日本电视行业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

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MARKETSTelevisionindustryinJapanCHAPTER

01OverviewTotalsalesofthebroadcastingindustryinJapaninfiscalyears2012to2021(intrillionJapaneseyen)BroadcastingmarketsizeJapanFY2012-20214.53.933.923.933.933.943.893.883.864.03.53.02.52.01.51.00.50.03.723.5520122013201420152016201720182019202020214Description:ThetotalsalesofthebroadcastingindustryinJapanamountedto3.72trillionJapaneseyeninfiscalyear2021.Figuresincreasedbyabout170billionyencomparedtothepreviousyear.

ReadmoreNote(s):Japan;fiscalyears2012to2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;salesofprivatebroadcastersandNHKSource(s):MinistryofInternalAffairsandCommunications(Japan);NHKSalesofthebroadcastingindustryinJapaninfiscalyear2021,bysegment(inbillionJapaneseyen)BroadcastingmarketsizeJapanFY2021,bysegmentSalesinbillionJapaneseyen1,00005001,5002,0002,500TerrestrialbroadcastersNHK*2,170.1704.8CableTVbroadcastersSatellitebroadcasters**499341.85Description:Terrestrialbroadcastingaccountedforabout2.17trillionJapaneseyenofthesalesgeneratedbythebroadcastingindustryinJapaninfiscalyear2021.Itwasthelargestsegmentofthemarket,followedbyJapan'spublicbroadcasterNHK.Thetotalsalesofthebroadcastingindustryamountedtoaround3.72trillionyenduringthatyear.ReadmoreNote(s):Japan;fiscalyear2021;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;*SalesofNHKrepresentordinaryoperatingincome.**Salesofsatellite-basedbroadcastersarecalculatedfrom[...]

ReadmoreSource(s):MinistryofInternalAffairsandCommunications(Japan);NHKSalesoftheterrestrialbroadcastingindustryinJapanfromfiscalyear2013to2022(intrillionJapaneseyen)TerrestrialbroadcastingmarketsizeinJapanFY2013-20222.52.01.51.00.50.02.382.342.352.352.342.322.262.172.16220132014201520162017201820192020202120226Description:ThesalesoftheterrestrialbroadcastingindustryinJapanamountedto2.16trillionJapaneseyeninfiscalyear2021,whichwasaslightdeclinecomparedtothepreviousyear.TerrestrialbroadcastingispartofthelargerbroadcastingmarketinJapan,whichalsoencompassessatellitebroadcasting,cableTVbroadcasting,andthepublicbroadcasterNHK.ReadmoreNote(s):Japan;fiscalyear2013to2022;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;salesofprivateterrestrialbroadcastersSource(s):MinistryofInternalAffairsandCommunications(Japan)OrdinaryoperatingincomeoftheJapanBroadcastingCorporation(NHK)from2013to2022(inbillionJapaneseyen)NHK'sordinaryoperatingincome2013-2022800737.28737.26717.7713.78704.5704.86697.28687.9674.8700