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INDUSTRIES
&
MARKETSIn-App
Advertising:market
data
&
analysisMarket
Insights
reportNovember
2023MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGain
abetter
understanding
ofmarkets
across
190+
geographical
entities
–
ona
global,
regional,
country,
and/or
state
level.
Access
our
data
via
webinterface,
download
(XLS,
PDF,
PPT),
or
reports.
Benefit
from
our48-hourcustomer
service
guarantee.•
10
sectors:
advertising
&
media,
consumers,
countries,
digital
sector,finance,
health,
industrial
sector,
mobility,
and
technology•
1,000+
markets,
e.g.,
FinTech,
Food,
or
Robotics•
KPIs,
e.g.,
revenue,
market
shares,
prices,
and
volume•
Features:Compare
countries
&
regions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Use
cases:
sales
planning,
investment
decision
support,
resourceallocation,
and
portfolio
management10190+geographicalentities1,000+400+Find
out
more
on:https://www.sectorsmarketsreportsGo
toMarketInsightscom/outlook/2MARKET
INSIGHTSMarke
t
Insights
–
market
data,forecasts,
and
qualitative
insightsThe
In-AppAdvertising
market
is
part
of
the
DigitalAdvertising
market.10190+geographicalentities1,000+400+Go
toDigital
AdvertisingmarketsectorsmarketsreportsFind
out
more
on:Digital
Advertising3Table
of
ContentsOverviewAppendixSummary678CategoriesProductOverviewAuthor394142MarketDefinitionKey
TakeawaysMarket
NumbersAd
Spending1013Average
Ad
Spending
per
UserShare
by
Categories16Deep
Dives
and
Company
Profiles17-37•
Social
Networking•
Games212732•
Shopping4CHAPTER
1OverviewThe
In-App
Advertising
market
has
expand
e
d
considerably
over
the
past
yearand
will
continue
to
play
a
significant
role
in
the
Digital
Advertising
marketOverviewSummaryThanks
to
the
widespread
use
of
smartphones
andmobile
apps,
in-appadvertising
has
experienced
significant
growth.
In-app
ad
spending
surged
afteradvertisers
saw
the
potential
for
applications
to
reacha
wide
audience.
In-appadvertising
primarily
consisted
of
banners
and
interstitials.
These
advertisementsfrequently
caused
disruptions
and
did
notoffer
acustomized
customerexperience.Futuredevelopments
in
AI
will
further
increase
the
potential
of
in-appadvertising.AI
will
automatically
produce
text,
images,
and
video
material
for
personalizedadvertisements
in
real
time.
The
integration
of
smart
cameras
that
use
emotionanalysis
will
make
it
possible
to
adapt
advertisements
to
the
facial
expressions
ofusers
to
boost
engagement.
Moreover,
AI
could
reduceconcerns
amongmarketers
aboutdata
privacy,
specifically,
AI’s
capacity
to
analyze
massive
dataenables
accurateaudiencesegmentation
while
still
prioritizing
privacy.
Byleveraging
AI,
in-app
advertising
can
combine
precisetargeting,
broad
reach,
anduser
engagementwhile
also
conforming
to
strictprivacy
laws.In-app
advertising
currently
uses
AI
to
improve
targeting,
boost
ROI,
expandreach,
and
increase
engagement.
Due
to
its
capabilities,
advertisers
are
now
ableto
deliver
advertisements
to
the
most
relevant
userswith
more
certainty.Additionally,
AI
helps
createpersonalized
textcontentthat
optimizes
admessaging
forbetter
performance.
Social
mediaapps,
gaming
apps,
andshopping
apps
have
become
the
most
widely
used
platforms
for
in-appadvertising.
Becausetheseapplications
offer
asizable
user
baseandopportunities
fortargeted
advertising,
theyareideal
forbusinesses
looking
tomaximize
the
impact
of
their
advertisementswithin
the
app
ecosystem.6In-app
advertising
shows
ads
in
mobile
apps
with
different
formats
andcategories,
and
targets
users’
prefere
nc
e
s
and
behaviorOverview:
Market
DefinitionMarket
definitionIn-app
advertising
refers
to
the
promotion
of
products
or
services
within
a
mobileapplication
and
to
ad
spending
on
displaying
advertisements
within
anapplication.
