已阅读5页,还剩17页未读, 继续免费阅读
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
unit5gettingthemessage justdoit 只管去做 耐克运动鞋 shampoo sneakers pepsi before after washingpowder obeyyourthirst 服从你的渴望 sprite雪碧 goodtothelastdrop 滴滴香浓 意犹未尽 麦斯威尔咖啡 broadcast mislead promote slogan designer mouthpiece influence brand annoying persuasive advertiseadvertisement adadvertiseradvertising n u 1 广告业2 总称 广告3 做广告 登广告 vt 为 做广告 n 广告 宣传 n 刊登广告者 广告客户 pa1 pa2 pa3 pa4 pa5 pa6 pa7 pa8 peoplereacttoadvertisementsindifferentways themostimportantfunctionofadvertisingistointroducenewproducts wemustkeepaneyeoutfor bad and switchads peopleshouldlearntoanalysesadsandtoprotectthemselves adshelpcompaniesandcustomersinavarietyofways governmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems findoutthemainideaforeachparagraph adsarefoundalmosteverywhere thebasicprincipleofadvertisementsistoinfluencecustomers choices tip themainideasareofteninthefirstsentenceorlastsentenceoftheparagraph dosome true or false exercises 1 peoplereacttoadvertisementsindifferentways 2 thebasicprincipleofadvertisingisfairlydifficult 3 sinceanincreaseinsalesmeansanincreaseinproduction thepricemaybeincreased too 4 truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct 5 perhapsthemostimportantfunctionofadvertisingistoincreaseacompany sprofits 6 byusingthetechniquesdevelopedbytheadvertisingindustry governmentsandothernon profitorganizationscanspreadknowledge changeattitudesandimprovesociety 7 alladsarenotusedtopromoteaproductortoincreaseacompany sprofits 1 peoplereacttoadvertisementsindifferentways 2 thebasicprincipleofadvertisingisfairlydifficult 3 sinceanincreaseinsalesmeansanincreaseinproduction thepricemaybeincreased too 4 truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct t f t f 5 perhapsthemostimportantfunctionofadvertisingistoincreaseacompany sprofits 6 byusingthetechniquesdevelopedbytheadvertisingindustry governmentsandothernon profitorganizationscanspreadknowledge changeattitudesandimprovesociety 7 alladsarenotusedtopromoteaproductortoincreaseacompany sprofits f t t advertisementswhere onbillboards onbuses ontv ontheradio intrainstations innewspapers inmagazines atthecinema attheairport everywhere actout supposeyou reasalesmanorsaleswoman youhavetopersuadeyourconsumerstobuyyourproducts whatwillyoudo people sdifferentreactionstoads useful entertaining makeinformedchoices buyproductsofhighquality annoyingmisleading for against findingoutadvantagesanddisadvantagesoftheadvertisement 1 helpconsumersmakeinformedchoices 2 entertainpeople 3 increaseproductsales 4 makeproductscheap 5 makepeopleawareofsocialproblems 2 taketoomuchtimeorspaceontvornewspapers 1 misleadpeopleandgiveincorrectinformation advertisingisahighly industry ithasgone withradio televisionandothermedia however people toadsindifferentways defendersthinkadsareusefulandhelpfulandhelpconsumersmakeinformedchoices butcritics companiesofusingadstomisleadus advertising customers choicesbyintroducingabrandnameand productswithcustomers needs therearesomanyadsforcustomers soadvertiserstrytogettheirmessage by totheiremotions clozetest developed handinhand react accuse influences associating across appealing adshelpcompaniesandcustomersina ofways theycanhelpcompanies salesand theprices meanwhile theyhelpcustomerschooseamongalltheavailableproducts infact truthfuladsprovidegood andhelpcustomerscomparefeatures functionsandcosts somegovernmentsnametheirspokesmanorspokeswomantomakepeople oftheirsocialproblemsandpolicies customersshouldprotectthemselvesby
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 2024年金融科技项目申请报告范文
- 2024年激光切割和薄钢板拼焊成套设备项目规划申请报告范本
- GB/T 26764-2024多功能路况快速检测设备
- 高考物理一轮基础复习:5.1曲线运动
- 金学导航大联考2023-2024学年高一数学第二学期期末学业质量监测模拟试题含解析
- 仓储立体库租赁协议书模板
- 计算机网络基础(第5版)(微课版) -习题及答案 第7章习题答案
- 保洁人员管理办法
- 计算机网络智慧树知到期末考试答案章节答案2024年杭州医学院
- 工作联系通知单、设备运输清单
- 小学数学类英语单词汇总
- 生物资源保护与利用湖北省重点实验室科学研究项目结题报告
- 安全生产月活动监理方案
- DLT-5293-2013 电气装置安装工程 电气设备交接试验报告统一格式
- 人教版小学一年级数学下册(期末)考试套卷(5)
- 运用医疗失效模式与效应分析方法PPT课件
- 内镜粘膜下剥离术(ESD).ppt
- 每刻报销手册PPT课件
- 化妆品乳化操作规程
- 医学检验所可行性研究报告
- 物业服务中心各岗位工作划分表
评论
0/150
提交评论