函电Chapter1函电

1、外经贸英语函电English for International Business Communication,Communication,1. What is communication? 沟通 传通 交流 交通 交际 通信 通讯 Exchanging information or message by means of medium. 2. The model of communication is always described in this way: Message (信息) Source of message-encode-code-channel/medium-decoder-

2、retriever of message,Importance of Communication Getting the job you want; Boosting your chances for promotion; Helping you get things done; Benefiting your own business; Advancing you socially; Ensuring your future; Enhancing your other skills;,Medium,Oral: Telephone Meeting/Conference Conversation

3、/Face to Face Discussion Presentation Written: Email Fax Report Letter Memo Notice Chart Form Advertisement,一、教学目的：,该课程是外贸英语专业和国际贸易专业高年级的核心业务课程之一，它是一门将英语与外贸业务相结合的课程。本课程介绍了外贸实务中各种英文业务函件、传真、电子邮件的写作格式，以及商业、术语和各种不同的表达方法，并帮助学生熟悉对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用的基本术语和表达技能，培养和提高他们的外贸业务工作能力。,二、学习目的与要

4、求：,1、通过阅读和学习介绍外贸交易业务过程的有关章节，了解并熟悉外经贸进出口的关键步骤。 2、重点掌握外经贸业务信函的撰写要点，初步做到能在一般情况下写出内容确切、表达得体、符合规范、语句通顺、没有语法错误的信函（由于现代化的信息传送方式如传真的撰写方式和普通信函相似，故以掌握信函撰写为重点）。 3、了解业务信函的趋向 4、学习电子邮件、传真的有关知识及其写法 5、初步了解有关的边缘知识,三 教材：,四、学习内容：,分为基础知识学习和写作两部分: 1、外经贸业务的主要步骤：建立业务关系、咨询、询价及答复、寄送形式、发票、报价、报盘及还盘、定单及其执行、支付条款、包装、保险、装运、代理、抱怨与

5、调停等。 2、外经贸函电的撰写要点、信函布局、信封写法及撰写技能和方法，以及业务信函的趋向；英语函电的一般格式、常用词汇、习惯表达法。 3、 电子邮件、传真的有关知识（写法类似信函） 4、合资企业、补偿贸易及其他相关的边缘知识。,五、学习方法,1学习信例 外贸函电是一门讲述专门用途语言课程，它有别于一般性的语言。尽管当今外贸函电的语言趋于简单化，口语化，但毕竟专业性很强，有一定的格式。 2归纳常用语 3练习掌握,The Way to Master Letter-writing Skills,Difficulties: The beginners often fell it difficult

6、to express their ideas effectively in English. It requires specialized knowledge and flexibility to handle such by correspondence. Ways: With time and patience, the leaf of mulberry becomes satin Study- Writing-Making Amendment,Chapter One Introduction,Essentials of Business Letter-writing 1.Clearne

7、ss 清楚 2.Conciseness 简短 3.Correctness 正确 4.Concreteness 具体 5.Cheerfulness 愉快 6.Courtesy 礼貌 7.Consideration 为对方着想 8.Completeness 完整,1.Clearness（a. explain yourself clearly; b. avoiding ambiguous sentences and needless jargon; c. statements in well-constructed sentences and paragraphs） Example: A . We

8、will make payment soon. We will make payment on May.15. B . You may peruse the contract and find the solution. You may read the contract and find the solution.,2.Conciseness: (a.in the fewest possible words; b.briefly but completely) Examples: A. We have begun to export our machines to countries abr

9、oad. We have began to export our machines. B. We are writing to you a view to entering into business relations with you. We are anxious to start business with you.,3.Correctness 正确 4.Concreteness 具体 (to make the message specific) 5.Cheerfulness 愉快 6.Courtesy 礼貌 Example: A. We allow you to get 20% di

10、scount. You can earn a discount of 20%. B. Youll need two months to deliver these parts? Who do you think you are, the Post Office? A two-month delay for the delivery of parts is unacceptable.,7.Consideration 为对方着想 a. Try to put yourself in HIS place; b. emphasize the YOU attitude; c. emphasize posi

11、tive, pleasant facts; 8.Completeness 完整 a. provide all necessary information;b. Answer all questions asked;c. give something extra, when desirable,The Tendency of Business Letter-writing,The letter has given way to more modern approach, which is direct and concise. Conventions of wording, punctuatio

12、n, sentence structure and grammar must be observed.,Chapter 2 The Forms and Parts of a Commercial Letter,The Layout of a commercial letter,1. The Letterhead 信头 2. The Date 日期 3. The Inside Name & Address 收信人名称地址 4. The Salutation 称呼 5. The Body of the Letter 信文、本文 6. The Complimentary Close 结尾敬语 7.