This
includes
various
formats,
such
as
banner
ads,
interstitial
ads,video
ads,
and
native
ads,
that
are
integrated
into
the
mobile
app's
user
interfaceand
appear
as
partoftheapp's
content.
The
ads
areusually
shown
to
targetusers
based
ontheir
preferences
and
online
behavior.In-app
advertising
comprises
advertising
spending,
users,
and
average
revenueper
user.
The
market
only
displays
B2B
spending.
Figures
are
based
onin-appadvertising
spending
and
exclude
agency
commissions,
rebates,
production
costs,and
taxes.
For
more
information
on
the
data
displayed
and
definition
of
eachcategory,
usetheinfo
button
right
nextto
theboxes.In-app
advertising
consists
of
21
app
categories,
books
&
reference,
business,education,
entertainment,
finance,
food
&
drink,
game,
health&
fitness,
lifestyle,medical,
music,
navigation,
news
&
magazines,
photo
&
video,
productivity,shopping,
social
networking,
sports,
travel,
utilities,
and
weather.7Sources:Market
Insights
2023In
2023,
the
In-App
Advertising
market
will
reach
US$314.5
billion
with
a
revenueshare
of
46.2%
in
the
Digital
Advertising
marketOverview:
Key
Takeaways
and
in
scope
/
out
of
scopeKey
TakeawaysIn
scopeOut
of
scopeAd
spending
in
the
In-App
Advertising
market
is
projected
to
reach
US$314.50bn
in2023.This
market
includes:This
market
excludes:Ad
spending
is
expected
to
show
an
annual
growth
rate
(CAGR
2023-2027)
of10.10%,
resulting
in
a
projected
marketvolume
of
US$462.20bn
by
2027.•
Advertising
that
is
displayed
withinmobile
applications
includes
a
varietyof
ad
types,
including
native
ads,interstitial
ads,
video
ads,
and
bannerads.•
Advertising
that
is
displayed
withinmobile
browsers
or
on
mobilewebsites.In
global
comparison,
most
ad
spending
will
be
generated
in
China(US$119.10bn
in2023).Theaveragead
spending
per
internetuserin
theIn-App
Advertisingmarket
isprojected
to
amount
to
US$58.99
in
2023.8Sources:Market
Insights
2023CHAPTER
2Market
NumbersIn-App
Advertising
ad
spending
is
estimated
to
increase
at
a
CAGR(1)
of
18.5%from
2017
to
2028Market
Size:
GlobalIn-App
Advertising
market:
Advertising
spending
forecast
in
billion
US$498.16462.23426.31390.65+18.5%(1)314.53352.69272.69241.61174.192020136.652019103.89201876.9120172021202220232024202520262027202810
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
ad
spending
of
US$140.6
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2023Market
Size:
Regional
comparison
(1/2)In-App
Advertising
market:
Advertising
spending
forecast
in
billion
US$+8.9%(1)215.40+10.6%(1)212.31140.59128.41+9.3%(1)60.00+7.7%(1)8.582028+8.9%(1)38.395.931.2220231.872023202820282023
2028Americas202320282023EuropeAfricaAsiaAustralia
&
Oceania11
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023With
ad
spending
of
US$119.0
billion,
China
is
the
biggest
market
amongselected
countries
in
2023Market
Size:
Regional
comparison
(2/2)In-App
Advertising
market:
Advertising
spending
forecast
in
billion
US$+10.8%(1)+8.9%(1)182.54192.46119.05115.42+9.3%(1)20.53+9.6%(1)9.792028+9.9%(1)13.1720236.205.1120283.192023202820232028202820232023ChinaUnited
StatesUnited
KingdomGermanyFrance12
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023In-App
Advertising
average
ad
spending
per
internet
user
is
estimated
toincrease
from
2017
to
2028Market
Size:
GlobalIn-App
Advertising
market:
Average
ad
spending
per
internet
user
forecast
in
US$9080.4976.418070605040302010072.3468.2663.7058.9953.4249.7938.0632.14201926.78201821.51201720202021202220232024202520262027202813Sources:Market
