澳大利亚先买后付（BNPL）行业市场前景及投资研究报告-培训课件外文版2024.5temu拼多多

DIGITAL

&

TRENDSBuyNow,PayLater(BNPL)inAustraliaCHAPTER

01OverviewMarketshareofbuynow,paylater(BNPL)indomestice-commercepaymentsin41countriesandterritoriesworldwidefrom2016to2022Buynow,paylater(BNPL)shareine-commercein41countriesworldwide2016-202220160.4%12%3%5%%20191.6%25%18%13%8%20202.1%23%19%15%10%7%20213%20225%GlobalSweden25%20%18%11%9%24%23%18%14%14%13%13%12%10%8%GermanyNorwayAustraliaBelgium5%6%%6%NetherlandsFinland8%9%12%13%12%10%6%8%12%8%DenmarkNewZealandUnitedKingdom(UK)Italy5%%7%%10%5%1%%3%1%2%4%6%Canada%%%3%6%3Description:In2022,eightoutof10topglobalbuynow,paylater(BNPL)marketsworldwidewereinnorthwesternEuropeasconsumerslookedfornewe-commercepaymentmethods.ThemarketshareofBNPLservicesindomestice-commercepaymentsinbothSwedenandGermanywasaroundtentimeshigherthanthesamemarketshareinglobale-commercepayments.ThepopularityofSweden'sBNPLproviderKlarnamaybeattheheartofthis,oneofthemostusedonlinepaymentmethods[...]

ReadmoreNote(s):Worldwide;2016,2019,2020,2021,2022;Thefigureshavebeentakenfromseveralpublications,formoreinformationseethe"Details"tab.Source(s):GlobalData;IMF;McKinsey&Company;WorldBank;WorldpayMarketshareofcash,creditcards,andotherpaymentmethodsatpointofsale(POS)inAustraliain2017,2019,2020,2021,and2022Mostpopularin-storepaymentmethodsinAustralia2017-2022201738%33%2%-201940%31%6%-202040%34%8%4%8%1%-202141%35%11%-202240%33%12%7%DebitcardCreditcard(incl."chargecard"since2021)*E-wallet,Digital/mobilewalletPOSfinancing*Cash19%-16%-7%6%Prepaidcard1%2%BuyNow,PayLater(splitofffrom"POSfinancing"in2021)*--4%-Retailer/bankfinancing(splitofffrom"POSfinancing"in2021)*---2%---Chargecard*8%7%5%4Description:CardsremaineddominantinAustralianin-storepayments,ascreditanddebitcardstogethermadeupover75percentoftransactionvolume.ThetwopaymentoptionsconsolidatedtheirleadingpositionsduringtheCOVID-19pandemic,bothshowingagrowthofafewpercentagepointsbetween2017and2021.Mobilewallets,however,grewatahigherpace:In2019already,Australianconsumersstatedinasurveytheywereincreasinglyusingcontactlesspaymentsaswellasoptions[...]

ReadmoreNote(s):Australia;2017,2019,2020,2021,2022;*Thesourcemadechangestoitscategoriesin2021,seethe"Details"tabformoreinformation.Source(s):GlobalData;IMF;McKinsey&Company;WorldBank;WorldpayLeadingdigitalpaymentmethodsofferedbybusinessesinAustraliain2022MostoffereddigitalpaymentmethodsamongbusinessesAustralia2022Shareofrespondents30%

40%0%10%20%50%49%60%70%70%80%CreditcardDebitcard60%59%PayPalDirectdebitBNPLservicesApplePay26%25%GooglePayAmazonPayDigitalcurrencyWeChat21%10%7%3%5Description:A2022surveyamongAustralianonlinebusinessesdisclosedthatcreditcardwasthemostoffereddigitalpaymentmethod,ataround70percentofrespondents,followedbydebitcardswith60percent.Meanwhile,around59percentofsurveyedbusinessesofferedPayPal.LessthanathirdofsurveyedbusinessesofferedpaymentservicessuchasApplePayandGooglePayatthetimeofsurvey.

