全球家庭清洁和洗衣产品市场前景及投资研究报告-培训课件外文版2024.4蓝月亮洗衣液洗衣凝珠

INDUSTRIES

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MARKETSHouseholdcleaningandlaundryproductsmarketworldwideCHAPTER

01GlobaloverviewRevenueofthehome&laundrycaremarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthehome&laundrycareindustryworldwide2018-2028300250239.81228.72221.63212.86204.26195.1620015010050184.25180.32171.55162.56159.940201820192020202120222023202420252026202720283Description:Theglobalrevenueinthehome&laundrycaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal35.6billionU.S.dollars(+17.43percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach239.81billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthelaundrycaremarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthelaundrycaremarketworldwide2018-2028140120100122.49119.46116.6112.27108.14104.0596.5996.9490.6886.8185.36806040200201820192020202120222023202420252026202720284Description:Theglobalrevenueinthe'LaundryCare'segmentofthehome&laundrycaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal14.4billionU.S.dollars(+13.32percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach122.49billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'LaundryCare'segmentofthehome&laundrycaremarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):WorldwideSource(s):Householdcleanersrevenueworldwidefrom2013to2026(inbillionU.S.dollars)Revenueoftheglobalhouseholdcleanersmarketfrom2013to20265045403546.945.1743.5441.9440.1137.8534.5831.9931.4530.3330.1829.7728.7728.4302520151050201320142015201620172018201920202021202220232024202520265/statistics/935010/household-cleaners-market-value-worldwideIn2020,theglobalhouseholdcleanersmarketwasvaluedatabout34.6billionU.S.dollars.Thevalueofthisspecificmarkethasbeenexpandinginrecentyearsandisestimatedtokeepgrowing,reachingroughly46.9billionU.S.dollarsby2026.

ReadmoreNote(s):WorldwideSource(s):ConsumerMarketInsightsRevenueofthedishwashingdetergentsmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthedishwashingdetergentsmarketworldwide2018-202840353034.9332.4631.1429.7928.4426.9526.0623.9824.6925201510522.3222.030201820192020202120222023202420252026202720286Description:Theglobalrevenueinthe'DishwashingDetergents'segmentofthehome&laundrycaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal6.5billionU.S.dollars(+22.86percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach34.93billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):WorldwideSource(s):Revenueofthehouseholdpapermarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthehouseholdpapermarketworldwide2018-2028120100107.93103.7399.1494.5490.1485.8378.6980604020074.2471.197069.28201820192020202120222023202420252026202720287Description:Theglobalrevenueinthe'HouseholdPaper'segmentofthetissue&hygienepapermarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal17.8billionU.S.dollars(+19.75percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach107.93billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):WorldwideSource(s):CHAPTER

02RegionalmarketsRevenueofthehome&laundrycaremarketworldwidefrom2018to2028,bycountry(inmillionU.S.dollars)Revenueofthehome&laundrycaremarketworldwide2018-2028,bycountryRevenueinmillionU.S.dollarsAustraliaCanadaFranceJapanBangladeshSpainUnitedKingdomIndiaSouthAfricaThailandBrazilVietnamRussiaGermanyUnitedStatesEgyptPakistanIranSouthKoreaItalyNigeriaPhilippinesMexicoIndonesiaChina05,00010,00015,00020,00025,00030,00020189Description:Therevenueisforecasttoexperiencesignificantgrowthinallregionsin2028.Fromtheselectedregions,therankingbyrevenueinthehome&laundrycaremarketisforecasttobeleadbytheUnitedStateswith35.8billionU.S.dollars.Incontrast,therankingistrailedbyAustraliawith2.2billionU.S.dollars,recordingadifferenceof33.6billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):WorldwideSource(s):ConsumerMarketInsightsRevenueofthelaundrycaremarketworldwidebycountryin2023(inmillionU.S.dollars)Revenueofthelaundrycaremarketworldwidebycountry2023RevenueinmillionU.S.dollars6,000

8,000

10,00002,0004,00012,00014,00016,00018,000UnitedStatesChina15,354.4912,877.11India5,463.32JapanIndonesiaBrazilGermanyMexico4,082.223,851.73,248.223,057.942,879.54France2,754.43UnitedKingdomItaly2,643.342,365.611,965.321,942.34IranNigeria10Description:TheUnitedStatesisleadingtherankingbyrevenueinthe'LaundryCare'segmentofthehome&laundrycaremarket,recording15.4billionU.S.dollars.FollowingcloselybehindisChinawith12.9billionU.S.dollars,whileSaudiArabiaistrailingtherankingwith1.2billionU.S.dollars,resultinginadifferenceof14.2billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthehouseholdcleanersmarketworldwidebycountryin2023(inmillionU.S.dollars)Revenueofthehouseholdcleanersmarketworldwidebycountry2023RevenueinmillionU.S.dollars3,000

