(电大复习)本科高级商务英语写作

高级 商务英语写作 期末复习 （ 一） 考核目标 本课程的考核目标分商务英语写作基础知识和写作技能要求两方面。 （ 二 ） 考核方式及计分方法 本课程的考核采取两种形式：形成性考核占 30%，课程终结性考试占 70%。 （ 三 ） 有关课程 终结性考试 说明 1. 考试目的 以考查写作技能为主，写作基础知识为辅 2. 命题原则 1） 考试命题应覆盖本课程教材的第一到第六单元内容，既全面，又重点突出。 2） 每份试卷的素材 60% 以上选自教材。 3） 试题难易适中，可分为：容易、适中、较难三个程度，所占比例大致为：容易占 20%， 适中占 60%，较难占 20%。 （ 四 ） 课程考核的相关内容 单元 课程内容 写作技能 1. Introduction 概述 Introduction to Business Writing 商务英语写作概述 商务英语写作标准 写作有效句子与段落 商务英语写作格式 2. Job Hunting 求职 2.1. Application Letters 求职信 练习撰写英文求职信 2.2. Resume 简历 练习撰写英文个人简历 Review & Assessment 1 小 结 1 3. Publicity 企业外宣 3.1. Company Profiles 公司简介 练习撰写英文公司介绍 3.2. Product Descriptions 产品描述 练习撰写英文销售 函 Review & Assessment 2 小结 2 4. Social Communication 社交 4.1. Invitation Letters 邀请信 练习撰写英文邀请函 4.2. Letters of Thanks 感谢信 练习撰写英文 感谢信 4.3. Congratulation Letters 祝贺信 练习撰写英文 祝贺信 Review & Assessment 3 小结 3 5.Contract Negotiation 合同磋商 5.1. Enquiries & Replies 询盘与答复 练习撰写询价信和回函 5.2. Offers & Counter-offers 发盘与还盘 练习书写发盘与还盘 5.3. Orders & Contracts 订单与合同 练习撰写英文订单 练习填写简单的英文商务合同 5.4. Agency & Consignment 代理与寄售 Review & Assessment 4 小结 4 6.Contract Execution 履约 6.1. Packing 包装 练习撰写与上述业务环节相关的简单信函 6.2. Shipment & Insurance 运输与保险 6.3. Payment & L/C Amendment 支付与信用证修改 6.4. Complaints & Claims 投诉与索赔 Review & Assessment 5 小结 5 End-of-course Revision 总复习 总结跨文化交际应注意的事项 通过修改自己的写作提高商务写作技能 2 (五 ) 终结性考试试题类型及规范解答举例 I.题型 部分 内容 题型 题量 每小题 分值 总分 预期完 成时间 第一部分 词汇翻译 匹配题 10 2 分 20 分 10 分钟 第二部分 句子翻译 英译汉 /汉译英 5 4 分 20 分 15 分钟 第三部分 段落结构 排序重新组合段落 5 4 分 20 分 25 分钟 第四部分 短文写作 求职应聘 /企业对外宣传 /商务社交 /业务磋 商 /执行合同有关写作等 1 40 分 40 分 40 分钟 合计 21 100 分 90 分钟 II试题举例 Part 1 Matching Up (20 points) Directions: Match the English words and phrases with their proper Chinese Meanings. 1. quotation sheet 2. for your reference 3. deal with 4. with the scope of one s business activities 5. place an order with sb for sth 6. without delay 7. make sb an offer for sth 8. sight L/C 9. in favor of 10. as requested 11. enter into business relations 12. enjoy good reputation 13. quantity discount 14. sales contract 15. commission 16. counter-offer 17. irrevocable 18. clean B/L 19. insurance 20. FAP 21. damp-proof 22. recourse 23. agent 24. terms and condition 25. promptly 26. publicly traded company a. 报价单 b. 供你方参考 c. 经营 d. 属于某人经营范围 e. 向某人下订单 f. 不延迟 g. 向某人为某物报盘 h. 即期信用证 i. 以某人为受益人 j. 应要求 k. 建立业务关系 l. 有良好声誉 m. 数量折扣 n. 销售合同 o. 佣金 p. 还盘 q. 不可撤销的 r. 清洁提单 s. 保险 t. 平安保险 u. 防潮 v. 追索权 w. 代理人 x. 条款 y. 迅速地，即时 z. 股票公开上市的公司 Part 2 Translation (20 points) Directions: Translate the following sentences into Chinese (English). 3 1. I have enclosed a copy of my resume with detailed information about my qualifications.附件是我的简历，包含更详细的关于我资格的信息。 2. Our product are widely recognized in the global market and can meet customers various needs.我们的产品在国际市场上获得广泛认可，并能满足消费者各种不同的需要。 3. Our products are attracted in design and superior in quality.我们的产品款式优美，质量上乘。 4. We obtained your name and address from the Commercial Counselors Office of your Embassy in Beijing and are now writing to you in hope of establishing business relations with you.我们从贵国驻京使馆商务参赞初得知贵公司的名称和 地址，现特致函希望与贵公司建立业务关系。 5. Should your price be competitive and the time of shipment acceptable , we are going to place an order with you .如果你方报价很有竞争力，装运日期也能被接受，我方将向你方下订单。 6. We would be grateful if you could make us an offer CIF Xiamen for the commodities we inqure. 如果你方能给我方所询商品以厦门到岸价报盘，我们将非常感激。 7. Regarding the terms of payment, we usually require confirmed , irrevocable Letter of Credit payable at sight 关于支付条件，我方通常要求使用保队的，不可撤销的，即期信用证支付。 8. We have covered the shipment with the Peoples Insurance Company of China against WPA.我们已向中国人民保险公司为上述货物投保了水渍险 9. Our customers request the shipment to be made in three equal lots.我们的客户要求将货物分成三批等量装运。 10. After examining the goods carefully, it was found that nearly 10%of the goods had been seriously broken. 经过仔细检验货物，我方发现近 10%的货物已被破坏。 11. My knowledge and experiences qualify me to be a competent member of your team.我的知识和经历使我有资格成为你们团队称职的成员。 