波兰宠物行业市场前景及投资研究报告-培训课件外文版2024.5宠物食品

INDUSTRIES

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MARKETSPetmarketinPolandCHAPTER

01OverviewShareofhouseholdswithatleastonedogorcatinCentralandEasternEuropein2022ShareofhouseholdswithatleastonedogorcatinCEE2022ShareofhouseholdsDogs

Cats50%0%10%20%30%40%60%70%40%48%80%90%100%PolandRomaniaCzechiaHungaryLithuaniaRussia49%43%42%23%35%35%34%30%34%33%30%SloveniaSlovakiaLatvia30%29%15%21%25%31%27%24%22%19%BulgariaEstoniaUkraine30%4Description:In2022,Polandhadthehighestpercentageofhouseholdswithatleastonedog,amongCentralandEasternEuropeancountries.ReadmoreNote(s):CEE;2022Source(s):CiekaweStatystyki;FEDIAFNumberofpetsinPolandandmajorEuropeancountriesin2021NumberofpetsinPolandandmajorEuropeancountries2021AnimalintotalDogsintotalCatsOtheranimals300,000250,000200,000150,000100,00050,0000GermanyItalyFranceUnitedKingdomPolandSpain5Description:In2021,morePolesowneddogsthancats.Germanyhadthemostsignificantnumberofpetsoverall-approximately125million.ReadmoreNote(s):Europe;2021Source(s):Euromonitor;ZooBranżaNumberofdogsownedbysizeinPolandandmajorEuropeancountriesin2021(in1,000s)NumberofdogsownedinPolandandmajorEuropeancountries2021,bysizeSmalldogs*Mediumdogs**Largedogs***12,00010,0008,0006,0004,0002,00001,538.93,355.82,1953,9702,817.93,509.81,852.24,010.92,155.72,704.51,279.62,412.15,877.84,8403,051.4France3,000.9Spain2,400.9Italy2,073.2PolandUnitedKingdomGermany6Description:GreatBritainhadthemostsignificantnumberofsmalldogsin2021.Inthecaseofmediumdogs,Polandhadthehighestnumberofthemduringtheperiodstudied.LargedogsweremostpopularinItaly.

ReadmoreNote(s):Europe;2021;*upto9kilograms**9-23kilograms***over23kilogramsReadmoreSource(s):Euromonitor;ZooBranżaNumberofpetdogsinPolandfrom2010to2021(in1,000s)NumberofdogsinPoland2010-20219,0007,8507,7508,0007,0006,0005,0004,0003,0002,0001,00007,6007,5617,5507,4307,3117,1506,4672010201220142016201720182019202020217Description:ThedogpopulationinPolandwasmeasuredat6.5millionin2021,adecreaseof17.6percentcomparedtothepreviousyear.

ReadmoreNote(s):Poland;2010to2021Source(s):FEDIAFShareofpeopleowningcatsanddogsinPolandin2022ShareofpeopleowningcatsanddogsinPoland202245%42%40%35%30%25%20%15%10%5%26%18%0%DogsownersCatsownersDogsandcatsowners8Description:In2022,42percentofPolesowneddogs,while26percentownedcats.ReadmoreNote(s):Poland;2022Source(s):KantarPublic;StrefaInwestorówShareofhouseholdsowningatleastonecatordoginPolandfrom2010to2021CatanddogowninghouseholdsinPoland2010-2021DogCat50%45%43%42%42%39%40%35%30%25%20%15%10%5%38%38%38%37%37%34%33%33%32%31%31%30%29%29%0%2010201220142016201720182019202020219Description:Polespreferdogsovercats.In2021,43percentofhouseholdsinPolandownedapetdog.ReadmoreNote(s):Poland;2010to2021Source(s):FEDIAFNumberofpetsinPolandfrom2019to2021,bytypeofpet(in1,000s)PetpopulationinPoland2019-2021,bypettype2019202020219,0008,0007,0006,0005,0004,0003,0002,0001,00007,8507,7506,8006,6006,4674,0821,200

1,220

1,220Ornamentalbirds1,1901,1501,090390400400250215215DogsCatsSmallmammalsAquariaReptiles10Description:Polesaredefinitedogenthusiasts.Therewereover6.4milliondogsandfourmillioncatsinPolandin2021,adecreasefromthepreviousyear.

