论文 苏州市星级饭店现状及发展对策

目录中文摘要、关键词1英文摘要、关键词2前言3第1章苏州市星级饭店发展分析4第11节苏州市星级饭店发展历程4第12节苏州市星级饭店发展现状分析6第2章苏州市星级饭店出租率不断下降的原因分析8第21节苏州市星级饭店发展环境8第22节苏州市星级饭店需求分析9第23节苏州市星级饭店竞争激烈11第3章苏州市星级饭店发展对策13第31节积极应对“危机”13第32节争取客源13第33节增强星级饭店的竞争力14结论16参考文献17致谢18A1A0A2A3A4A5A61摘要饭店作为旅游业发展的三大支柱之一,是旅游经济发展的主要生产力。由于饭店竞争市场的加剧，苏州市星级饭店呈现出经济效益下滑，整个行业处于亏损的局面，本文从饭店业成长与现状入手，探索苏州饭店业走持续可发展的途径。论文立足于苏州市星级饭店，从饭店接待能力、档次结构、地域结构、客源市场分析各角度的星级饭店发展现状着手，考虑苏州市星级饭店客源市场的现状和未来需求，研究苏州市星级饭店在产业规模逐渐扩大的同时，提出饭店发展的问题与对策。关键词星级饭店；现状；问题和对策A7A8A9A10A11A12A132ABSTRACTASONEOFTHETHREEPILLARSOFTOURISMINDUSTRY,HOTELISTHEMAINSOURCEOFPRODUCTIVITYINTHEDEVELOPMENTOFTOURISMECONOMYASTHERESULTOFTHEHOTELCOMPETITIONMARKETTURNWORSE,THESTARLEVELHOTELOFSUZHOUCITYPRESENTSANECONOMICPERFORMANCEFALL,THEWHOLEPROFESSIONISPLACEDINTHESITUATIONOFTHEDEFICIENCYTHISARTICLEANALYZESTHEGROWANDPRESENTSITUATIONOFTHEHOTELSANDPROBESINTOWAYFORTHEIRSUSTAINABLEDEVELOPMENTBASEDONTHESTARLEVELHOTELSINSUZHOU,THEAUTHORSIZESUPTHEPRESENTGROWTHSITUATIONFROMTHECAPACITY、GRADESTRUCTURE、REGIONALSTRUCTURE、ANALYSISOFSOURCEMARKETS，ANDCONSIDERTHESOURCEMARKETSANDCURRENTSITUATIONANDFUTURENEEDSPOINTSOUTTHEPROBLEMSANDSOLUTIONSOFHOTELDEVELOPMENT,WHILERESEARCHTHEEXPENDEDOFSTARLEVELHOTELINDUSTRYINSUZHOUCITYKEYWORDSSTARLEVELHOTELPRESENTSITUATIONPROBLEMSANDSOLUTIONSA14A15A16A17A18A19A203前言近几年，随着饭店业不断发展，越来越多的学者开G3999研究饭店的发展。在G7389G1863研究星级饭店的G14891作，论文G6122G7411G2014G1025，G7389G5468多G1863于研究星级饭店G1166力G17176源G12661G10714、星级饭店G13523G14406G14841G19156、星级饭店结构G2524G10714G5627研究G12573问题。对于整个星级饭店的发展的研究G17751G4581，G3252G8504，在旅游业不断G1864G7118，饭店G5567G17907发展的现G1929下，G19036对苏州市星级饭店的发展G17839行研究分析。随着苏州市G5567G17907发展的经济，苏州市旅游业G1075随之G15040G2199G1864G7118。G21G19G19G27年，苏州市G1861接待G3671G3818游客G21G20G27G17G24G26G987G1166次，同G8616G3698长G25G17G19G20G8，G1866G1025G3671G3818G17819G3824旅游者G20G25G27G17G21G22G987G1166次，同G8616G3698长G23G17G22G23G8，旅游G2031G8731G28G28G24G23G26G17G23G23G987G13666G1815，同G8616G3698长G20G20G17G28G25G8；G3281G1881游客G24G21G27G25G17G27G27G987G1166次，同G8616G3698长G20G19G17G22G21G8，G3281G1881旅游G6922入G25G25G24G17G22G27G1171G1815，同G8616G3698长G20G25G17G25G25G8；G1852市G4466现旅游G5647G6922入G26G22G25G17G19G25G1171G1815，同G8616G3698长G20G24G17G21G19G8。