600500400300200100065720132014201520162017201820192020202120227Description:TheordinaryoperatingincomeoftheJapanBroadcastingCorporation(NHK)amountedtoabout697.3billionJapaneseyeninfiscalyear2022,whichwasadecreaseofmorethansevenbillionyencomparedtothepreviousyear.Japan'spublicbroadcasterNHKispartofthelargerbroadcastingmarketinJapan,whichalsoencompassesterrestrialbroadcasting,satellitebroadcasting,andcableTVbroadcasting.ReadmoreNote(s):Japan;fiscalyears2013to2022;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):NHKSalesofthecableTVbroadcastingindustryinJapanfromfromfiscalyear2013to2022(inbillionJapaneseyen)CableTVbroadcastingmarketsizeJapanFY2013-2022600503500.3503.1502.97500.79500.63497.5499.2499.03488.01500400300200100020132014201520162017201820192020202120228Description:ThesalesofthecableTVbroadcastingindustryinJapanamountedtoapproximately488billionJapaneseyeninfiscalyear2022.Themarketsizedecreasedforthefourthyearinarow.CableTVispartofthelargerbroadcastingmarketinJapan,whichalsoencompassesterrestrialbroadcasting,satellitebroadcasting,andthepublicbroadcasterNHK.ReadmoreNote(s):Japan;fiscalyears2013to2022;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;basedonoperatingrevenuesofprivatecableTVoperatorsSource(s):MinistryofInternalAffairsandCommunications(Japan)SalesofthesatellitebroadcastingindustryinJapanfrom2013to2022(inbillionJapaneseyen)SatellitebroadcastingmarketsizeJapanFY2013-2022500449.145040035030025020015010050380.9369.7366.1361.93362.28346.3341.81338.61336.99020132014201520162017201820192020202120229Description:ThesalesofthesatellitebroadcastingindustryinJapanamountedtoapproximately337billionJapaneseyeninfiscalyear2022,whichwasaslightdecreasecomparedtothepreviousyear.SatellitebroadcastingispartofthelargerbroadcastingmarketinJapan,whichalsoencompassesterrestrialbroadcasting,cableTVbroadcasting,andthepublicbroadcasterNHK.ReadmoreNote(s):Japan;fiscalyears2013to2022;theJapanesefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;basedonoperatingrevenuesofprivatesatellite-basedbroadcastersSource(s):MinistryofInternalAffairsandCommunications(Japan)NumberofemployeesinthecommercialbroadcastingindustryinJapanfrom2012to2021(in1,000s)NumberofemployeesinthecommercialbroadcastingindustryJapan2012-20213025.9625.8525.8925.7625.7925.7125.7525.7925.3925.522520151050201220132014201520162017201820192020202110Description:Around25.5thousandpeoplewereemployedinJapan'scommercialbroadcastingindustryasof2021.Althoughtherewereminorfluctuations,thenumberremainedrelativelystableinrecentyears.