4,000

5,00001,0002,0006,0007,0008,0009,000UnitedStatesChina7,734.372,474.75GermanyUnitedKingdomIndonesiaJapan1,455.91,430.311,366.761,365.421,324.09IranBrazil1,040.71France960.76934.11ItalyCanadaIndiaThailand835.49818.04771.1911Description:Therevenuerankinginthe'HouseholdCleaners'segmentofthehome&laundrycaremarketisleadbytheUnitedStateswith7.7billionU.S.dollars,whileChinaisfollowingwith2.5billionU.S.dollars.Incontrast,Bangladeshisatthebottomoftherankingwith304.16millionU.S.dollars,showingadifferenceof7.4billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthedishwashingdetergentsmarketworldwidebycountryin2023(inmillionU.S.dollars)Revenueofthedishwashingdetergentsmarketworldwidebycountry2023RevenueinmillionU.S.dollars1,500

2,00005001,0002,5003,0003,5004,000UnitedStatesChina3,628.692,491.04JapanGermanyFrance1,092.64999.79890.27856.23IndiaIran782.79739.21UnitedKingdomPhilippinesIndonesiaItaly731.49724.91692.89685.42659.16NigeriaMexico12Description:Comparingthe25selectedregionsregardingtherevenueinthe'DishwashingDetergents'segmentofthehome&laundrycaremarket,theUnitedStatesisleadingtheranking(3.6billionU.S.dollars)andisfollowedbyChinawith2.5billionU.S.dollars.AttheotherendofthespectrumisBangladeshwith267.18millionU.S.dollars,indicatingadifferenceof3.4billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthehouseholdpapermarketworldwidein2023,bycountry(inmillionU.S.dollars)Global:revenueofthehouseholdpapermarket2023,bycountryRevenueinmillionU.S.dollars6,000

8,000

10,00002,0004,00012,00014,00016,00018,000ChinaIndia16,059.0111,068.62UnitedStatesJapan9,935.723,067.322,639.432,346.652,053.55IndonesiaBrazilNigeriaRussiaMexicoGermanyFrancePhilippinesUnitedKingdom1,985.31,816.651,808.391,743.371,595.171,540.5413Description:Chinaisleadingtherankingbyrevenueinthe'HouseholdPaper'segmentofthetissue&hygienepapermarket,recording16.1billionU.S.dollars.FollowingcloselybehindisIndiawith11.1billionU.S.dollars,whileArgentinaistrailingtherankingwith591.28millionU.S.dollars,resultinginadifferenceof15.5billionU.S.dollarstotherankingleader,China.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsCHAPTER

03KeyplayersSalesoftheleadinghousehold/personalcarecompaniesworldwidein2022(inbillionU.S.dollars)Salesoftheleadinghousehold/personalcarecompaniesworldwide2022SalesinbillionU.S.dollars30

40010205060708090Procter&GambleUnilever80.9763.11L'Oréal40.2139.43RajeshExportsHenkel23.54Kimberly-Clark20.27Colgate-PalmoliveReckittBenckiserGroupStanleyBlack&DeckerEssity18.3417.816.4315.8915.8TheEstéeLauderCompaniesTechtronicIndustriesInternationalFlavors&Fragrances13.2512.4415/statistics/257973/sales-of-the-leading-household-personal-care-companies-worldwideThisstatisticshowsthesalesoftheleadinghousehold/personalcarecompaniesworldwidein2022.Inthatyear,Procter&Gamblewasthelargestglobalhousehold/personalcarecompanywithsalesthatamountedtonearly81billionU.S.dollars.

ReadmoreNote(s):Worldwide;2022Source(s):ForbesProcter&Gamble'snetsalesworldwidefrom2014to2023,bybusinesssegment(inmillionU.S.dollars)Procter&Gamble'snetsalesworldwide2014-2023,bybusinesssegmentFabriccareandhomecareBeautyBaby,feminineandfamilycareHealthcareGroomingCorporate*90,00080,00070,00060,00050,00040,00030,00020,00010,0000201420152016201720182019202020212022202316Description:ThisstatisticdepictsProcter&Gamble'snetsalesworldwidefrom2014to2023,bybusinesssegment.In2023,theglobalnetsalesofProcter&Gamble'shealthcaresegmentamountedtoabout11.2billionU.S.dollars.