现G1207饭店G19610G1315G4499、G20196G20290、G17153G10301、G1593G17535、G4101G1060、G2842G2165G8975G2172于一G1319,G1866规模G6980G18339、G7393G2165G17148G18339G1209G2462G12661G10714G8712G5191和经G14841效益,是一个地G2318旅游经济发展G8712G5191的主要G7643G5547。星级饭店的G5326G16786,不G1177对提G20652旅游接待G7393G2165G17148G18339和经G14841G12661G10714G8712G5191,G5114G2172整个饭店业的G5567G17907发展,G1075对G5353G4560旅游G9052G17165、提G2331旅游者G12946G12082文G7138G13044G17148产生G2325分G18337要的作G11004。G5602G7691G7368加G2524G10714、G7389效地G5326G16786和发展星级饭店,在G18339的G3698长G3534G11796G990,G3926G1321G17817G17907G1431G17839苏州市星级饭店G17148的G20146G17303成为不G5483不面对的G16850题。A14A15A16A17A18A19A204第1章苏州市星级饭店发展分析第11节苏州市星级饭店发展历程苏州市旅游业的G20146G17907发展，G1431G17839G1114苏州市饭店业的发展。G14270G20G28G27G28年G3281家G4466行旅游饭店星级评定制度G1209来，苏州市饭店业不断发展壮大。从G21G19G19G19年苏州市G1861G7389星级饭店G25G24家，客房G28G23G20G25间，G5647床位G20G26G20G20张，发展到G21G19G19G27年G1861星级饭店G20G24G20家，客房G21G20G24G19G23间，G5647床位G22G24G27G27G25张。G1866G1025五星级G20G25家，四星级宾馆G23G19家，三星级宾馆G25G24家，二星级宾馆G22G19家。A21A22A23A24A25A26A27A28A29A30A31A32A33A26A27A28A29A34A35A36A26A37A26A38A26A39A26A34A40A41A42A43A44A34A45A46A42A47A44A48A49A49A49A50A51A48A22A22A48A52A48A50A53A52A22A50A22A54A22A22A22A48A49A49A22A55A54A48A22A56A56A22A56A53A22A48A54A54A22A48A22A22A50A22A48A49A49A48A55A50A48A22A56A56A48A56A54A22A49A51A53A52A48A49A48A51A51A48A49A49A56A53A51A56A22A54A56A51A52A49A22A22A56A51A51A48A49A53A54A54A48A49A49A52A22A49A22A50A48A49A52A22A56A52A22A56A55A53A56A48A50A49A52A55A48A49A49A51A22A22A50A54A48A52A51A49A56A51A22A51A51A48A55A48A55A54A55A52A48A49A49A50A22A56A52A55A48A53A51A55A56A53A22A54A49A54A22A48A53A56A54A22A48A49A49A54A22A52A56A22A48A56A50A50A22A56A52A22A53A54A54A54A56A56A50A52A48A48A49A49A55A22A51A22A22A50A52A49A50A51A56A49A48A22A51A49A52A56A51A55A55A50A42A57A58A59A60A61A62A63A48A49A49A49A64A64A48A49A49A55A32A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44苏州市旅游业越来越发达，星级饭店G6980G18339不断G3698加，星级饭店的G5191均出租率在G990G2331后呈现不断下降的趋势。苏州市星级饭店的G5191均出租率在一定程度G990反映出星级饭店在一段时间G1881的发展情G1929。G3926果G5191均出租率呈正G3698长趋势，说G7138饭店发展G17751良好，G1593康。反之，说G7138饭店发展的不良好。经G17819对表G21的整G10714可G1209看出从G21G19G19G19年到G21G19G19G21年，苏州市星际饭店的出租率G5567G17907G990G2331，G5191均出租率从G24G28G17G25G24G8G990G2331至G25G28G17G25G21G8。在G21G19G19G22年到G21G19G19G25年之间，G5191均出租率起伏不定，但是保持在G25G19G8G1209G990。而G21G19G19G26年苏州星级饭店的G5191均出租率下降为G24G23G17G25G28G8，G21G19G19G27年继续下降到G1114G23G27G17G26G28。从整G1319看，星级饭店的G5191均出租率是按星级从G20652到低下降的。