ReadmoreNote(s):Australia;June15,2022toJuly13,2022;404respondents;respondentsareonlinebusinessesSource(s):fifthquadrant;PayPalShareofonlinepaymentmethodsusedinAustraliain2022,bybrandShareofonlinepaymentmethodsusedAustralia2022,bybrandShareofonlinepurchases0%10%20%30%40%50%49%60%70%PayPalCreditcard64%57%DebitcardDirectdebitBNPLservicesApplePay35%20%18%GooglePay11%AmazonPayDigitalcurrency2%1%6Description:Accordingtoasurveyconductedin2022,around64percentofconsumerswhoshoponlineinAustraliahadusedPayPalservicesintheprevioussixmonths.Amongtherespondents,around57percentofthosesurveyedhadusedacreditcardtoshoponline.ReadmoreNote(s):Australia;June15,2022toJuly13,2022;1012respondents;18-75years;respondentsareonlineshoppersSource(s):fifthquadrant;PayPalCHAPTER

02BNPLusageShareofadultswhohaveusedbuynowpaylater(BNPL)servicesinthelast6monthsinAustraliafromJanuary2020toApril2023ShareofadultshavingusedBNPLservicesAustralia2020-202360%49%50%40%30%20%10%0%45%43%42%41%41%41%40%40%36%36%34%32%32%Jan2020

Apr2020

Jul2020

Oct2020

Jan2021

Apr2021

Jul2021

Oct2021

Jan2022

Apr2022

Jul2022

Oct2022

Jan2023

Apr20238Description:Accordingtoasurveyonbuynow,paylater(BNPL)inAustralia,40percentofrespondentsstatedthattheyusedBNPLservicesinthepastsixmonthsasofApril2023.ThecountryhasseenarapiduptakeofBNPLservicesoverthepastfewyears,withconsumersattractedtothezero-interestsometimesofferedandconvenience.ReadmoreNote(s):Australia;January2020toApril2023;approximately1,000;18yearsandolderSource(s):;QualtricsUsageofbuynowpaylater(BNPL)servicesinthelast6monthsinAustraliafromJanuary2020toApril2023,bygenerationUsageofBNPLservicesAustralia2020-2023,bygenerationGenZGenYGenXBabyBoomers80%70%60%50%40%30%20%10%0%Jan2020

Apr2020

Jul2020

Oct2020

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Jan2023

Apr20239Description:Accordingtoa2023surveyonbuynowpaylater(BNPL)services,theshareofBNPLusersfromGenZandGenYwasthehighestoutofthefourgenerations.InJuly2022,70percentofGenZrespondentsand69percentofGenYrespondentsstatedtohaveusedBNPLinthepastsixmonths.TheusageofBNPLplansamongtheBabyBoomergenerationwaswellbelowtheothergenerations,butpeakedinApril2023,when15percentofrespondentsofthatgenerationindicatedtohaveused[...]

ReadmoreNote(s):Australia;January2020toApril2023;approximately1,000;18yearsandolder;valuesareasofthe1stofeachstatedmonthSource(s):;QualtricsShareofadultswhopaidabuynowpaylater(BNPL)latefeeinthelast12monthsinAustraliafromJanuary2020toApril2023ShareofadultswhopaidaBNPLlatefeeAustralia2020-202310.5%10%10%10%9.5%8.5%7.5%6.5%5.5%4.5%9%9%8%8%7%6%6%5%5%5%Jan2020

Apr2020Jul2020Oct2020

Jan2021

Apr2021Jul2021Oct2021

Jan2022

Apr2022Jul2022Oct2022

Jan202310Description:Accordingtoa2023surveyonbuynowpaylater(BNPL)services,10percentoftherespondentsinAustraliapayedBNPLlatefeesinthelast12monthsasofJanuary2023.TheshareofAustralianshavingpaidBNPLlatefeeshasincreasedsinceJanuary2020.ReadmoreNote(s):Australia;January2020toApril2023;approximately1,000;18yearsandolder;valuesareasofthe1stofeachstatedmonthSource(s):;QualtricsUsageofbuynow,paylater(BNPL)topayforessentialitemsaccordingtofinancialadvisorsinAustraliaasofMay2023UsageofBNPLforessentialexpensesinAustralia2023,byitemShareofrespondents0%10%20%30%40%50%60%70%80%90%GeneralretailFood83%71%HouseholditemsPetrol44%42%Utilities32%32%CommunicationsEducation26%Other12%11%Accommodation11Description:InasurveyconductedamongfinancialadvisorsinAustraliain2023,83percentofrespondentsstatedthattheirclientswhousedbuynow,paylaterservicescommonlyusedBNPLforgeneralretailitems,suchasclothingorelectricalgoods.Around71percentofrespondentsstatedtheirclientscommonlyusedBNPLforfood.ReadmoreNote(s):Australia;ApriltoMay2023;503financialcounsellorsSource(s):FinancialCounsellingAustraliaCHAPTER

