商务英语听说电子教案.doc

商务英语听说电子教案（实验、实训单元设计）学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块）商务办公教学/实训目标（教学目的的具体化）知识：掌握商务电话中可能涉及的交际功能语言，如接电话、介绍自己、电话找人、电话转接、电话留言、拨错电话、挂电话等等技能：1、能听懂以“商务电话”为主题的录音，能恰当使用合适的语言接打电话；2、能用英语进行电话交流。重点与难点1、 重点：商务电话2、 难点：能用英语进行电话交流。教学/实训内容商务电话教学/实训组织班级授课，教学做一体化教学方法与手段1.课堂讨论及情景创设2录音呈现和模拟操练3情景展示和角色扮演：演示商务通话的场景，并组织学生扮演接洽业务的工作人员和前来联系业务的人，通过电话洽谈业务。作业VOA BBC 项目三 商务办公 Business Office 任务一 商务电话 Business calls1、 Unit Introduction 单元概述：介绍基本内容- first contact on the phone Further contact on the phone-learning tips for leaving a successful answering machine message-understanding shorts states2、 Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论a) Do you have a cell phone? Is it a good thing or bad thing for a college student to have a cell phone? Give your opinions. b) Imagine you are calling a company and want to speak to someone who works there. Can you think of any phrases you might use, or that you might hear? c) You gave a call to teacher to confirm the testing schedule, but she is not available at the moment. Please leave a message on her answer phoned) What difficulties are you likely to meet when you make a phone call?3、 Part II Listening Practice 听力练习4、 Part III&V Language Focus A & B a) Answering phoneb) Introducing yourself.c) Asking for someoned) Putting someone on holde) The person wanted is not availablef) Ringing offg) Problemsh) Reasons for calling and requesting5、 Part IV 情景录像1: Leaving a message6、 Part VI 情景录像2: Its so hard to connect you.专业词汇：Words and Expressions: available，check，have a word with , go to.on business, urgent, assembly, etc.7、 Speaking practice:(1) If it is a small business , whom should you talk to ?(2) If your call is screened out by the receptionist, what should you do?(3) When you are talking to the right person, what should you try to do? 教案（实验、实训单元设计）学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块）接待来访客人(Receiving visitors)教学/实训目标（教学目的的具体化）知识：熟悉“客户接待”的不同礼节文化，掌握相关重点交际功能语言。技能：1、能听懂以“客户接待”为主题的对话，并掌握接待来宾的基本程序(包括接待访客；询问来访者姓名及目的；联系受访者，请访客稍等；如不能约见，委婉告知，并可再约时间；带领访客等等环节)2、会用英语进行相关场合的来宾接待工作。重点与难点1、 重点：客户接待”的不同礼节文化，掌握相关重点交际功能语言。2、 难点：口语训练教学/实训内容接待来访客人(Receiving visitors)教学/实训组织班级授课，教学做一体化教学方法与手段1.小组讨论：通过小组讨论引出客户接待中重要的语言功能句子并加以操练。2录音呈现及模拟操练：反复播放录音材料，直至学生能听懂主要的内容，对难点句子作适当的解释，并让学生模拟操练。3情景展示及角色扮演：演示客户接待的商务场景，并进行角色扮演，A扮演广州HONDA汽车有限公司的出口经理，去白云国际机场接来自加拿大的客户B，A和B两人第一次见面的场景。作业VOA BBC 项目三 商务办公 任务二 接待来访客人Receiving visitors1、 Unit Introduction 单元概述：介绍基本内容2、 Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论a) What do you do and say when you receive a business visitor at your office or meet him/her at the airport for the first time? b) How important are the first impressions? c) What effect does the initial contact have on future relations?3、 Part II Listening Practice 听力练习4、 Part III&V Language Focus A & B 常用句型a) Asking for information about the visitorb) Asking the visitor to wait.c) Apologizing for having kept the visitor waitingd) Expressing regret when someone is not presente) Meeting guests at the airportf) Taking guest to their hotelg) Small topicsh) Seeing off5、 Part IV 情景录像1: Receiving a visitor to the office6、 Part VI 情景录像2: meeting a business partner at the airport专业词汇：Words and Expressions: reception, unfortunately, shock, sketch, frequently, notify, escort, alternative, movement, accompany, tact, procedure, gesture, register, occupied, send sb. up, plain coffee, take sb. to, etc .7、 Speaking practice:(1) When you have good eye contact with contact with another person ,what kind of image do you present to him or her?(2) What is the best kind of handshake in business situations? 教案（实验、实训单元设计）学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块）商务会议 At a Meeting教学/实训目标（教学目的的具体化）知识：掌握商务会议过程（如安排会议、会议中的讨论、会议中解决问题、达成一致意见等环节）中相关词汇和功能句型技能：1、能听懂涉及“商务会议”的录音。2、能用英语在会议中清楚地陈述观点，恰当地进行评价，对别人的观点表示同意或反对等等。