国际贸易实务第18章.ppt

Chapter 18 Company Introduction and Product Presentation,18.1 Background Information A business organization can be defined as a firm, a company, a business or a corporation that makes, buys or sells goods, or provides services, to make a profit. The words are often used interchangeably. In competitive society in which we live, its essential that we go out and sell what we have to offer, and advertising plays an important role in the respect. So you should learn to introduce your product in detail. 18.2 Situational Conversation Section 1: Product Presentation Cindy: Hello. Im proud to launch BZFones first smart phone. It uses an open operating system and boats more functions than any other phones on the market. We call it “An Office at Your Fingertips.” (Shows slides of the smart phone and its function.),As you can see, its very sleek and compact. Particularly impressive is its ability to wirelessly connect with other devices. Now Ill let my colleague Bill Wright provide you with specifics about the XK2000B. Bill: Im here to tell you about some of the spectacular features of this phone. (Shows a slide listing features of the smart phone) In addition to wireless internet access, e-mail integration, contact database, and instant messaging, it also supports playing digital music and has a built-in camera. The volume of our mobile phones memory card is much larger than other products on the market. Cindy: Its more than just a phone; its a mobile office. In a single handled unit, it offers everything a professional on the go needs to be on top of his or her game. Bill: Speaking of games, the XK2000B will have the greatest selection of games with the most advanced graphics.,Section 2: Company Introduction Presenter: Could you tell us something about your company? Buddy: Well, Peterson Packaging is part of the PSSI Packaging Group. Presenter: PSSI, is it a Swedish company? Buddy: Yes, it is. Peterson Packaging itself is really composed of two companies. Peterson Packaging Ltd. manufactures board for packaging. Presenter: What is it used for? Buddy: Most of it is for the food industry, although we also produce packaging material for other goods too. We have two factories, one here in Stalybridge and a second one just outside Bristol. Presenter: Then, what about Peterson Wellpack Ltd.?,Buddy: Thats the other company, which markets our packaging systems and machines. Most of them for the British market, although we do export as well. Presenter: And where are the UK headquarters? Buddy: Stalybridge. Presenter: I see. And how many employees dose Peterson Packaging have? Buddy: Almost 8,500 to be exact. Presenter: Thank you very much for talking to us.,18.3 Practical Skills 1. Attentions In product introduction the person need to avoid the following matters: (1) Know nothing about the new product. (2) Know nothing or very litter about the function of the products. (3) Avoid exaggerating the products performance. Need to state introduction honestly. At the same time in the introduction to do: (1) Introductive language should be attractive. (2) The specific introduction of the company or products which can bring to customers interests. (3) If the occasion should arise，please give some examples, such as product quality report or a letter from customers.,2. Common Sentences (1) It takes years of hard work to even get your foot in the door in the world of broadcast journalism. (2) Our product will be available from (3) This new version improves on the previous version in terms of (4) The products innovative features include (5) This product is superior to others on the market because (6) Hows our price compared to our competitors? Are we undercutting them? (7) I guess youd like to see a new brand product. (8) This is our newest product. (9) Well give a full warranty on this product for 2 years. (10) Theyve been in business together since 1994.,3. Brief Introduction of Microsoft Corporation Microsoft Corporation is an American-based multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Originally founded to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems. Its products have all achieved near-ubiquity in the desktop computer market. One commentator notes that Microsofts original mission was “a computer on every desk and in every home, running Microsoft software.”,Microsoft possesses footholds in other markets; with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware products such as the Microsoft mouse as well as home entertainment products such as the Xbox, Xbox 360, Zune and MSN TV. The companys initial public stock offering (IPO) was in 1986; the ensuing rise of the companys stock price has made four billionaires and an estimated 12,000 millionaires from Microsoft employees. Known for what is generally described as a developer-centric business culture, Microsoft has historically given customer support over Usenet newsgroups and the World Wide Web, and awards Microsoft MVP status to volunteers who are deemed helpful in assisting the companys customers.,第十八章 公司和产品介绍英语应用,一、背景知识 商业组织可以定义为通过从事商品生产、商品买卖或提供服务而营利的厂商、公司或企业。firm、company、business和corporation这几个词经常通用。 我们生活在一个充满竞争的社会里，走出去推销你的商品是很重要的，在这方面广告的作用举足轻重，因此你要学会怎样详尽地介绍你的产品。 二、情景对话 对话1：产品介绍 辛蒂：大家好，我很荣幸能在这里发布BZ电话公司(BZFone)的第一台智能型手机。它使用开放式操作系统，而且值得骄傲的是，比起市面上的其他手机，她拥有更多的功能。我们称它为“指尖办公室”。 (展示介绍智能手机及其功能的幻灯片),如各位所见，它的造型精致小巧。特别令人印象深刻的是它可以和其他装置无线连接。现在，让我的同事比尔莱特为各位详细介绍XK2000B。 比尔：我要向各位介绍这台手机的特殊功能。(放映列出手机功能的幻灯片)除了能使用无线网络、电子邮箱整合、联络人资料库和即时通信外，它还支持数码音乐并且拥有内置相机。我们手机的储存卡比市场上其他产品的内容量都大许多。 辛蒂：它不只是一台手机，更是一个移动办公室。就在这台掌上型的装置中，它为经常在外奔波的专业人士提供所需要的功能，使他们能在激烈的竞赛中保持领先。 比尔：说到游戏，XK2000B将精挑细选多种有最先进图像技术的游戏。 对话2：公司介绍 节目主持人：您能否给我们谈谈您公司的情况？ 巴迪：好。Peterson包装公司隶属于PSSI包装集团。,节目主持人：PSSI是家瑞典公司吗？ 巴迪：是的。Peterson包装公司本身实际上是由两个公司组成。Peterson包装有限公司生产包装用木板。 节目主持人：用来干什么呢？ 巴迪：尽管我们也生产其他包装材料，但是大部分板材用于食品业。我们有两家工厂。一家在斯泰利布里奇，另一家就在布里斯托尔边上。 节目主持人：那Peterson Wellpack有限公司呢？ 巴迪：那是Peterson包装公司的另一公司，负责销售我们的包装设备。产品大都在英国市场内销，不过我们也做出口。 节目主持人：英国的总公司设在什么地方？ 巴迪：设在斯泰利布里奇。 节目主持人：我知道了。Peterson包装公司有多少雇员？ 巴迪：确切地讲，近8500人。 节目主持人：巴迪先生，非常感谢您同我们交谈。,三、实用技能 1. 注意事项 在产品介绍时需要避免以下的问题： (1) 对于新产品的知识一无所知。 (2) 对于产品的功能一无所知或一知半解。 (3) 避免夸大产品的性能，需要如实地介绍。 同时在介绍时尽量做到： (1) 介绍语言要具有吸引力。 (2) 详细介绍你的公司或产品能给顾客带来的利益。 (3) 必要的时候可以举出一些例子，如