ReadmoreNote(s):Japan;2012to2021;employeesofmembercompaniesoftheJapanCommercialBroadcastersAssociation;includingemployeeswithwithfixed-termcontractsandloanemployeesSource(s):JapanCommercialBroadcastersAssociationCHAPTER

02NumberofbroadcastersandsubscribersNumberofcommercialterrestrialtelevisionbroadcastersinJapanfrom2015to2021NumberofprivateterrestrialTVbroadcastersJapan2015-2021140131127127127127127127120100806040200201520162017201820192020202112/statistics/1198232/japan-number-commercial-terrestrial-tv-broadcasting-operatorsThenumberofcommercialterrestrialtelevisionbroadcastersinJapanstoodat127in2021,whichwasthesameasinthepreviousyears.ThebroadcastingsectorinJapanconstitutesalargeindustrywithannualsalesworthseveraltrillionJapaneseyen.ReadmoreNote(s):Japan;2015to2021;terrestrialbroadcasters(excludingsatelliteandcabletelevision)Source(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanNumberofcommercialcabletelevisionbroadcastersinJapanfrom2015to2020NumberofprivatecableTVbroadcastersJapan2015-2020600510508504492500400300200100047146420152016201720182019202013Description:ThenumberofcommercialcabletelevisionbroadcastersinJapanamountedto464in2020,whichrepresentedadecreasebysevenbroadcasterscomparedtothepreviousyear.Despitethisdevelopment,thebroadcastingsectorinJapancontinuestobealargeindustrywithannualsalesworthseveraltrillionJapaneseyen.ReadmoreNote(s):Japan;2015to2020;cableTVbroadcasters(excludingterrestrialandsatellitebroadcasters)Source(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanNumberofcommercialsatellitebroadcastersinJapanfrom2015to2021NumberofprivatesatellitebroadcastersJapan2015-20215044454035302520151054241414139390201520162017201820192020202114/statistics/1198396/japan-number-commercial-satellite-broadcasting-operatorsThenumberofcommercialsatellitebroadcastersinJapanamountedto42in2021,whichwasanincreasecomparedtothepreviousyear.ThebroadcastingsectorinJapanconstitutesalargeindustrywithannualsalesworthseveraltrillionJapaneseyen.ReadmoreNote(s):Japan;2015to2021;satellitebroadcasters(excludingterrestrialbroadcastersandcabletelevision)Source(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanNumberofJapanBroadcastingCorporation(NHK)televisionbroadcastingstationsinJapanfrom2015to2021NumberofNHKTVbroadcastingstationsJapan2015-20215,0004,3994,3994,4014,4014,3994,3994,3994,5004,0003,5003,0002,5002,0001,5001,0005000201520162017201820192020202115Description:TheJapanBroadcastingCorporation(NHK)operated4,399televisionbroadcastingstationsinJapanin2021,thesamenumberasinthepreviousyear.NHKwasfoundedin1926andre-establishedasapublicbroadcasterfollowinganewbroadcastlawin1950.ReadmoreNote(s):Japan;2015to2021;totalofgeneralandeducationTVbroadcastingstationsSource(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanNumberofJapanBroadcastingCorporation(NHK)broadcastingsubscribersinJapanfrom2015to2021(inmillions)NumberofNHKbroadcastingsubscribersJapan2015-20215045.2344.7144.7744.6143.974540353025201510543.1542.580201520162017201820192020202116Description:TheJapanBroadcastingCorporation(NHK)countedapproximately44.61millionbroadcastingsubscribersinJapanin2021.Thenumber,whichincludesterrestrial,satellite,andspecialcontractsubscribers,slightlydecreasedcomparedtothepreviousyear.NHKwasfoundedin1926andre-establishedasapublicbroadcasterfollowinganewbroadcastlawin1950.ReadmoreNote(s):Japan;2015to2021;includesterrestrial,satellite,andspecialcontractsSource(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanNumberofJapanBroadcastingCorporation(NHK)broadcastingsubscribersinJapanin2021,bytypeofcontract(in1,000s)NumberofNHKbroadcastingsubscribersJapan2021,bycontracttypeNumberofsubscribersinthousands05,00010,00015,00020,00025,000Satellite22,702Terrestrial21,895Specialcontract

1417Description:TheJapanBroadcastingCorporation(NHK)countedapproximately22.7millionsubscriberswhohadbroadcastreceptioncontractsforbothsatellite-basedandterrestrialsystemsin2021.Thiscategoryofsubscribersovertookterrestrial-onlybroadcastingsubscribersforthefirsttimein2019.NHKwasfoundedin1926andre-establishedasapublicbroadcasterfollowinganewbroadcastlawin1950.ReadmoreNote(s):Japan;2021Source(s):MinistryofInternalAffairsandCommunications(Japan);NHK;StatisticsBureauofJapanCHAPTER