从G21G19G19G19年到G21G19G19G27年G1025，取最G20652的品均出租率与G21G19G19G27年相G8616，G1075就是G21G19G19G21年的G25G28G17G25G21G8到G21G19G19G27年的G23G27G17G26G28G8，下降G1114G21G28G17G28G21G8。从G8504表可见，从G21G19G19G19年到G21G19G19G27年，苏州市星级饭店的发展并不G1060观。A21A48A23A24A25A26A27A28A29A75A76A77A78A79A32A33A75A76A77A78A79A36A26A37A26A38A26A39A26A14A15A16A17A18A19A205A48A49A49A49A51A53A80A50A51A54A49A80A53A22A50A56A80A55A55A50A49A80A48A53A52A53A80A49A51A48A49A49A22A50A56A80A54A22A54A54A80A50A54A50A55A80A52A52A50A52A80A56A56A51A50A80A22A53A48A49A49A48A50A53A80A50A48A55A22A80A48A50A54A51A80A54A56A54A49A80A22A55A50A22A80A22A53A48A49A49A56A50A52A80A48A50A50A53A80A50A51A50A51A80A54A53A50A54A80A50A55A51A51A80A55A55A48A49A49A52A50A55A80A56A56A50A50A80A51A56A54A56A80A56A54A54A49A80A56A48A51A53A80A51A22A48A49A49A51A50A56A80A49A48A50A54A80A56A56A50A52A80A51A55A50A56A80A49A56A51A53A80A51A50A48A49A49A50A50A49A80A55A53A50A51A80A55A22A51A53A80A48A56A50A22A80A52A49A51A54A80A53A54A48A49A49A54A51A52A80A50A53A51A55A80A49A22A51A48A80A54A49A51A55A80A56A22A51A52A80A49A52A48A49A49A55A52A55A80A54A53A52A55A80A56A53A52A56A80A53A48A51A48A80A48A22A52A53A80A56A54A42A57A58A59A60A61A62A63A48A49A49A49A64A64A48A49A49A55A32A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44随着经济的发展，生G8975G8712G5191的提G20652，G10301价G990涨，苏州市星级饭店的G5191均房价在不断的G990涨。根据下表，从整G1319的G5191均房价看来，苏州市星级饭店的房价是不断G990涨的。从2000年的G5191均房价23664（G1815/间天）到2008年G990涨至35817（G1815/间天）。五星级饭店G5191均房价在2003年达到最G20652点60483（G1815/间天），2008年为57145（G1815/间天）。四星级饭店G5191均房价在2005年到达最G20652点40922（G1815/间天），2008年为32565（G1815/间天）。三星级饭店G5191均房价最G20652是在2003年26477（G1815/间天），2008年为22686（G1815/间天）。二星级饭店G5191均房价则是在G990涨后又下降到G1114原G8712G5191。2000年是15422（G1815/间天），2008年G3534本是一G769115771（G1815/间天）。A213A23A24A25A26A81A28A29A75A76A41A82A83/A43A84A32A33A75A76A41A82A36A26A37A26A38A26A39A26A48A49A49A49A48A56A50A80A50A52A52A56A49A80A50A49A48A54A22A80A54A50A22A53A55A80A55A22A22A51A52A80A48A48A48A49A49A22A48A52A55A80A53A54A52A53A48A80A48A55A56A49A56A80A50A56A48A22A22A80A55A55A22A51A53A80A51A53A48A49A49A48A48A54A56A80A54A55A51A52A22A80A51A55A56A56A22A80A50A52A48A56A52A80A51A54A22A50A48A80A55A51A48A49A49A56A56A49A51A80A53A22A50A49A52A80A55A56A56A55A22A80A56A51A48A50A52A80A54A54A22A50A22A80A51A22A48A49A49A52A56A48A22A80A56A22A51