12. Please quote your lowest price CIF Shanghai, inclusive of our 3%commission. 请报你方最优惠的上海到岸价，包括我方 3%的佣金。 13. We shall be glad to know whether you can provide insurance against All Risks for the wine. 我们希望知道 贵方 是否能为葡萄酒承保一切险。 14. A discount of 2% on the total value will be granted if you could make payment within 15 days of delivery.如果贵方能在交货后 15 天内付款，将可以享受货物总价值 2%的折扣。 15. We enclosehere a copy of our illustrated catalog about the main items available at present.suixing 随信附上一份我们目前所能提供的带插图的产品目录。 Part 3 Paragraph Organization (20 points) Directions: Rearrange the order of the following sentences to form a proper letter. a. You mentioned that Japanese goods are offered to you at a price approximately 10% lower than that quoted by us. b. We accept what you say, but we are of the opinion that the quality of the other makes does not measure up to that of our p roducts. c. We are disappointed to hear that our price for flame cigarette lighters is too high for you to work on. d. Thank you for your letter of 29 December 2012. e. Although we are keen to do business with you, we regret that we cannot accept your counter- offer. f. We look forward to hearing from you. g. The best we can do is to reduce our previous quotation by 2%. h. We trust that this will satisfy your requirement. 答案： d,c,a,b,e,g,h,f Part 4 Writing (40 points) Directions: Write a business letter according to the information given below. Write about 150 words. Write your answers on the Answer 4 Sheet. 写作案例详解 求职信 1. Job Application Letter 求职信 Dear Mr. Wood: Im writing to you to ask if you have a vacancy on your staff for an assistant accountant. My education and experience give me the confidence to apply for this position. I graduated from Northeast University of Finance and Economics, majoring in accounting. I have been working in the costing department of ABC Company for the past two years. The only reason for my seeking another employment is that ABC is moving to a new location in the northwest of the city, which is very far away from my home. It is inconvenient for me to go to work every day. Attached is my curriculum vita, together with the names of my referees. If there is some opportunity of a vacancy occurring in the near future, I would greatly appreciate being given an interview. You may call me at 81234567 or email me at . I look forward to your reply. Yours faithfully, 建立商务关系 1. Establishment of Business Relation 建立商务关系 Dear Sirs, A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centre， and we were most impressed with their quality and low prices We should like to offer you our services as a trading firm， and would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product In addition， we operate our own advertising agency， and we can use the latest marketing procedures quite efficiently You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China We look forward to hearing from you Sincerely yours， Liyun Liu 邀请与约见函 1.Invitation Letter 邀请与约见函 Dear Mr. Black: To celebrate the 10th anniversary of Shenzhen Trading Co. Ltd, we are holding a dinner party at Hilton Hotel in Shenzhen from 7:00 p.m. to 9:30 p.m. on Saturday, June 6th. You are cordially welcome to the party so that we can express our sincere appreciation for your generous support. For your information, the party will be attended by other business elite such as Mr. Zang Hong and Li Peng from Beijing International. We believe that this may offer many of us an excellent opportunity to get acquainted with each other. We do hope that you will be able to join us on this occasion, and look forward to meeting you at the party. Sincerely yours, 2. Congratulation Letter 祝贺与慰问 Dear Mr. Stewart: Please accept my warmest congratulations on your promotion to general manager! We have just learned that you have been appointed to this position. It came as no surprise to us in view of your unusual abilities. You deserve the position after years of service in the company. Your experience in this field will surely bring in more profits for your company. We are sending you our best wishes for the future. Through 3 years of working with you, many of us know clearly how much you have contributed to building the relationship between our two corporations. You also have come to know us well during the past 3 years, and we are ready to offer you the same service in the days ahead. 