外文翻译--电动跑步机行业呼唤中国名牌.doc
-1-英文资料TheelectronicraceapparatustradecallsChinasfamousbrandThedomesticelectricitywinstheraceinthefamilyBefore1996,electronicraceapparatuseswereallforeignproducts,theonesthatenteredthefamilyweremostlymechanicalraceapparatusesthatfactoriesreformedsystemofbythebicyclefactorymade,compatriotsinspireaweevenfromdistancetotheimportedelectronicraceapparatusofthepriceofseveraltenthousandandevenmorethantententhousandyuanAfter1993,withtheadjustmentoftheinternationalindustrialstructure,S.Koreanenterprisesshiftedtoourcountry,itisthehappyandauspiciousgroupcompanyofShandongthatutilizestheelectricalmachineryofthisarea,controlstheadvantagethatthepowerproducesatfirst,setupthespecialfactoryin1994,throughtheworkingabilityofthesubstantiatingmachine,combineddomesticandinternationalinformation,thehappyandauspiciousgroupallproducedtheelectronicraceapparatusoffamilyexpensesinordertomakethepartbyoneselfin1995,andexhibitattherichmeetingofbodyofNanchangofnextyear.Praisedasgatheringtogethertheauspiciouselectronicraceapparatusofthebrandofthefirstnationality,theoutputreached7,000inthatyear,thesalesvolumereaches5,000,hasheldthebeginningofproducingthedomesticelectronicraceapparatus.Uptotheproductioncapacityofproducing100,000peryearby2004throughthetechnologicaltransformationnotstopping,sellraceapparatus4inthesameyear.80,000,outputvalueis93,600,000yuan,incomefromsalesis72millionyuan,finishedISO9001andEuropeanUnionCEauthenticationatthesametime,andischosenasleadingbrandproductsinShandong.Gathertogethertheauspiciouselectronicraceapparatusinordertoexpandtheproductionscale,theresourcesofproductionofrationalutilization,successivelyforsomedomesticenterprisesstickingbrandproduction,improvedthedomesticoccupationrateoftheelectronicraceapparatusgreatly,haveofferfornumerousenterprisesanddevelopsamplestoo,hasdriventheflourishingdevelopmentofthewholetrade.Theelectricityruns:Fashionablebody-buildingproductsofthefairlycomfortablelifeAtpresent,enterpriseswhichproducetheelectronicraceapparatuscentreinthecoastalareaoftheChangjiangDelta,ShandongPeninsula,Guangdong,Fujian,thetotalamount-2-isaboutmorethan50,itisabout15thatpossessscaleamongthem,andthejoint-venture,proprietorshipaccountfor50%.Theelectronicraceapparatusistheintegratedproductsofelectromechanics,adoptassemblerlanguageprogramming,controlwiththecomputer,itisthedevelopmenttradethatthecountryencourages.Thedevelopmentofthisproducthasdrivenmaking,plasticproducts,electronicsindustryofsteeltube,electricalmachineryindustry,etc.seriesdevelop,makepeoplehealthisitlimitbyplace,environment,climatetodoexercises,containphysicaltraininginrecreationamusement,improvethenationalphysiqueinanall-roundway.Inthisproductioncourse,therearenotpollutantandharmfulsubstancethatareproduced,purchasethesteel,plasticfittingsoutside,theelectronicdevicesandcomponentsareassembled,isthegreenmanufactureindustryTheCentralPartyCommitteewhichregardsHuJintaoastheGeneralSecretaryadvocatesbuildingharmoniousandorderlydevelopmentenvironmentinamorecost-effectivemanner,thedevelopmentoftheelectronicraceapparatusstickstothisthemeclosely,isplayinganimportantroleindrivingthetradestructuraladjustment.Raisethroughthenationalincomeenteringthewell-offsociety,theelectronicraceapparatusbeginstoenterthefamilytooinrecentyears,itforexamplecantgathertogethertheauspiciousbrandraceapparatusnotelectronicinin,salesvolumesofsmallcitychasetherearentannualincrement,alotofurbanandruralresidentsgrowingrichchoosethissuperiorwayofbuildingupbodyoneafteranother,theraceapparatusdesignedinlargequantitiesofhumanizationiscomingout,improvethroughelectronictechnology,thetechnologyofthecomputer,transformationofmakingtheequipmentfrock,itsdevelopmentspaceisverybig,isakindofproductswithsustainabledevelopmentprospectThreemajorkeyelementsofpromotingnationaleconomytoincreasehealthilyareconsumption,investment,netexport.Thedevelopmentofandtheelectronicraceapparatus,occupyverygreatproportionamongthem.OnethatiswithdomesticEngelcoefficientconstanttoreduce,byclothing,food,lodgingandtransportiontoraiselifequalitydeveloppeople,theelectronicraceapparatuswillbetheoptimumseekingapparatusofcompatriotsfitness,becausebythelookofexperienceofforeigncountries,goonbalancetemperandbecomethefashionatelectronicraceapparatus.Classifyinglookingfromnationaleconomy,itbelongstothetertiaryindustrythatsportsisconsumed,itexceeds10%insuccessiontoaccelerateinrecentyears,andthespeedisacceleratedyearbyyear.Theshareofspuringgrwothofthenationaleconomicofconsumptionofsportsandkeepingfitwillinevitablelycontinueincreasing.Thiskindoffitnessisconsumedand-3-containedrelativelywidely,havebothconsumptionofresidentandpublicconsumption(suchashealthclub),itsconsumptionaccelerationrateexceeds20%,amongthem,theelectronicraceapparatusexceeds40%,havestrongergrowthmomentum.IntellectualpropertyrightandtradefrictionTheintellectualpropertyrightbecomes"softrib"ofthesportsgoodsindustryofourcountry,itistheproductionthatbecausewearecorrelatedwithtomarketeconomyandwiththesportsproducts,itinvent,trade,etc.theknowledgeonepossession,belongto,knowlittleaboutgametherulesandlawsandregulationsandtheinformationnotrelevantnottransfer.Onesportsapparatusorequipmentknowwhichcountryinvent,othershadalreadyregisteredunexpectedly,underthesituationwhichcontentsareregistered,butwehaveproducedandsoldformanyyears.Notmerelythestyle,structurearethesameforsomeproducts,evenappearance,colorareveryclose,themoresadoneis,becausetotoignoreabove-mentionedsituation,weholdoneselfisitreachproductthisbirthplacegoforexhibiting,saletoproducealso,wesay,aninventiontechnologyorthepatentedproductmustgothroughlonganddifficultexplorationandstudy,Ithascondensedtheintelligenceandenergiesofthescientificresearchpersonnelofsports,theoriginalinventorhaspaidhardshipsofgoingbeyondthenormalconditionforthis,oughttoreceivetheprotectionoftherespectandlawofthesociety.Oneofmarketobtainproductsthatpatentsanctionisitcopytocopyproducerofusalreadyinourcountry,thereisnotinnovation,thisnotmerelyseriousotherspatentforinventionofinfringementatall,Makethe"bringingthedoctrine"andenteringintothemistakenideainvogueforatimeofsportsgoodsindustryofourcountrytoo.Doitinthisway,incomparativelycloseplannedeconomicsystem,maylittlesomeonefindorinvestigate,buttoday,thegatewayofacountryisopenedfurther,wemustpayapriceforthis.In2001,ourfamilyparticipatedinU.S.A.ssuperexhibition,thesamplewasjustaexhibition,havebeendetainedallproducts,carryonnegotiationsseveraltimesandmakeaself-criticisminwritingonthegroundsofinfringingbyothers,havepaidtheexpensivefinefinally;Thisyear,attherichmeetingofGermanbody,theexhibitofanotherenterpriseofoursisassertedandinfringed,theothersidemustspeaktoanddoesnotforgivepeople,ourenterprisesadmitafault,readytopaythepenaltyanddoesnotmiss,andhumiliatethisenterprisebyeverymeansinpublic,passthediplomaticchannelfinally,theembassynegotiates,hasdealtwiththis.Happenwhenthiskindofcaseisonourcountrysmarket,onthebodyofourenterprise,thenormalorderthathasnotmerely-4-disruptedthemarket,hasinfringedtheinterestsofrightsandinterestspeople,havereducetheinternationalreputationof"madeinChina",hasdamagedthepublicimageofreformandopening-upofourcountrytoo.AfterourcountryenterstheWTO,theself-satisfiedChinesebrandistryinghardtoseizetheopportunity,whilegoingabroad,thewesterndevelopedcountryhasmadethestrategicdefenceintimewiththis,setuptoofourcountrysportsgoodsincludingtechnology,standard,gettinggreenenvironmentalprotection,moveplantprotection,anti-dumping,intellectualpropertyright,communityresponsibilitydishesofdishesofbarrier,closedown,stoptheentryofthelikeproductwiththeextremelyunkindclause.Meanwhile,theyalsousedthree"uniqueskills",first,strengthenedtheregistereddynamicstothepatentedtechnologyoftheproducts.In2002,accountedfor5athomeinourcountryauthorizedthepatentforinvention.2%,andaccountsfor76abroad.1%;Accountsfor3athomeinthepostwithhightechnicaladvantageisinvented.6%,andaccountsfor96abroad.2%.Second,theonethatstrengthenedtothemarketofourcountrywasmonitored.Inordertosafeguarditsonesownimageandinterests,attacktherival,theexternalbrandissentfull-timeorhirepersonnel,butthegreatmajorityarestillthecommercialnetworksutilizingthewholecountrytoopen,carryonomni-directionalmonitoringtothemarketofourcountry.Theycarryontheinvestigationtoclassificationofthegoods,sellingstructure,productcostandconsumerdemandinthenameofsurveyingandstudyingthemarket.Amainonetoinvestigatetortofallkindsofofthelikeproduct,includingproductdesign,appearance,insidestructure,enterpriseidentificationandvariouskindsofdatum,etc.,thenassemblethepicture,materialobjectandwrittenhistoricalmaterialsinthepolicy-makinglevelofthecompanyintime.Onthemarketnotnormalofourcountryatpresent,allkindsofimitate,infringethephenomenonandexistseriously,theyonceopportunityripe,canhitoutseverely,neversoft,astothiswemusthighlywatchoutfor.Third,strengthenandisprotectedandputtothecustomsonrecordandappliedworking.Theexternalbrandtrieshardtosolvefromflowingintooutsidetheborderandfromexportingtothefakeandforgedproductsoftheoverseasmarketwithintheborderthroughthiskindofway,havedomesticandinternational1300morethanshareisitisitinvolvethousandsofofbrandtoapplytoputonrecord2003,throughtoprotectjointlythewholecountryallpass,havenotableeffect.Becauseoftheabsolutepredominanceinpriceofsportsgoodsofourcountry,makeinternationaltraderubconstantly,embodyintheanti-dumpingmainly.Takingsports