per Common Share,Return on Common Stockholders Equity,Profitability,P 3,Use this information to calculate the profitability ratios for Norton Corporation.,Profitability,P 3,This ratio describes a companys ability to earn a net income from sales.,Profit Margin,P 3,This ratio measures the amount remaining from $1 in sales that is left to cover operating expenses and a profit after considering cost of sales.,Gross Margin,P 3,This ratio is generally considered the best overall measure of a companys profitability.,Return on Total Assets,P 3,This measure indicates how well the company employed the owners investments to earn income.,Return on Common Stockholders Equity,P 3,This ratio measures liquidation at reported amounts.,Book Value per Common Share,P 3,This measure indicates how much income was earned for each share of common stock outstanding.,Basic Earnings per Share,P 3,Price-Earnings Ratio,Dividend Yield,Market Prospects,P 3,Use this information to calculate the market ratios for Norton Corporation.,Market Prospects,P 3,This measure is often used by investors as a general guideline in gauging stock values. Generally, the higher the price-earnings ratio, the more opportunity a company has for growth.,Price-Earnings Ratio,P 3,This ratio identifies the return, in terms of cash dividends, on the current market price of the stock.,Dividend Yield,P 3,Net Income,Reporting Income and Equity,Discontinued Segments,Changes in Accounting
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