03LeadingcompaniesNetsalesofFujiMediaHoldings,Inc.fromfiscalyear2016to2023(inbillionJapaneseyen)FujiMediaHoldings'netsalesFY2016-2023800700669.23653.98646.54640.57631.486005004003002001000535.64525.09519.942016201720182019202020212022202319Description:FujiMediaHoldings,Inc.recordedanetsalesresultofmorethan535.6billionJapaneseyeninfiscalyear2023,anincreasecomparedtoabout525billionyeninthepreviousfiscalyear.FujiMediaHoldingsistheparentcompanyofFujiTelevisionNetwork,Inc.,whichoperatesFujiTV,theflagshipstationofthecommercialtelevisionnetworkFujiNewsNetwork(FNN).ReadmoreNote(s):Japan;fiscalyear2016to2023;thecompany'sfiscalyearendsonMarch31thestatedyear;consolidatedfiguresSource(s):FujiMediaHoldingsNetsalesofNipponTelevisionHoldings,Inc.fromfiscalyear2013to2022(inbillionJapaneseyen)NipponTelevisionHoldings'netsalesFY2013-2022450423.66424.95426.6414.78416.7413.98406.4391.3440035030025020015010050362.5341.720201320142015201620172018201920202021202220Description:ThenetsalesofNipponTelevisionHoldings,Inc.amountedtoalmost414billionJapaneseyeninfiscalyear2022.NipponTelevisionHoldingsistheparentcompanyofNipponTelevisionNetworkCorporation,whichoperatesNipponTV,theflagshipstationofNipponTelevisionNetworkSystem(NNS).ReadmoreNote(s):Japan;fiscalyear2013to2022;thecompany'sfiscalyearstartsonApril1ofthestatedyearandendsonMarch31thefollowingyear;consolidatedfiguresSource(s):NipponTelevisionHoldingsNetsalesofTBSHoldings,Inc.fromfiscalyear2016to2023(inbillionJapaneseyen)TBSHoldings'netsalesFY2016-2023400366.35368.13361.95355.36356.8358.27348.5435030025020015010050325.6802016201720182019202020212022202321Description:TBSHoldings,Inc.recordedanetsalesresultofmorethan368billionJapaneseyeninfiscalyear2023,upfromaround385.3billionyeninthepreviousfiscalyear.TBSHoldingsistheparentcompanyofTokyoBroadcastingSystemTelevision,Inc.,whichoperatesTBSTelevision,theflagshipstationofJapanNewsNetwork(JNN).ReadmoreNote(s):Japan;fiscalyear2016to2023;thecompany'sfiscalyearendsonMarch31thestatedyear;consolidatedfiguresSource(s):TBSHoldingsNetsalesofTVAsahiHoldingsCorporationfromfiscalyear2016to2023(inbillionJapaneseyen)TVAsahiHoldings'netsalesFY2016-2023350304.57302.51301.74298.28295.88293.6430025020015010050280.78264.5602016201720182019202020212022202322Description:TVAsahiHoldingsCorporationrecordedanetsalesresultofcloseto304.6billionJapaneseyeninfiscalyear2023,upfromcloseto298.3billionyeninthepreviousfiscalyear.TVAsahiHoldingsistheparentcompanyofTVAsahiCorporation,whichoperatesAsahiTV,theflagshipstationofAll-NipponNewsNetwork(ANN).ReadmoreNote(s):Japan;fiscalyear2016to2023;thecompany'sfiscalyearendsonMarch31thestatedyear;consolidatedfiguresSource(s):TVAsahiHoldingsNetsalesofTVTokyoHoldingsCorporationfromfiscalyear2016to2023(inbillionJapaneseyen)TVTokyoHoldings'netsalesFY2016-2023160150.96149.23148.07147.1145.17142.68139.08136.221401201008060402002016201720182019202020212022202323Description:ThenetsalesofTVTokyoHoldingsCorporationamountedtonearly150.1billionJapaneseyeninfiscalyear2022,upbynearlythreebillionyencomparedtothepreviousfiscalyear.TVTokyoHoldingsCorporationistheparentcompanyofTVTokyoCorporation,whichoperatesTVTokyo,theflagshipstationofthecommercialtelevisionnetworkTXNetwork.ReadmoreNote(s):Japan;fiscalyear2016to2023;thecompany'sfiscalyearendsonMarch31thestatedyear;consolidatedfiguresSource(s):TVTokyoHoldingsCHAPTER

04AdvertisingTotaladvertisingexpenditureinJapanfrom2014to2023(intrillionJapaneseyen)AdvertisingexpensesinJapan2014-2023877.327.16.946.86.536.396.296.156.176.166543210201420152016201720182019202020212022202325Description:ThetotaladvertisingexpenditureinJapanamountedto7.32trillionJapaneseyenin2023,whichwasanincreaseofabout220billionyencomparedtothepreviousyear.Asabreakdownoftheadvertisingexpenditurebymediumshows,internetadvertisingaccountedfor45.5percentoftheexpenditureduringthatyear.ReadmoreNote(s):Japan;2014to2023Source(s):DentsuAdvertisingexpenditureinJapanin2023,bymedium(inbillionJapaneseyen)AdvertisingexpensesinJapan2023,bymediumAdvertisingexpenditureinbillionJapaneseyen1,000