Insights
2023Australia
&
Oceania
has
the
biggest
market
in
In-App
Advertising
average
adspending
per
internet
user
in
2028Market
Size:
Regional
Comparison
(1/2)In-App
Advertising
market:
Average
ad
spending
per
internet
user
forecast
in
US$300266.69231.81254.10241.51202.31250200150100228.48187.38217.06214.70171.25199.42154.78181.37137.18164.18124.00129.3892.70111.6775.6792.4978.7857.9173.6955.3568.6052.7974.6846.3463.5950.2858.2647.3952.9044.4059.9523.3220.3246.7840.5142.4838.3632.9029.171.5828.0424.4950
19.1616.141.211.471.911.992.102.182.262.332.392.461.37020172018201920202021Asia2022202320242025202620272028AfricaEuropeAmericasAustralia&
Oceania14Sources:Market
Insights
2023With
average
ad
spending
per
internet
user
of
US$369.8,
the
United
States
isthe
biggest
market
among
selected
countries
in
2023Market
Size:
Regional
Comparison
(2/2)In-App
Advertising
market:
Average
ad
spending
per
internet
user
forecast
in
US$580.076005004003002001000539.31498.54457.50413.84369.83323.80311.32289.16290.50269.68132.59249.39125.63227.52117.64211.52121.29205.53109.29181.5298.45169.04103.00159.4992.15146.75125.5686.88139.67117.1480.86131.6098.9770.0232.3229.5616.8485.5742.6435.6422.06108.7274.84100.2868.8967.7650.2833.6191.1562.8982.1256.5854.8642.6028.0772.5949.7364.3843.41201720182019202020212022202320242025202620272028FranceGermanyChinaUnited
KingdomUnited
States15Sources:Market
Insights
2023Worldw
id
e,
social
networking,
gaming,
and
shopping
apps
contribute
to
themajority
of
in-app
advertising
spendingShare
by
categories:
GlobalIn-App
Advertising
market:
Market
share
by
category
in
2023(1)16
Notes:Sources:(1)
Others
referring
toFood&Drink,Lifestyle,Productivity,Weather,
Business,Health
&Fitness,Finance,Sports,Travel,
Navigation,
MedicalMarket
Insights
2023The
number
of
smartphone
users
has
significantly
increased
over
the
past
fewyears
and
is
expected
to
reach
six
billion
users
by
2027Deepdive:
Smartphone
usersNumber
of
smartphone
users
worldwide
in
millions6,1626,0125,849+10.3%(1)4,7275,6695,4715,2525,0064,4114,0273,5473,09820172,65320162,21420151,80220141,41620132018201920202021202220232024202520262027202817
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Users
of
the
mobile
internet
in
2022
spent
the
bulk
of
their
time
on
apps
butespecially
on
chat/messaging,
social
networks,
and
search
enginesDeepdive:
Time
spent
and
usage
onmobile
(1/2)Share
of
time
spent
worldwide
among
Android
users
in
2022Percentage
of
users
who
have
visited
websites
or
used
apps
by
types
in
2022Chat
and
messaging96%95%84%Social
networksSearch
engines
or
web
portalsShopping,
auctions,
or
classifieds58%57%Map,
parking,
or
location-based
servicesEmail50%47%MusicNews42%Weather42%41%8%92%EntertainmentGamesFood,
recipes,
restaurants,
ortakeawaysTaxi,
ride-sharing,
bike,
or
scooter
hireBanking,
investing,
or
insuranceSports35%33%30%29%27%27%25%24%23%22%EducationHealth
and
fitnessTravelBooksAppsBrowsersLifestyle
and
fashion18Sources:
Data.ai;
Hootsuite;
GWI.comOver
the
past
decade,
smartphone
users
have
increased
their
mobile
internetconsumption
by
over
200%Deepdive:
Time
spent
and
usage
onmobile
(2/2)Average
daily
time
spent
using
the
internet
on
mobile
devices
in
hoursShare
of
daily
time
spent
using
the
internet
on
mobile
between
2014
and
202320142023+10.8%(1)3.143.433.463.373.393.066%14%86%94%2.312.212.021.38Rest
of
the
dayUsing
the
internet