A56A50A80A49A50A56A53A55A80A53A48A48A52A51A80A52A54A22A50A53A80A52A56A48A49A49A51A56A52A49A80A49A48A51A52A55A80A49A55A52A49A53A80A48A48A48A51A50A80A50A50A22A55A56A80A48A22A48A49A49A50A56A51A48A80A54A50A51A54A56A80A22A52A56A55A22A80A22A52A48A51A54A80A49A49A22A55A51A80A53A56A48A49A49A54A56A52A50A80A56A55A51A56A53A80A49A49A56A50A56A80A56A53A48A56A50A80A53A51A22A55A52A80A22A49A48A49A49A55A56A51A55A80A22A54A51A54A22A80A52A51A56A48A51A80A50A51A48A48A50A80A55A50A22A51A54A80A54A22A42A57A58A59A60A61A62A63A48A49A49A49A64A64A48A49A49A55A32A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44第12节苏州市星级饭店发展现状分析一、现G7389星级饭店接待能力A14A15A16A17A18A19A2062008年苏州市G1861G7389星级饭店151家，G1861G7389房间21504间，G5647床位是35886张。若按照70的开房率，每件客房14G1166计算，2008年苏州市星级饭店年接待能力可达到76920G987G1166次。二、饭店的档次结构2008年苏州市G1861G7389星级饭店151家，G1866G1025五星级16家，四星级40家，三星级65家，二星级30家。从各星级所占的G8616例看，五星占1060，四星占2649，三星所占百的G8616例是最多的，为4305，二星占1986。可看出，三星级饭店在苏州的星级饭店G1025占接近一般的G6980G18339。A214A85A26A27A28A29A86A87A88A89A26A27A28A29A35A87A26A27A28A29A90A88A91A36A26161060A37A26402649A38A26654305A39A26301986A42A57A58A59A60A61A62A63A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44三、饭店的地域结构2008年苏州市星级饭店G1861G7389151家，苏州市G2318就G738961家，占G5647G6980的4040。G1866次是昆山市，G1861G7389星级饭店22家，占G5647G6980的1457。下来是常熟市21家，吴江市20家，吴G1025G231815家还G7389太仓市11家，所占G8616例依次为1391，1325，994，729。A215A23A24A25A85A92A26A27A28A29A93A94A42A57A58A59A60A61A62A63A65A48A49A49A55A23A24A25A66A67A68A32A69A70A71A72A35A63A73A74A44三、客源分析（一）G3281G1881客源市场分析根据苏州旅游部门的调查，江、沪、浙三地的客源占到我市接待G5647G18339的G24G24G17G25G8，G990海、南京、杭州G1209G2462距苏州市G23G19G19公里G1209G1881的G1025小城市显然是苏州吸G5353回头客的G18337点目G7643所在。而从客源结构来看，周边城市的散客已成为主G1319，在旅游形式G990，家庭旅游、G14270助旅游、G14270驾游成为主流。（二）海G3818客源市场分析A95A25A25A96A97A98A96A99A100A25A47A101A102A103A104A25A97A105A25A106A107A25A28A29A101A3515161152116222011A36A26166033112A37A264019563480A38A2665276851357A39A26309445462A40A41A42A43A44215049960199432802172301719761099A14A15A16A17A18A19A207苏州市的海G3818客源市场由两部分组成，一部分是G3818G3281旅游者，另一部分是港澳台同胞。2008年苏州市接待海G3818旅游者G5647计21857G987G1166次，G1866G1025G3818G3281G116615858G987G1166次，占G5647G18339的7255，台G9298同胞4568G987G1166次，占G5647G18339的2090，G20333港同胞1360G987G1166次，占G5647G18339的622，澳门同胞072G987G1166次，占G5647G18339的033。