1,50005002,0002,5003,0003,500Internet3,333Television1,734.7Events/exhibitions/screendisplays384.5NewspapersDirectmailOutdoor351.2310.3286.5257.6FlyersTransitPointofpurchase(POP)FreenewspapersMagazines147.3146.1135.3116.3113.9Radio26Description:Internetadvertisingaccountedforabout3.3trillionJapaneseyenoftheadvertisingexpendituresinJapanin2023,makingittheleadingmediumforadvertisementsinthecountry.Afterseveralyearsofstronggrowth,onlineadsovertooktelevisionadvertisementsforthefirsttimein2019.ReadmoreNote(s):Japan;2023Source(s):DentsuTelevisionadvertisingexpenditureinJapanfrom2014to2023(intrillionJapaneseyen)TVadvertisingexpensesinJapan2014-20232.51.961.971.951.932.01.51.00.50.01.911.861.841.81.731.66201420152016201720182019202020212022202327Description:ThetelevisionadvertisingexpenditureinJapanamountedto1.73trillionJapaneseyenin2023.TheadvertisingexpendituredeclinedforthesecondyearinarowafterrecoveringfromtheimpactoftheCOVID-19pandemic.

ReadmoreNote(s):Japan;2014to2023;includesbothterrestrialtelevisionandsatellitemedia-relatedadvertisingexpendituresSource(s):DentsuTerrestrialtelevisionadvertisingexpenditureinJapanfrom2014to2023(intrillionJapaneseyen)TerrestrialTVadvertisingexpensesinJapan2014-20232.01.831.841.821.811.781.731.721.81.61.41.21.00.80.60.40.20.01.681.611.54201420152016201720182019202020212022202328Description:TheterrestrialtelevisionadvertisingexpenditureinJapanstoodat1.61trillionJapaneseyenin2023.Thiswasadecreaseofabout70billionyencomparedtothepreviousyear.

ReadmoreNote(s):Japan;2014to2023Source(s):DentsuTerrestrialtelevisionadvertisingexpenditureinJapanin2023,byindustry(inbillionJapaneseyen)TerrestrialTVadvertisingexpensesJapan2023,byindustryAdvertisingexpenditureinbillionJapaneseyen50

1000150200250Information/communicationsBeverages/cigarettes206.39166.18153.99145.06FoodstuffsCosmetics/toiletriesFinance/insurance130.9Foodservices/otherservicesPharmaceuticals/medicalsuppliesDistribution/retailing127.32103.8686.4586.2376.65Realestate/housingfacilitiesTransportation/leisureAutomobiles/relatedproductsHobbies/sportinggoodsHouseholdproducts65.3749.9646.8229/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industryTheterrestrialTVadvertisingexpendituresoftheinformationandcommunicationsindustryinJapanamountedtoabout206.4billionJapaneseyenin2023.Thebeveragesandcigarettesindustryfollowedwithanadspendofcloseto166.2billionyen.ReadmoreNote(s):Japan;2023Source(s):DentsuSatellitetelevisionadvertisingexpenditureinJapanfrom2014to2023(inbillionJapaneseyen)SatelliteTVadvertisingexpensesinJapan2014-2023140130128.3127.5126.7125.1125.2123.5121.7120.9117.3120100806040200201420152016201720182019202020212022202330Description:Thesatellitemedia-relatedtelevisionadvertisingexpenditureinJapanamountedto125.2billionJapaneseyenin2023.Thiswasaslightincreasecomparedtothepreviousyear.

