全球苹果酒、米酒市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

&

MARKETSCider,

Perry

&

Rice

Wine:

marketdata

&

analysisMarket

InsightsreportNovember2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

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Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Cider,

Perry&RiceWine

market

ispartof

theAlcoholic

Drinks

market.10sectors190+geographicalentities1,000+markets400+reportsGoto

Alcoholic

DrinksFind

out

more

on:AlcoholicDrinksmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2829MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

MarketAverageRevenue

per

CapitaAverageVolumeper

CapitainlitersVolume10131619222526Priceper

UnitOnlineRevenue

ShareMobile/DesktopSplit4CHAPTER

1OverviewCider,

Perry

&

Rice

Wines

are

locally

ingrained

in

the

cultureOverview:

SummarySummaryTheCider,Perry

&RiceWine

market

isexperiencing

significantgrowth

anddevelopment

due

tochanging

customer

preferences,

emerging

trends,localspecial

circumstances,

andunderlyingmacroeconomic

factors.different

ingredients

andproduction

techniques.Local

specialcircumstances:

Thedevelopment

oftheCider,Perry

&RiceWinemarket

varies

across

different

countries

andregions

dueto

local

specialcircumstances.

Incountries

with

along

history

of

ciderproduction,

suchastheUnited

Kingdom

andFrance,

thereisastrong

culturaltraditionandconsumerdemand

forthese

beverages.

These

countries

havewell-established

ciderindustriesandawide

rangeoftraditional

producers.

Ontheother

hand,

inasiancountries,

alcoholic

beverages

madefrom

rice

aremore

popular,suchasShaoxingwine

or

Sake.Customer

preferences:Customers

areincreasingly

seeking

alternative

alcoholicbeverages

to

traditionalbeers

and

wines.

Cider,Perry,

and

RiceWine

offer

uniqueflavors

and

characteristics

thatappealtoawide

rangeof

consumers.

Thesebeverages

areoften

perceived

asrefreshing

andlighteroptionscompared

toother

alcoholic

drinks.Additionally,

thenaturaland

fruityflavors

ofcider,

perry,andricewine

attractthose

whoprefer

beverages

with

ahint

of

sweetness.

Asaresult,there

isagrowing

demand

forthese

productsintheglobalmarket.Underlying

macroeconomic

factors:

Thegrowth

oftheCider,Perry

&Rice

Winemarket

isalsoinfluenced

byunderlying

macroeconomic

factors.

Rising

disposableincomes

and

changinglifestyles

inemerging

economies

haveled

toanincrease

inalcohol

consumption

andashifttowards

premium

and

specialty

beverages.

Asaresult,there

is

agrowing

market

forcider,

perry,

and

rice

wine

incountries

suchasChina,India,

andBrazil.Trendsin

themarket:

Onenotabletrend

inthe

Cider,Perry

&RiceWinemarketistherise

ofcraftandartisanalproducts.

Consumers

areincreasingly

interestedinunique

and

high-qualitybeverages

thatare

producedinsmall

batchesusingtraditionalmethods.

Craftcider,

perry,

and

rice

wine

producers

are

ableto

catertothis

demand

byoffering

awide

variety

of

flavorsandexperimenting

with6Sources:Market

Insights

2023Cider,

Perry

&

Rice

Wine

is

an

important

part

of

the

Alcoholic

Drinks

marketOverview:

Market

DefinitionMarket

definitionTheCider,Perry

&RiceWine

market

includesfruitwines

such

ascider(made

fromapples),perry

(madefrom

pear),and

rice

wines,

suchasSake.

Palm

wines

andsimilar

beverages

are

alsoincluded.However,

wines

thatusegrapesastheirbasearenot

covered

astheyform

partoftheWinesegment.Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perliter,aswell

assales

channels.Per

capitafiguresrefer

toacountry’s

or

region’s

whole

population.Themarket

onlycovers

at-home

sales(sales

viasupermarkets,

hypermarkets,convenience

stores,

etc.).

Allprices

arevaluedatconsumer

prices

and

includeallsales

and

consumption

taxes.7Sources:Market

Insights

2023Cider,

Perry

&

Rice

Wine

accounted

for16.29%

of

the

Alcoholic

Drinks

marketrevenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheCider,Perry

&Rice

Wine

market

amountstoUS$182.5bn

in2023.Themarket

isexpected

togrow

annuallyby4.88%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

inJapan(US$46,500m

in2023).•Cider,suchasStrongbow

Apple•Non-Alcoholic

Variants,suchasCidersGolden

State

CiderDry

&MightyInrelation

to

totalpopulation

figures,per

person

revenues

of

US$23.75

aregenerated

in

2023.•Perry,

suchasStrongbow

Pear•Rice

Wine,suchas

Sake•PalmWine•Beer

Mix

Drinks,suchasRadler•Soju,suchas

JinroSojuIntheCider,Perry

&Rice

Winemarket,

volume

is

expected

toamountto45.7bn

Lby2028.

