商务英语广告对话

商务英语广告对话商务英语广告对话以下是搜集的商务英语广告对话，一起来看看吧。细节Bill:WeekoneincludesmediaplayonairwavesandTVduringprimetimebroadcasts.第一周要在电台和电视台的黄金时段播出。Lauren:Whataboutthetradepublicationsandjournals?那行业出版物和杂志呢?Bill:Thisisincluded.Becauseofeditorialdeadlines,wemusthaveouradstothepublicationsbythe15thofthemonth.也包括在内。因为编辑有期限，我们必必须在这个月的十五号之前将广告文件送交出版社。Lauren:TheJulyissuehasaspecialsectionondigitalproducts,whichwillensureourproductatopspotinthefeaturessection.七月刊有数码产品专栏，而且我们的产品会放在特色产品栏目最显眼的地方。Bill:Thissectionisanexcellentmediaforourproductfeaturesanddisplays.这个专栏能很好的展示我们的产品的特点。Lauren:Inaddition,themockupadisreadyforfinalsignoff.另外，广告清样可以最后签发了。讨论广告运作Mark:Ithinkthemostimportantthingnowistoletpeopleknowtheproductexistsratherthanhighlightingitsspecificbenefits.我认为现在最重要的是让人们知道产品的存在，而不是强调它的'具体好处。Roy:IagreesomewhatMark,butnotcompletely.Aslongaswearespendingmoneyonadvertising,wemightaswellputafewextradollarsintospecifics.我在某种程度上同意你的看法，Mark，但不能说是完全同意。既然我们花钱做广告，我们无妨在细节上也花些钱。Mark:Ourbudgethasbeenreducedfromlastquarter,wecantaffordanyextraspending.从上季度起，我们的预算金额就被消减了，我么负担不起任何额外的开销。Roy:ThewayIseeit,wecantaffordnottogetintospecifics.Ifallwedoisletpeopleknowthenameofourproduct.Ourcompetitorcanfollowupwithspecificsandwewillbedead.Theywillreapthebenefitsofourbasiccampaignbysimplyspendingafewdollarsonspecifics.DoyouseewhatImean?可是照我看来，我们负担不起的恰恰是不进入细节。如果我们仅仅让市场知道我们产品的名称，而竞争对手跟着做很细节的广告，我们就死定了。他们只用花很少钱就可以掠夺我们前期的战斗果实。你明白我的意思吗?Mark:Isee.Iguessfromthatperspectiveyoureright.Wecantaffordnottospendtheextradollars,Letsputtogetheraproposalandpresentittomanager.我明白。从那个角度看，你是对的。我们无法负担不花这点额外钱的后果。我们先做一个计划，提交给经理。Roy:Agreed.Maybeweshouldstartwithageneralidea-afewsloganssotheycanchoosethefocusofthecampaign.同意。我们先制定出大体构想-几条标语，他们可以从中选出广告的重点。Mark:Itcouldnthurt.Letskickaroundafewideas.可以。让我们讨论几条想法吧。商务英语对话商务英语对话把我学过的商务英语对话写在这里,并加上一些知识点.如果大家有兴趣,就和我一起学习吧,,,这可都是我依据笔记自己总结的哦~这是比较典型的.商务英语对话,用来背诵也很好呢CONVERSATIONONEFLucyClayMarketing.CanIhelpyou?MHello,IsjohnLeethere,Please?FI'mterriblysorry.He'sinameeting.CanItakeyoumessage?MWell,it'sMr.KimhereinBarcelona.I'mcomingnextweektoheadoffice.CouldyoutellJohnmyplaneisgettinginat15:40,not16:40,asinmyfax.It'sstillCharlesdeGaulleAirport,though,andstillonTuesday.FOK.I'lltellhim.Mr.Kim.Wouldulikehimtimeetyouthere?MOh,thatwouldbelovely,Theotherthing,I'mphoningaboutisthescheduleofthedepartmentmeetingsJohn'sarrangedforme.Iseethere'snothingwithsales.Doyouthinkitistoolatetofixupachatwiththem?FI'mnotsure,Mr.Kim.ButI'llpassthatontoJohn.MI'mreallymostanxioustotalkaboutthesuggestedpricechanges.Theyarereallycausingtroubleouthere.FOK,I'lltellJohntocallyou.He'sgotyournumber?Mye