ReadmoreNote(s):Japan;2014to2023Source(s):DentsuCHAPTER

05AudienceMostpopulartypesofvideoconsumptioninJapanasofMay2022PreferredtypesofvideoconsumptionJapan2022Shareofrespondents0%10%20%30%40%50%60%70%80%Real-timetelevisionprogramsRecordedtelevisionprogramsVideo-sharingservice66.9%52.3%45.2%FreevideostreamingservicePaidvideostreamingserviceVideosonsocialnetworkingservices(SNS)Cooking/recipevideos29.1%25.3%21.2%17%13.7%12.1%10%8.7%PurchasedDVD,Blu-ray,etc.Videosonnewswebsites,etc.RentalDVD,Blu-ray,etc.Livevideos/livestreamingPay-per-view(PPV)livestreaming1.5%Others

0.1%32Description:AccordingtoanonlinesurveyconductedinMay2022,closeto67percentoftherespondentsinJapanoftenwatchedreal-timeTVprograms.Paidvideostreamingserviceswereoftenusedbymorethan25percent.

ReadmoreNote(s):Japan;May6to12,2022;21,010respondents;10yearsandolder;gender,age,andclassofrespondentsweresampledtoreflecttheJapaneseinternetuserpopulationascloselyaspossible;respondentswereaskedaboutthemediatheyusuallywatchoften;multipleanswerspossibleSource(s):ImpressShareofpeoplewhousefreeterrestrialtelevisionbroadcastinginJapanfrom2016to2023FreeterrestrialTVbroadcastingpenetrationrateJapan2016-2023100%90%80%70%60%50%40%30%20%10%0%86%85.5%86.2%84.9%84.7%84.8%83.6%83.6%2016201720182019202020212022202333Description:AccordingtoasurveyconductedbyGEMPartnersinJapaninNovember2023,83.6percentoftherespondentsusedfreeterrestrialTVbroadcasting.Thepenetrationrateslightlydecreasedcomparedtothepreviousyear.

ReadmoreNote(s):Japan;November4to8,2023;19,325respondents;15-69yearsSource(s):GEMPartnersShareofpeoplewhousefreesatellitetelevisionbroadcastinginJapanfrom2016to2023FreesatelliteTVbroadcastingpenetrationrateJapan2016-202360%50.6%50.8%50.3%48.3%50%40%30%20%10%0%47.3%45.6%44.8%42.4%2016201720182019202020212022202334Description:AccordingtoasurveyconductedbyGEMPartnersinJapaninNovember2023,42.4percentoftherespondentsusedfreesatelliteTVbroadcasting.Thepenetrationratedeclinedforthesixthyearinarow.

ReadmoreNote(s):Japan;November4to8,2023;19,325respondents;15-69yearsSource(s):GEMPartnersShareofpeoplewhousepaidtelevisionbroadcastinginJapanfrom2015to2023PayTVbroadcastingpenetrationrateJapan2015-202320%17.9%17.6%17.3%18%16%14%12%10%8%17%16.2%15.3%14.9%14.6%13.4%6%4%2%0%20152016201720182019202020212022202335Description:AccordingtoasurveyconductedbyGEMPartnersinJapaninNovember2023,13.4percentoftherespondentsusedpayTVbroadcasting.Thepenetrationrateslightlydecreasedeachyearduringtheobservedperiod.

ReadmoreNote(s):Japan;November4to8,2023;19,325respondents;15-69yearsSource(s):GEMPartnersMostcommonwaysofwatchingtelevisioninJapanasofJune2023LeadingwaysofwatchingTVJapan2023Shareofrespondents0%10%20%30%40%50%60%70%IwatchtelevisionbroadcastsinrealtimeIrecordtelevisionbroadcasts62%52%Iwatchmissed-programstreamsofavideostreamingserviceIwatchreal-timestreamsofavideostreamingserviceIabsolutelydonotwatchtelevisionprograms21%4%16%36Description:AccordingtoasurveyconductedinJapanfromMaytoJune2023,62percentoftherespondentswatchedtelevisionbroadcastsinrealtime.MorethanhalfoftherespondentsstatedthattheyrecordTVbroadcasts.