5 We look forward to the continuing growth of your company under your enlightened leadership. Sincerely Yours, David Parker 3. Letter of Thank-You and Apology 感谢与道歉函 Dear Mr. Smith: Thank you very much for giving so much help to our Sales Manager Adam Francis while he was in San Francisco. Mr. Francis must have already written to you to express his gratitude, but I would like to thank you on behalf o the whole company. The information you provided and the contacts you helped him to establish are most useful to our efforts in the Bay area. We wish to have more help from you in the future. If I can offer you any similar service, please feel free to contact me. Yours Sincerely 价格谈判 1. Buyers Inquiry 买方询盘 Dear Sir or Madam， We learned from our common business partner JIAFU Ltd. that your company is one of the major exporters of cashmere products in Australia. We are a leading dealer in high-quality textiles in mainland China and are very much interested in importing your goods especially mens cashmere sweater. We would appreciate your sending us catalogues, sample books or even samples if possible. Please give us detailed information on CIF Dalian Prices, terms of payment and discount you would allow on purchases of quantities of no less than 10,000 pieces. We hope this will be a good start for a long and profitable business relation. Sincerely yours, Mr.Jim Li 2. Sellers Offer 卖方发盘 Dear Mr. Li, We welcome your inquiry dated June 16th and thank you for your interest in our mens cashmere sweater. In accordance with the instruction given in your last letter, we hereby enclose our illustrated catalogue and price list giving the details you asked for. Also by separate post, we are sending you some samples. We are confident that you would be satisfied with the design and quality. In reply to your inquiry, we take pleasure in making you an offer as follows, provided your reply reaches us within 10 days from today: Commodity: Mens Cashmere Sweater Quantity:10,000 pieces Price: US 20 net per piece CIF Dalian Shipment: July 2008 Payment: irrevocable L/C at sight On considering the fact that this is our first transaction and the volume you ordered is not small, we would allow you a discount of 5%. We are expecting your early order. Yours faithfully, Ms Judy Jordan 3. Buyers Counter Offer 买方还盘 Dear Ms Judy Jordan, We are in receipt of both your offer of June 19 and the catalogue and samples. While appreciating the special design and good quality of your products, we find your price is rather too high for Chinese market. We have to point out that Japan-made mens cashmere sweater of this quality are available in our market, all of them are at prices about 15% below yours. Such being the case, we have to ask you to consider if you can make reduction in your price, say 15%. As we are ready to purchase many other cashmere products later this year, you may think it worthwhile to make a concession for a potential big client. 