on
mobile2014
2015
2016
2017
2018
2019
2020
2021
2022
202319
Notes:(1)
CAGR:
CompoundAnnualGrowthRateSources:
HootsuiteIn
2023,
85%
of
smartphone
users
encountered
in-stre
am
ads
that
appear
inbetween
a
video
but
allow
the
ad
to
be
skipped
while
using
appsDeepdive:
Advertising
formatsIn-App
Advertising
market:
formats
encountered
by
users
in
2023In-stream
ads
thatappear
inbetween
avideo
butallowskipping
the
ad
after
a
few
seconds85%Banner
ads
that
appear
on
top
or
bottom69%of
the
screenIn-stream
ads
that
appear
in
betweena
video
and
run
forfixed
duration
without
allowing
to
skip
the
ad52%Ads
that
cover
the
whole
screen,
interstitial
Ads
and
donot
close
until
the
interval
ends39%Content
recommendation
ads
thatappear
in
between
feeds24%Native
ads
that
appear
as
a
story
feed
or
news
feed
andhave
a
format
similar
to
the
app
thatis
being
used20%Reward
video
ads
that
prompt
you
to
either
buysomething
or
watch
an
ad
video
to
unlock
a
level
or
prize19%20
Notes:“What
type
ofin-app
advertising
doyouencounter
mostly?“;
n=660Sources:
GoodFirmsBy
2028,
global
advertising
spending
on
social
networking
apps
is
expected
toreach
US$175.4
billionMarket
Size:
Social
networking
(global)Social
Networking
In-App
Advertising
market:
Advertising
spending
forecast
in
billion
US$175.4164.7+18.9%(1)126.2153.9141.9134.4111.9103.675.456.138.926.020172018201920202021202220232024202520262027202821
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Internet
users
are
spending
more
time
on
social
media,
primarily
via
theirsmartphonesDeepdive:
Social
media
-time
spent
and
devicesAverage
daily
time
spent
worldwide
on
social
media
in
hours+1.8%
(1)Devices
used
to
access
Facebook2.312.282.252.252.22Use
any
kind
ofmobile
phoneOnly
use
laptop
ordesktop
computerUse
bothcomputers
andmobile
phonesOnly
use
mobilephones
(anytype)2.142.0898.5%1.5%16.7%81.8%Q3
2016Q3
2017Q3
2018
Q3
2019
Q3
2020Q3
2021Q3
202222
Notes:(1)
CAGR:
CompoundAnnualGrowthRateSpurces:
Hootsuite;
GWI.com;Meta’s
advertising
resourcesIn
2022,
social
media
users
showed
equal
prefere
nc
e
for
andFacebook
whereas
market
er
s
continued
to
prioritize
FacebookDeepdive:
Social
media
-favorite
platformsSocial
media
platforms
used
by
marketers
worldwide
in
2022Favorite
social
media
platforms
among
internet
users
in
202290%75%61%52%43%18%14.8%14.5%4%4.3%3.3%1.4%Facebook
Instragram
YouTubeTwitterTikTokSnapchatInstragramFacebookTikTokTwitterSnapchat23
NotesYouTube
and
are
notavailable
as
an
answer
for
the
“Favorite”
socialmedia
platforms
questioninGWI’s
surveySources:
SocialMedia
Examiner;
Frankwatching;
Hootsuite;
GWI.comAlthough
it
was
established
seven
years
after
Instagram,
TikTok
has
surpassedInstagram
in
terms
of
downl
o
ad
numbersDeepdive:
Social
media
applicationsNo.of
top
social
media
apps
download
(lifetime
as
of
May
2023),
in
millionPrediction
of
online
video
advertising
distribution
byplatform
in
20275,6634,5184,3322,48637%63%FacebookTikTokInstagram2010SnapchatApplication
established
year2004
20172011OthersTikTok24:Sources:
Appmagic
as
of
May
2023;
omdiaAt
the
height
of
the
COVID-1
9
pandemic,
TikTok
experie
nc
ed
remarkable
growthin
net
advertising,
surpassing
200%Platform
profiles:
TikTokTikTok
overviewTikTok’s
net
advertising
revenue
worldwide
in
billionUS$TikTok
is
a
globally
popular
social
media
platform
that
was
launched
by
ByteDancein
2016.
It
enables
users
to
create
and
share
short
videos
and
has
gained
immensepopularity
worldwide.