ReadmoreNote(s):Worldwide;2014to2023;*ThesourcespecifiesthattheCorporatesegmentincludesoperatingandnon-operatingactivitiesthatarenotreflectedintheoperatingresultsusedinternallytomeasureandevaluatethebusinesses,aswellas[...]

ReadmoreSource(s):Procter&GambleGlobalrevenueoftheUnileverGroupin2022,byproductsegment(inbillioneuros)RevenueoftheUnileverGroupworldwide2022,byproductsegment16141210813.913.612.312.464207.9Beauty&wellbeingPersonalcareHomecareProductsegmentNutritionIcecream17Description:In2022,theglobalrevenuegeneratedbytheUnileverGroup'spersonalcareproductsegmentwasabout13.6billioneuros.ReadmoreNote(s):Worldwide;2010to2022Source(s):UnileverSalesofHenkelworldwidefrom2006to2022,bybusinessunit(inmillioneuros)SalesofHenkelworldwide2006-2022,bybusinessunitAdhesivetechnologiesLaundryandhomecareBeautycareCorporate25,00020,00015,00010,0005,000020062007200820092010201120122013201420152016201720182019202020212022*18Description:ThestatisticshowsHenkel'sworldwidesalesfrom2006to2022,bybusinessunit.In2022,Henkel'sworldwidelaundryandhomecaresalesamountedtoabout7.2billioneuros.

ReadmoreNote(s):Worldwide;2006to2022;*DatafortheCorporatebusinessunitwasnotavailablefor2022.ReadmoreSource(s):HenkelSalesofTheCloroxCompanyworldwidein2023,bysegment(inmillionU.S.dollars)GlobalsalesofTheCloroxCompany2023,bysegmentHouseholdLifestyleInternationalHealthandWellnessCorporateandOther2,5323,0002,5002,0982,0001,5001,00050001,3381,1812402023Year19Description:ThisstatisticdepictsthesalesofTheCloroxCompanyworldwidein2023,bysegment.In2023,TheCloroxCompanygeneratednearly2.5billionU.S.dollarsfromitsHealthandWellnesssegment.Thecompany'stotalsalesamountedtoabout7.4billionU.S.dollarsthatyear.ReadmoreNote(s):Worldwide;2023Source(s):CloroxNetsalesofChurch&Dwightworldwidein2023,byproductsegment(inmillionU.S.dollars)NetsalesofChurch&Dwightworldwide2023,byproductsegment5,0004,5004,0003,5003,0002,5004,571.22,0001,5001,000500975.73210ConsumerdomesticConsumerinternationalSpecialtyproductsdivision20Description:In2023,theconsumerdomesticproductsegmentofChurch&Dwightgeneratednetsalesamountingtoover4.6billionU.S.dollars,whiletheconsumerinternationalsegmentrecordednetsalesofover975millionU.S.dollars.

ReadmoreNote(s):Worldwide;2023Source(s):Church&DwightNetrevenueofReckittBenckiserworldwidefrom2017to2022,bycategory(inmillionBritishpounds)NetrevenueofReckittBenckiserworldwide2017to2022,bycategoryHealthHygieneNutrition16,00014,00012,0002,5015,9603,2872,6775,9115,0314,83510,0008,0006,0004,0002,00004,8875,8167,76220187,81520196,56220175,99220224,89020204,646202121Description:ThistimelineshowsthenetrevenueofReckittBenckiserworldwidefrom2017to2022,bycategory.In2022,thecompanygeneratednearlysixbillionBritishpoundsfromitshygieneproductscategory,upfromthepreviousyear.

ReadmoreNote(s):Worldwide;2017to2022;*Portfoliobrandsandfoodhavebeenintegratedfromfiscalyear2014andonward.ReadmoreSource(s):ReckittBenckiserCHAPTER

04Consumers&brandsLeadinghomecarebrands'householdpenetrationratesworldwidein2022Householdpenetrationratesoftheleadinghomecarebrandsworldwide2022Householdpenetrationrate*10%0%5%15%20%25%VimTide21%18.9%DownyArielComfortOmoHarpicSunlightGlade17.7%14.2%13.5%13.2%12.8%10.9%9.6%9.5%CloroxScotchBriteLysol9.3%8.8%Febreze7.5%23Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsworldwidein2022,rankedbyhouseholdpenetration.Thatyear,Vimwastheleadingbrandforhomecareworldwide,withahouseholdpenetrationrateofaround21percent.

ReadmoreNote(s):Worldwide;2022;*Householdpenetrationratereferstotheshareofhouseholdsbuyingabrand.Dateofreleaseisdateofaccess.

