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Essentials and Forms of Business Letter-writing 商业信函的组成部分和格式7C of Business Letter 1、 Completeness 完整 2、 Concreteness 具体 3、 Conciseness 简洁 4、 Clarity 清楚 5、 Courtesy 礼貌 6、 Consideration 体谅 7、 Correctness 正确 A business letter is written for the purpose of requesting or conveying information, making arrangements for business activities or dealing with matters concerning business negotiations. What one writes should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. Clarity, conciseness and courtesy are the essential qualities of business letters. Moreover, complete contents, correct information and language, concrete ideas and consideration for the customers needs are also important. Although a less conventional and friendlier style is preferred nowadays in business letter writing, it is still better to follow a set standard determined by custom as the business world has become accustomed to such established practices. Layout of a Business Letter 商业信函的格式Three major forms1. Indented Form 缩格式2. Blocked Form 齐头式3. Modified Blocked Form 改良齐头式点击 察看示例Parts of a Business Letter 信件组成部分Essential Parts 必要部分1. The letterhead 信头2. The date line 日期3. The inside name and address 收信人名称地址4. The salutation 称呼5. The body of the letter 信文6. The complimentary close 结尾敬语7. The signature 落款Optional Parts 附加部分8. The attention line 具体收信人9. The subject line 事由10. The reference notation 案号11. The enclosure 附件12. The carbon copy notation 抄送13. The postscript 附言1.China National Cereals, Oils and Foodstuffs Imp 一个地名只大写第一个字母例如： “河南新乡青岛 ”Xinxiang, Henan Xin Xiang, He Nan 可用缩写 :Rd. = Road, Fl. = Floor, Ave = Avenue中国地名的翻译规范日期位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下均可以齐头，也可以靠右写法：美式：月 -日 -年英式：日 -月 -年美式日期举例日期信头收信人名称地址英式日期举例日期收信人名称地址称呼信头日期写法注意事项 月份最好用文字，如：1. 2nd May, 20-2. 2 May, 20-3. September 21st, 20-4. September 21, 20-5. 25 Aug. 20-6. Oct. 10, 20- 避免月份用数字，如11/12/20-主意标点符号！称呼 位置：必须齐头 正规场合下常用：对男士 ： Dear Sir, 或 Dear Sirs,或 Gentlemen:对女士： Dear Madam, 或 Dear Mesdames, 建议使用：Dear Mr. Johnson, 或 Dear Jack, 词首字母全大写，用逗号或不用标点符号Gentlemen后用冒号结尾敬语 位置：齐头式靠左对齐，缩格式偏右 正规场合下常用：1.Yours faithfully,2.Yours truly,3.Faithfully yours,4.Truly yours, 建议使用：Yours sincerely, 或 Sincerely yours,第二个单词小写，结尾用逗号或不用标点符号称呼与结尾敬语的对应关系建议使用落款结尾敬语 手写签名打印签名职务公司名称具体收信人 位置：1. 收信人名称地址之下2. 齐头式靠左，缩格式居中3. 要加下划线 表示的是承办本信件的具体个人或部门1. Attention: Mr. H. A. Donnan, Export Manager 2. Attention of Mr. Cave 3. To the attention of Mr. Liu Ming 4. ATTN: Mr. Iverson事由 位置：1.称呼和正文之间2.齐头式靠左，缩格式居中3.要加下划线 表示的是该信函的主题1. Re: Your Order No.4632. Subject: SHEEP WOOL3. Contract No. 8904附件 位置：落款之下，左对齐 说明该信件有附件1. Enclosure2. Enc.3. Encl. As Stated4. Enclosure: Brochure抄送