Particularly
during
the
height
of
the
COVID-19
pandemic,TikTok
experienceda
significant
surge
in
usage
as
people
sought
entertainmentand
connection
while
adhering
to
stay-at-home
measures.
TikTok
served
as
acreative
outletforusers
to
express
themselves
and
showcase
their
talents,
whichresonated
with
individuals
during
atime
of
limited
physical
interactions.23.6+133%(1)18.0Post-lockdown,
TikTok
has
maintained
its
strength
by
retaining
its
user
base,delving
into
new
markets,
anddiversifying
its
content
offerings.
The
platform
hassuccessfully
integrated
social
commerce
and
strengthened
partnershipswithbrands,
contentcreators,
and
influencers.
By
focusing
ontheseaspects,
TikTok
hassolidified
its
position
as
oneofthetop
social
media
platforms
and
aims
todominate
the
social
media
landscapeinthefuture.
With
its
continuous
emphasisonuser
engagement,
market
expansion,
and
strategic
collaborations,
TikTok
ispoised
forongoing
success
intheevolving
world
of
social
media.11.6+225%(1)3.91.40.320192020202120222023202425
Notes:(1)
CAGR:
CompoundAnnualGrowthRateSources:
eMarketerIn
2022,
Meta's
advertising
revenue
decreased
by
1.1%
for
the
first
time
since
itsinitial
public
offering
(IPO)Platform
profiles:
FacebookFacebook
overviewFacebook
Daily
Active
Users
in
Q4Launched
in
2004,
the
social
media
platform
allows
users
to
createprofiles,
connectwith
friends
andfamily,
and
share
posts.
also
providesadvertising
and
business
pages
for
organizations
to
engage
with
users.
With
billionsof
active
users
worldwide,
has
become
a
leading
social
platform.202020212022744598308195
1,845195
1,929In
2022,
Meta
reported
thatits
advertising
revenue
declined
by
1.1%,
a
first
timesince
its
initial
public
offering
(IPO)
in
2012.
A
likely
cause
for
this
is
the
user
growthrate
in
the
U.S.,Canada,
and
Europe.
Meanwhile,
for
the
first
time
Facebook’s
dailyactive
users
reached
2
billion
in
2022.806619309Meta’s
advertising
revenue
in
billionUS$114.9113.684.269.7854643304199
2,000Asia-PacificRest
of
the
WorldEuropeU.S.
&
Canada201920202021202226Sources:
Companyinformation;
semrushThe
Games
In-App
Advertising
market
is
expected
to
reach
US$154.3
billion
by2028Market
Size:
Games
(global)Games
In-App
Advertising
market:
Advertising
spending
forecast
in
billion
US$154.3142.4130.4121.3+19.8%
(1)91.3106.580.069.748.334.327.921.120172018201920202021202220232024202520262027202827
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023People
aged
40
and
above
spend
more
time
on
mobile
app
games
than
thoseunder
40,
and
casual
games
are
the
most
popular
across
all
age
categoriesDeepdive:
Games
–
time
spentAverage
daily
time
spent
worldwide
on
mobile
gaming
apps
from
2020
to
2021
Average
daily
time
spend
on
mobile
game
categories
on
Android
in
minutesin
minutes20.9920.4420.4Casual
(e.g.
puzzle,
word,
card
games)Social
Casino
(no
real
money
involved)Hardcore
(e,g,
strategy,
RPG)19.2825.618.0717.2916.5616.318.017.416.014.013.0812.88Midcore
(e,g,
adventure,
action,
racing)17.17.17.6Hypercasual
(short&
frequent
sessions)MenWomen0-1920-2425-2930-3435-3940-4445-4950+28Sources:Market
Insights
2023In
the
past
five
years,
casual
games
have
had
the
highest
number
of
download
sDeepdive:
Games
–
highest
number
of
downloadsTop
10
ad-supported
mobile
gaming
apps
by
downloads
in
2017
and
2022Type
of
Games20172022Casual(e.g.,
puzzle,
word,
card
games)Candy
CrushHonor
ofKingsSubway
Surfersslither.ioMy
Talking
TomClash
ofClansSuper
Mario
RunPiano
Tiles28
Ball
PoolCandy
Crush
My
Talking
Tom2
8
Ball
PoolLudo
KingHypercasual(short&
frequent
sessions)Clash
RoyaleFreeFireRobloxHardcore(e.g.,
strategy,
RPG)Subway
SurfersRace
Master
3DStumble
GuysBridge
RaceMidcore(e.g.,adventure,
action,racing)29Sources:
AppmagicAfter
launching
the
immensely
popular
and
free
downl
o
ad
games
Candy
Crushand
Pet
Rescue
in
2012,
King's
revenue
rose
by
1,046%Mobile
Game
Company:
KingKing
overviewKing’s
current
mobile
game
apps
portfolio
and
release
timelineKing
is
a
leading
mobile
game
companyrecognized
for
developing
popular
casualgames,such
as
the
puzzle
games
Candy
Crush
and
Farm
Heroes.
