新编剑桥商务英语中级Unit2b省公开课金奖全国赛课一等奖微课获奖课件

BEC-II

Unit2BCorporatehospitality

企业商务招待/t?di=1196385222_1196385222&pos=0&word=%C9%CC%CE%F1%BD%D3%B4%FD/E_ReadNews.asp?NewsID=341（商务礼仪）/show/unuSU9Bo39CljkFR.html（商务接待）1/45TeachingObjectiveToenableSstotalkaboutcorporatehospitalityTopracticereadingforgistandspecificinformationToraiseawarenessofformalversusinformallanguageinlettersToreviewlanguageformakinganddealingwithinvitationsTopracticewritingaletterofacceptance2/45UnitoverviewMixingbusinesswithpleasure:Speakingofsuitablewaysofentertainingcorporateguestsanddiscussingadvantageanddisadvantageofmixingbusinesswithpleasure;Readinganarticleaboutbusinesssocializing.Arrangingacompanyvisit:Readingofaninvitationletter,Languagefocusandwritingaletterofaceptance3/45Content

MixingbusinesswithpleasureArrangingacompanyvisit4/45Mixingbusinesswithpleasure

VocabularyOralPracticeReadingComprehensionOralpracticeSupplementaryreadingSupplementaryaudio5/45Vocabulary1-2

corporatehospitality商务接待，企业社交tip技巧，窍门，忠言tobeinneedof需要businessobjectives商务目标socialsetting社交场所trainingconsultants培训咨询corporateevents商务活动asocialevent社交活动accommodation住处poortiming时间不妥6/45Vocabulary2-2salesfigure销售数字therecipeforsuccess成功秘诀establish/buildagoodbusinessrelationship建立良好商务关系tradefair贸易会fashionsportswear运动时装teenage少年productionmethods生产方式headoffice总部designteam设计小组marketingandsalesdirectors营销和销售部门主管induetime经过一段时间，到适当时候7/458/45OralPractice1-2Readtheprofilesofthebusinesspeoplebelow.Choosewaysofentertainingthemformthefollowinglist.9/45OralPractice2-2Aroundofgolf一场高尔夫球Asightseeingtourofthecity城市观光游Avisittoasportsevent观看体育赛事Ashoppingtrip购物游fact-findingmission情况考查offeryourcompanyasubstantialcontract为您企业提供一份客观协议toplaceanorderwith……向……定购avaluedcustomer有价值客户finaliseoneortwosmalldetailsconcerning…对与……相关一两个详细情况做出最终决定。amanufactureroffashionsportswear时装运动服生产商atwo-daystopover为期两天中途停留注：（乘飞机作长途旅行中）中途下机逗留，中途短暂停留10/45Reference:afact-findingmissionenablesbusinessmentounderstandthecompany实地考查能使商人们了解企业invitehimtoaroundofgolf邀请他去打一场高尔夫球befithissocialstatus适合他社会身份facilitateone-to-oneconversation有利于一对一交流takeitasachancetostrengthenbusinessties把此作为加强交流机会havetherightatmospheretotalkaboutbusiness有恰当谈论商务气氛canconcentrateontheworkwithoutdistractionachancetoknowtheotherpeoplebetter11/45ReadingComprehensionTextTexttranslationWordsandexpressionsReadingcomprehensionexerciseReadthearticleandthinkaboutwhichwaysofentertainingbusinessclientsarementioned.12/45Text1-7Trainingtobeentertainingandmakingitpay

DianeSummerspicksupsometipsonhowhostsandclientscanmixbusinessandpleasuremoreeffectively.Chinese13/45Text2-7Gotalunchwithaclientorcontacttoday?Areyousureyourobjectivesofthemealareclear?Ifyouranswertothelastquestionisyes-havingsomenicefoodandgettingtoknowtheotherpersonalittlebetter,youcouldbeinneedofatrainingcourse.Fortunately,oneisnowavailable.Called‘influencinginaSocialContext’,thethree-dayprogrammerunbyHuthwaite,theUK-basedtrainingconsultants,willgiveyoutheknowledgeandskillstoplanandachieveobjectivesinasocialsettingwhileensuringthatyourclientsandprospectsstillenjoythemselves.

Chinese14/45Text3-7Thefirstthingthecoursestressisthatthereisnopointintakingclienttoarugbymatchifyouarehopingtohavesomeone-to-oneconversations.Instead,useasportingeventortheopera,forexample,asa‘hook’,thenarrangeamealafterwardsforthemoreintimatediscussionsaboutyourcompany’soutstandingrecord,orwhateverbusinessitisthatyouwishtodo.Chinese15/45Text4-7Anothercommonmistakemanybusinessmakeittosendstafftocorporateeventswithouttellingthemwhytheyarethereorwhattheyshoulddo.Itisnotsurprisingthattheyseethisasachancesimplytostandaroundhavingfreedrinksonthecompanyandchattingtoeachotherratherthantalkingtoclients.Everyonefeelsuncomfortableinthissituation.Chinese16/45Text5-7Also,manybusinesspeopleseemtobeafraidofmentioningtheword‘business’atcorporateevents.Yetoomuchsocialchit-chatandgetting-to-know-youtypeconversationaddsuptomissedopportunities.Corporateeventsneedtobeseenforwhattheyare-businessmeetinginasocialsetting.

