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INDUSTRIES

&

MARKETSSecurity:

market

data

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2122MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151819AverageRevenue

per

SmartHomeSmartHomesBrandsharePenetration

rate2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Security

market

is

a

fast

growing

marketOverview:

SummarySummaryTheSecurity

segment

targets

theprevention/detection

of

burglaries,

notificationsabouthazardssuchasfireor

water

leakage,

emergency

callsand

access

control.Itsdevelopment

is

mainlydriven

bythereplacement

oftraditional

devices

withconnected

ones.

Main

growth

productsinthiscaseare

smart

locksandsmartsecurity

cameras.

Companies

from

several

different

industriescompete

inthismarket.

Next

to

traditional

security

companies

(e.g.

ADT)and

tech

start-ups(Canaryor

A),

media

companies

and

connectivity

providers

(e.g.

AT&TorComcast)

alsoplayanimportant

role

dueto

thehigh

amountsof

data

thatneedtobetransferred,

especially

inthevideo

surveillance

case.

Developments

varystrongly

with

country-specific

conditionslike

burglaryrates.5Sources:Market

Insights

2023Security

is

an

important

part

of

the

SmartHome

marketOverview:

Market

DefinitionMarket

definitionTheSmart

Home

segment

Security

includesthe

sale

ofdevices

and

services

fornetworked

access

control

and

management

forbuildingsand

premises.

Thisincludessurveillance

products

(e.g.

security

cameras

and

related

datastorage

andtransmission

services,

motion

sensors,

programmable

and

remote

control

doorlocks)

aswell

asequipment

forrisk

monitoring

(connected

smoke

detectors

andhumiditysensors).Remote

surveillance

and

emergency

services

fromspecialized

security

firmswhich

are

notrelated

to

smart

home

are

notincluded.6Sources:Market

Insights

2023Security

accounted

for

15.28%

of

the

SmartHome

market

revenue

in

2023Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheSecurity

segment

is

projected

to

reach

US$17.5bn

in2022.Thismarket

includes:Thismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2022-2028)

of

11.78%,resulting

inaprojected

market

volume

of

US$36.0bn

by2028.•Digitallyconnected

andcontrolleddevices

for

burglarprevention

andother

security

issues•Classicalsecurity

devices

withoutsmart

home

connectionIntheSecurity

segment,

thenumber

ofactive

households

isexpected

to

amount

to630.5m

users

by2028.•B2B/C2C

salesof

anykind(e.g.

tohotels

or

office

buildings)•Motion

sensors,

door

locks,

securitycameras

(withor

withoutfacerecognition)Household

penetration

will

be6.4%

in2022

andisexpected

tohit26.7%

by2028.Theaverage

revenue

per

installedSmart

Home

currently

is

expected

toamounttoUS$127.00.•Surveillance

services

withconnection

toabroader

smart

homeAglobalcomparison

reveals

thatmost

revenue

isgenerated

inthe

United

States(US$5,434.0m

in2022).•Hazardprevention

devices

likewater,

smoke

or

gassensors7Sources:Market

Insights

2023CHAPTER

2Market

NumbersSecurity

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

17.8%

from2017

to2028Market

Size:

Globalrevenue

forecast

inbillionUS$35.9532.9429.9226.79+17.8%(1)20.6023.6817.5315.79202112.09202010.0920197.955.932017201820222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

8.3

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2023Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+13.5%(1)15.5+10.4%(1)12.0+10.8%(1)8.37.36.94.2+15.2%(1)+8.3%(1)0.720280.80.30.5202320282023202320282023202820232028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

1.3

billion,

Japan

is

the

biggest

market

among

selectedcountries

in

2023Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+16.4%(1)2.8+12.8%(1)+12.0%(1)2.01.9+10.0%(1)1.31.3+14.9%(1)1.11.10.80.50.32023202820232028202320282023202820232028United