With
animpressive
user
base
of
250
million
monthly
active
users
in
Q1
2022,
King
providesfree-to-playgames
with
the
option
of
in-game
purchases.
King
operates
studios
inLondon,
Stockholm,
Barcelona,
Malmo,
and
Berlin,
and
was
acquired
in
2016
by
theActivision
Blizzard
group
for
US$5.9
billion.Candy
CrushPet
RescueRebel
Riders2022Candy
Crush
SodaBubble
Witch2Pyramid
SolitaireFarm
Heroes
SuperKing’s
revenue
in
million
US$201220132014201520162018+1,046%2,7852,5802,260Farm
Heroes2,1642,0862,031Candy
Crush
JellyBlossom
Blast1,9991,9981,8841,586Candy
Crush
FriendsBubble
Witch31645864Diamond
Diaries2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
202230Sources:
CompanyinformationThe
popular
battle
royale
game
Free
Fire,
developed
by
Garena,
reached
onebillion
download
s
in
2022Mobile
Game
Company:
SEA
LimitedSea
Limited
overviewSea
Limited’s
digital
entertainment(1)revenue
in
million
US$4,320SEA
Limited
is
a
leading
technology
companybasedin
Singapore.
It
operates
arange
of
businesses,
including
digital
entertainment,
eCommerce,
and
digitalfinancial
services.
One
of
its
key
subsidiaries
is
Garena
Online
Private
Limited,which
was
established
to
operate
a
digital
entertainment
business.3,8772,0161,136462Free
Fire
was
released
by
Garena
in
2017.
Free
Fire
has
gained
tremendouspopularity,
particularly
in
the
mobile
gaming
space,
with
millions
of
playersworldwide.
It
is
a
fast-paced,
battle
royale
game
involving
multiple
players
and
avariety
of
game
modes.365201720182019202020219102022Free
Fire
number
of
application
downloads
in
million1,030Garena’s
list
of
mobile
games7204591861320172018201920202021202231
Notes:Sources:
Companyinformation;
AppmagicIn
2023,
spending
in
the
Shopping
In-App
Advertising
market
reached
US$29.5billionMarket
Size:
Shopping
(global)ShoppingIn-App
Advertising
market
spending
forecast
in
billion
US$51.047.042.938.4+16.8%(1)29.533.824.520.415.314.411.59.320172018201920202021202220232024202520262027202832
Notes:Sources:(1)
CAGR:
CompoundAnnualGrowthRateMarket
Insights
2023Since
2017,
more
than
50%
of
all
online
shoppers
have
been
conducting
theironline
purchases
via
their
smartphonesDeepdive:
Online
purchase
users
and
devicesNumber
of
active
paying
customers
in
billionOnline
purchase
by
device5.35.14.94.64.440%
40%
39%
39%
38%43%
42%
41%44%
43%47%53%4.13.83.53.02.52.161%
61%
62%60%
60%57%
58%
59%56%
57%2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
20272017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027Mobile
Desktop33Sources:Market
Insights
2023Amazon's
advertising
revenue
has
constituted
a
larger
proportion
of
its
totalrevenue
over
the
years,
increasing
from
4.5%
in
2019
to
7.3%
in
2022Company
profiles:
AmazonAmazon’s
advertising
and
non-advertising
revenue,
in
billion
US$Traffic
share
for
by
device
in
May
20235147.3%4706.6%3865.1%60.2%2814.5%92.7%20
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