Chinese17/45Text6-7Afurtherdifficultyliesindecidingexactlywhenyourbringupthematterofbusinessatsocialevent.Somepeoplesimplyhavepoortiming.Whatclientwantstospendaneveningatthetheatrelisteningtoyouwhisperhalf-yearsalesfiguresintohisear.Nomatterhowexcitingyoumaythinktheyare?

Chinese18/45Text7-7AccordingthePeterBelseyfromHuthwaite,therecipeforsuccessandthekeytoestablishingorbuildingagoodbusinessrelationshipseemstobetheabilitytomix‘social’conversationwith‘purposeful’conversationandtomovesmoothlyandeffortlesslybetweenthetwo.So,ifyou’rehavinglunchwithaclienttoday,……Chinese19/45Wordsandexpressions1-7Pickup这个短语是“学会，学到”意思，比如：ShesoonpickedupFrenchwhenshewenttoliveinFrance.她到法国居住后很快就学会了法语。另外，pickup还有一个常见意思，那就是“接某人”，比如，pickmeupattheairport.在机场接我。contact做名词，意思是“熟人，在业务上相关系人”，“可能有利用价值人”（aperson,esp.inahighposition,whomyoucanusetoyourknowledgeinyourworkorsociallytogiveyouinformationorinstructions）比如，thecontactatcityhall在市政府工作人20/45Wordsandexpressions2-7available意思是能够得到。比如，alotfreeEnglishcoursesarenowavailableintheinternet.现在在网络上有很多无偿英语课程。available这个词很有用。比如说：Iamnotavailable.Iamalreadyengaged.不好意思。我已经订婚了。用这句话能够很明确地拒绝那些追求你人。21/45Wordsandexpressions3-7有两个很主要单词，第一个是context:环境，背景，来龙去脉；前后关系.Youcanoftentellthemeaningofawordfromitscontext.我们往往能够从一个字上下文知道它意思。Crimehastobestudiedinitssocialcontext.研究犯罪活动必须联络它们所在社会背景。另外一个单词是prospect.这是一个可数名词，意思是“可能/潜在用户”，“委托人或购置者”（apotentialcustomer,client,orpurchaser）比如：Thecarsalesmantalkedtoseveralprospects.那汽车销售员和好几个可能成为客户人谈话。22/45Wordsandexpressions4-7See……as……把……看作是……,认为。比如：Ididn’tseehisdeterminationasadefect.我不认为他果断是一个缺点。Standaround闲站着，也能够写成standabout.比如：don’tstandarounddoingnothing,givemeahandwiththeluggage.别闲站着啥也不干，帮我提提行李。类似表示有sitaround/about闲坐着。

onthecompany在这段话中意思是“由企业付钱”。我们也能够说：Thismealisonme.这顿饭我请客，我买单。Havinganothercoffeeonme.再来一杯咖啡，我买单。23/45Wordsandexpressions5-7Beafraidofdoingsth害怕做某事：Iamafraidofspeakingtothepublic.我害怕在公众场所讲话。

Chit-chat是“非正式闲聊”，也能够做动词用。比如:wearejustchit-chatingaboutthisandthat.我们只是在随便闲聊而已。

Addupto意味着，说明。比如：theiractionaddeduptoadeliberatefloutingofrules.他们行动说明他们在有意违反规则。24/45Wordsandexpressions6-7Liein(原因，答案，兴趣等)在于……比如：Thecausesofthewarlieinthegreedandincompetenceofpoliticiansonbothsides.战争起因在于双方面政界人士贪婪和无能。注意，假如指责任，选择，决议等方面关键在于某人，习惯上是用liewith。比如；Responsibilityforthedisastermustultimatelyliewiththegovernment.灾难责任完全在于无能政府。Thechoicelieswithyou.由你选择。Somepeoplesimplyhavepoortiming.有些人总是提得不合时宜。25/45Wordsandexpressions7-7Recipe是“处方，秘诀”意思，比如Hethinkstheonerecipeforsuccessliesinhardwork.他认为成功唯一诀窍在于勤奋。Thekeytoestablishingorbuildingagoodbusinessrelationship建立良好商务关系关键是…… 注意，这里to是介词，所以必须跟动名词establishing和building连用。mix‘social’conversationwith‘purposeful’conversation把“社交活动”与“目标性对话”交织起来。又比如其它例子：mixbusinesswithpleasure.把公务和娱乐结合起来。26/45ReadingcomprehensionexerciseUsingtheinformationinthearticle,completeeachsentencewithaphrasefromthelistReadthearticleagain.Choosethebesttitleforeachnumberedparagraph.27/45Oralpracticebuildagoodbusinessrelationship建立良好商务关系establishrapportwithclients与客户建立联络enhancemutualunderstanding促进相互了解amorecolorfullife更为丰富多彩生活workandplayareone工作与休息融为一体difficultyofswappingroles角色交换困难forgetyourrole忘记自己角色toopreoccupiedwithyourwork对工作过于专心Speaking.Whataretheadvantagesanddisadvantagesofmixingbusinesswith