Themarket

forCider,Perry

&Rice

Winemarket

isexpected

to

show

avolume

growth

of

3.1%

in2024.Theaverage

volume

perperson

intheCider,Perry

&Rice

Winemarket

isexpectedtoamountto5.33L

in2023.•Otherfruitwine

(except

grapewine)8Sources:Market

Insights

2023Cider,

Perry

&

Rice

Wine

revenues

are

estimated

to

decrease

at

a

CAGR(1)

of

-21.4%

from2018

to

2028Market

Size:

GlobalRevenue

forecast

inbillionUS$231.59+3.5%(1)216.11208.11200.13192.69182.48174.61169.51164.71165.70163.67201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

88.2

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.0%(1)113.20+1.4%(1)84.5177.8771.182022+4.4%(1)22.24+6.0%(1)10.90+1.4%(1)17.197.670.690.75202220282028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

26.4

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+1.1%(1)28.0726.23+4.7%(1)+2.1%(1)+3.8%(1)+2.7%(1)3.963.793.343.013.042.430.350.412022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cider,

Perry

&

Rice

Wine

average

revenue

per

capitas

are

estimated

to

increaseat

a

CAGR(1)

of

2.6%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$28.95+2.6%(1)27.2326.4225.6224.8723.7522.9022.3722.2822.4021.812018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

60.7

,

Africa

is

the

biggest

marketamong

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+5.7%(1)79.7957.28+4.4%(1)+0.8%(1)+0.1%(1)26.39+5.4%(1)10.4620.3518.1717.3416.3416.467.642022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

49.5

,

the

United

Kingdom

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+1.8%(1)55.0949.46+3.9%(1)36.68+1.2%(1)19.6629.17+4.2%(1)11.3618.30+2.2%(1)8.906.255.4820222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cider,

Perry

&

Rice

Wine

average

volume

per

capita

in

liter

are

estimated

todecrease

from

2018

to

2028Market

Size:

GlobalAveragevolume

per

capita

forecast

inliter5.716.05.55.04.54.03.53.02.52.01.51.00.50.05.635.605.625.565.505.435.425.455.325.322018201920202021202220232024202520262027202815Sources:Market

Insights

2023Africa

has

the

biggest

market

in

Cider,

Perry

&

Rice

Wine

average

volume

percapita

in

liter

in

2028Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inliter28.5028.313025201510526.7626.4625.8925.8325.8525.8925.9326.0025.654.761.694.761.654.641.614.581.584.371.374.023.824.151.484.131.444.171.414.221.381.531.5101.9010.8910

.09

2010

.08

371.030.88020182019202020212022202320242025202620272028AsiaAmericasAustralia&OceaniaEuropeAfrica16Sources:Market

Insights

2023With

average

volume

per

capita

in

liter

of

5.3,

the

United

Kingdom

is

the

biggestmarket

among

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inliter76.214.616.164.555.984.715.824.6265432105.344.365.304.385.324.495.334.655.244.475.174.485.114.481.750.851.750.851.750.801.760.771.760.791.730.781.720.781.690.871.680.851.700.781.700.800.630.670.600.600.600.610.620.640.540.580.5220182019202020212022202320242025202620272028UnitedStatesFranceChinaGermanyUnitedKingdom17Sources:Market

Insights

2023Cider,

Perry

&

Rice

Wine

volume

are

estimated

to

decrease

at

a

CAGR(1)

of

-22.4%

from2018

to

2028Market

Size:

GlobalVolume

forecast

inbillionliter+1.0%(1)45.6844.6543.8042.9542.1941.8341.2640.9940.7640.5940.922018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

33.0

bn

liter,

Africa

is

the

biggest

market

amongselected

regionsin

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionliter+2.3%(1)36.8932.17+1.3%(1)-0.4%(1)+2.9%(1)0.0%(1)3.403.683.923.831.031.220.060.062022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

2.5bn

liter,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionliter-0.6%(1)2.512.42+0.5%(1)+1.3%(1)+2.4%(1)0.0%(1)0.390.360.370.360.230.200.050.052022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Cider,

Perry

&

Rice

Wine

price

per

liter

are

estimated

to

increase

from

2018

to2028Market

Size:

GlobalPrice

perliterforecast

inUS$5.55.074.844.755.04.54.03.53.02.52.01.51.00.50.04.664.574.464.304.143.993.964.022018201920202021202220232024202520262027202821Sources:Market

Insights

2023Asia

has

the

biggest

market

in

Cider,

Perry

&

Rice

Wine

price

per

liter

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perliterforecast

inUS$2522.0421.8411.7421.5211.5621.1911.3720.8811.1820.4110.9819.8510.6819.5610.3018.7818.8018.79201510512.018.956.043.078.937.438.937.309.057.178.195.837.915.558.055.697.625.377.785.387.304.662.107.455.064.262.034.222.044.292.012.692.812.442.562.212.31020182019202020212022202320242025202620272028AfricaEuropeAmericasAustralia&OceaniaAsia22Sources:Market

Insights

2023With

price

per

liter

of

US$14.8,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perliterforecast

inUS$1816141210816.9516.6016.2815.9615.6415.3114.8014.3013.979.8413.849.5813.449.7511.5910.3411.3410.1411.1810.0111.029.8810.869.7610.699.6310.449.2710.168.757.866.187.906.117.747.737.897.857.715.947.587.547.427.347.267.147.106.936.906.696.616.3665.805.845.6542020182019202020212022202320242025202620272028GermanyFranceUnitedKingdomChinaUnitedStates23Sources:Market

Insights

2023Inthe

Cider,

Perry

&

Rice

Wine

market,

Online

Revenue

Share

reached

5.0%

in2022FurtherMarket

AnalysisOnline/OfflineRevenue

Share100.00%100.00%100.00%2.00%100.00%3.00%100.00%5.00%100.00%5.00%100.00%5.00%100.00%5.00%100.00%5.00%100.00%5.00%100.00%5.00%1.00%2.00%99.00%98.00%98.00%97.00%95.00%95.00%95.00%95.00%95.00%95.00%95.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share24Sources:Market

Insights

2023Inthe

Cider,

Perry

&

Rice

Wine

market,

Mobile

Online

RevenueShare

reached44.0%

in

2022FurtherMarket

AnalysisMobile/Desktop

Online

Revenue

Share100.00%100.00%100.00%100.00%41.00%100.00%39.00%100.00%44.00%100.00%48.00%100.00