从G2318域加G7472分析，2008苏州市的海G3818旅游市场是G1209G1134G8966为主G1319，G8443G8966和G13666G8966为两G13776的G10317点。同时，G13666G8966市场G3698长G17817G17907，而G8443G8966出现G17139G3698长。2008年苏州市饭店接待入G3671旅游者按G1166次G6502G5219，G2081G2325个G3281家分G2047为G7097本、G19901G3281、G13666G3281、G5515G3281、G20544来G16211G1134、G7044加G3381、G14533G3281、G8873G3281、加G6355大、G5859大G2045。A216A612008A32A23A24A108A109A110A111A67A40A112A113A114A115A116A46A61A117A118A119A120A121A122A123A88A42A44A108A109A110A111A67A40A124A125A123A126A127A128A123A126A129A102A123A126A130A131A1321A133682A133267349A1331106A133676109A1332341A133217A13324743420061176140808A134A135A136A137A138A135A136A137A139A135A136A137A140A141A142A136A137A143A135A136A137A144A136A137707A133452243A133292221A13337830A1330426A1330299A1331551981056114182516935651A145A146A147A148A149A150A151A152A153A154A155A155A156A157A158A142A159A160A161A152A162A163A164A161A152A165A166A167第2章苏州市星级饭店出租率不断下降的原因分析苏州市星级饭店的G5191均出租率从2002年6962到2008年下降为4879，在2000年到2008年的苏州市星级饭店G5191均出租率一表G1025G5468G4493G7143发现。而G17837个问题的出现，G7389G5468多G3252G13044G1861同G5445G2721。第21节苏州市星级饭店发展环境A168A169A170A171A172A173A1748一、经济G2373G7438经济G2373G7438的G10202发从G18341G15713G11040一G17347G8886G2462到G4466业G11040，饭店业作为与G18341G15713G4466G1319G1863G13007最为G4506G19610的产业之一，G5445G2721在所G19602G1825。G5515G2232G2338G8716G1262计G5084G1119G2165所发G5079的一G20045调查G12228，目G2081G1852G10711经济G2373G7438的G5445G2721已G14453G5322至G1134太地G2318，饭店经G14841已经G7138显地G5875到G2399力。持续的G18341G15713G2373G7438、G17902G13972、G8845价G990涨G4560G14280的G1144G17902成本G990涨，G16765不论是G9052G17165旅游还是G2842旅出行的G1166G1216G18129G6922G13051开支。G9052G17165旅游和G2842旅客G1166的G1955G4581G1363G5483在G17837一G7477产业G19154G990的饭店业G2011G4466G5875G2475到G1114G1920天般的G4518G1931。在G17837场G2373G7438G1852G10711的G18341G15713G2373G7438面G2081，G18341G15713G20130G7304的G5445G2721到G5225呈现G1172G1052G7691的程度，业G11040G18129G5468G5451G5500。G17837次G2373G7438G19512对G18341G15713行业和房地产行业G7389G17751大的G5445G2721G3818，对旅游饭店业来说，G1926G1999G1075相G5415大。G3252为旅游和饭店业G4658于G12544三产业G1025的G7393G2165业，而G1166G1216在G7389G7368多的G18341G19077的时G1517，G6177G1262G7389G7368大的G9052G17165G8454G7407。经济G2373G7438G1025G1166G1216G2375G1363手G990G7389G19077，G1075G1262G8616G17751G16892G5922地G2447G9052G17165。G39262003年的G256G19762G1868G257，G5468多的G20652星级饭店G1863门G6122者G2494开一般的房间。