广告介绍英语

1、会计学1广告介绍英语广告介绍英语第1页/共44页第2页/共44页肿么是广告。我了个去、There are so many ads in our lives!肿么是广告。我了个去、第3页/共44页第4页/共44页第5页/共44页香港整容医院的广告Face lifting 第6页/共44页The change of 贞子hairstyleA shampoo ad第7页/共44页Tissue 纸巾第8页/共44页high-heeled shoes 高跟鞋第9页/共44页express delivery 快递第10页/共44页super glue 强力胶第11页/共44页High definition

2、 TV 高清电视机高清电视机第12页/共44页hair conditioner 护发素第13页/共44页步步高点读机 哪里不会点哪里第14页/共44页第15页/共44页第16页/共44页 Generally speaking: A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick

3、in your audiences mind like glue to paper. In Business: A slogan or tagline is a sentence placed after your company name or product name that helps to give it an identity and a positive image. Its really a brief advertising slogan that is consistently displayed with your business name. 第17页/共44页 How

4、 many company slogans can you recall? “Got Milk?”, “Im Lovin It!”, “Just Do It”, the list goes on and on. Why? Because these slogans are unique to one brand name, they are catchy, and they are short. You too can create a memorable slogan that will implant itself in the minds of potential customers f

5、or many years to come. 第18页/共44页Apple IncApple Inc. cocagolacocagolaFerrari 第19页/共44页China National Petroleum China National Petroleum Corp. Corp. World Trade Organization World Trade Organization West AnHui UniversityWest AnHui University第20页/共44页Obey your thirstObey your thirstImpossile made possi

6、leImpossile made possileJust do it.Just do it.The taste is great.The taste is great.No business too small, no No business too small, no problem too big. problem too big. Connecting People.Connecting People.Impossible is nothingImpossible is nothingOh what a feelingOh what a feelingAnything is possib

7、leAnything is possibleSpriteSpriteNestleNestleNokiaNokiaToyotaToyotaCanonCanonIBMIBMNikeNikeAdidasAdidasLiNingLiNing第21页/共44页lA feature - a uniqueness or difference between a substance, product or object. Ex: Write an ebook in 7 days. lA benefit - a result that someone receives. Remember, this saves

8、 you time or money. lA question - thought-provoking methods. How would you like to be a millionaire in three years? lA challenge - a dare. Ex: The Marines, We are only looking for a few good men. lA structure - a design or collection put together for a single purpose. Ex: The Abundance Center holds

9、all the information you will ever need to know on abundance. 第22页/共44页第23页/共44页第24页/共44页第25页/共44页TraditionalTraditional shoppingshoppingTraditional shopping is going Traditional shopping is going to shop to buy to shop to buy something.something.Such as:buy Such as:buy clothes buy electric goods clo

10、thes buy electric goods ,buy shoes and books,I think ,buy shoes and books,I think that girls love going that girls love going shopping more than boys .shopping more than boys .第26页/共44页第27页/共44页第28页/共44页第29页/共44页第30页/共44页Discuss: What are the advantages and disadvantages of the traditional shopping?

11、第31页/共44页with the development of the Internet and the popularizition of computer .shopping online become a commonplace of our life .online shopping means that people can buy anything on the Internet.they can buy anything at home ,in office .Online shopping has made our daily more convenient and comf

12、ortable.Today ,we can learn something about it 随着互联网的发展和电脑的流行。网上购物在我们的生活中成为一种司空见惯的事。网上购物意味着人们可以在网上买任何东西。他们可以在家里买东西,在办公室。网上购物使我们的日常更方便和舒适。今天,我们能学到些什么Translating:第32页/共44页 第33页/共44页o3.Able to compare 3.Able to compare product price and product price and featuresfeatures( (产品特点产品特点 ) )第34页/共44页online s

13、hopping has many daily things to select, in addition,they are so cheap and good第35页/共44页 1.Enjoyment of retail1.Enjoyment of retail( (零售零售 ) ) shopping lost shopping lost 享受零售购物乐趣消失享受零售购物乐趣消失2. Privacy and security issues 2. Privacy and security issues 隐私和安全问题隐私和安全问题 第36页/共44页we should be careful wh

14、en we input the secret code of the credit,in case be cheated. so we should buy things on the formal website.第37页/共44页 Although online shopping is so convenient and comfortable ,we should weigh the strongness and weakness .Thus ,we can have a better and more security life that use of the online shopp

15、ing. 第38页/共44页第39页/共44页第40页/共44页high-heeled shoes 高跟鞋第41页/共44页super glue 强力胶第42页/共44页第43页/共44页with the development of the Internet and the popularizition of computer .shopping online become a commonplace of our life .online shopping means that people can buy anything on the Internet.they can buy anything at home ,in