03BNPLprovidersMarketcapitalizationofBuyNow,PayLatercompanieslistedontheASXinAustraliaasofSeptember2023(inmillionAustraliandollars)MarketcapitalizationofBNPLcompanieslistedontheASXinAustraliaSep2023Market

cap

in

million

Australian

dollarsBlockInc.44644.471232.02239.62224.37138.2235.56LatitudeFinancialZipCoLtd.HummGroupLimitedSezzleInc.NovattiGroupLtdSplitit21.02FatfishGroupCreditIntelligenceDouughLimited13.0911.896.3413Description:AsofSeptember2023,Block,IncwasthelargestBuyNow,PayLater(BNPL)companylistedontheAustralianSecuritiesExchange(ASX)withamarketcapitalizationofover44.6billionAustraliandollars.AttheendofJanuary2022,U.S.paymentfirmBlock,IncacquiredtheAustralianmarketleaderAfterpayLimited.ReadmoreNote(s):Australia;asofSeptember2023Source(s):ASXBuynowpaylaterpaymentserviceusageinAustraliain2022,bycompanyUsageofbuynowpaylaterservicesinAustralia2022,bycompanyShareofrespondents0%2%4%6%8%10%12%14%16%15.1%afterpayZip6.9%LatitudePayHumm1.6%1.5%OpenpayKlarna1.1%0.7%14Description:AccordingtoasurveyconductedinJune2022,afterpaywasthemostusedbuynow,paylater(BNPL)digitalpaymentserviceinAustralia,with15.1percentofAustraliansusingit.AsBNPLhasincreasedinpopularityinAustralia,manysmallerfintechcompanies,suchasHummandOpenpay,havejoinedthemarket.ReadmoreNote(s):Australia;June2022;52731respondents;14yearsandolder;12monthmovingaverageSource(s):RoyMorganAfterpayusageeitherforonlinepaymentsoratPOSinAustraliafrom2020to2ndquarterof2023QuarterlyAfterpaypenetration,onlineoroffline,inAustralia2020-2023Stores,restaurantsorotherPOSOnline45%40%35%30%25%20%15%10%5%0%H12020H22020Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q12023Q2202315Description:Afterpayadoptionforin-storepaymentsinAustraliawashigherin2023thanitwasinearly2020,signalingagrowinguseamongconsumers.ThisisaccordingtotwodifferentquestionsaskedthroughoutmultiplesurveysfromStatista'sConsumerInsights.ThenumbersshownhererefertotheshareofrespondentswhoindicatedtheyusedAfterpayinthelast12months,eitherforPOStransactionswithamobiledeviceinstoresandrestaurantsorforonlineshopping.Threeoutof10[...]

ReadmoreNote(s):Australia;July1,2022toJune25,2023;12,000+percountry;18-64years;Internetusers;respondentswhousedonlinepaymentmethodsormobilepaymentmethodsinthepast12monthsSource(s):ConsumerInsightsKlarnausageeitherforonlinepaymentsoratPOSinAustraliafrom1stquarterof2022to2ndquarterof2023QuarterlyKlarnapenetration,onlineoroffline,inAustralia2022-2023Stores,restaurantsorotherPOSOnline10%9%8%7%6%5%4%3%2%1%0%Q12022Q22022Q32022Q42022Q12023Q2202316Description:Klarnaadoptionforin-storepaymentsinAustraliawashigherin2023thanitwasinearly2022,signalingagrowinguseamongconsumers.ThisisaccordingtotwodifferentquestionsaskedthroughoutmultiplesurveysfromStatista'sConsumerInsights.ThenumbersshownhererefertotheshareofrespondentswhoindicatedtheyusedKlarnainthelast12months,eitherforPOStransactionswithamobiledeviceinstoresandrestaurantsorforonlineshopping.Noneoftherespondents[...]