ReadmoreNote(s):Poland;2019to2021Source(s):FEDIAFRevenueinthePetFoodmarketinPolandfrom2018to2028(inbillionU.S.dollars)RevenueinthePetFoodmarketinPoland2018-20282.52.01.52.041.981.911.831.741.641.451.21.150.941.00.50.00.882018201920202021202220232024202520262027202811Description:PetfoodrevenueinPolandhasanapparentupwardtrend.Themarketisexpectedtogrowannuallyby4.46percentandreach2.04billionU.S.dollarsin2028.

ReadmoreNote(s):PolandSource(s):MarketInsightsAveragerevenuepercapitainthePetFoodmarketinPolandfrom2018to2028(inU.S.dollars)AveragerevenuepercapitainthePetFoodmarketinPoland2018-2028605054.7953.0851.0248.8446.3343.3938.5140302010031.7930.2924.923.272018201920202021202220232024202520262027202812Description:TheaveragerevenueofFoodMarketpercapitainPolandhasbeenincreasingyearbyyear.In2023,itamountedtoasmuchas43.39U.S.dollars,20.12morecomparedto2018.

ReadmoreNote(s):PolandSource(s):MarketInsightsCHAPTER

02PetfoodValueofthesoldproductionfromthemanufactureofpreparedpetfoodsinPolandfrom2009to2022(inbillionzloty)SoldproductionvalueofpetfoodsinPoland2009-2022655.333.933.8243.613.52.8532102.32.292.031.881.731.521.391.262009201020112012201320142015201620172018201920202021202214Description:Overtheperiodobserved,thesoldproductionvalueofpreparedpetfoodsinPolandfluctuated.In2022,thevalueincreased,amountingto5.3billionzloty.ReadmoreNote(s):Poland;2009to2022Source(s):CentralStatisticalOfficeofPolandSalesvolumeofpetfoodinPolandfrom2018to2028(inbillionkilograms)PetFoodsalesvolumeinPoland2018-20281.00.90.80.70.60.50.40.30.20.10.00.860.850.840.820.810.790.770.710.70.560.52018201920202021202220232024202520262027202815Description:Thevolumeofthepetfoodmarket,justlikeitsrevenue,isonanupwardtrendinPoland.In2023,itamountedto0.79billionkilograms.ReadmoreNote(s):PolandSource(s):MarketInsightsSalesvolumechangeofpetfoodinPolandfrom2019to2028PetfoodsalesvolumechangeinPoland2019-202830%26.8%25%20%15%10%5%12%10%2.6%20232.5%20242.4%20261.2%20251.2%20271.2%2028-1.4%20210%-5%20192020202216Description:ThepetfoodsalesvolumeinPolandhasfluctuatedovertheyears.In2023,itsannualgrowthrateamountedto2.6percent.ReadmoreNote(s):PolandSource(s):MarketInsightsAveragevolumepercapitaofthepetfoodmarketinPolandfrom2018to2028(inkilograms)AveragevolumepercapitaofthepetfoodmarketinPoland2018-202824.022.022.9922.722.3621.9721.4920.9220.4920.018.8318.4218.016.014.012.014.65201913.07201820202021202220232024202520262027202817Description:Theaveragevolumeofpetfoodmarkethasanincreasingtendency.Thelargestincreasewasrecordedbetween2019and2020andamountedto4.18kilograms.

ReadmoreNote(s):PolandSource(s):MarketInsightsPriceofpetfoodinPolandfrom2018to2028,perunit(inU.S.dollars)PriceofpetfoodinPoland2018-20282.52.382.42.32.22.12.01.91.81.71.61.52.342.282.222.162.071.881.781.731.71.612018201920202021202220232024202520262027202818Description:ThepriceofanimalfoodinPolandperunitin2023was2.07U.S.dollars.Thiswasapriceincreaseof0.29U.S.dollarscomparedto2018.

