cocachina_mark-google.pptx

1google confidential admob for ios app developers august 27, 2011 mark teo 2google confidential2google confidential agenda 1 2 3 what is admob? admob for ios developers case studies 3google confidential 3google confidential what is admob? 4google confidential4google confidential 5google confidential5google confidential admobs page views on ios - global source: google admob internal data 407% 6google confidential6google confidential admobs page views top 20 (july 2010) source: google admob internal data 7google confidential7google confidential admobs page views top 20 (july 2011) source: google admob internal data 8google confidential8google confidential admobs page views on ios source: google admob internal data 123.45% 2094% 257.20% 163.89% 938% 9google confidential9google confidential admobs platform distribution (july 2011) - global source: google admob internal data 10google confidential10google confidential admobs platform distribution (july 2011) - usa source: google admob internal data 11google confidential11google confidential admobs platform distribution (july 2011) - japan source: google admob internal data 12google confidential12google confidential admobs platform distribution (july 2011) - china source: google admob internal data 13google confidential13google confidential admobs unique users on ios - global source: google admob internal data 182% 14google confidential14google confidential admobs unique users top 20 (july 2010) source: google admob internal data 15google confidential15google confidential admobs unique users top 20 (april 2011) source: google admob internal data 16google confidential16google confidential admobs unique users on ios source: google admob internal data 66.7% 507% 56.9% 111% 46.3% 17google confidential17google confidential more than 89,000+ applications mobile sites 18google confidential18google confidential our advertisers 19google confidential19google confidential multiple targeting options available targeting parameters allow advertisers to target users based upon a number of factors. country carrier device model manufacturer channel platform 20google confidential20google confidential 21google confidential 21google confidential admob for ios apps promotion 22google confidential22google confidential multiple targeting options available 23google confidential 23 usage of apps base: private smartphone users who use the internet in general, n= 1000 q24:how many apps do you currently have on your smartphone? q25:how many have you used actively in the last 30 days? q26:how many have you purchased for a certain amount in an app store ? q28:please think about the usage of apps in the next 12 months. how will your app usage change? nearly half of nearly half of all apps (all apps ( 15) 15) with monthly active with monthly active usage average usage average of 2 are paid ones of 2 are paid ones apps: increasing apps: increasing anticipated usageanticipated usage. . n= 1000 n= 999 n= 999 numbers of numbers of ownedowned appsapps usageusage of of appsapps in in last 30 dayslast 30 days numbers of numbers of purchased purchased appsapps 1515 appsapps 6 6 appsapps 2 2 appsapps usage of usage of apps in apps in next 12 next 12 monthsmonths n= 1000 24google confidential24google confidential how do you make your ios app stand out. from the other 400,000+ apps? 25google confidential25google confidential responses are from admob iphone network survey asking users how they are finding new apps. full report at available at . 26google confidential26google confidential “burst campaign” strategy 27google confidential27google confidential “burst campaign” strategy ranking push campaign timing at launch when you release an update position maintenance 28google confidential28google confidential google admob click to download (iphone) 29google confidential29google confidential google admob click to download (ipad) 468 x 60728 x 90300 x 250 30google confidential30google confidential 5 keys to success 1 create a top notch visual experience make a great app maximize your advertising message 2 3 4 tracking and optimizing 31google confidential31google confidential make a great app 1 32google confidential32google confidential make a great app 33google confidential33google confidential create a top notch visual experience 2 34google confidential34google confidential create a top notch visual experience 35google confidential35google confidential maximize your advertising message 3 36google confidential36google confidential maximize your advertising message be clear and concise when describing your apps incorporate the word “free” include strong call to action such as “try now”, “try free”, “play now”, “download today”, “get free app” 37google confidential37google confidential tracking and optimizing 4 38google confidential38google confidential admob ios download tracking 39google confidential39google confidential google analytics for ios 40google confidential40google confidential optimize to perfection 41google confidential 41google confidential case studies 42google confidential42google confidential case study: battle bears 43google confidential43google confidential case study: battle bears 1. push battle bears free into the top 100 overall free apps 2. reach top 50 free games 3. generate increased sales of the paid app 4. boost the ranking of the paid version 44google confidential44google confidential case study: battle bears 45google confidential45google confidential case study: battle bears 46google confidential46google confidential case study: battle bears 47google confidential47goo