ReadmoreNote(s):Australia;July1,2022toJune25,2023;12,000+percountry;18-64years;Internetusers;respondentswhousedonlinepaymentmethodsormobilepaymentmethodsinthepast12monthsSource(s):ConsumerInsightsNumberandshareofmerchantswhouseZipasabuynow,paylater(BNPL)solutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldintheworldasofAugust25,2023MerchantswhouseZipforbuynow,paylaterin17countriesworldwide2023Number

ofwebsitesShare

ofall

websites

that

offer

a

buynow,

pay

later

(BNPL)

solutionShare

ofall

websites

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offer

atleast

one

payment

technology,excluding

crypto

and

FXAustraliaUnitedStatesNewZealandUnitedKingdomMexico95928833965417.96%0.51%4.01%0.15%1.09%0.26%0.26%0.02%3.35%0.10%0.16%0.90%0.01%0.25%0.00%0.02%0.02%0.03%0.00%0.08%0.00%0.00%29Austria17Finland13GermanyPhilippinesItaly121211Canada1117Description:AustraliahadthehighestnumberofmerchantsofferingZipupuntil2023,althoughitsmarketsharewasrelativelyhighinthePhilippines.EstimatesbasedonwebsitetrackingandthetechnologiesusedwithinthemrevealthatmerchantsfromtheUnitedStatesandNewZealandoffertheAustralianpaymentmethodalsoofferthepaymentmethod.Forexample,estimatesarethatmorethan390NewZealandmerchantsupuntilAugust2023hadZipontheirwebsite-anumberthatwas[...]

ReadmoreNote(s):Worldwide;August25,2023;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.CHAPTER

04ConsumerhabitsBuynowpaylaterpaymentserviceawarenessinAustraliain2022,bycompanyAwarenessofbuynowpaylaterservicesinAustralia2022,bycompanyShareofrespondents40%0%10%20%30%50%60%70%80%90%afterpayZip81.1%60.7%LatitudePayHumm31.7%22.1%OpenpayKlarna18.7%16.6%19Description:InasurveyconductedinJune2022,81.1percentofrespondentswereawareofafterpayasabuynow,paylater(BNPL)digitalpaymentserviceinAustralia.AsBNPLhasincreasedinpopularityinAustralia,manysmallerfintechcompanies,suchasHummandOpenpay,havejoinedthemarket.ReadmoreNote(s):Australia;June2022;52731respondents;14yearsandolder;12monthmovingaverageSource(s):RoyMorganShareofpersonaldebtinAustraliafromNovember2019to2022,bytypeShareofpersonaldebtinAustraliaNovember2019-2022,bytype201920202021202280%70%60%50%40%30%20%10%0%67%56%50%42%28%25%24%23%22%

22%20%20%20%18%18%17%16%16%15%12%11%10%10%10%10%8%7%2%Creditcard/sBuyNow,PayLaterservicesPersonalloanCarloanHECS/FEEHELPPaydayloanOther20Description:AccordingtoasurveyconductedinNovember2022amongAustralianconsumers,42percentofrespondentsaccumulateddebtintheformofcreditcards.Accordingtothesource,2022sawanincreaseintheshareofBuyNow,PayLater(BNPL)debt,makingthisformofpersonaldebtthesecondmostcommoninAustralia.ReadmoreNote(s):Australia;November2019to2022;2157respondents;18yearsandolder;excludinghomeloansSource(s):CanstarBlueAveragebuynowpaylater(BNPL)debtinAustraliafromJuly2021toApril2023(inAustraliandollars)AverageBNPLdebtAustralia2021-20232,0001,7761,8001,6001,4001,2001,0008001,4351,3551,2181,2141,1721,0961,0966004002000Jul2021Oct2021Jan2022Apr2022Jul2022Oct2022Jan2023Apr202321Description:Accordingtoa2023surveyonbuynowpaylater(BNPL)services,theaverageamountofdebtBNPLuserscarriedinAustraliaasofApril2023stoodatapproximately1.21thousandAustraliandollars.TheBNPLdebtsinAustraliapeakedinJanuary2022,whenusershadanaverageBNPLdebtamountof1.78thousandAustraliandollars.ReadmoreNote(s):Australia;July2021toApril2023;approximately1,000;18yearsandolderSource(s):;QualtricsAveragevalueoflatefeespaidbybuynowpaylater(BNPL)usersinthelast12monthsinAustraliafromApril2020toJanuary2023(inAustraliandollars)AveragevalueoflatefeespaidbyBNPLusersAustralia2020-2023200181180160140120100801311079384736967596050354032200Apr2020Jul2020Oct2020Jan2021Apr2021Jul2021Oct2021Jan2022Apr2022Jul2022Oct2022Jan202322Description:Accordingtoa2023surveyonbuynowpaylater(BNPL)servicesinAustralia,theaveragevalueoflatefeespaidbyBNPLusersinthelast12monthswas50AustraliandollarsasofJanuary2023.October2021sawapeakintheaverageamountofBNPLfees,with