全球即饮咖啡和茶行业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSReady-to-Drink

(RTD)

Coffee

&Tea:

market

data

&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2627MarketDefinitionKeyTakeawaysMarket

NumbersRevenue91215182124AverageRevenue

per

CapitaAverageVolumeper

CapitaVolumepriceper

literBrandshare2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Ready-to-Drink

(RTD)

Coffee

&

Tea

market

is

a

fast

growing

marketOverview:

SummarySummaryReady-to-Drink

(RTD)Coffee

andTea

beverages

haveperformed

very

well

inrecent

years

asconsumers

intheWest

seek

new

and

convenient

refreshmentoptions.

Theindustryhasbeen

characterized

byatectonic

shift

from

high-sugarcarbonated

soft

drinksandjuicestono-or

low-calorie

beverages

likebottledwater

andsome

other

beverages

likeReady-to-Drink

(RTD)Coffee

&Tea.

IntheAsia-Pacificregion,

thiscategory

hastraditionally

been

stronger

than

carbonatedbeverages

and

hasbeen

boosted

by

general

economic

development

inthesecountries.5Sources:Market

Insights

2023Ready-to-Drink

(RTD)

Coffee

&

Tea

is

an

important

part

of

the

Non-AlcoholicDrinks

marketOverview:

Market

DefinitionMarket

definitionTheReady-to-Drink

(RTD)

Coffee

&

Tea

segment

includespackaged

coffeeandteabeverages

inliquid

form,

ready

forconsumption.

Thissegment

does

notincludecoffee

andteaproducts

indryform,

suchasInstantcoffee

andtealeaves.andhypermarkets,

convenience

stores

or

similar

saleschannels.

Theout-of-homemarket,

alsocalled

on-trade

market,

away-from-home

market

or

HORECAencompasses

allsales

to

hotels,

restaurants,catering,cafés,

barsandsimilarhospitalityservice

establishments.

Both

the

at-home

and

theout-of-home

marketarevalued

atretailselling

prices

including

allsales

and

consumption

taxes.TheReady-to-Drink

Coffee

&

Tea

segment

isdivided

into

2subsegments:TheReady-to-Drink

(RTD)

Coffee

segment

includespackaged

coffee

beverages

inliquidform,ready

forconsumption.TheReady-to-Drink

(RTD)

Tea

segment

includespackagedteabeverages

inliquidform,

ready

forconsumptionKey

players

inthe

Ready-to-Drink

(RTD)

Coffee

&

Tea

segment

are

Nestlé,Starbucks,PepsiCo,

TheCoca-Cola

Company,andUnilever.Themarket

forNon-Alcoholic

Drinksisstructured

into

retailsales

forathomeconsumption

and

on-premise

or

foodservice

sales

forout-of-home

consumption.Theat-home

market,

alsocalled

off-trade

market,covers

all

retailsalesviasuper-6Sources:Market

Insights

2023Ready-to-Drink

(RTD)

Coffee

&

Tea

accounted

for

9.74%

of

the

Non-AlcoholicDrinks

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheReady-to-Drink

(RTD)

Coffee

&Tea

segment

amountstoUS$139.60bn

in2023.

Themarket

isexpected

togrow

annuallyby6.47%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:•Coffee

&Tea

DrinksinPETbottles,glassbottles,cans,carton•Coffee

and

tea

indryform•SyrupsInglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$48,300.00m

in2023).•Carbonated

&non-carbonated

RTDCoffee

&TeaInrelation

to

totalpopulation

figures,per

person

revenues

of

US$18.17

aregenerated

in2023.•Ready-to-Drink

Meal

replacementsIntheReady-to-Drink

(RTD)

Coffee

&Tea

segment,

volume

isexpected

toamountto43.81bn

Lby2027.

TheReady-to-Drink

(RTD)

Coffee

&Tea

segment

is

expectedtoshow

avolume

growth

of3.6%

in2024.Theaverage

volume

perperson

inthe

Ready-to-Drink

(RTD)

Coffee

&Tea

segmentisexpected

to

amount

to

4.99L

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersReady-to-Drink

(RTD)

Coffee

&

Tea

revenues

are

estimated

to

increase

at

aCAGR(1)

of

6.4%

from

2014

to

2027Market

Size:

GlobalRevenue

forecast

inbillionUS$179.441.8170.1160.037.5150.235.3+6.4%(1)118.039.8139.633.4126.030.8105.325.8100.824.7101.229.390.623.286.522.379.821.780.220.825.3137.62027130.32026122.52025114.92024106.2202395.288.779.576.275.867.364.258.259.3201420152016201720182019202020212022Ready-to-Drink

(RTD)TeaReady-to-Drink

(RTD)Coffee9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

71.8

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+7.2%(1)101.6+7.3%(1)71.866.947.0+7.9%(1)+8.4%(1)+13.8%(1)6.74.62.43.50.320220.6202220272027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

43.2

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.2%(1)61.1+4.5%(1)+8.9%(1)43.242.841.934.227.4+7.5%(1)+7.1%(1)1.42.00.20.32022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyJapan11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Ready-to-Drink

(RTD)

Coffee

&

Tea

average

revenue

per

capita

is

estimated

toincrease

at

a

CAGR(1)

of

5.4%

from

2014

to

2027Market

Size:

GlobalAveragerevenue

percapita

inUS$22.621.65.120.54.819.44.6+5.4%(1)5.318.24.316.64.115.63.914.23.513.83.413.53.412.53.212.13.111.43.111.32.917.316.515.714.813.812.511.810.410.810.29.09.38.38.420142015201620172018201920202021202220232024202520262027Ready-to-Drink

(RTD)TeaReady-to-Drink

(RTD)Coffee12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

57.6,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+7.1%(1)81.3+6.6%(1)64.457.646.8+6.5%(1)+7.9%(1)21.916.0+11.2%(1)7.95.40.320220.5202220272027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

272.6,

Japan

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+5.0%(1)348.2272.6+6.6%(1)177.6129.0+8.7%(1)+7.6%(1)+7.1%(1)28.524.518.817.03.24.42022202720222027202220272022202720222027ChinaUnitedStatesUnitedKingdomGermanyJapan14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Ready-to-Drink

(RTD)

Coffee

&

Tea

volume

per

capita

are

estimated

to

increasefrom

2014

to

2027Market

Size:

GlobalVolume

percapita

forecast

in

liter4.54.44.34.54.03.53.02.52.01.51.00.50.04.24.03.83.83.63.53.53.43.33.23.00.91.01.01.01.01.00.90.90.90.90.90.90.90.920142015201620172018201920202021202220232024202520262027Ready-to-Drink

(RTD)CoffeeReady-to-Drink

(RTD)Tea15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Ready-to-Drink

(RTD)

Coffee

&

Tea

volumeper

capita

in

2027Market

Size:

Regional

Comparison

(1/2)Volume

percapita

forecast

in

liter1110.08.99.98.69.78.39.58.01098765432109.37.88.97.35.78.87.48.47.18.36.98.16.77.96.47.96.44.97.96.77.86.46.86.66.46.26.05.65.55.35.35.14.74.51.50.21.50.21.40.21.40.21.30.21.20.21.30.21.20.11.20.11.30.11.20.11.10.11.10.11.10.120142015201620172018201920202021202220232024202520262027AfricaEuropeAsiaAustralia&OceaniaAmericas16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

97.0,

Japan

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

forecast

in

liter106.5104.91101009080706050403020100103.3101.7100.297.095.895.092.693.392.191.290.188.024.68.125.08.44.80.523.57.023.87.424.27.722.16.422.56.620.04.820.75.321.15.719.85.719.13.619.419.54.00.44.40.44.03.63.73.83.93.84.04.24.44.54.73.63.90.40.40.40.40.40.40.40.40.40.40.420142015201620172018201920202021202220232024202520262027UnitedKingdomGermanyChinaUnitedStatesJapan17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Ready-to-Drink

(RTD)

Coffee

&

Tea

volume

are

estimated

to

increase

at

a

CAGR(1)of

3.7%

from

2014

to

2027Market

Size:

GlobalVolume

forecast

inbillionliter43.842.57.9+3.7%(1)41.17.739.77.538.37.48.136.37.135.47.033.66.832.36.632.66.531.06.529.66.328.66.227.46.235.734.633.432.130.929.228.426.825.726.124.523.322.421.220142015201620172018201920202021202220232024202520262027Ready-to-Drink

(RTD)TeaReady-to-Drink

(RTD)Coffee18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

25.8,

Asia

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionliter+4.0%(1)31.425.8+3.1%(1)10.49.0+4.6%(1)+10.3%(1)+5.4%(1)1.01.30.220220.30.30.4202220272027202220272022202720222027EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

12.2,

Japan

is

the

biggest

market

among

selected

countries

in2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionliter+1.4%(1)+5.2%(1)13.112.312.2+2.7%(1)9.68.67.5+3.9%(1)0.0%(1)0.30.40.00.02022202720222027202220272022202720222027ChinaUnited

StatesUnited

KingdomGermanyJapan20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Ready-to-Drink

(RTD)

Coffee

&

Tea

price

per

liter

are

estimated

to

increase

from2014

to

2027Market

Size:

GlobalPrice

perliterforecast5.55.04.54.03.53.02.52.01.51.00.50.05.23.95.03.84.93.74.73.64.53.44.43.34.23.13.92.93.83.03.73.03.62.83.52.73.52.83.32.720142015201620172018201920202021202220232024202520262027Ready-to-Drink

(RTD)TeaReady-to-Drink

(RTD)Coffee21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Ready-to-Drink

(RTD)

Coffee

&

Teaprice

per

liter

in

2027Market

Size:

Regional

Comparison

(1/2)Price

perliterforecast109.18.98.798765432108.48.27.97.77.44.46.76.66.56.36.46.46.45.16.25.06.14.95.94.85.64.65.24.44.94.14.84.04.74.14.63.94.63.84.53.84.43.73.23.23.13.02.92.82.72.62.52.52.21.72.32.22.12.02.01.91.81.81.71.71.81.71.71.71.61.720142015201620172018201920202021202220232024202520262027AfricaAsiaEuropeAmericasAustralia&Oceania22

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

price

per

liter

of

8.2,

the

United

Kingdom

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perliterforecast9.89.51098765432109.28.98.68.48.28.07.87.47.24.97.25.27.15.17.07.05.06.95.06.74.86.54.76.14.65.74.35.44.02.75.14.05.03.74.84.74.03.92.63.72.73.62.32.33.52.33.43.33.33.23.23.13.13.03.02.92.92.82.62.42.32.22.32.22.72.52.32.020142015201620172018201920202021202220232024202520262027JapanChinaGermanyUnitedStatesUnitedKingdom23

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023In

2022,

Lipto