ReadmoreNote(s):PolandSource(s):MarketInsightsPetfoodonlinerevenueshareinPolandfrom2018to2027PetfoodonlinerevenueshareinPoland2018-2027Offline0.1%Online100%90%80%70%60%50%40%30%20%10%0%0.1%0.1%0.1%0.1%0.1%0.1%0.1%0.1%0.1%99.9%99.9%99.9%99.8%99.9%99.9%99.9%99.9%99.8%99.8%201820192020202120222023202420252026202719Description:PurchasesofpetfoodinPolandtookplacemainlyintheformofofflineretailandcontinuethistrend.In2023,99.9percentofpetfoodpurchasestookplaceoffline.ReadmoreNote(s):PolandSource(s):MarketInsightsCHAPTER

03PetfoodbrandsFavoritedrypetfoodbrandsinPolandin2023FavoritebrandsofdrypetfoodinPoland2023Shareofrespondents0%2%4%6%8%10%12%14%BritPedigreePuffi13%11%11%11%WhiskasPurina8%21Description:ThemostpopularbrandofdrypetfoodwasBritinPolandin2023.ReadmoreNote(s):Poland;August14-21,2023;2306respondents;18yearsandolder;UsersofpromotionalnewspapersontheirsmartphonesSource(s):blix.pl/Qpony.pl;IABPolska;Kantar;MobileInstituteFavoritewetpetfoodbrandsinPolandin2023FavoritebrandsofwetpetfoodinPoland202325%20%20%15%10%5%15%14%0%DolinaNoteciPremiumWhiskasPuffi22Description:ThemostpopularbrandofwetpetfoodwasDolinaNoteciPremiuminPolandin2023.ReadmoreNote(s):Poland;August14-21,2023;2306respondents;18yearsandolder;UsersofpromotionalnewspapersontheirsmartphonesSource(s):blix.pl/Qpony.pl;IABPolska;Kantar;MobileInstituteShareofdrydogfoodbrandsinPolandinApril2023ShareofdrydogfoodbrandsinPoland2023Frolic11.11%PurinaFriskies11.11%Pedigree45.00%Darling11.11%Chappi22.22%23Description:InApril2023,Pedigreewasthebest-performingbrandamongdrydogfoodproductsinPoland,reachingover44percentofbrandperformanceintheshoppinglist.

ReadmoreNote(s):Poland;April5,2023;BrandsinListonic'sdatabaseSource(s):ListonicShareofwetdogfoodbrandsinPolandinSeptember2023ShareofwetdogfoodbrandsinPoland2023PurinaFriskies20%Pedigree40%Butcher's20%ARO20%24Description:InSeptember2023,Pedigreewasthebest-performingbrandamongwetdogfoodproductsinPoland,reaching40percentofbrandperformanceintheshoppinglist.

ReadmoreNote(s):Poland;September8,2023;BrandsinListonic'sdatabaseSource(s):ListonicShareofdrycatfoodbrandsinPolandinSeptember2023ShareofdrycatfoodbrandsinPoland2023PreVital3.45%PerfectFit3.45%Felix3.45%PurinaFriskies13.79%PurinaOne31.03%Kitty20.69%Whiskas24.14%25Description:InSeptember2023,thePurinaOnewasthebest-performingbrandamongdrycatfoodproductsinPoland,withover31percentofbrandperformanceintheshoppinglist.

ReadmoreNote(s):Poland;September8,2023;BrandsinListonic'sdatabaseSource(s):ListonicShareofwetcatfoodbrandsinPolandinSeptember2023ShareofwetcatfoodbrandsinPoland2023Brandperformanceintheshoppinglist0%10%20%30%40%50%60%70%80%ShebaKitty73.91%8.7%GourmetWhiskas4.97%2.48%Felix2.48%2.48%PurinaFriskiesDolinaNoteciButcher'sCosma1.24%0.62%0.62%0.62%0.62%0.62%0.62%CoshidaKitekatPreVitalPurinaOne26Description:InSeptember2023,ShebawasPoland'sbest-performingbrandamongwetcatfoodproducts,withalmost74percentofbrandperformanceintheshoppinglist.