二、G11014G3423流G5875近G7411，G11014G3423G43G20G49G20流G5875G11135情从G3708G16211G2745、G13666G3281G12573地G17817G17907G2533G1852G10711G15079G5322，G3281G1881G1075出现G1114多例G17767入G5627流G5875G5751者，G1852G10711G6301G2721G11014G3423流G5875G16698G6265。G12373发而来的G10494流G5875对于旅游市场G7092G5334于G7240天G19725G19655。公开G17176G7021显G12046，G10494流G5875G11135情发生后，已G7389一G1135G3281家提G18278本G3281G4633民尽G18339避G1825G6122G1955G4581G2081往G11135情出现G3281G6122者所在地。G2375G1363没G7389提G18278，许多旅客G1075已经G14270发取G9052航班G6122者行程，G17837G7691的预G7411G5353发G1114旅游饭店板块的G18337挫。截至G21G19G19G28年G24月G20G19G7097，G1852G10711G256G11014G3423流G5875G257确诊病例G22G23G23G19例。G5415年的SARSG11135情，对G1025G3281的G9052G17165业、旅游业几乎是毁灭G5627打G1999，G20196厅、景G2318几乎没G7389G1166。2009年IMF已经预测G1852G10711的GDP是G17139的13，是二战G1209来最惨情G1929。目G2081G17902G17819G1852G10711主要经济G1319的G1861同努力，已经G7389部分迹象表G7138G1852G10711经济正在触G5225，G5875觉经济复苏G7389点点希G7407，但G10494流G5875的G12373然G10202发，给G1852G10711经济复苏蒙G990一层阴G5445，可谓祸不单行。G10494流G5875的G10202发G3926果不能G5483到G5567G17907控制，那G1262给G1852G10711的G9052G17165、G1144G17902、旅游造成巨大的打G1999。面对G1852G10711经济G2373G7438和G11014G3423流G5875的双G18337打G1999下，苏州是星级饭店的情G1929不G4493G1060观。G10317G2047是G3281G3818游客的大幅度G1955G4581，据G17176G7021显G12046，2009年5月苏州旅游接待情G1929G1025，累计G17819G3824入G3671游客603，535G1166次，同G8616下降G1114921。G1866G1025，港澳台同胞仍然在G3698长，但是G3818G3281G1166同G8616下降G11141796。A17572009A1575A176A158A142A159A177A178A179A180A181A182A183A184A150A132A185A186A187A188A176A189A190A145A167A191A137A189A190A145A167A192A193A194A195A196A197A198A199A189A200A201A202A189A200A203A204A189A200A130A131A132144A13351123A1332304959A133142111A13364490223023200792567603A133535125A1336105A13327357A133937414A1337159218391895739481796A168A169A170A171A172A173A1749A134A135A136A137A138A135A136A137A139A135A136A137A140A141A142A136A137A143A135A136A137A205A144A136A13761A13362424A13338017A1331602A1338082505A13342272611911780821190588403239A13309780A13373266A13344110A1332472A13321015A133989212818682449034404150867A146A147A148A149A150A151A152A153A154A155A155A156A158A142A159A206A196A207A157A160A208A209A164A161A152A165A166从G990表可G1209看出，苏州市G3281G3818客源主要市场的G1134G8966、G8443G8966和G13666G8966的G17819G3824入G3671G18129在G17817G17907G1955G4581。G17837对于G1209G3281G3818G9052G17165旅游和G2842G2165旅游客源为主的苏州市星级饭店G7368是沉G18337的打G1999。