13、The Signature 落款,1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: 2.Our Ref. Your Ref. Date: 15th November, 20- 3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England 8.Attention:

14、 Import Dept. 4.Dear Sirs, 9.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products

15、have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _ (Manager) 10.QS/AN 11.Enclosures 12.cc our Shanghai Branch Office

16、 13.P.S. We require payment by L/C for a total value not exceeding USD50,000.,信函组成部分示例,China National Cereals, Oils & Foodstuffs Imp & Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: ,信头,1. The Letterhead 信头,NATIONAL TEXTBOOK COMPANY 4255

17、 West Touhy Avenue Lincolnwood lllinois 6064-1975 U.S.A. Area 312-679-5500 Fax 910 223 0736 E-mail:,2. The Date 日期,位置： 美式：在信头和收信人名称地址之间 英式：通常在收信人名称地址之下 均可以齐头，也可以靠右 写法： 美式：月-日-年 英式：日-月-年,美式日期举例,日期,英式日期举例,日期,日期写法注意事项,1、年份要完全写出 2、月份要用英文拼出，最好不用数字 3、日子用数字表示 4、用逗号将年、月分开 5、最好不要全部用数字表示日期 日期的几种写法： A. 1 June

18、5,2008 B. 1st October,2009 C. 30 Nov., 2004 (30 November , 2008) D. November 30th, 2009,Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England,收信人名称和地址,3. The Inside Name & Address 收信人名称地址,信头和收信人名称、地址 英语：名称在上，地址在下 地址先小后大 中文：名称在上，地址在下 地址先大后小,名称、地址,A UK address: Air Environmental Mechanical Equi

19、pment Limited 2076 West Main Street Devon, EX14 0RA U.K.,公司名称,门牌号,街道,城市,邮编,国家,中文名称、地址举例,山东科技大学 中国山东省青岛市黄岛开发区前湾港路579号,中国地址名称用英文写,Sinochem Jiangsu Import and Export Corporation Jiangsu International Business Mansion, 50 Zhonghua Road, Nanjing 210001, P.R. China,单位名称,门牌号,大楼名称,街道,邮编,城市,国家,English addres

20、ses have the following parts: Name of house Number of house and name of street Name of city or town County or state and its post-code Name of country Eg. The Vice President The Eagle Press Inc. 24 South Bank BIRMINGHAM Alabama U.S.A.,Dear Sirs,称呼,4. The Salutation 称呼,A 写信给姓名未知者 对男士（正规）：Dear Sir, 或De

21、ar Sirs,或Gentlemen: 对女士（正规）：Dear Madam, 或Dear Mesdames, B 对关系密切的商业伙伴, 称呼后一般用姓氏： Dear Mr. Richard Dear Doctor Smith Dear Professor Wang Dear Jack, C 写给公司办事的员工 Dear Sirs,We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated

22、catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply.,信文,5. The Body of the Letter 信

23、文、本文,The Message,Opening or Introduction 开头 写这封信的原因是对以前哪封信、合同或文件的应答。 Details 细节 提出问题和要求： A 询问情况或提供相关的细节 B 分段，每段一个主题 C 段与段之间应有逻辑衔接 Response or Action 期望回应 期望对方所作出的反应和行动或说明写信人将采取的行动 Close 结束 简短、礼貌地过渡到结束,6. The Complimentary Close 结尾敬语,位置： 齐头式靠左对齐，缩格式偏右 正规场合下常用： 1.Yours faithfully, 2.Yours truly, 3.Fai

24、thfully yours, 4.Truly yours,称呼与结尾敬语的对应关系,7. The Signature 落款,结尾敬语,手写签名,打印签名,职务,公司名称,Optional Parts 附加部分 8. The attention line / Particular Address 具体收信人 9. The subject line / Letter Subject 事由 10. The reference notation 识别记号 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言

25、 14. Reference Number 归档编号,1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: 2.Our Ref. Your Ref. Date: 15th November, 20- 3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England 8.

26、Attention: Import Dept. 4.Dear Sirs, 9.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic

27、 products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _ (Manager) 10.QS/AN 11.Enclosures 12.cc our Shanghai Bra

28、nch Office 13.P.S. We require payment by L/C for a total value not exceeding USD50,000.,信函组成部分示例,3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England 8.Attention: Import Dept. 4.Dear Sirs, 9.Aquatic Products,收信人名称和地址,具体收信人,称呼,事由,8、具体收信人,位置： 1. 收信人名称地址之下 2. 齐头式靠左，缩格式居中 3. 要加下划线 表示的是承办本信件的具体个人或部门 1. Attention: Mr. H. A. Donnan, Export Manager 2. Attention of Mr. Cave 3. To the at