ReadmoreSource(s):KantarWorldpanelLeading20homecarebrandsworldwidein2022,byhouseholdreach(inmillionConsumerReachPoints)Mostchosenhomecarebrandsworldwidein2022,byconsumerreachpointsConsumerreachpointsinmillions*800

1,000

1,20002004006001,4001,6001,8002,000VimDownySunlightTide1,8761,3431,337811ComfortAriel728673Surf581Omo493CloroxHarpicGladeLysol430395309296272Febreze24Description:Thisstatisticpresentstheleadingtwentyhomecarebrandsworldwidein2022,rankedbyconsumerreachpoints.Thatyear,Vimwastheleadinghomecarebrandworldwide,withapproximately1.88billionconsumerreachpoints.DownyandSunlightrankedinsecondandthirdplace,with1.34billionand1.33billionconsumerreachpoints,respectively.ReadmoreNote(s):Worldwide;2022;*ConsumerReachPoints(CRPs)areameasurementofbrandpenetration(howmanyhouseholdsbuythebrand)andpurchasefrequency(howoftenconsumersbuythebrand).Youcanfinddetailedinformationabout[...]

ReadmoreSource(s):KantarWorldpanelLeading20homecarebrandsintheUnitedStatesin2022,byhouseholdreach(inmillionConsumerReachPoints)MostchosenhomecarebrandsintheUnitedStatesin2022,byconsumerreachpointsConsumerreachpointsinmillions*100

150050200250300TideDawnClorox284281280BountyLysol242225Arm&HammerFebrezeGain212211208DownyCharminHefty191185161158155GladeScott25Description:ThisstatisticpresentstheleadingtwentyhomecarebrandsintheUnitedStatesin2022,rankedbyconsumerreachpoints.Thatyear,TidewastheleadingbrandforhomecareintheUnitedStates,withapproximately284millionconsumerreachpoints.DawnandCloroxrankedinsecondandthirdplace,with281millionand280millionconsumerreachpoints,respectively.ReadmoreNote(s):UnitedStates;2022;*ConsumerReachPoints(CRPs)areameasurementofbrandpenetration(howmanyhouseholdsbuythebrand)andandpurchasefrequency(howoftenconsumersbuythebrand).Youcanfinddetailedinformation[...]

ReadmoreSource(s):KantarWorldpanelLeadinghomecarebrands'householdpenetrationratesintheUnitedStatesin2022HouseholdpenetrationratesoftheleadinghomecarebrandsintheUnitedStates2022Householdpenetrationrate*30%

40%0%10%20%50%60%70%80%DawnClorox66.9%66%Lysol57.6%Tide56.5%ReynoldsFebrezeBounty50.7%50.1%48.9%47.5%GladHefty47.4%47.3%Arm&HammerScotchBriteDowny44.8%43.1%41.8%Gain26/statistics/945305/home-care-brands-household-penetration-rates-usThisstatisticpresentstheleadingtwentyhomecarebrandsintheUnitedStatesin2022,rankedbyhouseholdpenetration.Thatyear,DawnwastheleadingbrandforhomecareintheUnitedStates,withahouseholdpenetrationrateof66.9percent.ReadmoreNote(s):UnitedStates;2022;*Householdpenetrationratereferstotheshareofhouseholdsbuyingabrand.Dateofreleaseisdateofaccess.

ReadmoreSource(s):KantarWorldpanelConsumersatisfactionincleaningandpersonalcarecompaniesintheUnitedStatesin2023(indexscore)U.S.:consumersatisfactionincleaningandpersonalcarecompanies2023Consumersatisfactionindexscore(100-pointscale)30

40

500102060708090CloroxProcter&GambleJohnson&JohnsonColgate-PalmoliveUnilever8383828180Henkel77AllOthers8327Description:In2023,CloroxandProcter&GamblescoredhighestintheconsumersatisfactionindexforpersonalcareandcleaningproductmanufacturersintheUnitedStateswitharatingof83,followedbyJohnson&Johnson.

ReadmoreNote(s):UnitedStates;October,2022toSeptember,2023Source(s):ACSI®SalesoftheleadingliquidlaundrydetergentbrandsoftheUnitedStatesin2022(inmillionU.S.dollars)LeadingliquidlaundrydetergentbrandssalesoftheU.S.2022SalesvalueinmillionU.S.dollars05001,0001,5002,0002,5003,000Tide2,405.52Gain1,111.71Arm&Hammer872.02AllPurex454.35306.96226.55216.92167.2XtraPersilPrivatelabelDreft112.9286.74SeventhGeneration28/statistics/188716/top-liquid-laundry