第22节苏州市星级饭店需求分析一、客源市场从G3281G1881客源市场分析，江、沪、浙三地的客源占到我市接待G5647G18339的G24G24G17G25G8，G990海、南京、杭州G1209G2462距苏州市G23G19G19公里G1209G1881的G1025小城市是苏州旅游客源市场的主要部分。G17837G1135游客大多是G5415天来回，不留G4499G17819G3824的。而海G3818的客源市场G1075G19610G1025在G1134G8966，港澳台同胞，G7097本、G19901G3281、G7044加G3381G12573G3281家。G17837G1135G3281家主要是对G1025G3281的传统文化G5875G1864趣，到苏州主要是观光古G1868园林。而G8443G8966的游客则是对G1025G3281的山G8712G20130光G5875G1864趣，不G1262选择在苏州。G13666G8966的旅游者对G8712乡古镇情G7389独钟，但是苏州市星级饭店G3534本G19610G1025在市G2318。G990海旅游协G1262饭店分G1262秘书长赵仁荣表G12046，G1852G10711G18341G15713G2373G7438对饭店的G3281G3818客源G5445G2721G17751大，G3252G8504G1209接待G3281际G2842G2165客G1166为主的G20652星级饭店G1262首G5415G1866G1926，在G20333格里G6301G17837G7691的五星级饭店，G8443G13666游客的入G1315率则下降G1114G20G19G8G20G21G8。预计G18341G15713G2373G7438对饭店业的G5445G2721还将持续，星级饭店的入G1315率、G2045润G12573还G1262G17839一步下降。据G1025G3281饭店协G1262G7097G2081对北京、G990海、广州、杭州、G16211安、沈阳G12573G1852G3281各大G2318域G1025心城市的调查显G12046，G1852G3281星级饭店在客源市场G990，表现出旅游G9052G17165和G20652端G2842G2165G9052G17165G7138显G1955G4581的G10317点。G1866G1025，G3281际旅游客G1166均G1955G4581G1114G22G19G24G19G8不G12573。面对G17837G7691的客源流失，G20652星级饭店不能坐G1209待毙，G5468多饭店G18337G7044G18337视起G3281G1881的客G1166，G19512G1114制定打折降价G12573G7368适G2524G3281G1881客G1166的价格G8712G5191，G7368G7389迹象显G12046，星级饭店正在努力抢回流失到经济G3423饭店G1025的那部分客户。二、G1209观光旅游为主苏州G7389丰富的旅游G17176源，千年古城、古G1868园林、G8712乡古镇、太湖G20130光、城市景观、主题公园、G8712G990旅游G12573G12573。但是G5468多的游客对苏州的G5445G2721就是古G1868园林，到苏州旅游的目的仍然是G1209观光为主。A168A169A170A171A172A173A17410G1209观光旅游为目的到苏州的游客所占G8616例接近45，G1866次是休闲，苏州近几年G1864起的农家G1060吸G5353G1114不G4581旅游者，约占25。而苏州G7044开发的太湖，G18341鸡湖，阳澄湖G12573旅游度假G2318G1075招来G1114超G1781915的游客。苏州旅游G17176源分G5079不G19610G1025，G17751分散，宣传G1075不到位，G5468多游客认为苏州旅游G8975G2172G4581G1075G5445G2721到苏州市饭店的出租率。三、游客选择G256农舍G257放弃星级饭店苏州农家G1060旅游G5483到G17817G17907发展，吸G5353大G18339的游客来苏旅游度假。据调查分析，G17837G1135游客主要是G1209散客为主，大部分是G14270驾来苏州，停留时间G3534本为一天，并且大部分选择一般的饭店G6122农家G1060G16786施。A1758A210A211A212A213A214A196A197A215A216A145A146A147A148A149A150A151A152A217A218A219A146A147A220A221A165A166A222A223A224第23节苏州市星级饭店竞争激烈一、经济G3423饭店与星级饭店之间的竞争随着G18341G15713G2373G7438G5445G2721的不断扩大，客源G1955G4581、饭店入G1315率降低，主打G3281G1881客源的经济G3423饭店G1075开G3999G5875到G256G4518G5859G257。近G7097，7天连锁饭店、G3926家、锦江之星G12573经济G3423饭店相继推出各种变相降价G1431G19156策略，据G12228G17837是经济G3423饭店历年来打折幅度最大的一次。