冰淇凌音乐节策划方案

冰淇凌音乐节一场希望与拥抱、烟火与喧闹的城市娱乐节日定义并树立城市娱乐先锋音乐节标杆雪王甜蜜且新奇的清凉夏日ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL20202019年大放异彩最具IP化的音乐节2019，独立的festival

，满怀夏日清凉色彩，3场音乐节，新城市娱乐文化名片立足音乐与美食，属于冰淇凌的夏天不断塑造冰淇凌的文化，蜜雪冰城的夏日holidayICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL20202019冰淇凌音乐节亮点回顾万人同吃冰淇凌巅峰艺人阵容全世界的冰淇凌ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL20202020年冰淇凌音乐节全维度精细升级，城市娱乐的制造者ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020立意创意规划ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL20202020年冰淇凌音乐节立意ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020人间烟火味，最抚凡人心。最开始的闹市街，最亲民的陪伴蜜雪冰城，冰淇凌与茶，起始于闹市街，陪伴23年，带给郑州人民心中最夏日、最烟火的感受。ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020当冰淇凌音乐节拥抱闹市街，回归初心生活气息与泛娱乐的碰撞，烟火与喧闹；带来驻足与拥抱，城市夏日，越夜越精彩；ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020重塑活力郑州，全国首个夜经济全民娱乐festival标杆打造地摊文化+音乐节多元化全民娱乐场景，扩大区域影响力，增加文化娱乐体验，丰富消费感受，带动经济，打造城市娱乐文化。ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020如何将冰淇凌音乐节打造为多元化城市娱乐音乐力升级主题力升级标识力升级全维度精细升级，城市娱乐的制造者ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020立意创意规划ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL20202020年冰淇凌音乐节创意ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020音乐力升级冰淇凌livehouse每周主题音乐阵容雪王律动·互动ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020音乐节舞台采用圆心舞台设置，歌迷围绕舞台驻立，便于近距离与舞台进行互动，舞美灯光偏livehouse格调，氛围狂热不失温馨。冰淇凌livehouseICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020每周主题阵容：按照5天5主题的音乐风格，释放并扩大冰淇凌文化的感受度本土艺人组合搭配强强联手，不同场次不同冰淇凌主题释放出最强最具烟火气息的城市娱乐的化学反应第一场主题：夏日青春歌手组合：1A+4B+N拟邀歌手：解忧邵帅等第二场主题：郑州烟火歌手组合：1A+4B+N拟邀歌手：史不凡等第三场主题：摇滚夏日祭歌手组合：1A+4B+N拟邀歌手：教父乐队V-BAND乐队第四场主题：甜蜜使者歌手组合：1A+4B+N拟邀歌手：李晋等第五场主题：时尚秀儿歌手组合：1A+4B+N拟邀歌手：阿童木、张雪飞等阵容组合编排更加主题化，释放冰淇凌音乐节的不同调性，现场舞美灯光跟随场次主题做适当调整每场次1A-咖搭配4B咖+N个C咖ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020雪王律动：互动升级，雪王更加标识化的音乐节拍新一代年轻人的“广场舞”在每场次音乐节，设置固定环节，观众跟随雪王人偶、灯光、舞蹈演员引导，做简单的舞蹈动作、一起挥舞手中的荧光道具，全场进行雪王律动固定环节称之为“雪王时刻”或“雪王律动”ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020主题力升级交换集市雪王夜游全世界的冰淇凌新主张新世界ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020雪王交换集市：在白天，这里只允许“以物换物”、只允许售卖手作物品、或者放弃属于自己的物品（断舍离）；你可以免费申请摊位、也可以拿着物品主动交换，以诚换诚、真实练摊；在雪王交换集市交换获得更多的故事、更多温暖、更多生活烟火；雪王不仅是美味发现官、还是故事挖掘官；交换集市，美味与故事ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020新主张新世界倡导文化融合冰淇凌音乐节倡导文化包容，正如蜜雪冰城的包容，起始于闹市，正是其包容的胸怀；越来越受大众的喜爱，建立起不同人群、不同消费阶级的品牌好感度；2020冰淇凌音乐节主张文化融合，提倡汉服、国潮、二次元等喜好风格的穿衣风格、装饰风格；世界新奇、后浪奔涌、一眼尽收；ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020雪王巡游健康路最狂欢城市最娱乐你见过雪王的舞蹈吗？你听过雪王的歌声吗？还有雪王的圆肚子，闪闪王冠，冰淇淋权杖，红色披风；将夜，雪王将和他的朋友们一起在健康路载歌载舞的巡游，时不时邀你一起加入，为你戴上王冠，赐你冰淇凌权杖、为你披上红色披风；你要么一起加入载歌载舞；要么与你的朋友、爱人、家人驻足相拥沉浸在此刻，享受这个狂欢的时刻吧；ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020全世界的冰淇凌为你喜好千奇百怪、口味百变、各具特色的冰淇凌；全世界的冰淇凌，让你大饱口福、眼福、观感；冰淇凌博物馆、冰淇凌精神堡垒、冰淇凌实验室、摩登冰淇凌最佳打卡拍照点；这是最好的蜜雪冰城为你准备的冰淇凌的世界；ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020标识力升级不断强化雪王和冰淇凌在音乐节的标识作用；通过场景沉浸、周边延展、娱乐互动、故事性等氛围的打造层层渗透；在合适区域和版块进行氛围包装、娱乐互动和雪王来一次合影吧ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020雪王动漫机不限拍照动作、不限肢体语言可爱又迷人的甜蜜角色~即时拍照随即打印守护最好的雪王雪王动漫机可以放置在健康路门店门口进行互动ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020雪王的雪王座论如何快速而又准确的将雪王送至雪王座沉浸式娱乐互动场景，因地制宜的利用体育场北墙；将动态3D影像投影至墙面，参与者可以利用小程序AR技术将雪王送至雪王座；沉浸式互动体验，人屏互动的方式，让雪王形象更加立体、有趣ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020雪王的应援团雪王的忠实追随者，为雪王实力打CALL；你一个我一个，全场都是雪王的甜蜜色在健康路入口处设置应援摊位，粉丝在此处领取打卡手册、应援物（权杖荧光棒、手举牌、脸部荧光彩绘等），烟火气息处皆是雪王的标识物；来自闹市，回归闹市。ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020立意创意规划ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020ICEREAMMUSICFESTICVAL2020202