ReadmoreNote(s):Japan;May31toJune5,2023;50,000respondents;12-59years;respondentswereLINEusers;multipleanswerspossible;excludingpaidbroadcastingservicessuchasWowowandSkyPerfecTVSource(s):LINEResearchMostcommonlywatchedtelevisiongenresinJapanasofJune2023MostviewedTVgenresJapan2023Shareofrespondents0%10%20%30%40%50%60%59.5%70%VarietyDomesticdramaNews/reportingAnime/tokusatsu*Sports47.6%40.4%30.4%25.2%23.9%23.5%Informationprogram/tabloidshowMusicGourmet/travelDomesticmovieQuiz17.8%17.5%16.4%37Description:AccordingtoasurveyconductedinJapanin2023,almost60percentoftelevisionviewersoftenwatchvarietyprograms.Varietyprogramswerethemost-watchedtypeofprogram,followedbyJapanesedramaandnewsprograms.

ReadmoreNote(s):Japan;May31toJune5,2023;39,306respondents;12-59years;respondentswereLINEuserswhopreviouslyansweredthattheywatch(real-timeorrecorded)television;multipleanswerspossible;*"Tokusatsu"referstoacertaingenre[...]

ReadmoreSource(s):LINEResearchCHAPTER

06TimespentonTVconsumptionFrequencyofwatchingreal-timetelevisioninJapanasofDecember2022Frequencyofwatchingreal-timeTVJapan202280%71%70%60%50%40%30%20%9%8%10%0%7%3%2%AlmostdailyAbout3to4timesperweekAbout1to2timesperweekAboutoncepermonth

IabsolutelydonotuseitNoanswer39Description:AccordingtoasurveyconductedinJapanfromOctobertoDecember2022,71percentofrespondentswatchedreal-timetelevisiononanalmostdailybasis.Atthesametime,ninepercentstatedthattheydonotusereal-timeTVatall.

ReadmoreNote(s):Japan;October28toDecember13,2022;2,172respondents;16yearsandolderSource(s):NHKBroadcastingCultureResearchInstituteFrequencyofwatchingrecordedtelevisioninJapanasofDecember2022FrequencyofwatchingrecordedTVJapan202240%34%35%30%25%20%15%10%5%21%18%12%11%5%0%AlmostdailyAbout3to4timesperweekAbout1to2timesperweekAboutoncepermonth

IabsolutelydonotuseitNoanswer40Description:AccordingtoasurveyconductedinJapanfromOctobertoDecember2022,18percentofrespondentswatchedrecordedtelevisiononanalmostdailybasis.Atthesametime,morethanathirdofrespondentsstatedthattheydonotusetime-shiftTVatall.ReadmoreNote(s):Japan;October28toDecember13,2022;2,172respondents;16yearsandolderSource(s):NHKBroadcastingCultureResearchInstituteAveragetimepeoplespentonwatchingreal-timetelevisionperweekdayinJapanfromfiscalyear2013to2022(inminutes)Averagereal-timeTVviewingtimeperweekdayJapanFY2013-2022200174.318016014012010080170.6168.3168163.2161.2159.4156.7146135.56040200201320142015201620172018201920202021202241Description:TheaveragetimepeopleinJapanspentonwatchingreal-timetelevisionperweekdaystoodat135.5minutesinfiscalyear2022.Theviewingtimedecreasedbymorethan10minutescomparedtothepreviousyear.

ReadmoreNote(s):Japan;November5to11,2022*;3,000**;13-69years;basedondiaryentries;*ThesourcecountstheanswersofthesurveyconductedinNovember2022asfiguresforfiscalyear2022.TheJapanesefiscalyearstartsonApril1ofthe[...]

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