另G3818，在G18341G15713G2373G7438的大环G3671下，经济G3423饭店呈现出两级分化的态势一G1135经济G3423饭店大肆扩张，而另一G1135经济G3423饭店却惨淡经G14841。对一G1135G4466力G17751强的经济G3423饭店来说确G4466是个大好的G7438遇。而整个经济环G3671的G14843G7477G1075G5529将G1262加剧经济G3423饭店市场的竞争，对于苏州一G1135由G1209G2081的二、三星级饭店G6122小旅店G17728化而来的经济G3423饭店G1075着G4466是个巨大的G6373战。一G1135经济G3423连锁饭店效G1235G2842场推出G256G9397G20081G17877G2060G257G8975G2172，G3926格林G16958G8900饭店G17902G17819G13605G12461推出面G1552为20G1815、30G1815和50G1815的G11017G4388G1260G5812G2060；G3926家G5567G6475饭店则在近G7411推出G256G9052G17165G18341G20081每G9397100G1815G14731G5483100G1815的G6281G11004G2060G257G12573G8975G2172；G14719G8900168饭店的各家分店G1075分G2047推出不同的G1431G19156G8975G2172。G256G19512G1114G1431G19156G1209G3818，各家经济G3423饭店之间的竞争还G1319现在G7393G2165G990，不G4581饭店G18129在G18331取多种G6526施提G2331G7393G2165效率，可G1209说是G5831尽一G2011A225A226A227A228A229A230A231A232A233A234A235A236A237A238A225A239A240A241A242A243A244A245A246A246A247A248A249A250A246A244A245A244A251A252A253A243A244A245A254A255A7A0A1A2A243A246A245A3A251A158A4A246A246A245A29A5A136A6A250A251A29A245A5A251A160A253A255A246A245A251A251A160A8A1A2A246A246A245A3A9A97A10A241A242A246A255A245A29A3A58A11A250A254A245A244A29A20A253A9A9A245A29A254A225A226A47A12A13A14A15A5A245A254A9A164A16A17A18A9A3A245A254A246A136A239A250A9A245A244A246A19A253A243A246A245A5A254A128A21A22A14A15A9A3A245A254A246A126A23A255A245A246A244A126A23A243A244A245A29A29A164A16A21A3A245A3A9A169A21A243A244A245A251A255A24A25A26A27A28A30A3111G2162G8873争抢客源。G1025G3281旅游研究G19510发G5079的G4572008年G1025G3281饭店产业评论G458表G12046，G1209入G3671旅游市场为主要支G6757的G990海饭店业，2008年9、10月G1233五星级饭店的入G1315率G1177为60G5050G2503，分G2047同G8616下G17312G11141205和1234。一G1135价格在千G1815G1209G990的G1025G20652档饭店，G7161G14422G7411间G13451G13451降格G1209争抢低端客源，四星级饭店的最低入G1315价格G1177需300多G1815，五星级饭店的最低入G1315价格G1177需500多G1815。G2375G1427G3926G8504，饭店入G1315率G1075仍然不见起G14406。在行业不景G8680的G13984景下，不G4581G20652星级饭店G13451G13451推出大幅降价G1431G19156G8975G2172。对G8504，业G1881G1166G3775分析，在G18341G15713G2373G7438的G5445G2721下，价格战仍将是G20652星级饭店争抢客源的主要G7053式之一。同时，客源的变化G16765经济行饭店G6453G1114G256G2373G7438G257的G1427G4464。经济G3423饭店在面G1032部分客源流失的G2399力之G3818，客观G990G1075G17826来G1114一G1135G7044的G2842G7438，G3926一G1135G1237业G1209G2081G1042行G2842G2165G1262G16770G6122G5058旅时G1262选择G20652星级饭店，但现在为G1114G14422约成本，可能G1262G17728而选择经济G3423