重点与难点1、 重点：商务会议过程二、难点：口语练习教学/实训内容商务会议 At a Meeting教学/实训组织班级授课，教学做一体化教学方法与手段1.录音呈现和模拟操练：播放录音理解相关内容，解释难点，让学生操练常用的功能语句。2情景展示和角色扮演：播放录像资料，理解内容；根据情景展示，通过扮演角色进行拓展训练。作业VOA BBC 项目三 商务办公 任务三 商务会议 At a Meeting1、 Unit Introduction 单元概述：介绍基本内容2、 Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论a) How often do you have to go to the class meetings? Do you like or dislike them? Why?b) What factors will determine a successful or unsuccessful meeting? c) Is it important for a company to have regular meetings? Why? (What can we achieve through a meeting)? d) What are the drawbacks of the meetings?3、 Part II Listening Practice 听力练习(1) opening and closing a meeting (2)Attending a briefing meeting(3)Controlling a meeting(4) opening a meeting in a lighthearted way(5) understanding sentences with negation4、 Part III&V Language Focus A & B 常用句型(1)opening a meeting in a lighthearted way(2)understanding sentences with negationa) Opening the meetingb) Asking for information about the visitorc) Opening d) Interruptinge) Giving opinionsf) Agreeing, half-agreeingg) Disagreeingh) Clarifyingi) Asking for clarifyj) Requesting informationk) Asking for opinion or commentsl) Keeping the meeting on timem) Making suggestionsn) Closing the meeting5、 Part IV 情景录像1: Why are we here?6、 Part VI 情景录像2: What can we do?专业词汇：Words and Expressions: argue，chairperson ，minutes, analysis, fault, etc.7、 Speaking practice:（1）What must all meeting have?（2）In what manner should meeting participate in the meeting?（3）What must be reviewed at the end of each meeting? 教案（实验、实训单元设计） 学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块） 公司展示 Company presentation教学/实训目标（教学目的的具体化）知识：掌握有关“公司展示”的重点交际功能语句。 技能：1、能听懂以“公司展示”为主题的录音，并领会公司介绍的要点。2、能用英语做简单的公司介绍。重点与难点一、重点：“公司展示”的重点交际功能语句。 二、难点：用英语做简单的公司介绍。教学/实训内容公司展示 Company presentation教学/实训组织班级授课，教学做一体化教学方法与手段教学方法： 启发讨论法、案例分析法、任务驱动法教学手段： 播放课件和视频作业VOA BBC 项目四 公司介绍 任务一 公司展示 Company presentation1、 Unit Introduction 单元概述：介绍基本内容( informative business presentations)(1)making an orientation presentation(2)Making a briefing presentation！(3)Opening a presentation and delivering the body of a presentation ( persuasive business presentations)(1)opening and ending a formal presentation(2)Presenting a new product(3)Delivering the body of a presentation and answering questions2、 Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论According to different logos of famous companies to illustrate the information about the companies.3、 Part II Listening Practice 听力练习Listening strategies:(1) learning tips for understanding the structure of a presentation(2) making conclusions and assumptionsCommunication skills (1) understanding sentences with request, offer and suggestion (2) making conclusions and assumptions4、 Part III&V Language Focus A & B 常用句型a) Greeting and self-introductionb) Introducing your presentationc) Linking the parts d) Other expressions used in presentatione) Introducing your company 5、 Part IV 情景录像1: Making a start6、 Part VI 情景录像2: What is the point7、 专业词汇：Words and Expressions: manufacture, employee, corporate, asset, presentation, chart, profile, headcount, information, annual, sale, revenue, headquarters, establish, brief, flop image, profit, brand, etc.8、 Speaking practice:（1）When preparing your speech, what should you memorize?（2）During your presentation, what should you not focus on?（3）Apart from shaking hands , what else can you do to contact with the audience personally?教案（实验、实训单元设计）学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块） 公司业绩 Company performance教学/实训目标（教学目的的具体化）知识：掌握描述各种报表的重点交际功能语言。技能：1、能基本听懂以“公司业绩”为主题的录音资料。2、能用所学功能语句简单描述公司的运营情况。重点与难点一、重点：描述各种报表的重点交际功能语言。二、难点：简单描述公司的运营情况（口语）教学/实训内容公司业绩 Company performance教学/实训组织班级授课，教学做一体化教学方法与手段讨论法、案例法、分析法作业VOA BBC 项目四 公司介绍 任务二 公司业绩 Company performance1、 Unit Introduction 单元概述：介绍基本内容2、 Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论Describing the line chart, bar chart, pie chart and area chart.3、 Part II Listening Practice 听力练习Material:Jennifer在与Standard家用电器的会谈中，因对方想进一步了解Action电器的营运状况。