城市果蔬宅配模式与研究.ppt

1、城市果蔬宅配模式与优化研究,目录,2,3,4,5,发达国家和地区果蔬流通现状,我国果蔬流通现状,我国发展城市果蔬宅配的意义,城市果蔬宅配的模式研究,1,基本概念,基本概念,果蔬的特性,Text in here,果蔬宅配是一种客户通过电子商务（如网络平台、电话、传真、Email等），订购一定数量和一定品种的水果、蔬菜类农产品，由服务提供方采用相应的物流技术，把指定的物品在指定的时间内送到指定地点的服务。,果蔬类农产品物流的独特性,发达国家和地区果蔬流通现状,日本,果蔬流通现状,中国台湾,欧洲,美国,我国果蔬流通现状,平衡能力低,市场合理配置农业资源的基础作用，果蔬类农产品总量平衡、季节平衡、区域

2、平衡、年际平衡的能力不高,体系建设滞后,农产品的市场体系建设、流通渠道建设、信息网络建设滞后,发展慢,果蔬类农产品流通的市场化发展进程缓慢，价格调节功能还没有发挥出来,缺乏综合竞争力,果蔬类农产品经营管理水平低，流通成本高、效率低，流通效益差，缺乏综合竞争力,果蔬流通现状,我国果蔬流通现状,我国,发达国家,25%-30%,10%,问题所在： 流通环节长 物流技术水平落后 可追溯性较差 缺乏先进的科技和信息 技术支持,1%-2%,30%-40%,我国发展城市果蔬宅配的意义,significances of the contents,发展城市果蔬宅配是我国果蔬类农产品产业化的必然要求,发展城市果蔬

3、宅配是我国农产品物流现代化的必然趋势,发展城市果蔬宅配是我国果蔬消费社会化的客观需要,No.1,No.2,No.3,城市果蔬宅配的模式研究,No.1 果蔬自营宅配模式,企业根据自己的经营规模、商品配送量、经营策略以及业务网点布局等条件，自己建造一个宅配中心，依靠自己构建的网络体系开展物流配送业务。,No.2 果蔬部分外包宅配模式,企业自身适当地建立小型宅配系统，大范围的配送采用全部外包宅配模式，小范围的配送采用自营宅配模式。,No.3 果蔬全部外包宅配模式,企业不建宅配中心，而以签订合同的形式把企业的宅配业务委托给专业化的第三方物流配送公司，并且与其形成长期合作的战略联盟。,No.4 果蔬联盟

4、宅配模式,几个企业在优势互补的情况下，在相互信任、风险共存、利益共享的长期战略合作伙伴关系下，形成“虚拟联盟 ”。,宅配模式,果蔬宅配是一种客户通过电子商务（如网络平台、电话、传真、Email等），订购一定数量和一定品种的水果、蔬菜类农产品，由服务提供方采用相应的物流技术，把指定的物品在指定的时间内送到指定地点的服务。,.,基本概念,Click to edit title style,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Description of the

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