已阅读5页,还剩25页未读, 继续免费阅读
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
Actionable Analytics,Presented by: First-name Last-name title 2nd February 2008,Eyeblaster Analytics,Agenda,Industry Challenges Eyeblaster Analytics Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service,Pain Points,Overwhelming amount and variety of data Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms Disparate reporting systems,Eyeblaster Analytics,Making data actionable Metrics for real business objectives Reliability,Making Data Actionable,Campaign Monitor,Report Generator,Plug-in for Excel,Data Feeds Service,One-click Reporting,Custom Report Builder & Service,ROI Cost Conversion tags,Metrics for Business Objectives,Delivery Impressions Clicks Unique Site/Publisher overlap,Engagement Dwell Interaction Expansion Video playback,Site Overlap,Accurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with which,Back to Metrics slide,Dwell Time,Go beyond interaction Build brand moments Measure brand engagement,What is Dwell Time?,average number of seconds the user engaged with the ad,including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction,How it Works,Back to Metrics slide,Day of the week,* Weekdays (Mon Fri): 62 Sec. Weekends: (Sat Sun): 52 Sec.,On average, weekday Dwell Time is 10 seconds longer than weekends*,1 min,Hewlett Packard: 2008,2 min,Making Data Actionable,Campaign Monitor,Report Generator,Plug-in for Excel,Data Feeds Service,One-click Reporting,Custom Report Builder & Service,Campaign Monitor,Campaign insights in real time At-a-glance monitoring of key campaign data,Back to Solutions slide,Campaign Ready, Set, Go,Campaign Monitor your window to the campaign,Predefined,Custom,Instant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time data,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,One-click Reporting,Actionable insights at your fingertips Prepare to impress,Back to Solutions slide,At the click of a button,Full Campaign Summary slide deck in standard PPT format Visual representation of campaign performance data,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Report Generator,A complete campaign analysis package Witness your data come to life,Back to Solutions slide,Made to measure,23 predefined reports, grouped into 8 simple categories For agencies, publishers and creative shops,+ Embedded Benchmarks + Graphs,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Made visual,Visual assistance of graphs embedded in reports Selected Eyeblaster benchmarks embedded for comparison,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Eyeblaster benchmark sample,Custom Report Builder (CRB),Freedom to create any report you want, instantly The real solution to flexibility A superb new user experience,Back to Solutions slide,Mix & Match,Select the metrics you need Mix delivery, engagement and conversion data in one report All delivered in flat Excel Copy and paste the data to other sources,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed, 2008 Eyeblaster. All rights reserved,Stands out in the crowd,Ease of use complements innovation Get it ad hoc or scheduled Significant time saved Use metrics available only in the CRB Analysis made easy!,Custom Reporting Service,Tailored reports built for unique needs,Define data structure,Define required format,Define filtering options,Your list of custom reports available on-line,Back to Solutions slide,Plug-in for Excel,Advanced analytics for experienced users,Back to Solutions slide,Slice and Dice,Perform exploratory, advanced analysis Play around with the data Pivot tables with all the accounts data Actionable results are immediate,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Data Feeds Service,Bespoke custom projects All the data available in one place,Back to Solutions slide,Data Feeds Service,See the full picture in one place,Transfer Eyeblaster data directly to your database Integrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7, 2009 Eyeblaster. All rights reserved,Predefined,Custom,Back,CM,CRB,Report Generator,1-Click,Plug-in for Excel,Data Feed,Eyeblaster Analytics,Accountability & measurability across media to ensure ad expe
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 厦门大学音乐系《614中外音乐史》历年考研真题汇编
- 2019年常州大学研究生初试专业科目真题813无机材料科学基础
- 2021年4月自考03708中国近现代史纲要试题及答案
- 2024年山东枣庄八中北校区物理高一下期末综合测试试题含解析
- 租房给孕妇免责协议书
- 2020年10月自考00420物理工试题及答案含评分标准
- 2023年10月自考02442钢结构试题
- ASP.net web模拟测试题【附答案】
- 柳州市柳江中学2023-2024学年物理高一下期末学业质量监测模拟试题含解析
- 江苏省五校2024年物理高一第二学期期末调研试题含解析
- 《清扫的方法》PPT课件
- 公司投资理财业务管理制度
- 厨房岗位人员安全知识培训内容
- 组合图形的面积小学奥数专题
- tvt90dt 电力拖动、plc实训装置实验指导书
- 建筑物合法使用证明
- (完整word版)试卷密封条
- 电动葫芦施工方案(完整版)
- 人教版部编版四年级道德与法治下册《9.生活离不开他们》精美PPT课件第1课时
- 提升师生综合素质 打造跳绳特色品牌传统项目实施方案
- 小学综合实践活动 《居家防疫,科学消毒》教学设计
评论
0/150
提交评论