身为公司代言人的Jennifer就必须向他们说明公司经营的历史、主要产品与营业项目等。4、 In answer to your questions， Action Appliances has been manufacturing top quality appliances for 15 years now. We began selling rice cookers from one small shop in Taipei. At that time， we were strictly a mom-and-pop operation.5、 To keep up with overwhelming customer response， the company expanded rapidly. We improved our R&D department and enlarged our product lines to include washers and dryers， refrigerators， and microwave ovens. Our appliances are geared toward households with high needs but minimal space.6、 Taiwan is still our main market. As a matter of fact， youll find at least one Action appliance in one out of three households in Taipei alone.7、 With a strong home base， we feel were ready to move overseas. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient， compact products. Youll find that our appliances meet these needs.8、 Part III&V Language Focus A & B 常用句型9、 Describing company performance10、Referencing graphs11、Describing changes and trends 12、Describing degree and speed of changes句型总结开场白(1) In answer to your questions， Action Appliances has been manufacturing top quality appliances for 15 years now.(2) Regarding your questions， Action Appliances has been in business for 15 years.(3) In response to your questions， Action has been producing top quality products for 15 years now.一开始就直接回答问题，不仅会使晤谈进行顺利，也表示你对客户的问题不回避。“Regarding”及 “in response to”都有“针对”的意思，皆可作为响应询问的开头语；并用现在完成式表示从过去到现在，一直从事的业务。说明成长(1) To keep up with overwhelming customer response， the company expanded rapidly.(2) Customer response was overwhelming， so we were able to expand steadily.(3) We grew quickly and steadily due to a strong customer response.说明公司刚开始营运时，顾客的热烈反应，以及公司应对的方式。“Customer response”，顾客反响。市场占有率(1) As a matter of fact， youll find at least one Action appliance in one out of three households in Taipei alone.(2) In fact， our appliances are used in one out of three households in Taipei.(3) Actually， youll find at least one Action appliance in one out of three households in Taipei.本段应以明确的例子及统计数字，说明产品如何受欢迎，以支持公司的形象。用“as a matter of fact”， “in fact”及 “actually” 做为句子开头语，使谈话口语化，同时加强语气。公司的目标(1) Recent consumer research efforts prove that over 40% of the appliance market in Canada and the States consists of highly efficient， compact products.(2) Marketing studies show that a market exists in Canada and the States for our compact products.(3) Recent consumer research leads us to believe that a market exists in Canada and the States for our appliances.以公司的目标作为谈话的总结，同时以明显直接的事实来证明公司的目标正确，有发展潜力。关键句型为“prove that” 意为“证明出”。5、Part IV 情景录像1: Its been a successful year!6、Part VI 情景录像2: We are No.17、专业词汇：Words and Expressions: graph, layoff, stock, demand, trend, net loss, remain, dramatically, steadily, peak, export market, turnover, domestic market, amount to, output, etc.8、Speaking practice: Please introduce a company in English!结构分析介绍公司的成长重点，是要把数据和事实一并提出给客户知道；并注意让对方明了，这些事实与目前的成功息息相关。(1) 回答问题直接回答问题，简述公司的背景。(2) 发展过程解释消费者的反应以及公司成长的可能性。(3) 巿场优势提出己方目前在市场上所占的优势。(4) 未来计划以对未来的展望与将和对方合作的计划做总结。教案（实验、实训单元设计）学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块） 工厂参观 A Factory Tour教学/实训目标（教学目的的具体化）知识：掌握工厂参观时常用的词汇和句型。技能：1、熟悉参观双方关注的内容，能合理介绍自己的工厂和产品；同时能就自己关心的产品准确提问；2、会用英语进行工厂参观交流重点与难点一、重点：工厂参观时常用的词汇和句型。