ReadmoreNote(s):Poland;September8,2023Source(s):ListonicCHAPTER

04PetproductsretailValueofretailsalesofpetaccessoriesinPolandandmajorEuropeancountriesin2021(inmillionU.S.dollars)ValueofretailsalesofpetaccessoriesinPolandandmajorEuropeancountries2021CatfoodDogfoodOtherfeeds2,5002,0001,5001,0005001,476.3853.11,035432.7283.7460.1545.4133.5473.1386.4157.5115.7288.1241.180163.4Italy81.452.50GermanyUnitedKingdomFranceSpainPoland28Description:Germanyhadthehighestnetretailvaluefromsalesofpetaccessoriesin2021,withmorethan2,000dollarsmillionU.S.dollars.ReadmoreNote(s):Europe;2021Source(s):Euromonitor;ZooBranżaNumberofpetstoresinPolandandselectedEuropeancountriesin2021NumberofpetstoresinselectedEuropeancountries20217,0005,9096,0005,0004,0003,0002,0001,00004,0463,7552,8672,198Spain1,039ItalyUnitedKingdomPolandGermanyFrance29Description:Italyhadthehighestnumberofpetstoresin2021,with5909suchestablishments.ReadmoreNote(s):Europe;2021Source(s):Euromonitor;ZooBranżaAmountofdogfoodsandaccessoriesavailableonCENEOinPolandin2022AmountofdogfoodsandaccessoriesavailableonCENEOinPoland2022Amountofdagfoodsandaccessories05,00010,00015,00020,00025,00030,000DogfoodDogbeds27,5379,112Leashesfordogs8,3097,4476,8805,976DogtoysDogcollarsDogharnessesDoghygieneDogclothesandshoesDogbowls3,5412,9342,8842,6102,3291,6971,268OtheraccessoriesfordogsConditionersandvitaminsfordogsShampoosandconditionersfordogsCombsandbrushesfordogs30Description:In2022,thereweremorethan27.53thousanddogfoodproductsontheCENEOplatforminPoland.ReadmoreNote(s):Poland;2022Source(s):CENEO;SOTEHighest-ratedonlinepetstoresinPolandin2022Highest-ratedonlinepetshopsinPoland2022Score*051015202530Z.plZoopers.pl27.821.9Fera.pl20.9Apetete.pl14.9Zoo24.pl6.8Petkarma.plSpecially4u.plFurkidz.eu5.854.94.94.9Babuzoo.plM31Description:In2022,Z.plwasthehighestrankedonlinestoreinthecategoryofproductsforpetsinPoland,with17.8points.ItwasfollowedbyZoopers.plandFera.pl.

ReadmoreNote(s):Poland;2022;*Themethodologyoftherankingisbasedonpost-tradeopinionsissuedbythecustomersofonlinestores,aftershopping.Byissuingareview,theyevaluatethespeedoforderprocessing,thelevelofcustomerservice,the[...]

ReadmoreSource(s):Nielsen;opineo.plAmountofcatfoodsandaccessoriesavailableonCENEOinPolandin2022AmountofcatfoodsandaccessoriesavailableonCENEOinPoland2022Amountofcatfoodsandaccessories6,000

8,00002,0004,0003,64310,00012,00014,00016,000CatfoodOthercataccessoriesCattoys14,4861,810CatscratchingpostsLitterandsandforcatsCatboxesandbedsLitterboxesforcats1,3951,05698068832Description:In2022,thereweremorethan14.48thousandcatfoodsontheCENEOplatforminPoland.ReadmoreNote(s):Poland;2022Source(s):CENEO;SOTEAmountofpetsuppliesavailableonCENEOinPolandin2022AmountofpetsuppliesavailableonCENEOinPoland2022Amountofpetsupplies02,0004,0006,0008,00010,00012,00014,00016,000AquariumsSmallanimals14,6616,885Birds5,157Terrariums2,107PetcarriersandbagsOtheraccessoriesforanimals1,7201,41033Description:In2022,mostpetsuppliesonCENEOinPolandcouldbepurchasedforaquariums.ReadmoreNote(s):Poland;2022Source(s):CENEO;SOTECHAPTER