pleasure.把商务和娱乐结合有利之处和不利之处是什么？参考词汇和表示28/45ArrangingacompanyvisitReadingcomprehensionReadingexerciseLanguagepointsWritingpractice29/45ReadingcomprehensionReading.MrFellini,thePurchasingManagerofCuoreSportivo,hasreceivedthisinvitationfromAngelaGoddardofTrackplusLtd.Readherletter.Whatistheinvitationfor?LetterWordsandexpressions30/45Letter1-4DearMrFellini,IwasdelightedtofinallymeetyouattheMilantradefairlastweekandIwouldliketothankyoufortheinterestyouexpressedinTrackplusandourrangeofchildren’sandteenagefashionsportswearandaccessories.31/45Letter2-4wewouldliketoinviteyoutospendtwoorthreedaysintheUKtovisitourfactoryinOxfordandgiveyouanoverviewofourfacilitiesandproductionmethods.ThiswouldalsobeanopportunityforyoutovisitourHeadOfficeinLondontomeetourdesignteamandMarketingandSalesDirectorstodiscusscommonareasofinterest.32/45Letter3-4Asyouwouldbeourguest,wewouldofcoursemeetallyourexpense.WecanalsoputacompanycaranddriveratyourdisposalduringyourstayinLondon.Ibelieveyoumentionedthatyouareakeentheatre-goer.Wewould,therefore,bepleasedtoarrangeforyoutoseeaWestEndPlayifthiswouldinterestyou.33/45Letter4-4Letter4-4Intermsofpossibledates,wewerehopingthatwecouldarrangesomethingfortheendofthemonth.Iwouldbegratefulifyoucouldtellmeinthenextfewdaysifthiswouldbesuitableforyou.Pleaseletmeknow,however,ifyouwouldpreferalternativedates.IdohopeyourschedulewillallowyoutoacceptourinvitationIlookforwardtohearingfromyouinduecourse34/45Wordsandexpressions1-4Ourrangeofchildren’sandteenagefashionsportswearandaccessories.这里“range”一词意思是“（改变）范围”。比如：awidepricerange极大价格改变范围。另外，teenage是形容词，所以后边直接跟名词，35/45Wordsandexpressions2-4Facilities是“设备”，“设施”意思。普通都是用复数。比如：hospitalsandotherhealthcarefacilities医院和其它医疗保健设施。Meetallyourexpenses中meet是“支付”，“付清”。比如：Canyoumeetthisaccount?你能付清这笔钱吗？Put/leave/placesthatsb’sdisposal把某物交给某人自由处理。比如，我们还能够说，mylibraryisatyourdisposal.我书房由你随意使用。36/45Wordsandexpressions3-4akeentheatre-goer中keen意思为“对……入迷”。比如，heisakeengardener他是个园艺迷。在商务英语中，keen经常表示“激烈，强烈”。比如，akeencompetition激烈竞争。Intermsof:从……角度来看，（inrelationto;withreferenceto）比如：Intermsofnaturalresources,itisoneofthepoorestcountriesinWesternEurope.就自然资源而言，这是西欧最贫穷国家之一。37/45Wordsandexpressions4-4induecourse/time:经过一段时间，到适当时候。比如：weshallnodoubtgettheinformationinduecourse.毫无疑问，我们到时候会得到信息。38/45Readingexercise1-2Readingexercise1-2Readthearticleagain.Arethefollowingstatementstrueoffalse?MrFellinifirstmetMsGoddardattheMilantradefair.MrFellinihasalreadyseenTrackplus’sproductionprocess.TrackpluswillpayforMrFellini’saccommodationexpenseonly.MsGoddardwouldlikeMrFellinitovisitattheendofNovember.MsGoddardissurethatthedateswillbeconvenientforMrFellini.答案：1true2false3false4true5false39/45Readingexercise2-2Choosethemostappropriatephrase(AorB)tofilleachnumberedspaceintheletter.A.itwasreallygreatIwasdelightedA.we’dreallylikeyoutocomewewouldliketoinviteyou.A.IbelieveyoumentionedI’mprettysureyoutoldme.A.Iwouldbegratefulifyoucouldtellmeit’dbeniceifyoucouldletmeknow.A.I’mreallyhoping.Idohope.A.Ilookforwardtohearingfromyou.Pleasedropmealine.40/45Languagepoints1-3Letterofinvitation邀请信中常见句型ThefollowingphraseareusefulforformalwritteninvitationsInviting/offering发出邀请（注意：情态动词使用使语气愈加委婉）Weshouldliketoinviteyou……Weshouldbeverypleasedifyoucould……