KingdomGermanyBrazilJapanSouthKorea11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Security

average

revenue

per

smart

home

is

estimated

to

decrease

from

2017to

2028Market

Size:

Globalaverage

revenue

persmart

home

forecast

inUS$157.2155.5160

150.5147.0144.814012010080127.1116.2103.991.379.267.657.0604020020172018201920202021202220232024202520262027202812Sources:Market

Insights

2023Americas

has

the

biggest

value

for

Security

average

revenue

per

smart

home

in2028Market

Size:

Regional

Comparison

(1/2)average

revenue

persmart

home

forecast

inUS$350306.1299.4283.030025020015010050270.6251.8212.7196.6223.1175.8219.9195.3219.5180.3197.6158.9198.1167.2192.8161.2166.8147.1142.8132.2121.7117.279.188.586.0132.0100.3102.5102.466.254.141.2124.791.759.8109.464.5111.769.4108.582.755.4106.367.2100.464.893.173.150.687.361.163.464.055.045.646.336.00201720182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania13Sources:Market

Insights

2023With

average

revenue

per

smart

home

of

US$344.6,

Japan

is

the

biggest

marketamong

selected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)average

revenue

persmart

home

forecast

inUS$438.1450400350300414.9343.3404.9401.5407.6409.0279.7365.0383.2290.2344.6314.1293.2287.0213.1279.3259.4189.9243.4232.2186.5250

220.1200223.0171.6208.3231.4171.2198.2175.0168.9153.6141.6133.1176.2116.8114.115094.880.876.244.5103.2129.480.596.3114.62019117.072.381.854.7109.1201810050098.464.267.645.286.187.355.037.129.92017202020212022202320242025202620272028BrazilGermanyUnitedKingdomSouthKoreaJapan14Sources:Market

Insights

2023Security

smart

homes

are

estimated

to

increase

from2017

to

2028Market

Size:

Globalsmart

homesforecast

inmillion700630.5600487.7500377.94003002001000293.3227.92024177.32023138.02022107.4202183.564.950.539.42017201820192020202520262027202815Sources:Market

Insights

2023Asia

has

the

biggest

number

of

Security

smart

homes

in

2028Market

Size:

Regional

Comparison

(1/2)smart

homesforecast

inmillion340.4350300250260.6199.7135.7200153.2108.496.3150125.9117.556.286.873.890.153.069.169.856.6100

18.113.140.629.819.63.323.716.031.045.433.336.825.624.215.02.419.711.51.719.36.843.411.915.2508.81.29.40.87.34.55.77.29.24.42.8

5.73.50.60.820181.01.31.702017201920202021Australia&Oceania2022202320242025202620272028AfricaEuropeAmericasAsia16Sources:Market

Insights

2023With

6.9

million

smart

homes,

Germany

is

the

biggest

market

among

selectedcountries

in

2023Market

Size:

Regional

Comparison

(2/2)smart

homesforecast

inmillion29.13025201510525.623.221.818.817.416.017.712.712.016.313.513.812.210.310.12.92.21.21.20.80.70.56.96.03.69.2

7.95.11.63.52.95.22.72.11.69.22.11.61.27.44.64.02.93.91.61.10.95.43.82.26.76.89.12.61.94.91.41.00.70201720182019202020212022SouthKorea202320242025202620272028BrazilJapanUnitedKingdomGermany17Sources:Market

Insights

2023In

2023,

Ring

had

the

highest

share

in

SecurityFurtherMarket

AnalysisBrand

share

in

202318Sources:Market

Insights

2023Penetration

rate

for

Security

is

especial

high

in

Norwaybut

also

in

the

UnitedStatesPenetration

Rate:

Worldwide

ComparisonSecurity

penetration

rate

percountryin2023

in%1.2.3.4.5.Norway0.280.250.250.230.20UnitedStatesSouth

KoreaAustraliaUnitedKingdomlowhigh

nodata19Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerserv

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