05DogbreedingsNumberofbreedingsheepdogsandotherherdingdogsinPolandin2022,bybreedNumberofbreedingsheepdogsinPoland2022,bybreedNumberofdogsFemaledogs

Dogs400

60002008001,0001,2001,4001,206Short-hairedGermanShepherdBorderCollieLong-HairedGermanShepherdShetlandSheepdog414698346332935431205294280304PolishTatraSheepdogAustralianShepherd(Americantype)WhiteSwissShepherd161133116100173193Scottishlong-hairedsheepdogWelshCorgiPembroke9699PolishLowlandSheepdogBelgianSheepdog-MalinoisWelshCorgiCardigan88121861266935Description:In2022,thehighestnumberofbreedingshepherddogsandothershepherddogsinPolandwasoftheshort-hairedandlong-hairedGermanShepherdbreeds.TheBorderColliewasalsoapopularbreedingbreed.Thenumberoffemaledogsofthisbreedamountedto698.ReadmoreNote(s):Poland;2022;Sheepdogsandotherherdingdogs,excludingSwisscattledogsSource(s):PolishKennelClubNumberofbreedingpinschers,schnauzers,molossers,swissmountain,andcattledogsinPolandin2022,bysexBreedingpinschersandschnauzersinPoland2022,bysexNumberofdogsFemales200Males0100300400500600524BerneseMountainDogEnglishbulldog227417176318CaneCorsoTibetanmastiff159147241148BoxerDoberman90118118626859GreatDane(black,harlequin)LeonbergerGreaterSwissMountainDogBlackRussianTerrierGreatDane(blue)Long-hairedSt.Bernard109939047628078494536Description:In2022,thelargestnumberofbreedingpinschers,schnauzers,molossers,swissmountainandcattledogsinPolandwastheBerneseMountainDog,with524femaledogs.

ReadmoreNote(s):Poland;2022Source(s):PolishKennelClubNumberofbreedingterriersinPolandin2022,bysexNumberofbreedingterriersinPoland2022,bysexNumberofdogsFemales300Males4000100200500600700800768756900YorkshireTerrierJackRussellTerrier325296280517StaffordshireBullTerrierMiniatureBullTerrierBulterier400136154372352WestHighlandWhiteTerrierAmericanStaffordshireTerrierGermanhuntingterrierParsonRussellTerrierAiredaleTerrier14129619416910413661664637Description:In2022,thelargestnumberofbreedingterriersinPolandwereYorkshireTerriers,with786femaledogs,followedbytheJackRussellTerrierwithmorethan290maledogs.

ReadmoreNote(s):Poland;2022Source(s):PolishKennelClubNumberofbreedingdachshundsinPolandin2022,bysexNumberofbreedingdachshundsinPoland2022,bysexNumberofdogsFemales100Males050150152200250300233StandardWirehairedDachshundMiniaturerough-haireddachshundWirehairedrabbitdachshund593548217065StandardshorthairdachshundMiniatureshort-haireddachshundRabbitshorthaireddachshundStandardlonghaireddachshundJamnikdugowosyminiaturowyMiniaturelong-haireddachshund86665858252837922652838Description:In2022,thelargestnumberofbreedingdachshundsinPolandwereStandardWirehairedDachshunds,withthenumberoffemaledogsamountingto233.InsecondplacewastheMiniaturerough-haireddachshundwiththenumberofmaledogsamountingto35.ReadmoreNote(s):Poland;2022Source(s):PolishKennelClubNumberofbreedingspitzandprimitivedogtypesinPolandin2022,bysexNumberofbreedingspitzandprimitivedogtypesinPoland2022,bysexNumberofdogsFemalesMales60002001834003678001,0001,2001,031PomeranianSamoyed470381Shiba168349Akita214197272SiberianHuskyAmericanAkitaChowChowBasenji183100151961037188AlaskanMalamuteWestSiberianLaika74834839Description:In2022,thelargestnumberofbreedingspitzesanddogsofprimarytypeinPolandwasthePomeranian,with1.03thousandfemaledogs.InsecondplacewasSamoyedwiththenumberofmaledogsamountingto183.