6 We are anticipating your early reply. Sincerely yours, Mr. Jim Li 4. Accepting the Offer 接受发盘 Dear Ms Judy Jordan, Thank you very much for your quotation for your mens cashmere sweater along with the catalogue and samples. We found both the design and quality of your products meet our requirement and the prices you quoted are satisfactory. We also note that you will allow us a discount of 5% on an order of no less than 10,000 pieces. We therefore take pleasure of placing you the order as follows, which we commend to your immediate and best attention: Quantity Specification Catalogue No. Prices 10,000 pieces mens cashmere sweaters XL M10 US 20 each Please note that as these goods are urgently required in our market, we should be obliged if you could dispatch the goods as soon as possible. If this first order proves satisfactory, we shall be happy to place further orders with you. Sincerely yours, Mr.Jim Li 订货 1. Accepting the Order 接受订单 Dear Sirs We want to say how pleased we were to receive your order of 15 April for Ladies and Childrens Shoes. We confirm supply of 1,000 pairs of the shoes at the prices stated in your order No.888 and will allow a 5% special discount on your order worth 5,000 or above. Our Sales Confirmation No.BC510 in two originals were airmailed to you. Please sign and ret urn one copy of them for our file. It is understood that a letter of credit in our favor covering the said shoes should be opened immediately. We wish to point out that stipulations in the relative L/C must strictly conform to the stated in our Sales Confirmation so as to avoid subsequent amendments. You may rest assured that we will effect shipment without delay on receipt of your letter of credit. We appreciate your cooperation and look forward to receiving from you further orders. Yours truly, 2 Declining the Order 拒绝订单 Dear Sirs, Thank you for your order No.458 for tin plate sheets which we received today. We regret that, owing to a shortage of stocks we are unable to fill your order. Moreover, our manufacturers can not undertake to entertain your order for future delivery owing to the uncertain availability of raw materials. We will, however, contact you by telex once supply improves. In the meantime, please feel free to send us your specific enquires for other types of metal sheets. You can be assured of our best attention at all times. Yours faithfully Brow Export Manager 3. Pressing for Order 催促下订单 7 Dear Sirs We understand that you are the agent for the White Tiger ties. We enclose our order for 1,000 dozens of the White Tiger ties. Please note that we need these goods rather urgently as Christmas is drawing near. If you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable. Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before December 1, 2000. Yours faithfully 4. Confirming the order 确认订单 Mr. Grover Douglass， 289 Kont Boulevard Augusta, SC, SC 28197 Dear Mr. Douglass: Thank you for your June 4 order. Everything except the kitchen furniture is already on its way to your home. So that you may begin enjoying your new chairs and tables immediately, would you please let me know whether you would like Set 400, which comes with an oval table, or Set 400-A, which comes with a rectangular table. In all other respects, the two sets are the same. It is a pleasure to have this opportunity to be at your service. We look forward to meeting your future needs for high-quality home and garden furniture. Cordially, Horace Johnson, Sales Director 投诉与索赔 1. Apology for Wrong Delivery 为送错商品致歉 Dear Mr. Right, Thank you for your letter. We were very sorry to hear that you received the wrong delivery. We can only supp ose that one of our packers confused two orders. We sent you the correct machine you ordered by express this morning, and the documents have already been forwarded to you. Please send the wrong one back to us, and charge us with the cost. We hope this arrangement is satisfactory. And we greatly regret the inconvenience caused by our errors and offer our sincere apologies to you. We can assure you that every effort will be made to ensure that similar errors do not occur again. Yours sincerely, George Obama 2. 调解客户退货 Managing Customer for Returning Products Dear Thomas White, On receipt of your letter of July 4, we looked into your case and found that your complaint is well justified. The Model 520 circular saw you ordered does have a manuf