二、难点：用英语进行工厂参观交流教学/实训内容 工厂参观 A Factory Tour教学/实训组织 班级授课，教学做一体化教学方法与手段教学方法：讲授法、举例法、任务驱动法教学手段： 播放课件和视频作业VOA BBC项目五四 公司介绍任务三 工厂参观 Factory visit1、 Unit Introduction 单元概述：介绍基本内容2、 Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论a) Do you think factory tour is an important part in business activities? Why?b) How do you evaluate a supplier before a factory tour?c) How do you evaluate a supplier during the factory tour?d) What would you do and say when you receive a factory visitor and future business partner? .3、 Part II Listening Practice 听力练习(cross-cultural communication)(1)Understanding cultural differences(2)Understanding body language difference4、 Part III&V Language Focus A & B 常用句型(1)Understanding Sino-US cultural differences in business communication(2) understanding sentences with logica) Showing visitors around a factoryb) Talking about the size of a factoryc) Talking about the history of a factoryd) Asking about productione) Talking about quality controlf) Talking about impressions following a tour of a factory 5、 Part IV 情景录像1: Ford Rouge Factory Tour6、 Part VI 情景录像2: Victory Instant Noodle Factory Tour7、 专业词汇：Words and Expressions: showcase, manufacturer, production, globe, various, advanced, historic, multiplex, virtual, conversion. etc.8、 Speaking practice:(1)How do you evaluate a supplier during the factory tour?(2)What would you do and say when you receive a factory visitor and future business partner? . 教案（实验、实训单元设计）学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块） 交易会 Trade fair教学目标（教学目的的具体化）知识：熟练掌握交易会中常用词汇和句型。技能：1、能听懂以“交易会”为主题的英语对话。2、.能用英语讨论在交易会上建立新的业务。重点与难点一、重点：交易会中常用词汇和句型。二、难点：用英语讨论在交易会上建立新的业务。 教学/实训内容 交易会 Trade fair教学/实训组织班级授课，教学做一体化教学方法与手段教学方法： 启发讨论法、案例分析法、任务驱动法教学手段： 播放课件作业VOA BBC 项目五 商务沟通 任务一 交易会 Trade fair1、 Unit Introduction 单元概述：介绍基本内容2、 Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论a) What is a trade fair?b) What are the reasons for people to visit trade fairs?c) What benefits are there in attending trade fairs?d) What will you do when you visit trade fairs? 3、 Part II Listening Practice 听力练习( Event management)(1) event planning and development (2) Attending a trade show(3) understanding trade fairs (4) understanding sentences with condition4、 Part III&V Language Focus A & B 常用句型(1) understanding trade fairs (2) understanding sentences with conditiona) Expressing a wish to establish a business relationshipb) Introducing your companyc) Requestd) Product promotione) Asking for informationf) Requesting pricesg) Asking about deliveryh) Asking for discounts5、 Part IV 情景录像1: Exhibiting in trade fair6、 Part VI 情景录像2: A trade fair interview7、 专业词汇：Words and Expressions: encounter, innovative, reputation, exhibit, demonstrate, promote, specific, launch, profile, deadline8、Speaking practice:(1)Where will the trade show be held?(2)What type of booth are you proposing?(3)What equipment do we plan to spend on this trade show?(4)What mix should be considered when planning your business entertainment?(5)What are the two ways of handling event management?(6)If you outsource event management, what should you 教案（实验、实训单元设计）学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块） 广告 Advertising教学/实训目标（教学目的的具体化）知识：熟悉著名品牌的广告语及广告策略，掌握有关“广告”的重点交际功能语言。技能：1、能从以“广告策略”为主题的录音中获取重要信息，了解广告总监的职责、广告代理商的风格、电视广告效应；2、能用英语评论各种广告媒介及广告效应。重点与难点1、 重点：有关“广告”的重点交际功能语言。二、难点：能用英语评论各种广告媒介及广告效应。教学/实训内容 广告 Advertising教学/实训组织班级授课，教学做一体化教学方法与手段教学方法： 案例分析法、启发讨论法、任务驱动法教学手段： 播放课件、视频资料作业VOA BBC 项目五 商务沟通 任务二 广告 Advertising1、 Unit Introduction 单元概述：介绍基本内容2、 Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论3、 Part II Listening Practice 听力练习4、 Part III&V Language Focus A & B 常用句型a) Planning an advertising campaignb) Deciding on the advertising mediac) Comparing advertising mediad) Advertising slogans 5、 Part IV 情景录像1: Advertising media6、 Part VI 情景录像2: What makes a good ad?7、 专业词汇：Words and Expressions: image, prospect, recognition, ROI (Return on Investment), audience, visual, commercial, prime time, loyalty, audience, visual, commercial , loyalty , marmalade, appeal to sb., brag, etc.教案（实验、实训单元设计） 学时授课班级授课时间月 日月 日月 日月 日月 日月 日星期星期星期星期星期星期节次节次节次节次节次节次授课地点教学课题（单元模块）产品介绍 Product Presentations 教学/实训目标（教学目的的具体化）知识：掌握“产品展示”主题相关的重点交际功能语言。技能：1、能听懂以“产品展示”为主题的录音，并掌握产品介绍的基本步骤。2、会用英语描述产品的基本特征并能做简单的产品介绍。重点与难点重点：“产品展示”主题相关的重点交际功能语言。难点：用英语描述产品的基本特征并能做简单的产品