ReadmoreNote(s):Poland;2022Source(s):PolishKennelClubNumberofbreedingscenthoundsandrelatedbreedsinPolandin2022,bysexNumberofbreedingscenthoundsandrelatedbreedsinPoland2022,bysexNumberofdogsFemales150Males050100200250245300296350400380PolishHuntingDogBeagle117198BavarianMountainHoundPolishHound16311198100RhodesianRidgebackSlovakHound64639776BassetHound4547HanoverHoundAlpineDachsbrackeDalmatian323423171340Description:In2022,thelargestnumberofbreedingscenthoundsandrelatedbreedsinPolandwasthePolishHuntingDog,with296femaledogs,followedbyBeaglewith117maledogs.

ReadmoreNote(s):Poland;2022Source(s):PolishKennelClubNumberofbreedingpointingdogsinPolandin2022,bysexNumberofbreedingpointingdogsinPoland2022,bysexNumberofdogsFemales80Males0204060100120140160180177200GermanShorthairedPointerWeimaraner11116792141IrishSetter100117Vizsla6072SmallMünsterländerGordonSetter33664358GermanWirehairedPointerEnglishSetter3947294037EnglishPointerBrittany271941/statistics/1400970/poland-breeding-pointing-dogs-by-sexIn2022,thelargestnumberofbreedingpointingdogsinPolandwasrecordedforGermanShorthairedPointer,withthenumberoffemaledogsamountingto277.InsecondplacewasWeimaranerwiththenumberofmaledogsamountingto92.

ReadmoreNote(s):Poland;2022Source(s):PolishKennelClubNumberofbreedingretrievers,flushingdogs,andwaterdogsinPolandin2022,bysexNumberofbreedingretrievers,flushers,andwaterdogsinPoland2022,bysexNumberofdogsFemales300Males4000100200178500600700800900837LabradorRetrieverGoldenRetriever336660227LagottoRomagnolo73167EnglishCockerSpanielEnglishSpringerSpanieGermanSpaniel96122120748387FlatCoatedRetriever5452NovaScotiaDuckTollingRetrieverAmericanCockerSpanieSpanishWaterDog353830301642Description:In2022,thelargestnumberofbreedingretrievers,flushers,andwaterdogsinPolandwastheLabradorRetriever,with837femaledogs,followedbytheGoldenRetrieverwith227maledogs.

ReadmoreNote(s):Poland;2022Source(s):PolishKennelClubNumberofbreedingcompanionandtoydogsinPolandin2022,bysexNumberofbreedingcompanionandtoydogsinPoland2022,bysexNumberofdogsFemales400Males60002008001,0001,2001,4001,255FrenchBulldogCavalierKingCharlesSpanielShorthairChihuahuaLong-hairedChihuahuaMaltesedog483963320307881803372713260455453PugBostonTerrierMiniatureContinentalSpaniel-PapillonShihTzu179189177335293138191175144BichonFriseHavaneseChineseCrestedDog707910343Description:In2022,thelargestnumberofbreedingdecorativeandcompaniondogsinPolandwastheFrenchBulldog,withthenumberoffemaledogsamountingto1.3thousand.InsecondplacewastheCavalierKingCharlesSpanielwiththenumberofmaledogsamountingto320.ReadmoreNote(s):Poland;2022Source(s):PolishKennelClubNumberofbreedingsighthoundsinPolandin2022,bysexNumberofbreedingsighthoundsinPoland2022,bysexNumberofdogsFemales150Males050100200250300350314WhippetItalianGreyhoundBorzoi184205108696461PolishgreyhoundIrishWolfhoundSaluki41433626321922AfghanHoundAzawakh1